How to turn off Mi Video and Mi Music ads on Xiaomi

Ownership of a modern Xiaomi or Redmi smartphone is often overshadowed by the manufacturer’s aggressive monetization policies. Standard apps like Mi Video and Mi Music, which are installed by default, contain ad integrations, pop-ups and banners that interfere with the comfortable use of media content. Users often face a situation when they launch a movie or music track they are met with a full-screen offer to buy a subscription or install a game.

Fortunately, MIUI and its successor HyperOS provide flexible tools to adjust privacy and limit ad trackers. In this article, we will detail how to disable ads in the xiaomi muse player and video player using the system’s regular tools without the need for superuser rights (Root).

It is worth noting that developers regularly change the location of menu items, but the key identifiers of advertising services remain unchanged throughout many versions of firmware. 2026-2026 It's impossible to completely remove system applications without Root rights, but it can be effectively defused.

Anatomy of Advertising in the MIUI and HyperOS Ecosystem

Before taking drastic action, you need to understand the source of the problem. Advertising content in standard Xiaomi applications is broadcast through a special system service that is often hidden from the eyes of the average user. This mechanism collects data about your preferences to show targeted ads. At the heart of this system is the msa service (MIUI System Ads), which is responsible for downloading and displaying advertising modules in the interface.

Also, each particular application, whether Mi Video or Mi Music, has its own built-in recommendation settings, often activated by default right after the first smartphone is turned on or after being reset before the factory settings, and disabling only one source may not have the full effect, so a comprehensive approach to cleaning the system is needed.

It is important to distinguish between in-system advertising (e.g., desktop folders) and in-app content. If a YouTube video or a free streaming service track has the copyright holder’s own ads stitched in, Xiaomi’s system settings are powerless, but if the banner appears when you open the player menu or pause, that’s the system integration that we’ll eliminate.

⚠️ Warning: Disabling system services may cause some personalization features to stop working properly. Make sure you understand which component you are disabling.

Global MSA Service Shutdown

The first and most important step is to deactivate the system’s primary ad agent, and msa is a key element that delivers ads to many system applications, and to turn it off, you’ll need access to advanced authorization settings, which can seem a little confusing, as developers have made it harder to access this option by adding waiting times and additional confirmations.

To start, go to your device's settings menu. Find the password and security section. Depending on the version of MIUI or HyperOS, this item may be called differently, but it usually contains the word "Security" or "Passwords." Inside this section, you need to find "Data Access" or "Special Opportunities." That's where the system ad switch is hidden.

Find msa in the application list and turn the slider to off. The system will warn you that some functions may stop working, and will suggest waiting 10 seconds before confirming an action. After the timer expires, click the "Disable" button. If the first time failed, try repeating the procedure - sometimes it takes several attempts due to software bugs of the interface.

• 📱 Open Settings and go to Passwords and Security.
• 🔍 Select Data Access (or Special Opportunities).
• 🛑 Find the msa list and turn off the switch.
• ⏳ Wait 10 seconds and confirm the action with the Disconnect button.

After these actions, the background load of the ad modules should stop. However, the changes may not take effect immediately, but after the device is restarted or after a while, when the cache of old ads is cleared by the system.

Personalization and Advertising ID

The second front is to turn off personalized advertising. Even if you turn off msa, the system can continue to collect a digital fingerprint of your device for analytics. Xiaomi's privacy settings have a separate section dedicated to advertising identifiers. Resetting and disabling this feature makes your advertising profile empty, depriving algorithms of the ability to pick up content.

You need to find the Privacy section in the main settings of the phone, and inside it you should look for the Advertising Services or Advertising, and there's a Personalized Advertising switch, which you need to deactivate, and it's also very useful to click Reset Advertising ID, which generates a new random ID, breaking the link to your previous history of your actions.

You should not ignore the developer settings if you use advanced Android features. Although the system layer of MIUI takes the brunt, some applications may use Google Play Services Advertising ID. It is recommended to check these settings for maximum effect.

Spot settings for Mi Video (Mi Player)

The Mi Video app (often referred to as simply a video player) is one of the most intrusive in terms of advertising. Here banners can appear in the "Recommended" section or pop up when you start. To clear the interface, you need to go to the settings of the application itself. Click on the profile icon or menu in the corner of the screen and select Settings.

