Xiaomiโs POCO sub-brand appeared in 2018 as a response to a market demand: users needed powerful smartphones for the price of budget models. Today, the POCO line is a separate direction with its own philosophy, which is often compared to Redmi, but they have fundamentally different tasks. If Redmi is focused on the balance of price and characteristics for the mass buyer, then POCO is betting on performance, gaming capabilities and aggressive price-quality ratio.
Many people mistakenly think that POCO is just a โoverclockedโ version of Redmi with a different logo. In fact, the difference is deeper: it uses other cooling strategies, optimized firmware (MIUI for POCO), and in recent models even unique chips appear (for example, MediaTek Dimensity 9200+ in POCO F6 Pro). But why overpay for POCO, if you can take Redmi with similar characteristics? Letโs see where the choice in favor of POCO is justified and where it will be a waste of money.
Spoiler: If you want a smartphone solely for social media and calling, POCO is not your option, but if you play Genshin Impact or Call of Duty Mobile sometimes, shoot TikTok videos, or just like hardware with power margins, read on.
POCO vs Redmi: What is the difference?
At first glance, the POCO X6 Pro and Redmi K70 may seem like twins: the same processor (Snapdragon 8 Gen 2), similar screens and even design. But the key difference lies in the firmware and cooling system. POCO uses the proprietary MIUI for POCO shell, where unnecessary Xiaomi services (such as Mi Video or Mi Music) are removed, and game optimizations are added, such as Game Turbo 6.0 mode, which blocks notifications and allocates maximum resources for the game.
The second thing is thermal management, and in POCO, you often find solutions like:
- ๐ฅ Liquid cooling with copper tube (for example, in the POCO F5 Pro radiator area is 30% larger than in the analogues of Redmi).
- โ๏ธ Graphite pads between the chipset and the case for better heat removal.
- ๐ฎ Additional temperature sensors that prevent trottling (resetting frequencies) during long gaming sessions.
In tests, the POCO F6 Pro heats up to 42ยฐC after an hour of playing Genshin Impact at maximum settings, while the Redmi Note 13 Pro+ in the same conditions reaches 48ยฐC. The difference of 6 degrees may seem small, but in practice this means that POCO keeps a high FPS longer and less often reduces the brightness of the screen due to overheating.
2.Who are POCO smartphones designed for?
POCO is not a generic line. It's tailored to specific use cases, and if your tasks don't make it to this list, it doesn't make sense to overpay. Let's take 3 key audiences:
๐ฎ Gamers and streamers
- ๐น๏ธ POCO F6 Pro and POCO X6 Pro equipped with screens with refresh rate of 120 Hz and support for Dolby Vision, which is critical for dynamic games.
- ๐ Batteries from 5000 mAh with fast charging 120W (into POCO F5) Allows you to play 6-8 hours without recharging.
- ๐ง Bluetooth 5.3 and aptX Adaptive support for wireless headphones without sound delay.
๐ธ Content Makers and Tiktokers
- ๐ฅ The cells in POCO It is often borrowed from Xiaomi flagships (for example, from the, POCO F5 Pro received the main module 64 MP Xiaomi 13T).
- ๐ฌ Pro Video Mode with Support LOG-profile and manual settings (exposure, ISO, white-colour).
- ๐ Stereo speakers with support for Dolby Atmos for high-quality sound in rollers.
๐ฐ Savvy buyers who want a "flagship for half price"
- ๐ POCO It often offers past-generation chipsets (e.g. Snapdragon 8).+ Gen 1 inches POCO F5) at the price of medium-budget smartphones.
- ๐ก๏ธ The case is made of Gorilla Glass 5 and aluminum frame (while Redmi often has plastic).
- ๐ Android Updates Guaranteed for 2-3 Years (longer than most budget brands).
โ ๏ธ Warning: If you need a smartphone for business or long-term autonomy (e.g. for travel), POCO โ Because of the powerful hardware and high-frequency screens, they consume more power than Redmi models with similar batteries.
3. Hidden POCO chips that aren't talked about in reviews
The manufacturer doesn't advertise some features, but they can be decisive when choosing. Here's what you get as a gift with POCO:
๐ง Mode "Ultra Battery Saver"
Unlike standard power saving, this mode turns off all background processes except calls and SMS, and allows you to last 5% of the charge up to 12 hours (tested on the POCO X5 Pro).
Settings โ Battery โ Battery modes โ Ultra Battery Saver๐ Hidden menu for developers (not like Android)
POCO adds additional settings to fine-tune the performance. To open:
- Go to Settings. โ The phone.
- Slip 7 times on the MIUI version.
- Return to Settings โ Additional โ Special Opportunities.
- Activate POCO Labs (not available on all models)
Here you can disable FPS restriction in games, enable Driver Version GPU for better graphics, or even overclock the processor (but this will shorten battery life).
What happens if you turn on the processor overclocking in POCO Labs?
6.POCO in 2026: Should we expect new models?
If you're not in a hurry to buy, it makes sense to wait for the announcements in the fall of 2026.
- ๐ POCO F7 Snapdragon 8 Gen 3 chipset and screen LTPO 1-120 Hz (adaptive refresh rate).
- ๐ฑ POCO X7 Pro with 200 MP camera (sensor from Redmi) K70 Pro).
- ๐ POCO M7 Pro with a battery of 6000 mAh and charging 67W.
However, if you need a smartphone right now, the current POCO F6 Pro and POCO X6 Pro models remain relevant and will not be inferior to the latest in most respects. The main thing is not to overpay for newly released devices: after 2-3 months after the release, POCO prices usually fall by 10-15%.
๐ก
Before buying, check the price on the official website of Xiaomi and at major retailers (Svyaznoy, M. Video, Wildberries). Often in the first batches of smartphones are sold more expensive than a month after the start of sales.
7 Where to Buy POCO: Official and Unofficial Channels
In Russia, POCOs are sold through several channels, but not all of them are reliable.
โ Official sources (guarantee 12-24 months):
- ๐ฌ Salons of the Messenger and MegaFon (often there are promotions with gifts).
- ๐ Official website mi.com/ru (delivery 3โ7 days).
- ๐ Wildberries and Ozon (only with sellers marked "Official Partner Xiaomi").
โ ๏ธ Informal sources (risks):
- ๐ฆ AliExpress โ prices are lower by 20-30%, but there is no guarantee in Russian.
- ๐ข Pawn shops and โgrayโ stores โ a high probability to run into a fake or a device with a lock on the Internet IMEI.
- ๐ค Resellers in Telegram โ often sell phones with unoriginal batteries.
โ ๏ธ Note: When buying on AliExpress, check that the Global Version is listed (not China) ROM). Chinese firmware does not support Google Services and Russian language out of the box.
๐ก
Buy POCO only from official sellers, if you are interested in warranty, Russian firmware and 5G support in Russian networks.