How to remove application recommendations on Xiaomi

Xiaomi, Redmi and POCO smartphone owners often face intrusive offers to install games, use services or click on a link immediately after unlocking a screen or opening folders, a feature known as App suggestions, which is part of the MIUI ecosystem and is designed to increase user engagement, but in practice is often annoying and distracting from the device.

Fortunately, the system allows you to configure this setting flexibly. You can turn off pop-ups and icons in folders by regular means without having to install third-party software or obtain root rights. The process takes only a few minutes, but requires sequential execution of actions in different sections of the settings menu.

In this article, we will take a closer look at all the ways to get rid of advertising junk, not only the standard recommendations in folders, but also the system advertising that can appear in the interface, which will help make your smartphone more comfortable and clean.

Disabling recommendations directly in application folders

The most obvious place where you get annoying sentences is in the desktop folders, and when you create a group of applications, the system automatically adds a block of recommended programs to it, and you can remove them directly from the folder interface without going into complex settings.

To do this, you need to open any folder on the home screen that has recommended icons, and at the bottom of the open folder you'll see a partition name, like "Recommended." Near or slightly above that is usually a switch or settings button, and by clicking on that, you can deactivate the display of these elements.

โš ๏ธ Attention: In some versions of the firmware, the switch may be hidden. If you don't see it right away, try clicking on the folder name or the gear icon inside an open group of applications.

The alternative route through the launcher settings is also effective, allowing you to control the behavior of the desktop in more detail. Go to the phone settings menu, find the Desktop section and select the Recommendations section, where you can turn off the function completely or adjust its settings, for example, to prevent the display at a certain time.

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If the switch in the folder is inactive (gray), try first to turn off the Internet, turn off the recommendation, and then turn the network back on.

Setting up a system advertising service MSA

The majority of advertising content in the system is handled by a system process called MSA (MIUI System Ads), which is a key step in combating intrusive offers in all system applications, including conductor, music and themes.

To access the management of this component, you first need to activate the hidden menu. Go to Passwords and Security, select Access to Data, and find the msa app in the list. Click on it and turn off the network access slider. The system will alert you to the consequences and start a countdown of 10 seconds, then require you to confirm the action.

  • ๐Ÿ“ฑ Open the Settings. โ†’ Passwords and security.
  • ๐Ÿ” Select Data Access (or "Access Control").
  • ๐Ÿ“‰ Find the msa list and turn off the switch.
  • โณ Wait for the timer to end (10 seconds) and confirm the action with the "Disable" button".

It's important to understand that the first time you turn off the MSA, you can't always do it, you can make a mistake several times, or you can write "Failed to turn off." In that case, just repeat the procedure 3-5 times in a row, usually 3-4 times the restriction is removed successfully.

โ˜‘๏ธ Checking the shutdown MSA

Done: 0 / 1

Managing Personalized Advertising through MIUI Ads

Even after the core services are disabled, the ad personalization mechanism remains in the system, it collects your preferences to show more relevant, yet still relevant, promotional offers, and disabling this parameter makes the ad less accurate and sometimes completely removes it.

You can find this setting in the security section. Go to the Security app (green shield icon), scroll down to Ad Services or MIUI Ads. You need to deactivate the Personalized Ads slider.

This procedure does not remove the ads completely, but resets your advertising ID. It is also recommended to click the Reset Advertising ID button if such an option is available in your firmware version, which is similar to clearing cookies in the browser for advertising networks.

Why do you need an advertising ID?
An advertising ID is a unique code assigned to your device that allows advertisers to track your interests and show targeted ads, and resetting that ID breaks the link between your past behavior and current advertising offers.

Comparison of methods of cleaning the interface

There are several levels of intervention to remove recommendations, varying in complexity and depth of cleaning, and below is a table that will help you choose the best method for your situation.

MethodDifficultyEfficiencyRisks.
Disconnection in the folderLow.Only removes icons in foldersNo.
Blocking MSAMediumHigh (systemic advertising)Possible errors in disconnection
Resetting advertising IDLow.Medium (personalization)No.
ADB teamTall.MaximumRequires PC and knowledge

As you can see from the table, the combination of the first three methods gives the best result for the average user. the use of ADB (Android Debug Bridge) commands is required only in extreme cases when the standard settings do not work or the firmware is heavily modified by the operator.

For advanced users, it is worth noting that the complete removal of system components through ADB This can cause some functions to function in an unstable way, like a theme store or a music service, so you can use the regular switches in your settings. MIUI This is the safest and most recommended way.

Disabling recommendations in specific annexes

Some embedded apps have their own ad settings, independent of the overall system settings, most commonly the standard Mi Browser browser, Music app, and Themes app.

In the browser, you need to go to the settings (three bars at the bottom), select "Privacy and Security" and disable all items related to personalization and news feed. In the "Themes" application, you need to go to the user profile and find the privacy settings, where the ad switches also hide.

  • ๐ŸŽต Music: Profile โ†’ Settings โ†’ Advanced settings โ†’ disable "Show advertisements".
  • ๐ŸŒ Browser: Menu โ†’ Settings โ†’ Confidentiality โ†’ disable.
  • ๐ŸŽจ Topics: Profile โ†’ Settings โ†’ deactivate "Personal recommendations".

Regularly updating these apps through the GetApps store or Google Play may return some default settings, so after major software updates, it makes sense to check these points again.

๐Ÿ“Š What Advertising Removal Method Helped You the Most?
Disable in folder:Block MSA:Reset Advertising ID: I don't use Xiaomi

Frequently Asked Questions (FAQ)

Is it safe to turn off the msa process?
Yes, disabling msa is completely safe for operating system stability, it's a system service that is solely responsible for displaying ads, and stopping it won't cause data loss, call disruptions, or the Internet to work, and the only consequence is that you won't see any advertising offers in the system interfaces.
Why does the MSA switch not turn off the first time?
This is a feature of protecting the system from accidentally disabling ad modules. The MIUI algorithm specifically requires several attempts. If you see an error message, just keep pressing the shutdown button. It usually takes 3 to 10 attempts for the system to finally allow the change in status of the service.
Will ads disappear in third-party apps and games?
No, the methods described only affect the system advertising of Xiaomi itself (in folders, settings, standard applications), advertising inside third-party games, free versions of programs and on websites in the browser will remain. DNS-filtering or paid subscriptions in the apps themselves.
Do I need to check my phone to remove ads?
Absolutely not. All the necessary tools are already built into the MIUI shell. Running on a global version or installing custom firmware (like Pixel Experience) are radical measures that require unlocking the bootloader and can deprive you of warranties. Standard settings are enough for comfortable use.

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A comprehensive approach, including disabling MSA, resetting advertising ID and configuring individual applications, guarantees complete elimination of system recommendations on Xiaomi.