Inside the menu, find the section that's linked to online services or recommendations, which is usually called "Online Content" or "Recommendations," and turn off all the switches that are associated with getting news, video recommendations, and displaying ads, which will remove the tab from the online video and leave only the local player, which will significantly speed up the application.

It’s also worth checking the app’s permissions. If the video player has access to the Internet, it can download banner ads even without the msa service. In advanced settings, you can limit the background data transfer for this application, leaving access to only local files, ensuring that the player will work exclusively as a tool to play files from the device’s memory.

If you use the Floating Window or Background playback feature, make sure that the feature also doesn’t tick the promo content settings. Often, developers hide the ad settings deep in the submenu, so carefully study each item in the About or Additional section.

⚠️ Warning: After disabling online features, Mi Video may stop displaying movie covers and descriptions, working only with local files.

Cleaning up ads in Mi Music

Mi Music is also prone to ad integrations. Unlike video players, ads are often disguised as "hot news" or "selections of the week." To turn off, open the app and go to the settings menu (usually three bars or gears).

You need to find a "Show Ads" or "Recommendations" switch. In some firmware versions, this item may be called "Get hot song recommendations." Disabling this feature will remove the tab with online music and the corresponding banners. The interface will become minimalist and will contain only your local library.

Also, you should pay attention to the notification settings. Sometimes the music player may send push notifications with suggestions to listen to new tracks that are actually promotional mailings. In the Android notification settings, find Mi Music and turn off categories related to marketing or news, leaving only the playback notifications.

• 🎵 Start Mi Music and open Settings.
• 🔇 Find the Online Services or Recommendations.
• ❌ Take off the boxes from all items related to advertising.
• 🔕 Check the notification settings in the system for this application.

After this manipulation, the application will work faster, as it will no longer waste traffic on downloading covers and descriptions from the network, and it is better to use specialized services that are not built into the system to listen to online music.

Using DNS to Block Advertising

If you don't think the standard methods are effective enough or you want to block ads in all applications at once, including browsers and games, you can use DNS technology. Private DNS (Private DNS) allows you to redirect requests to ad servers to nowhere, blocking them at the network level. This is one of the most effective ways that does not require the installation of additional software.

To set up, go to Settings -> Connection and Sharing (or "Additional Settings"). Find "Private" DNS" (Private DNS). Select the mode "Host Name provider" DNS" and type in the address of a reliable blocker, for example, dns.adguard.com. After saving the phone may require a reboot or reconnection to the network.

This method is universal and works not only for Xiaomi applications, but also for most third-party programs. However, it is worth considering that blocking ads at the DNS level can sometimes lead to incorrect display of some sites or the inability to log in to certain services if they use the same domains as advertising networks.

dns.adguard.com

Enter this address in the private setting field DNS. If your internet connection is lost, try changing it. DNS-server to standard (automatic) or use the 1.1.1.1 address from Cloudflare, which does not block advertising but provides high speed.

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Use it. DNS-The only way to lock it is if you're sure of the server address, and the wrong address can completely deny your phone access to the Internet.

Alternative solutions and third-party players

Instead of fighting the system, you can simply replace standard applications with better ones. Xiaomi’s standard players are often inferior to third-party developments in functionality and speed, and installing an alternative is a radical but most reliable way to forget about advertising forever.

Apps like VLC for Android, MX Player (the free version has ads, but less, or a paid version) or Nova Video Player are great for video playback. These players are completely devoid of system advertising, support all known codecs and have flexible interface settings. They are independent of MIUI services and work equally well on any Android smartphone.

Musicolet (completely offline and no ads), Pulsar or Poweramp are recommended for music. These apps offer much more advanced equalizer, support for tags and themes. Switching to third-party software also frees up memory space, as you can delete or hide standard apps by stopping using them.

When you install a new player, the system may suggest making it the default application. Agree to this so that when you open video files from the file manager or messengers, they run immediately in a new, clean player, bypassing the standard Mi Video.

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Replacing standard applications with third-party counterparts is the only way to get rid of advertising forever, without depending on firmware updates.

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The comprehensive use of all methods – from disabling MSA to changing DNS – gives the best result in the fight for a clean interface.