How to permanently disable advertising on Xiaomi Mi 10 Lite: a detailed guide

Xiaomi Mi 10 Lite is one of the most popular mid-range smartphones, but many users face intrusive advertising in the shell of MIUI. Banners appear in settings, app menus, and sometimes even on the lock screen. In this article, we will discuss all the legal ways to disable ads without harming the system, from standard settings to fine-tuning Xiaomi services.

It's important to understand that MIUI advertising is not a virus, it's part of the company's business model, but it can be minimized or eliminated if you know where to look for the right switches. We tested all methods on the Mi 10 Lite with the latest firmware (including MIUI 14 and HyperOS) and selected only the working solutions.

If you're willing to spend 10-15 After a few minutes, you can get rid of 90% For the most persistent users, we also provided alternative methods, including changing the region and using the ADB-Teams – but they require more technical training.

Why is there an advertisement on Xiaomi Mi 10 Lite?

Advertising in MIUI is integrated at the system level and is linked to several services:

• 📌 MSA (Mi Security Add – Security service that simultaneously collects data for targeted advertising.
• 📱 GetApps – Xiaomi’s branded app store where ads are built into recommendations.
• 🌐 Regional settings – in some countries (India, Russia, China) advertising is more active.
• 🔄 Updates MIUI — New firmware versions can return advertising settings to default values.

On the Mi 10 Lite, ads can appear in the following places:

On models for the Chinese market (with China ROM firmware), advertising is 2-3 times more than on global versions. If your Mi 10 Lite is bought in China or has unofficial firmware, some methods may not work - you will need to change the region or flash.

Method 1: Disabling personalized advertising in settings

The easiest and safest way to do this is to deactivate targeted ads through the settings menu, which won't remove all banners, but it will reduce the number of banners significantly.

Instructions for Mi 10 Lite:

1. Open Settings → Accounts and Sync → Mi Account.
2. Slip on your profile (if not authorized - register).
3. Go to the Mi Account Settings → Privacy.
4. Turn off the switches: 🔘 Personalized recommendations 🔘 Advertising personalization

Settings → Memory → Cleaning

Recommendations

These actions will stop collecting data about your activity on the system, which will reduce the amount of smart advertising, but banners from Xiaomi partners (for example, GetApps) will remain.

Delete “Personalized recommendations"|Deactivate “Advertising personalization"|Disable "Recommendations" in cleaning memory|Check notification settings from system applications-->

Method 2: Manual disabling of advertising in system applications

Some MIUI applications have their own ad modules that can be deactivated separately. On the Mi 10 Lite, this applies to:

• 🛡️ Security – shows banners in the Optimization section".
• 📥 Downloads – Advertising at the bottom of the screen.
• 🎵 Music – Banners on the main screen.
• 📺 Video (Video) – commercials before viewing.

How to turn it off:

1. Open a problem application (e.g., Security).
2. Tap it on. ⚙️ (settings) in upper right corner.
3. Find the Recommendations, Personalization or Advertising item and turn it off.
4. For GetApps (app store), the path is: Profile → Settings → Recommendations → disable all switches.

If there is no explicit item with advertising in the application, try resetting its settings:

1. Go to Settings → Applications → Application Management.
2. Find the right app (like Music) and tap it.
3. Select Warehouse → Clear data and Reset settings.

💡

If the app is unstable after reset, restart the smartphone, which will help restore the cache without losing functionality.

Method 3: Change the region of the system (for global firmware)

In some regions (e.g. the EU), data protection regulations are stricter and Xiaomi displays less advertising. If your Mi 10 Lite runs on MIUI Global, you can switch from a region to a less advertising one.

Instructions:

1. Open the Settings. → Additionally. → Region.
2. Choose the country with minimal advertising: Ireland, Germany or France.
3. Confirm the change and restart the device.
4. After rebooting, check your Mi Account settings – some ad items may disappear automatically.

⚠️ Note: Changes in the region may affect:

• 📡 Availability of some services (e.g. Mi Pay or Mi Cloud in some countries).
• 📅 Date, time and currency formats.
• 📱 Mobile network operation (if the smartphone is tied to the operator of a particular country).

If you have a problem with your network or applications after you change region, you can return the same settings. This method does not work on Chinese firmware (China ROM) - you will need a full firmware re-flash to the global version.

Method 4: Disabling notifications from system applications

Many banner ads come through notifications from system services, and they can be blocked without removing the apps themselves.

How to do this:

1. Go to Settings → Notifications and Status bar → Notification management.
2. Find the following apps in the list and disable notifications from them: 📢 MSA (Mi Security Add) 🛒 GetApps 🔍 Cleaner (Cleaning up) 🎁 Mi Video or Mi Music
3. For each application, tap it and turn it off: 🔔 Showing notifications 📌 Important notifications 🔘 Sound and Vibration (optional)

Additionally, you can disable notifications from Mi Account if they contain advertising offers:

1. Go to Settings → Accounts and Sync → Mi Account.
2. Slip on Notices and deactivate unnecessary types (e.g., “Special Offers”).

⚠️ Note: Disabling notifications from MSA It may affect some security features (e.g. virus scanning) and if you notice problems, return the settings.

Method 5: Advanced Methods (ADB and Reset Advertising ID)

If the standard methods do not help, you can use them. ADB-This method requires you to connect your smartphone to your computer, but it doesn't require root rights.

What you need:

• 🖥️ Computer with Windows/macOS/Linux.
• 🔌 USB-cable (preferably original).
• 🛠️ Utility. ADB (You can download from Android. SDK).
• 📱 Included debugging by USB smartphone.

Step-by-step:

1. Turn on USB debugging: Go to Settings → About Phone. Tap 7 times on MIUI to activate Developer Mode. Go back to Settings → Additional → For Developers. Activate USB Debugging.

Connect your smartphone to your computer and confirm your trust in the device.

CMD

Terminal

adb shell


pm disable-user --user 0 com.miui.systemAdSolution




pm disable-user --user 0 com.xiaomi.midrop




pm disable-user --user 0 com.android.browser




pm disable-user --user 0 com.miui.analytics

These commands disable the main advertising services. To reset the advertising ID (to reset targeted ads), use:

adb shell settings put global device_provisioned 1


adb shell settings put secure advertising_id ""




adb shell settings put secure advertising_id_app_set 0

⚠️ Attention: Misuse of the right ADB It could disrupt the system. MIUI after the service is cut off through ADB You may not have a function like Mi Drop or system analytics, and if you notice a failure, return the settings with the command:

adb shell pm enable com.miui.systemAdSolution

💡

ADB-This is the most effective method for removing ads, but it requires caution. Always back up your data before making changes.

What if the advertisements returned after the update?

Xiaomi regularly releases MIUI updates that can reset ad settings to default values.

• 🔄 Turn off automatic firmware update: Go to Settings → The phone. → Update the system. ⚙️ → Turn off Automatic Booting.
• 📥 Check the updates manually once in a while. 1-2 Reading reviews on forums (for example, 4PDA or XDA-Developers about the availability of advertising in the new version.
• 🔧 After updating, re-apply the settings from the Methods 1-3.
• 🚫 Avoid beta versions MIUI — They often test new advertising mechanisms.

If after the update, the ads began to appear in new places (for example, in the Weather or Calendar), check:

• Settings for notifications of these applications (see Method 4).
• Availability of new system applications in Settings → Applications (sometimes Xiaomi adds new services with advertising).

In extreme cases, you can roll back on the previous firmware version via Fastboot, but this requires technical skills and can lead to data loss.

FAQ: Frequent questions about disabling ads on Xiaomi Mi 10 Lite