Everything Xiaomi Does: A Complete Guide to Brand Products

Many users still see Xiaomi as a purely affordable smartphone maker, overlooking the company’s scale. In fact, it’s a huge corporation that produces just about everything from electric toothbrushes and sneakers to giant TVs and even cars. Understanding the brand structure will help you build a smart home or choose a gadget that works in a single bundle with other devices.

The company started with mobile operating systems, but the founders' ambitions have allowed them to embrace a wide range of consumer electronics. Today, the umbrella brand produces thousands of SKUs, and it's easy to get lost in them, which is why it's important to understand what lines exist and what exactly lies behind the Mi or Redmi logo.

In this article, we will take a look at the company’s business in detail, explain the difference between sub-brands, and help you understand whether to trust the quality of products that Xiaomi doesn’t even advertise as its main product, and you will be surprised to learn how much technology in your home can already be associated with the ecosystem of this giant.

Brand structure and major sub-brands

The first thing that customers face is the abundance of logos and names, and it’s important to understand that Xiaomi Corporation is the parent company that owns several independent brands, each tailored to a specific audience and price segment, allowing the company to capture markets from budget to premium.

Xiaomi’s core brand (formerly Mi) is now marketed as a flagship, featuring top-end smartphones, premium TVs and innovative developments like electric vehicles, and a showcase of the company’s technology, where the company is deploying cutting-edge solutions in cameras, screens and body materials.

Redmi is mass-market-oriented, offering better value for money, and it is Redmi who has popularized standards like 90Hz screens and 33W charging in the budget segment, and for many users, this brand is becoming the entry point into the ecosystem.

• 📱 Xiaomi – flagship smartphones and premium equipment.
• 💰 Redmi – affordable smartphones and basic electronics.
• 🚀 POCO — devices for enthusiasts and gamers with an emphasis on power.
• 🏠 Mijia – smart home and appliances (often without the Mi logo on the case).

⚠️ Note: When buying Mijia series devices in the Chinese market, make sure they support global servers or work through the China region, otherwise integration with Google Assistant or Yandex Alice may not be possible.

The brand deserves special attention. POCO. Originally a sub-line, it has become an independent brand focused on technology enthusiasts. POCO are red-faced Redmi models, but with a modified software shell and an emphasis on gaming performance.

Smartphones and mobile devices

To be sure, smartphones remain the company’s “face,” where Xiaomi has gone from copying competitors’ interfaces to creating its own MIUI philosophy (now HyperOS) flagship Xiaomi Number series (such as Xiaomi 14) and Ultra Competitive directly with the Samsung Galaxy S and Apple iPhone, offering unique zoom and nighttime shooting capabilities.

The middle and budget segments are dominated by the Redmi Note series, which often become bestsellers due to the availability of the phone. NFC, AMOLED-And we've got a lot of screens and big batteries at a price that's affordable to a wide range of consumers, and we've got engineers who have learned to balance the cost of components with the end user experience.

The foldable devices stand out. Xiaomi is actively developing the Fold (horizontal addition) and Flip (vertical addition) lines, which use advanced hinges and ultrathin glass, which allows you to create truly compact folded gadgets.

Software plays a key role: The MIUI shell, and now HyperOS, based on the Android kernel, provides deep customization capabilities: design themes, second space, app cloning — features that other brands have been implementing for years, Xiaomi has been working out of the box.

The Smart Home Ecosystem (IoT)

Perhaps it is in the Internet of Things (IoT) that Xiaomi has made the most strides, and the Chinese giant’s concept of a smart home is built on accessibility, and you don’t have to be a programmer to set up a scenario where the lights turn on when you open a door.

The control center is often a smart speaker Xiaomi Smart Speaker or TV with voice assent, but you can control the devices from your smartphone through the Mi Home app, a single hub where all devices are assembled, from a robot vacuum cleaner to a water leak sensor.

A huge range of sensors allows for complex automation: motion, temperature, humidity, door openings, and even smoke sensors are all inexpensive and work consistently. The Zigbee communication protocol, used in many devices, provides low power consumption and operation even when the Internet is turned off (locally).

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For a stable operation of a smart home, purchase a separate router or gateway with support for Zigbee 3.0, as built-in lamp gateways often work unstable with a large number of devices.

Household appliances and health

Many people don't know, but Xiaomi makes a lot of kitchen and bathroom appliances. Mijia has become synonymous with minimalist design and functionality. Rice cookers, multi-cookers, yogurts, all of these devices can be controlled from a smartphone, receiving notifications about the readiness of the dish.

In the health care segment, the company is also well represented: Soocas (a partner brand) and Mijia electric toothbrushes come with pressure sensors and timers. Libras show not only weight, but also percentage of fat and muscle mass, synchronizing data with the Mi Fitness app.

A separate category is air purifiers and humidifiers, which are some of the brand's most popular products in the metropolis, smart filters tell you when it's time to change, and air quality sensors automatically adjust the fan speed.

⚠️ Note: When buying Xiaomi appliances, pay attention to the power plug.The Chinese version often has flat pins requiring an adapter, or voltage. 110-220What to check before connecting to the network.

Television and multimedia

Xiaomi TVs have long gone beyond just “monitors”: Mi TV P1, Q1 and Master series models offer high-quality matrices (QLED, OLED) and an embedded Android TV (or Google TV) system, which means you access the Google Play app store right out of the box.

Support for HDR10+, Dolby Vision and Dolby Atmos makes watching content from Netflix or YouTube as high as possible, and Xiaomi TVs often act as a hub for managing a smart home, displaying a picture from security cameras when a doorbell arrives.

For those who want to turn a regular TV into a smart one TV, The company produces the Mi Box and Mi consoles. TV Stick. These are compact devices that are inserted into HDMI-Port and give a second life to old screens, providing access to all streaming services.

Transport and wearables

Xiaomi’s wearable electronics industry is well developed, with the Mi Band fitness bracelets becoming the benchmark for budget activity tracker, and the Mi Watch and Redmi Watch offering full-fledged smart features, such as taking notifications, measuring heart rate, blood oxygen (SpO2), and tracking sleep.

In the personal transportation segment, Mijia Electric Scooter electric scooters are popular, featuring robust design, range and smartphone integration to adjust driving and wheel lock modes, and are a complete last-mile vehicle for the city.

The most ambitious project was the Xiaomi SU1, an electric sedan that is positioned as a competitor to Tesla, and it features the most powerful computing system, autopilot and deep integration with a smartphone, allowing, for example, to launch a navigator on a phone and flip the route to the car screen with one touch.

• ⌚ Bracelets – Basic Health Monitoring and Notifications.
• 🚴 Scooters - environmentally friendly transport for the city.
• 🚗 Cars – High-Tech Electric Cars.
• 🎧 Audio — TWS-headphones.

⚠️ Attention: Xiaomi electric scooters require regular maintenance (bolt lifting, brake checks). Ignoring maintenance can lead to backing wheel and an emergency situation.

Frequently Asked Questions (FAQ)

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Xiaomi is not just a phone brand, but a huge ecosystem where devices interact with each other to create a single digital user environment.