Xiaomi 13 Pro has flagship performance and a great screen, but built-in advertising in the shell of MIUI can spoil the experience of using the device. Users often encounter intrusive banners in standard applications, which distracts from work and drains the battery. Fortunately, the system architecture of MIUI allows you to completely eliminate this visual noise without obtaining superuser rights.
In this article, we will detail how to disable ads on the Xiaomi 13 Pro using only standard settings and secure methods. You will learn to block the MSA system service, disable personalized recommendations and customize your browser, turning your gadget into a pure tool for productivity. Disabling the MSA service is a key step, since it is responsible for downloading advertising content throughout the system.
Disabling the MSA System Service
The main source of advertising in Xiaomi devices is the system application MSA (MIUI System Ads), which runs in the background and collects data about your preferences for targeted advertising. To stop this process, you need to find the appropriate item in the application menu.
Go to Settings → Applications → All Apps. In the upper right corner, click on three dots and select Show System Services. Find in the msa list and click on it. Here you will need to turn off the Recommendations switch.
The system will try to prevent you from doing this by running a 10 second countdown timer, which is the standard MIUI shell protection designed to keep the user in the ecosystem. After the time has expired, press "Disable." If you fail the first time, repeat the procedure -- sometimes it takes several attempts.
⚠️ Attention: When the service is disconnected MSA The system can offer alternative services or claim that it will affect the operation of other applications. Ignore these warnings, the functionality of the smartphone will not be affected.
After a successful shutdown, it is also recommended to clear the data of this application. Go to the Memory section inside the msa app settings and click Clear. This will remove the cached advertising modules that may have downloaded earlier.
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Without disabling the MSA service, all other settings will be only a partial solution to the problem, as ads will return after the updates.
Customization of personalization and recommendations
Even after the main (advertising) service is disabled, the system still has settings that are responsible for personalizing content, which allow Xiaomi algorithms to analyze your actions and offer relevant but intrusive materials, disabling this feature will greatly increase privacy.
To access these settings, go to Settings → Passwords & Security → Privacy. Find the Advertising Services or Ad Personalization section. You need to deactivate the Personalized Advertising switch here.
Also worth paying attention to is the "Special Features" section in the settings. Some features, such as "Game Acceleration" or "Memory Cleanup", may contain built-in promo blocks. Disabling recommendations in these menus will make the interface cleaner.
- 🔒 Disabling personalization limits the collection of data about your usage habits.
- 📉 The processor load is reduced because the system does not need to analyze the actions in real time.
- 🚫 Banners in the screen lock menu and folders with applications disappear.
It’s important to understand that telemetry collection in Android and MIUI is deeply integrated: completely eliminating all trackers is possible only with advanced methods such as ADB, but a basic shutdown in settings closes 90% of data channels.
Cleaning up Xiaomi’s standard apps
Xiaomi’s standard suite of apps often contains its own recommendation modules, including Explorer, Music, Video, and even Task Manager, each of which requires customization for complete comfort.
Start with the Security and Task Manager app. Open the app, click on the settings gear in the top right corner, find the "Get recommendations" item and turn it off, and remove the "Get current news" box.
The situation is similar in the Music and Video app: Go to the user profile or the app settings, find the Settings section and turn off the Display Ads and Recommendations options, and the interface becomes minimal and functional.
☑️ Verification of system applications
Don't forget the Themes app. This is where banners come in most often. Go to profile, then to settings. Turn off Auto Update and Show Ads. This will prevent pop-ups from popping up when you open a theme store.
⚠️ Note: After the application update, standard settings may reset. Periodically check the settings of the embedded applications after major system updates.
Blocking Advertising in Mi Browser Browser
The standard Mi Browser browser is known for its aggressive policy of displaying news and advertising on the homepage, and if you prefer not to delete it, but to use it, you need to carefully adjust it.
Open your browser and go to settings (three bars at the bottom). Select Privacy and Security. Activate the Ad Blocker switch. This is a basic filter that cuts off some of the intrusive content.
Next, go to the "Home Page Settings" section, where you need to disable all news sources: News Feed, Popular, Video. Leave only the search bar field, which will turn the browser into a quick search tool.
| Parameter | Recommended value | Impact on the system |
|---|---|---|
| Ad-blocker | Included. | Reduces traffic, speeds up loading |
| News feed | Off. | Removes the load on RAM |
| Site notifications | Request for permits | Protects against spam |
| Autosplay video | Off. | Saves battery and traffic |
Also worth checking is the Notifications section in your browser settings. Turn off push notifications from Xiaomi news partners, which are often the source of constant visual noise in the notification curtain.
Alternative browsers
Disabling recommendations in system folders
The MIUI shell likes to add recommended apps to folders on the desktop, a feature called Wallpaper Carousel or simply App Recommendations, which can be annoying when you search for the right shortcut.
To remove ads from folders, open any folder on your desktop. Click on the folder name (or three dots if the name isn't edited). In the menu that appears, find the Recommended Apps switch and turn it off.
After that, the third-party app icons that the system has found useful to you will disappear from the folder, leaving only the apps that you have installed yourself, which makes navigation predictable.
- 📁 Folders are becoming cleaner and easier to perceive.
- 🚫 Accidental launch of advertising applications is excluded.
- ⚡ Opening folders is accelerated because content from the network is not loaded.
If you have a Free theme installed (standard), ads can appear on the lock screen. To turn off, go to Settings → Wallpaper and personalization → Wallpaper Carousel and turn off this feature.
Using Private DNS to block
The most effective and global way to get rid of advertising in all applications at once is to use a private DNS. This method does not require the installation of third-party software and works at the network connection level.
Go to Settings → Connection and Sharing → Private DNS. Select the option “Host Name of the DNS Provider.” In the input box, type in the address: dns.adguard.com. Save settings.
dns.adguard.comThis server automatically filters out requests to known ad domains, and you'll notice that ads will disappear not only in system applications, but also in some games and browsers that used to have banners.
⚠️ Attention: Use of third-party DNS If you're a professional esportsman, test this method carefully. If you have an Internet problem, return the setting to Auto».
The advantage of this method is that it works for all connections, including Wi-Fi and mobile network. You don't have to configure each browser or application separately. It's a universal solution for the Xiaomi 13 Pro.
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For maximum efficiency, combine disabling MSA and using Private DNS. This will give almost 100% of the system clean from advertising.