Game ads and annoying hot-news notifications from Xiaomi are one of the most annoying features of MIUI firmware and the new HyperOS. Even after buying a premium model like Xiaomi 14 Ultra or the budget Redmi Note 12, users are facing aggressive promotion of mobile games through system banners, the Game folder on the desktop and pop-ups. In this article, we will examine all the ways to disable these offers โ from standard settings to hidden features that are not written in the official documentation.
The problem is compounded by the fact that Xiaomi has integrated gaming services into the system level: they work even after resetting and are not blocked by standard restrictions for applications. For example, the Game folder (com.miui.gamecenter.sdk) can reappear after updates, and notifications about โfree giftsโ in Genshin Impact or Honor of Kings come through the system Push service, not through Google Play. We tested all methods on current versions of firmware (MIUI 14.0.8 and HyperOS 1.0) and selected only working solutions.
Why is Xiaomi showing game offers?
The root of the problem lies in Xiaomiโs business model: the company monetizes its smartphones not only through sales, but also through affiliate programs with gaming studios, and here are the key mechanisms that are responsible for displaying ads:
- ๐ฎ Game Center is a system application (com.miui.gamecenter) that collects data about gaming activity and shows โrecommendationsโ on the desktop.
- ๐ข MIUI Push Service is a notification service that bypasses Androidโs restrictions and delivers ads even if youโve disabled notifications for all apps.
- ๐ Cloud synchronization โ after authorization in Mi Account, the ad settings can be reset to factory when updating the firmware.
- ๐ฐ Partnering with Tencent, NetEase, and other publishers is why you see banners for specific games like this. PUBG Mobile or Free Fire.
Importantly, on models for the Chinese market (with the firmware "China ROM"), it is almost impossible to turn off game advertising without root rights - it is hard sewn into the system as part of the "Xiaomi ecosystem", owners of global (Global ROM) and European (EEA ROM) versions are more fortunate: they have access to privacy settings that are not in Chinese builds.
Another nuance is personalized advertising, where if you've ever run a game through Game Turbo or downloaded an APK from unofficial sources, the system will show you "relevant" offers, for example, after you install the PPSSPP emulator, banners with games for PSP may appear.
Method 1: Disconnect via MIUI/HyperOS settings
To start with, the most obvious method is standard settings, which are suitable for users who do not want to dig into system files or install additional utilities, and the instructions are relevant for MIUI 12-14 and HyperOS 1.0+:
- Open Settings โ Applications โ Application Management.
- In the search box, enter Game Center (or "Game Center" in Russian).
- Select the com.miui.gamecenter.sdk app (or com.xiaomi.gamecenter on older versions).
- Click Disable (if the button is inactive, click Stop first).
- Confirm the action in the pop-up window.
After that, the Game folder will disappear from the desktop, but notifications may continue to come through the Push service to block them:
- Go back to Application Management and find MIUI Push Service (com.xiaomi.xmsf).
- Go to Notifications and turn off all switches.
- Then click Storage โ Clear the cache and Clear the data.
โ ๏ธ Note: On some models (e.g, POCO F5 redmi K60) If you turn off Game Center, you may lose access to Game Turbo, a proprietary mode for gamers with performance optimization. If you actively play heavy games (such as Genshin Impact or Call of Duty Mobile), this method is not suitable for you.
No Game folder on the desktop |
There are no banners in the notification curtain |
Game Center app disabled in settings|
Cash. MIUI Push Service cleaned up-->
Method 2: Blocking through ADB (no root rights)
If standard settings donโt work, you can use Android Debug Bridge (ADB), a debugging tool that allows you to turn off system applications without obtaining root permissions.This method works on all Xiaomi models, including the POCO X5 Pro and Redmi 12, but requires a connection to a computer.
You'll need:
- ๐ฅ๏ธ Computer with Windows/macOS/Linux.
- ๐ USB-cable (preferably original).
- ๐ฑ Included debugging by USB on the phone (Settings) โ The phone. โ Version. MIUI โ 7 times to press the version โ return to โ For developers โ Debugging by USB).
- ๐ ๏ธ Utility. ADB Tools by Google.
Step-by-step:
- Download and unpack the platform-tools on your computer.
- Connect your phone to your PC and select File Transfer (MTP) mode.
- Open the command line (Windows) or terminal (macOS/Linux) in the folder with the platform-tools.
- Enter the command to check the connection: Adb devices should appear the name of your device.
- Run the command to disable Game Center: adb shell pm uninstall -k --user 0 com.miui.gamecenter.sdk
- Then turn off MIUI Push Service (optional but recommended): adb shell pm uninstall -k --user 0 com.xiaomi.xmsf
- Reboot the phone.
