Advertising on Xiaomi: where does it come from, how to remove and whether it is worth it

You’ve noticed that on the screen of your Xiaomi smartphone or Mi TV TV We see banners that offer to buy gadgets, install apps, or use the services of brand partners, and it's not a virus or a system failure, it's built-in advertising from Xiaomi that has become part of the company's ecosystem. Many users find it intrusive, but Few knows it can be completely turned off or at least reduced to a minimum.

In this article, we will understand why Xiaomi displays ads even in standard applications like Weather or Music, how it affects the operation of the device, and most importantly, what settings need to be changed to get rid of it forever.

Spoiler: on new versions MIUI 14/15 And HyperOS, the display algorithms are smarter and the disabling methods are more complicated, but we've put together the actual ways for all Xiaomi, Redmi and other models. POCO, including TVs and smartwatches, if you're willing to spend 10 minutes to set up - there will be no advertising.

Why Xiaomi is showing ads: the official position of the brand

Xiaomi has openly stated that advertising is part of its business model. Unlike Apple or Samsung, which make money mainly from selling equipment, Xiaomi positions itself as an “internet company” with many services. MIUI and applications allow:

• 💰 Reduce the price of the device due to income from partners (according to the company, this saves users up to 30% of the cost of the smartphone).
• 📊 Personalize offers based on your interests (if you often look for discounts on headphones, the system will show a promotion on Xiaomi Buds).
• 🔄 Support free services like Mi Cloud or Mi Video that would otherwise be paid.

According to Xiaomi Vice President Huang Wangxiang, the ads are only shown to users who have not explicitly disabled them in the settings, so technically you agree to the default display. However, in practice, many users do not even suspect that such settings exist – especially on budget models like Redmi. 12C or POCO M6 Pro.

⚠️ Warning: On devices sold in Europe, ads are disabled by default due to strict data protection laws (GDPR). If you bought a smartphone in Russia, India or China, most likely, banners are already active.

Interesting fact: in 2023, Xiaomi earned more advertising in its services $1.5 billion is almost 10 percent of the company's total revenue, so you can't expect the brand to abandon the practice altogether, but users can control the amount and format of the practice.

Where exactly does Xiaomi advertising appear: a full list of places

Advertising on Xiaomi devices is not limited to banners in the browser, it is integrated at the system level and can pop up in the most unexpected places.

The most “advertising” applications from Xiaomi are Mi Video (shows promotional videos before a video), Themes (banners with paid themes) and Browser (pop-ups with offers), while on TVs, advertising is often masquerading as “content recommendations” – it is harder to distinguish it from useful tips.

For example, on Mi. TV 4S or Redmi Smart TV You may see movies that aren't on your subscriptions, like affiliate ads from Netflix or Prime Video, and on smartphones, the notification panel sometimes offers to install AliExpress or Booking.com, even if you've never used them.

How to disable advertising on Xiaomi smartphone: step-by-step instructions

If you're going to get rid of ads, start with the system settings. MIUI 14+ And the algorithms have become more complex, but the general principle has remained the same (EEA) — There's adverts off by default.

Step 1: Turn off personalized advertising

Go to Settings. → Google → Advertisements and deactivate Personalized Ads, which won't remove banners completely, but will make them less intrusive. Then go back to the basic settings and select:

Settings → Privacy → Advertising Services → Disable “Personalized Recommendations”

Step 2: Remove the ads from the lock screen

Open the Settings. → Lock screen and:

• 🔘 Turn off recommendations (or Mi Recommendations)
• 🔘 Select Only the Watch in the Lock Screen Style section
• 🔘 Remove the tick from Show notifications on the locked screen (if not necessary)

Step 3: Clear the Standard Apps

Some apps (Weather, Music, Themes) have their own ad settings. For example, in Mi Music, you need to go to Settings. → Additionally. → Turn off "Recommendations." Mi Browser's way is this:

Browser settings → Privacy → Disable “Personalized News” and “Advertising Notices”

For the Themes app:

Open the application → Profile → Settings → Disable “Recommendations” and “Partner Content”

⚠️ Note: Some models (e.g. Redmi Note 12 Pro)+) If you turn off the ads in the Topics, you may lose access to free wallpaper, and if you want to get them back, you'll have to temporarily turn on the recommendations back.

Step 4: Disable notifications from system services

Go to Settings. → Annexes → Application management → Three points (⋮) → System applications: Find the following services and stop them from showing notifications:

• 📱 MiuiDaemon (responsible for background recommendations)
• 📱 AnalyticsCore (collects data for personalization)
• 📱 Msa (Xiaomi Advertising Service)

To do this, click on each application. → Notifications → Shut down.

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If after disabling the ad, some features (such as weather on the lock screen) stopped working, check the settings of the Miui Home app. Sometimes resetting it helps to return lost widgets.

How to remove ads on Xiaomi TV (Mi) TV, Redmi TV)

Xiaomi TVs are more integrated than smartphones, because PatchWall is designed to serve content, and there's no single universal switch, you have to configure multiple partitions.

Method 1. Disable recommendations on the main screen

Press the Home button on the remote, then:

1. Select any banner or recommendation (without clicking on it).
2. Press and hold the button. OK (or Select within 3 seconds.
3. In the menu that appears, select Remove or Hide this row.
4. Repeat for all unnecessary lines (e.g. Recommended Movies, Affiliate Content).

