Who is in Xiaomi: a complete guide to the brand ecosystem in 2026

When it comes to Xiaomi, most are Redmi smartphones or POCO. But in fact, this is just the tip of the iceberg: over the past 10 years, the company has grown into a giant ecosystem that unites dozens of brands – from home appliance manufacturers to robotics startups. In 2026, more than 300 partner companies operate under the wing of Xiaomi, and its products cover 200 companies.+ category.

Understanding Xiaomi's structure helps you figure out who exactly makes your Mi TV. TV Or the Ninebot electric scooter, how the Black Shark and Redmi brands are related, and why some devices get upgrades longer than others:

• 🏢 Organizational structure of Xiaomi Group and its subsidiaries
• 📱 Key brands in the portfolio (from budget to premium)
• 🤖 Startups and Innovation Projects Funded by Xiaomi
• ⚠️ Pitfalls when buying devices from the ecosystem (warranty, software, compatibility)

We will focus on the hidden links between brands – for example, why the smartphone POCO F6 Technically identical to Redmi K70, But it costs more, or how Mijia devices integrate with firmware MIUI The information is current as of June 2026 and is based on official reports from Xiaomi, data from regulators (e.g. Hong Kong Stock Exchange) and independent research.

1. Xiaomi Group: Official structure and subsidiaries

Xiaomi Corporation is legally incorporated in the Cayman Islands (since 2018), but the operating management is conducted from Beijing, the company is divided into 4 key divisions, each of which is responsible for its market segment:

It’s important to understand that not all brands in the ecosystem are 100% owned by Xiaomi, such as Huami (Amazfit smartwatch maker) is an independent company in which Xiaomi invested 1.1 billion yuan in 2015 (share). ~20 percent. POCO Since 2020, it has become a fully-owned subsidiary brand, although it was initially positioned as an independent brand".

⚠️ Note: If you see a device with the Mi or Redmi logo, but it is sold under the brand name of a third company (for example, Mi). TV from TCL), This means that Xiaomi has licensed its name, but it doesn't control production, and these devices may not support proprietary features like Mi Share or Quick Apps.

2. Smartphones and gadgets: who is responsible for what

Xiaomi’s most famous segment is mobile, where it uses a multi-brand strategy to reach all price niches:

• 📱 Xiaomi – flagship and mid-budget smartphones (series 14, 13T, Civi Responsible for Innovation (e.g. the first) 200W Quick charge in Xiaomi 14 Pro).
• 💰 Redmi – budget and gaming devices (Note series, K). K70 Pro uses the same Snapdragon 8 Gen 3 chipset as the flagships for half price.
• ⚡ POCO — "Simplified versions of Redmi devices for the international market. POCO F6 = Redmi K70E different-sourced.
• 🎮 Black Shark - gaming smartphones with physical triggers and active cooling (series 5, 6).Since 2023, the brand has focused on gaming accessories.

Interesting fact: POCO It was originally designed as an experimental project for enthusiasts (the first model — POCO F1 In 2018, with the Snapdragon 845 for $After the success of the brand became independent, but in 2020 Xiaomi returned to its control. POCO — This is a "laboratory" for testing new features before their introduction in Redmi.

With tablets and laptops, the situation is simpler: they are all released under the Xiaomi brand (Pad and Book series), with the exception of Redmi Book, which appeared in 2023 as a budget alternative to Xiaomi Book Air.

3. Smart home and appliances: Mijia brands and more

The IoT & Lifestyle division is Xiaomi’s dark horse, where the company doesn’t make most of the devices itself, but acts as:

• 🏭 Investor: Invests in startups that develop gadgets under the Mijia brand (for example, Mijia Air Purifier makes Smartmi).
• 🛠️ Integrator: Provides device compatibility through the Mi Home protocol (now renamed Xiaomi Home).
• 📦 Distributor: sells products of partners under his own name (for example, the robot vacuum cleaner Mi Robot Vacuum produces Roborock).

Key brands in this segment:

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Before buying a Mijia device, check if it supports the Mi Home protocol in your area.Some gadgets (such as gas leak sensors) only work in China due to local regulations.

An important nuance: after the rebranding in 2021, the Mi Home became Xiaomi Home, but many devices are still sold with the Mi logo. It is not a fake, just a transition period, but the warranty for such devices may differ: for example, the Mi Robot Vacuum-Mop 2 Lite robot vacuum cleaner is sold with a 1-year warranty in Europe, and in China - 2 years.

4. Startups and Innovation: Where Xiaomi is Investing

Xiaomi is actively funding startups through its venture capital fund Xiaomi EcoChain (founded in 2013), and has now more than 300 companies in its portfolio, of which 16 have become unicorns (estimate) > $1 billion Investments in the main areas:

• 🤖 Robotics: CyberDog (a quadruped robot), DeepMotion (unmanned cars).
• 🚗 Electric cars: Xiaomi EV (first-sedan SU7 Expanded in 2026, investments in NIO XPeng.
• 💡 Semiconductors: Surge (proprietary chips for smartphones and IoT), Big Fish (AI processors).
• 🩺 Medical technologies: Innoway (portable ultrasound devices), iHealth (tonometers and glucometers).

