Owners of Xiaomi, Redmi and Poco smartphones often face intrusive advertising and pop-ups from built-in MIUI applications. One of the most aggressive sources of such notifications is the standard Mi Video player, which can bother the user even when it is not running.This is not only annoying, but also consumes battery power, as well as distracting from important tasks.
In this article, we will discuss all possible ways to completely disable Mi Video notifications on your device.We will look at standard Android settings, hidden MIUI settings, as well as radical methods such as removing the system application via ADB. You will learn how to distinguish system alerts from advertising banners and you will be able to regain full control of your gadget.
It is worth noting that the menu interface may differ slightly depending on the version of the shell MIUI 12, MIUI 13, MIUI 14 or the new HyperOS. However, the general principle of action remains the same for all models, whether it is a budget Redmi Note or flagship Xiaomi Mi.
Why Mi Video Sends Notifications and Ads
The Mi Video app is a system component of the MIUI shell, and its main function is to play video files. However, like many other built-in services from Xiaomi, it is monetized (monetized) through the display of advertising content. Notifications often come in the form of “recommended videos”, “hot news” or offers to subscribe, even if you have not opened the player in a long time.
The mechanism of such notifications is tied to the MSA system service (MIUI System Ads), which aggregates data about your preferences. The video player application has permission to display over other windows and access the network, which allows it to download banner ads in the background.
⚠️ Note: Some notifications may not come from the Mi Video app itself, but from the built-in browser or Hot Theme widget, which masquerade as system messages.
Understanding the nature of these notifications helps you choose the right way to deal with them, so if it's just a reminder of a feature, you can turn it off in the settings, and if it's an ad embedded in the system code, you may need to do more in-depth interventions in the settings of the application.
Basic Disconnection through Android Settings
The easiest and safest way to stop receiving messages is to use the standard Android operating system functionality, which does not require root rights or a computer connection and works consistently on all firmware versions, you just need to prevent the app from displaying any alerts in the curtain.
To start, look for an app icon on your desktop or menu. Click on it and hold your finger until the context menu appears. Select About or Info. In the window that opens, find the Notifications section and click on it. Here you will see a switch that allows or forbids the display of messages.
☑️ Checking notification settings
After disabling the general slider, the system can suggest selecting specific categories of notifications that you want to hide, usually “Recommendations”, “Updates” or “Ads”, and it is recommended to disable everything, leaving only critical system errors active, if such options are even present in the list.
- 📱 Press and hold the Mi Video icon on the screen.
- ⚙️ In the menu that appears, select About the application (the icon "i" in the circle).
- 🔔 Go to the Notifications section and transfer the main switch to the “Off” position».
- ✅ Confirm the action in the pop-up window if the system requests confirmation.
This is effective 90 percent of the time for regular users, but if the ad returns after a device is rebooted, then deeper Mi Account sync mechanisms or MSA system services are involved.
Set up parameters inside the Mi Video app
Sometimes, externally disabling notifications doesn't help, because settings can be reset after an application update, so you have to go inside the video player and change the internal settings. The application interface may change, but the logic remains the same.
Launch Mi Video and go to the My or Profile section, which is usually in the lower right corner of the screen. Click on the gear icon or three dots in the corner to open the settings menu.
Hidden settings in new versions of MIUI
In the Settings section, look for options with names like Receive Recommendations, Push Notifications, or Autoplay. Disabling these features will prevent the app from loading advertising content, and it’s also worth checking the About section for an automatic update that can bring back the old settings.
| Setup parameter | Wherever | Recommended value | Impact on the system |
|---|---|---|---|
| Push notifications | Settings → Notifications | Off. | Stops pop-ups |
| Recommendations | Settings → General | Off. | Removing the news feed |
| Auto-update | About the program / Shop | Off. | Prevents the return of advertising |
| Use of data | Network settings | Only Wi-Fi. | Saving traffic |
Also, be sure to check your data permissions, because if you block an app from accessing the Internet, it won't be able to physically download new ads, but it can limit the functionality, like downloading video or subtitles covers.
Disabling MSA and MIUI system advertising
If simple methods don’t work, the problem lies with the MSA (MIUI System Ads) system service, which is responsible for (push) advertising content in all embedded applications, including video player, music and explorer, and disabling this service is the most effective way to clean up the system of garbage.
Go to Settings, then select Passwords and Security (or “Advanced” in older versions). Find Personal Data Access or Special Features. Search for msa and turn off the switch in the services list. The system will alert you to possible errors — ignore them and wait for the countdown (usually 10 seconds), then confirm the shutdown.
⚠️ Attention: When you try to disable msa, the system may show a mistake several times or prevent it from happening the first time. 3-5 once in a row until the switch is locked in the off state.
After disabling the MSA, it is also recommended to go to the settings of each built-in application (Music, Video, Downloads, Cleanup) and manually disable the Receive recommendations item. In the video player, this is especially important, since it often duplicates the settings of system advertising.
- 🔒 Open the Settings. → Passwords and security.
- 📄 Select Access to Personal Data (or “Special Opportunities»).
- 🚫 Find the msa service in the list and turn it off.
- ⏳ Wait for the countdown timer and confirm the action.
- 🔄 Repeat the procedure for the apps miui.daemon and GetApps if they are present in the list.
This procedure will significantly reduce the amount of advertising noise throughout the system, and it is important to understand that a firmware update can return these settings by default, so after a major MIUI update, the procedure is worth repeating.
Radical method: removal through ADB
For advanced users who want to get rid of the video player and its notifications, there is a method of removing the system application through USB debugging (ADB), which does not require root rights, but requires a computer and cable.
First, you need to activate the developer mode. → About the phone and 7 times click on the build number MIUI. Then on the menu "Additional» → «For developers, include Debugging Items USB and USB-Debugging (Safe settings).
adb shell pm uninstall -k --user 0 com.miui.videoplayerExecuting this command in the computer's command line (after connecting the smartphone) will completely remove the video player for the current user. Notifications will disappear forever, since the source of their generation will disappear. If you need to return the application, you can reset the phone or use the installation command.
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Uninstalling system applications via ADB is the most reliable way, but it requires caution. A bug in the name of the package can lead to unstable system operation.
It is worth considering that after resetting the phone to the factory settings (Hard Reset), the application removed in this way will return, so this method is best used when you are confident in the stability of your system and do not plan to reset frequently.
Frequent problems and their solution
Even after all the instructions are completed, users may experience residual phenomena, such as an app icon that may remain on the menu but not open, or notifications may come from related services, in which case cache and data cleaning helps.
Go to Settings → Apps → All Apps. Find Mi Video (or “Video”). Click Clear → Clear Everything (or “Clean Data”). This will return the app to state immediately after installation, resetting all advertising identifiers.
⚠️ Warning: Cleaning up the app data will delete the browsing history and playlists stored locally in the player. Make sure important lists are synced with your account or you don't mind losing them.
Also check if you have a third-party memory cleaner app or antivirus from Xiaomi (Security), which can have its own ad settings. Often it is Security that broadcasts banners using the video player engine to display them.
- 🗑️ Completely clean the application data through the settings menu.
- 📉 Turn off autoplay for Mi Video in the Permissions menu».
- 🛡️ Check the settings of the application "Security" for the presence of advertising modules.
- 🔄 Restart the device to apply all changes.
If the problem persists, it is possible that your device is infected with an adware virus that disguises itself as a system application.