Method 2: Set up the Mi Video application

Open Mi Video, then:

Settings (cogs) → Personal recommendations → Disable “Personalized recommendations” and “Advertising”

Method 3: Resetting advertising ID

This is a radical method that will reset all your preferences, but will remove most of the targeted advertising:

Settings → Accounts and Security → Advertising → Reset Advertising Identifier

Method 4: Installation of an alternative launcher

If nothing helps, you can replace the standard PatchWall launcher with a third-party one (for example, ATV Launcher or Wolf Launcher:

1. Download. APK-flash-file.
2. Connect the flash drive to the TV.
3. In Settings → Security allow installation from unknown sources.
4. Install the launcher and select it as the main one in Settings → Annexes → Default launcher.

⚠️ Note: On TVs with PatchWall 4.0 firmware+ (Like Mi. TV Q2 2023) some ad settings may be blocked, in which case only a full factory reset with the Internet shutdown at the initial setup stage will help.

Should you turn off advertising on Xiaomi: pros and cons

Before you get rid of all the advertising, weigh the advantages and disadvantages of this step. Surprisingly, banners from Xiaomi have some useful sides.

The benefits of disabling ads

• ⚡ Speed: Some system processes (Msa, AnalyticsCore) stop consuming resources, which speeds up work on budget models (for example, Redmi). 10A).
• 🔒 Privacy: Less data is transferred to Xiaomi servers to analyze your preferences.
• 🧘 Comfort: No annoying pop-ups, especially on the lock screen.

Cons of shutdowns

• 🎁 Skipping shares: you will stop seeing discounts on branded accessories (for example, Xiaomi Buds 4 Pro wireless headphones at 40 discount%).
• 📉 Feature Limitation: Some apps (such as Topics) may not work properly or offer less free content.
• 🔄 Manual Updates Control: Without Advertising Notifications, You May Miss Important Security Updates.

For example, in 2023, users of Xiaomi 13 Pro through banner ads learned about the free screen replacement loyalty program – those who turned off notifications missed this promotion.

If you still decide to remove the ads, but want to leave some useful notifications, use selective disabling:

• 📵 Leave an ad in Mi Video if you watch movies - there are sometimes promotional codes there.
• 📱 Remove banners from the lock screen, but leave them in Settings (there they are less intrusive).
• 🛒 Unsubscribe from mailings in the Mi Store, but leave notifications about discounts on accessories.

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Disabling ads does not affect the device warranty. Xiaomi officially allows you to customize banner impressions if this is done through standard menus (no root rights or modified firmware).

What to do if advertising does not disappear: radical methods

If you've followed all the instructions, but the ads keep coming, it's fixed to the firmware level, and one of the radical solutions that will help is that they require technical skills.

Method 1. Installation of custom firmware

Firmware like LineageOS or Pixel Experience completely removes all Xiaomi services, including advertising.

• 🔧 Requires unlocking the bootloader (Bootloader).
• 📱 It can lead to loss of features (for example, Xiaomi camera often performs worse on custom firmware).
• 🚫 Cancellation of warranty (if the device is warranty).

Instructions for Redmi Note 11 Pro+:

1 Unlock Bootloader through Mi Unlock Tool.


2. Install TWRP Recovery.




3. flash LineageOS 20 (based on Android 13).

Method 2. Use ADB-team

With help. ADB (Android Debug Bridge, you can disable the system apps responsible for advertising. Connect your phone to your PC and do it:

adb shell pm hide com.miui.analytics


adb shell pm hide com.xiaomi.midrop




adb shell pm hide com.miui.systemAdSolution

Method 3: Blocking through DNS

Set up a private one. DNS (For example, AdGuard DNS Or NextDNS) in Wi-Fi or mobile settings, which will block access to Xiaomi ad servers:

Settings → Connections → Private DNS → Enter “dns.adguard.com”

⚠️ Note: On Xiaomi TVs, lock through DNS It may disrupt Mi Video and other streaming services. Before setting up, check if your router supports network-level filtering (e.g., through Pi-hole).

Method 4: Appeal for support

If the advertisement appears contrary to all settings (for example, on Mi). TV A2 43" after reset, write to official support Xiaomi via:

• 📧 Mail: support@mi.com (English).
• 💬 Chat: in the Mi Community app (Fedback section).

Attach screenshots with advertising and specify the model of the device, the firmware version (Settings) → The phone. → Version. MIUI) And the region of purchase, 70 percent of the time, support helps to solve the problem remotely.

Alternative ways to reduce advertising without completely shutting down

If you do not need to remove the ads completely, but you want to make them less intrusive, use these tips:

1. Set up "Distractless Mode"

V MIUI 14+ HyperOS has a Focus Mode feature that temporarily blocks all notifications, including advertising:

Settings → Notifications → “Do Not Disturb” Mode → Set up a schedule

2.Use alternative applications

Replace Xiaomi’s standard programs with advertising-free analogues:

3. Limit background activity

Go to Settings. → Battery → Limit background and disable background work for:

• 📊 MiuiDaemon
• 📊 AnalyticsCore
• 📊 Msa

This will reduce the amount of data analyzed and, as a result, reduce the amount of targeted advertising.

4. Change the region of the device

If you are using a global firmware (Global) ROM), Try to change the region to the European one (EEA), where the ads are disabled by default:

Settings → Additional → Region → Select “Ireland” or “Germany”

When you change region, restart your device. Note that this method can change the set of pre-installed applications.

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If you often use the Mi Fit app for smartwatches, but want to remove ads, install a modified version of it, Mi Fit Mod (available on forums like the Mi Fit Mod). 4PDA). It removes banners, but retains all synchronization functions.

FAQ: Frequent questions about advertising on Xiaomi