Xiaomi Mi - whose firm is it? - A breakdown of the owners, structure and myths about the Chinese giant

Ever wonder who is behind Xiaomi Mi โ€” the one that has gone from a niche Chinese startup to a global tech giant in a few years โ€” thereโ€™s a lot of rumors online that itโ€™s owned by the Chinese government, secretly controlled by Apple, and a shell for other brands, and weโ€™ve analyzed official documents, ownership reports, and Xiaomi Inc.โ€™s history to give you a definitive answer: whose company it is, who its real owners are, and how itโ€™s structured in 2026.

Spoiler: it's more prosaic than it sounds, but there are some interesting things in the details, from unusual business models to conflicts with regulators around the world, whether you're planning to buy Mi devices, invest in Xiaomi stocks, or just want to figure out who really owns the brand, this article is for you.

Official ownership structure: who owns Xiaomi by documents

Xiaomi Inc. is a publicly traded company on the Hong Kong Stock Exchange (HKEX: 1810) since July 2018, which means that its financial statements are open and its ownership structure is regulated by law, and according to the latest data (2026), the largest shareholders are:

  • ๐Ÿ‘ค Lei Jun (founder and founder) CEO, proprietor ~13.5% of shares (directly and through trust funds).
  • ๐Ÿข Bin Lin (Co-Founder, Former President) โ€” ~6,7%.
  • ๐Ÿ’ผ Institutional investors: BlackRock, Vanguard, T. Rowe Price โ€“ together own ~20-25%.
  • ๐ŸŒ Small shareholders (including private investors) ~60%.

Important: Xiaomi is not owned by the Chinese government or state funds; in 2021, the company was even blacklisted by the US Department of Defense as โ€œaffiliated with the Chinese army,โ€ but later this decision was reversed โ€“ no evidence of involvement in military structures was found.

๐Ÿ“Š How do you feel about Chinese brands like Xiaomi?
Trust and buy.
I prefer Korean/European brands.
I doubt it's safe.
I donโ€™t care, the main thing is price/quality.

There's so much rumor about the Mi brand that it's time to deal with the most persistent.-3 Myths that still walk through forums:

  1. โ€œXiaomi is a front firm for Apple/Samsung/Huawei.โ€ In fact: Xiaomi is a standalone brand with its own R&D lab (over 10,000 patents) and manufacturing facilities. Yes, they use only component suppliers (e.g. Samsung supplies screens and Qualcomm supplies chips), but this is standard practice in the industry.
  2. The reality is that the company does collect telemetry (like Google or Apple), but after the scandal of 2020, they introduced the option of completely disabling data collection, and for the European market, servers are located in Singapore and Germany.
  3. โ€œXiaomi copies the iPhone.โ€ Hereโ€™s the partial truth: early Mi models were really inspired by Appleโ€™s design, but today the brand is developing unique chips โ€“ for example, HyperOS (replacing MIUI) or cameras with Leica.

Another popular question is, "Why is Xiaomi selling its devices so cheap?" The answer lies in its business model: it makes money not from hardware, but from an ecosystem of services (Mi Pay, Mi Cloud, MIUI advertising), which keeps smartphone prices low.

๐Ÿ’ก

Before buying a Xiaomi device, check the firmware region! China models (with CN suffix) may not support Google Services, and global versions (Global) are sometimes devoid of some features.

The story of creation: how a small startup became a global brand

It all started in 2010, when Lei Jun (formerly Kingsoft executive) assembled a team of 7 engineers, and their goal was simple: to create a smartphone with flagship specs at a budget price. The first Xiaomi Mi 1 was released in 2011 โ€” and immediately became a hit in China thanks to:

  • ๐Ÿ“ฑ Technical specifications: Qualcomm Snapdragon processor S3 (as the flagships of the time, for $300.
  • ๐Ÿ›’ Direct sales via the Internet (without intermediaries).
  • ๐Ÿค Feedback to fans through forums (this is still the brandโ€™s calling card).

Key development milestones:

YearEventOutcome
2013Mi 2 Exit and Expansion Outside ChinaSales exceeded 18 million devices
2014Launch of the Mi Ecosystem ecosystem (smart light bulbs, routers, fitness bracelets)Xiaomi has become the โ€œChinese Appleโ€ in terms of range
2018IPO on the Hong Kong stock exchange ($4.7 billion raised)Capitalization exceeded $50 billion
2021Launch of Xiaomi SU7 electric car and its own HyperOS OSBusiness Diversification Beyond Smartphones

Today, Xiaomi is not only smartphones, but also:

  • ๐Ÿš— Electric cars (SU7 It competes with Tesla Model 3 in China).
  • ๐Ÿ’ก Smart home (Mi Home lineup โ€“ more than 200 devices).
  • ๐ŸŽฎ Gaming Laptop (Xiaomi Gaming Laptop).
Why Xiaomi is called the Apple of China
The comparison is not accidental: both companies have staked their bets on the device ecosystem, closed services (Mi Cloud vs iCloud) and iconic fan status. But unlike Apple, Xiaomi initially focused on the mass market, not the premium segment.