โ ๏ธ Note: After updating the firmware disconnected through ADB To avoid this, repeat the procedure after each major update (for example, when switching from a new application to a new one). MIUI 14 on HyperOS.It is also not recommended to use this method on devices with an unlocked bootloader - this can cause malfunctions in the Mi Account.
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If the adb device command doesnโt find your phone, try reinstalling the drivers. ADB use another USB-Windows sometimes helps install drivers through Universal ADB Driver.
Method 3: Using apps to block ads
If you don't want to mess with ADB, you can use third-party utilities that block ads at the DNS level or via a VPN. We tested several solutions and selected the most effective ones for Xiaomi:
| Annex | Type of lockdown | Effectiveness against gaming advertising | Cons |
|---|---|---|---|
| Blokada | Local VPN + DNS lock | โญโญโญโญ (Blocks 90% of banners) | It may conflict with banking applications |
| AdGuard | Local VPN + filters | โญโญโญโญโญ (It also blocks push notifications) | Paid version for full functionality |
| DNS66 | DNS-level locking | โญโญโญ (Does not block the Push service) | A complex setup for beginners |
| NetGuard | Firewall without root | โญโญ (Blocks only network requests) | Do not block local advertising in MIUI |
The most effective solution is AdGuard.
- Open the app and turn on the protection.
- Go to Filters โ Add a filter and select: AdGuard Base filter AdGuard Mobile Ads filter EasyList China (to block Chinese ads)
HTTPS filtering
Reboot the phone.
Blokada is a good free alternative, but it doesnโt block notifications from MIUI Push Service. Combine it with disabling Game Center through settings (Method 1) for maximum effect.
AdGuard|Blokada|DNS66|NetGuard|I don't use it.|Other-->
Method 4: Manual removal of system APKs (for advanced ones)
This method requires unlocked bootloader and root rights, but it gives you a 100% guarantee of getting rid of gaming advertising, suitable for users who are willing to sacrifice a guarantee for the sake of cleanliness. We tested on Xiaomi 13 Pro with HyperOS 1.0 firmware.
You'll need:
- ๐ Unlocked bootloader (instructions on the official website).
- ๐ ๏ธ Installed Magisk (to obtain root).
- ๐ฑ File Manager with support for root (for example, Root Explorer or Root Explorer) FX File Explorer).
Step-by-step:
- Install Magisk Manager and get root rights.
- Open the file manager and go to /system/priv-app/.
- Find and delete the following folders: GameCenter (or GameCenterSdk), Xmsf (this is MIUI Push Service), MiuiDaemon (optionally, responsible for background tasks)
/system/app/
GameTurbo
Settings โ Storage โ Clean the cache
Reboot the phone.
โ ๏ธ Attention: Removal of system APK This can cause your phone to run unstable, especially if youโre using features like Game Turbo or Second Space. โ Additionally. โ Backup and reset on some models (e.g, POCO F4 GT) Removing GameTurbo results in loss of support for physical triggers for gaming.
What if the phone does not turn on after removing the APK?
Method 5: Reset Advertising Settings via Mi Account
Few people know, but Xiaomi stores customized ad settings in its cloud account Mi Account. Even if you turn off all the banners on your phone, they can reappear after resetting or changing the device. To avoid this, you need to manually reset the ad profile:
- Open the Mi Account page in your browser and log in.
- Go to Account Management โ Confidentiality.
- Find the Personalized Ads section (or Ad Preferences in English).
- Turn off all switches and click Reset Advertising ID.
- On your phone, open Settings โ Google โ Advertising and reset Advertising ID.
This method is especially useful if you use multiple Xiaomi devices (like a smartphone and a Xiaomi Pad 6 tablet). Once you reset your ad profile, the new devices wonโt get your old preferences.
โ ๏ธ Note: If you sign in to Mi Account on Chinese firmware devices (China) ROM), Resetting your advertising profile may not work on these versions MIUI Advertising is locally managed without synchronization with the cloud.
Additional tips for getting rid of advertising completely
Even after you turn off Game Center and block push notifications, ads can seep through other channels.
- ๐ฑ Turn off Recommendations on your desktop: Press and hold the empty space on your desktop. Select Desktop Settings. Turn off Recommendations and Game folder".
Check the application rights:
- Settings โ Privacy โ Special permissions disable notifications for suspicious applications (e.g., com.miui.systemAdSolution).
- ๐ Use an alternative launcher: Install a Nova Launcher or Lawnchair โ they donโt show system ads MIUI. After installation: Make an alternative launcher the default launcher.In the launcher settings, disable all widgets and folders from Xiaomi.
- ๐ต Turn off mobile data for advertising services: C Settings โ SIM-maps and mobile networks โ Data transfer limit background traffic for com.miui.gamecenter and com.xiaomi.xmsf.
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The most reliable way is to turn off Game Center via ADB + block Push notifications in AdGuard + reset your ad profile to Mi Account, which gives you 99% protection from gaming ads.