“Xiaomi” or “Xiaomi”: how to write the name of the phone in Russian?

Xiaomi has long been one of the leaders of the smartphone market, but its name still causes confusion among users. How to write: “Xiaomi” with Latin alphabet, “Xiaomi” in Cyrillic or even “Xiaomi”? Writing errors are not only found in everyday conversations, but also in official documents, announcements of sale, and sometimes even in news articles, and if you are talking about a particular model, for example, the Redmi Note 12 or the Redmi Note. POCO X6 Pro – the questions are getting more and more.

In this article, we will analyze the official rules for spelling the name of the brand and its devices, explain why some options are considered mistakes, and give recommendations for various situations: from searching the Internet to issuing warranty documents. You will also learn how to pronounce Xiaomi correctly, why Cyrillic transliteration is often used in Russia, and what nuances are there when writing sub-brand names (Redmi, POCO, Black Shark).

Spoiler: 99% of the time, spelling "Xiaomi" correctly is how a brand registers its name in Russia and elsewhere, but there are exceptions worth noting.

Xiaomi Brand Writing: What the Company Says

Xiaomi has been using the Latin alphabet to spell its name since its international launch.

• 📄 Registration of trademarks in Rospatent (Russia) and other patent offices, the brand is always listed as Xiaomi Inc..
• 🌍 Official sites: mi.com, xiaomi.ru, miui.com – all domains use Latin alphabet.
• 📱 Firmware and interface: on the lock screen, in the settings and notifications of smartphones, Xiaomi is displayed.
• 📦 Packaging and documentation: on boxes, warranty cards and instructions, the name is duplicated in Latin, even if there is a local translation.

In 2021, Xiaomi even issued an official brand guide that clearly states that the company name is always spelled “Xiaomi” without transliteration into other alphabets, a rule that applies to all countries, including Russia, China and Europe.

⚠️ Note: If you see the name "Xiaomi" or "Xiaomi" on the store's website, in the contract of sale or warranty card, this is an unofficial translation.

Why do people write “Xiaomi” in Russia often – and this is a mistake?

The transliteration of Xiaomi was due to the peculiarities of the Chinese language and an attempt to adapt the name to a Russian-speaking audience. The original Xiaomi is spelled in hieroglyphics, which literally translates as "little rice" (where "little" is "rice (xiǎomǐ) It sounds like a close sound to “Shaomi»**.

However, the company has never used Cyrillic transliteration in official materials, which is why spelling "Xiaomi" is considered a mistake:

• 🔍 Search engines (Google, Yandex) index websites with transliteration worse, for example, a request to “buy shaomi” will give less relevant results than “buy Xiaomi».
• 🛒 Marketplaces (Wildberries, Ozon, AliExpress) use Latin in their product cards. 13C When asked for “Redmi 13z”, the algorithms may not find the product.
• 📱 Software updates: the brand name appears only in Latin in your smartphone settings. If you search for "shuaomi update", the system will not find the desired partition.

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If you need to quickly type “Xiaomi” on the Russian keyboard, use the combination of Shift + 4 for the “X” character and Shift + 7 for the “i”.

How to write the names of Xiaomi, Redmi and POCO models

Xiaomi's sub-brands, Redmi, POCO and Black Shark, are more complicated, with the same rules as the main brand: Latin is mandatory, but there are nuances with spaces, hyphens and registers. The table below shows the official spelling options for different lines:

Pay attention to the key points:

• 🔤 Gaps are required between brand name and model: Redmi Note 12, not RedmiNote12.
• 🔤 Register important: POCO Redmi is written in capital letters, but the remaining letters are lowercase.
• 🔤 Symbols «+» and "Pro"** are written in conjunction with the model:+, Not Pro. +.

When you can use transliteration ("Xiaomi") - 3 exceptions

Although the official spelling is Xiaomi, there are situations where Cyrillic transliteration is acceptable or even preferred.

1. Advertising and marketing materials for Russian-speaking audiences: Some stores or bloggers use “Xiaomi” in headlines to attract the attention of their target audience, but the official name must be indicated in the text itself or in the specifications.

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Even in exceptional cases, the broadcast must be accompanied by an official spelling, such as: "Buy Xiaomi Redmi Note 12".

⚠️ Note: If you register a warranty on Xiaomi’s website or make a refund in a store, use only the Latin alphabet. In the company’s database, the devices are registered under official names, and the translit can cause denial of service.

How to Pronounce “Xiaomi” – Syllable Analysis

Writing errors are often associated with mispronunciation, so let's look at how to read the brand name correctly:

• 🗣 Pronunciation: Shao-mi (close to the original Chinese) xiǎomǐ).
• 🗣 Acceptable Russian version: "Xiao-mi" (if it is difficult to pronounce "shao-mi»).
• ❌ Errors: "Xiaomi" (extra letter "K"), "Ziaomi" (incorrect first syllable), "Haomi" (distortion of the sound "x»).

You can use the association to remember:

Shao-mi = Shaurma is cute (a jokey mnemotechnic that helps many users).

If you are in doubt, listen to Xiaomi’s official YouTube videos or the pronunciation in Google Translate. Also note that in English the name often sounds like “Zau-mi”, but this does not apply to Russian.

Checklist: How to avoid mistakes when writing Xiaomi

To avoid errors in texts, ads or search queries, use this checklist:

If you sell a phone on Avito or make a description for a marketplace, stick to the template:

Sell Xiaomi 13 Lite 8/256GB (official firmware, warranty up to 05.2026).


The condition is perfect, the box + documents.




Price: 25,000 ₽.

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In search engines, use quotation marks for accurate search, for example, a query "Xiaomi Redmi Note 12 Pro+" will only show relevant results, eliminating similar models.

FAQ: Frequent questions about writing Xiaomi