One of the most ambitious projects – Xiaomi SU7, Electric car that the company has been developing for 3 years (investment — $The car is built on the Modena platform with two engines (total power 673 hp) and supports fast charging. 800V. Interestingly, the car uses its own HyperOS OS, the same as in Xiaomi smartphones, which allows you to integrate it with other devices of the ecosystem (for example, automatically unlock the doors when the owner approaches the Mi Band).

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Xiaomi isn’t just copying Apple or Tesla — it’s building a closed ecosystem where all devices (from light bulbs to cars) are managed through a single Mi Account account and HyperOS Connect protocol.

One of the most unsuccessful investments was Black Shark, which never managed to compete with the company. ASUS ROG Lenovo Legion in the gaming smartphone market, and in 2023, the brand stopped making phones, focusing on accessories (gamepads, headphones).

5. Pitfalls: What to Know Before Buying

Xiaomi’s ecosystem offers a huge selection, but there are nuances that the manufacturer does not always warn about:

⚠️ Note: Devices purchased in China (even officially) may not support global LTE-For example, the Redmi Note 13 Pro+ 5G for the Chinese market does not work with Band 20 (800 MHz) networks, which are used in Europe for coverage in rural areas.

Other critical points:

• 🔄 Software updates: Brands POCO Redmi gets updates MIUI/HyperOS on 1-2 Less than a year than Xiaomi's flagship, POCO X3 Pro (2021 no longer receive updates in the year 2023 In the year before, while Xiaomi 11T The same year, the project is still supported.
• 🔌 Accessory compatibility: Xiaomi and Redmi chargers with Quick Charge 4 support+ Not always working with Xiaomi Book laptops that require GaN charging.
• 🛡️ Warranty: Devices purchased from unofficial sellers (e.g., AliExpress) may not have an international warranty. mi.com/global/verify.

Make sure the model supports LTE-ranges of your operator|Check the firmware version (Chinese) CN, Global or European EEA)|Read the update policy (on Xiaomi Community website)|Check compatibility with other ecosystem devices (e.g. Mi Band with Mi Scale)-->

You have to be especially careful with Mijia devices that are sold under different brands, like DreameBot, a robot vacuum cleaner. D10 Plus and Xiaomi Mi Robot Vacuum-Mop 2 Pro are the same device, but with different firmware. As a result, DreameBot supports multi-floor maps, while Mi Robot does not.

6 How to distinguish the original from the forgery

Xiaomi’s popularity has led to a huge number of counterfeits, especially in the markets of Asia and Eastern Europe.

• 🏷️ Packaging: The box should be QR-authentication code (scanned through the Mi Home app) and check the Mi logo hologram, which is often unstuck on fakes.
• 🔍 Serial number: Sticker with IMEI (for smartphones or SN (for other techniques) must match the data in the settings (Settings) → The phone).
• 📱 Firmware: Original devices have a branded shell MIUI Fakes often run on naked Android or custom firmware like Flyme.
• 🔋 Accessories: Complete with the original devices come chargers with the Mi logo and certificate CE/FCC.

To verify the authenticity of the smartphone:

1. Go to mi.com/global/verify.
2. Enter. IMEI (You can find it in the settings. → The phone. → All parameters or on the box).
3. Compare the data with the information on the sticker under the battery (if removable).

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If you buy the device with your hands, ask the seller to take a screenshot of the Settings menu. → On the phone and compare IMEI You can tell if a fake box is bad typeface printing or if you don't have a hologram.

Especially often forged:

• 📱 Smartphones Redmi Note and POCO (Due to high demand in the budget segment).
• 🎧 Mi True Wireless Earbuds (fakes are distinguished by the worst sound and quick discharge).
• 🏠 Mi Home Security cameras (can transfer data to third-party servers).

7. The future of the ecosystem: what to expect in 2026-2026

According to Xiaomi’s 2023 report, the company plans to focus on three key areas:

1. Electric cars: Mass production Xiaomi SU7 It's going to start in late 2026, and it's going to be a more affordable model. SU5 (price ~$30 000).
2. Artificial Intelligence: HyperOS integrates generative AI to automate tasks (e.g., creating a resume from data from Mi Cloud).
3. New CyberDog 2 robot to receive support ROS 2 (Robot Operating System) for developers.

Xiaomi also announced the release of the following devices:

• 📱 Xiaomi 15 Ultra with Leica Summilux camera and Snapdragon 8 Gen 4 chip.
• 🖥️ Xiaomi Book S 2026 based on Snapdragon X Elite (competitor Apple) M3).
• 🕶️ Xiaomi AR Glasses 2 with support for MicroLED displays.

Insiders report that Xiaomi is preparing to rebrand the Redmi line: budget models (Redmi A) can be transferred to the new Xiaomi Lite brand to strengthen the association with the main brand. POCO Black Shark in a single gaming division.

FAQ: Frequent questions about Xiaomi brands