Owners of Xiaomi Mi 9 Lite smartphones often encounter intrusive banner ads that appear in the most unexpected places of the operating system. MIUI's built-in monetization mechanisms allow the company to offer devices at a competitive price, but for the user this turns into constant visual noise. Fortunately, modern versions of MIUI firmware provide enough tools to minimize or completely eliminate this annoyance without obtaining superuser rights.
The process of clearing the interface from marketing content does not require deep technical knowledge, but it is important to perform the sequence of actions correctly. System advertising can be broadcast through the browser, application folder, lock screen and even standard utilities like Explorer or Cleanup. Ignoring these settings will lead to the fact that the phone will continue to consume traffic and battery resources to load the advertising modules.
In this guide, we will discuss in detail all the steps of disabling advertising services on Xiaomi Mi 9 Lite. We will touch not only on the basic settings of the account, but also on the hidden parameters of system applications, which are often ignored. Following this instruction will make using your smartphone comfortable and deprive it of intrusive offers.
Disabling the MSA system service
The main source of banner ads in the system is a process called MSA (MIUI System Ads), which is a system application responsible for collecting data about user preferences and displaying relevant advertising in the interface, the first and most important step is to deactivate this component through the authorization menu.
First, you need to go to the settings section where you manage your account permissions. Find passwords and security and select access to personal data. From the list that opens, find msa and put the switch to an inactive state. The system will warn you that some features may stop working correctly, but for the average user this is not critical.
⚠️ Attention: When you turn off the msa switch, you'll have a 10 second countdown timer, and the Stop button will only be active when it's gone. If you try to press it earlier, the process won't be complete.
Often, the first time you turn off the service, you can't get it off because you're connecting to the license check server, and if you see an error message, just try again, and usually, on the second or third attempt, the restriction is successfully removed, and the status changes to "Not authorized."
☑️ Checking the shutdown MSA
Customization of personalization and recommendations
In addition to the explicit advertising module, Receiving Recommendations is responsible for showing recommended content, which analyzes your actions and offers apps or news in various parts of the system, and disabling this feature will significantly reduce the amount of information noise.
To find this setting, go back to the Passwords and Security menu and go to Privacy. scroll down to Get Recommendations (or Recommendation Service) and turn off the master switch, preventing the system from collecting data about your actions to target content.
You should also look at the advertising ID settings. In the same privacy menu, look for Advertising. Inside you will see the option “Delete Ad ID.” Clicking on this button will reset your current ID, which will effectively reset the profile of your interests that advertisers have accumulated.
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Repeat the reset procedure every few months so that the algorithms do not have time to form a stable profile of your preferences.
Removing Advertising in System Applications
Even after global services are disabled, the individual built-in Xiaomi Mi 9 Lite apps can continue to display banners, each with its own settings that need to be disabled separately to achieve maximum effect.
Consider the main system utilities that require configuration:
- 📁 Explorer: Open the app, click on the menu (three bars), select Settings» → «About the annex» → Find the “Receive Recommendations” button and turn it off.
- 🧹 Security (Cleanup): Launch the Security app, click on the settings gear in the corner, find the Get Recommendations item and deactivate it.
Remember that after updating the firmware, some of these settings may reset. Periodic checking of these points will help to maintain the cleanliness of the interface. In some versions of MIUI, the path to settings may differ slightly, but the keywords “recommendations” or “get content” remain unchanged.
What to do if the settings are reset?
Cleaning the desktop and folders
One of the most annoying things about MIUI is that it's inside the application folders on the desktop, and when you open the folder, you often see icons of recommended games or programs at the bottom, and you can fix them easily.
To turn off banners in folders, open any of them on your desktop. Click on the folder name (where the name is written, such as Tools or Games). The name editing menu will open. In the same window, find the Recommended or Receive Recommended switch and turn it off. Now the folder will only show the apps you have installed.
Also worth checking is the widget feed settings (swipe left of the first screen). Often, news and advertising blocks are broadcast there. Press your finger on the empty desktop space, go to the screen settings and find "Widget Ribbon" or "Google Discover". Select "No widgets" or turn off news from the feed settings.
| Interface element | Where to look for settings | What to turn off |
|---|---|---|
| Application folders | The name of the folder | Recommended |
| Desktop (swipe) | Screen settings | Widget tape / News |
| Eran lockdown | Wallpaper and decoration | Wallpaper carousel |
| Annexes | Settings for each application | Receive recommendations |
Browser and lock screen
The standard Mi Browser browser and the Wallpaper Carousel function are separate channels for delivering advertising content, and they work independently of the MSA system settings, so they require a personalized approach.
In Mi Browser, click on the menu (three bars) and go to Settings. Find the Privacy and Security section. You should turn off the Personalized Recommendations option and enable pop-up blocking if you wish. You can also select Simple Mode or change the start page to an empty one in the main browser settings to remove the news feed.
As for the lock screen, Wallpaper Carousel not only changes the images when you turn on the screen, but also shows advertising logos and links. To remove this, go to Settings → Wallpaper and Wallpaper Design → Wallpaper Carousel. In the upper right corner, click on the gear and select Turn off. After that, when you lock, you will display a static image that you have selected manually.
⚠️ Warning: Disabling Wallpaper Carousel can cause Xiaomi's standard wallpaper to stop changing automatically.Install the static image you like in advance so the lock screen doesn't turn black or standard.
Notifications from apps and push services
Users often confuse Xiaomi system advertising with intrusive notifications from installed apps.The GetApps store (formerly the Mi Store) and other services can send notifications about discounts or new products that are visually similar to ads.
To turn off notifications from the app store, open GetApps, go to profile and then to Settings. Find Push notifications and uncheck all ticks. Also go to the phone's general settings: Settings → Notifications and Control Center → Application Notifications. Go through the list and turn off notifications for suspicious or rarely used programs.
Pay special attention to Mi Credit and Mi Pay if they are active in your area, and they also have their own notification settings within the apps, and disabling these channels will prevent any credit or partner stock pop-ups from appearing at the top of the screen.
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The comprehensive approach, which includes disabling MSA, recommendations in each application and cleaning notifications, eliminates 99% of all ads on the Xiaomi Mi 9 Lite.