Xiaomi vs Redmi vs POCO: Who owns whom and whatโ€™s the difference?

Many people confuse Xiaomi sub-brands, thinking that they are different companies, in fact, they all belong to the same corporation, but they are focused on different market segments:

  • ๐Ÿ“ฑ Xiaomi (Mi series): flagship and premium devices (e.g. Xiaomi 14 Ultra with Leica camera).
  • ๐Ÿ’ฐ Redmi: budget and mid-budget smartphones (the most popular sub-brand, it accounts for) ~70% sales).
  • โšก POCO: devices for gamers and enthusiasts (high technical characteristics at a low price, for example, POCO F6 Pro).

POCO was originally an independent brand, but in 2020 Xiaomi bought it out completely. Today, POCO operates as a semi-autonomous division - develops design and software independently, but uses the production facilities and suppliers of Xiaomi.

โš ๏ธ Note: There are often counterfeits under the Redmi brands on the market. POCO. The original devices always have a unique IMEI, which can be checked on the official website mi.com/global/verify.

Who controls Xiaomi outside of China: local partners and factories

Although Xiaomi is headquartered in Beijing, it is actively localizing production and management in other countries, and this is how its global structure works:

  • ๐Ÿญ Manufacturing: Main factories are located in China (Beijing and Shenzhen clusters), but some of the smartphone assembly for India and Europe is done locally (for example, Foxconn plant in India).
  • ๐Ÿ“Š Research and development: R&D centers are in Bangalore, India, Singapore, Tokyo and even Helsinki (Finland, Camera Development Center).
  • ๐Ÿ’ผ Local partners: in Russia, the official distributor is Merlion, in Europe โ€” AB Senoj (Lithuania).

Xiaomi does not own factories directly, but operates on the OEM model, where production is outsourced to partners like Foxconn or BYD. This allows for rapid scaling, but creates risks of dependency on suppliers.

In 2023, the company announced plans to build its own factory in Wuhan, China, the first step towards vertical integration, like Samsung or Apple.

โ˜‘๏ธ How to distinguish the original Xiaomi from a fake

Done: 0 / 5

Financial Awareness: Income, Loss and Investments

As a public company, Xiaomi regularly publishes financial statements, and here are the key figures for 2023 (according to the annual report):

  • ๐Ÿ’ต Revenue: $37.5 billion (up 4% compared to 2022).
  • ๐Ÿ“ฑ Sales of smartphones: 150 million units (3rd place in the world after Samsung and Apple).
  • ๐Ÿ’ฐ Net income: $3.7 billion (up 120% due to cost optimization).
  • ๐Ÿš— Investment in cars: $1.5 billion for the development of Xiaomi SU7.

Where Xiaomi makes money:

  1. Smartphones make 60 percent of the revenue.
  2. IoT and smart devices โ€“ 25% (up 15% year-on-year).
  3. Online services (advertising, Mi Pay, Mi Cloud) โ€“ 10%
  4. Other (licensing patents, investments) โ€“ 5%

Interesting fact: in 2020, Xiaomi became the youngest brand in the Fortune Global 500 ranking (ranked 338th), overtaking giants such as Lenovo and HTC. However, in 2022, the company dropped out of the ranking due to a drop in sales amid a pandemic and sanctions.

โš ๏ธ Note: Xiaomi was sanctioned in 2021 for alleged ties to the Chinese military, and while the restrictions were lifted, they led to a temporary stock crash. Today, the company is actively diversifying its supply chains to avoid similar risks.

Xiaomiโ€™s Future: Electric Cars, AI and Global Expansion

In 2026, Xiaomi has three key goals:

  1. Automotive: Xiaomi SU7 (electric car on the platform Modena) should compete with Tesla Model 3 in China, starting at $ 30,000 and a range of up to 800 km.
  2. Artificial intelligence: Xiaomi HyperOS integration with generative AI (for example, for automatic photo processing or voice assistant).
  3. European market: strengthening of the position in the EU due to local production (plans to open a plant in Turkey or Hungary).

According to Lei Jun, through 5 Xiaomi wants to be the top of the list-3 Global smartphone manufacturers (today โ€” 3-Next to Samsung and Apple and enter the top-5 Ambitious, but with the pace of growth, it's realistic.

However, there are risks:

  • ๐Ÿ”‹ Huawei is returning to the smartphone market, while Transsion (Tecno, Infinix) is actively increasing its share in Africa and Asia.
  • ๐Ÿ“‰ Geopolitics: Restrictions on chip exports from the US could hit production.
  • ๐Ÿ’ธ Margin: Despite sales growth, Xiaomiโ€™s profit remains low (~5-7%) Due to aggressive pricing policies.

๐Ÿ’ก

Xiaomi is one of the few tech companies to successfully diversify beyond smartphones, and today, its revenue is 40% from smart devices and services, making it more resilient to the mobile phone crisis.

FAQ: Frequent questions about Xiaomi owners and brand

๐Ÿ” Xiaomi is a Chinese company or an international company?
Xiaomi Inc. is registered in the Cayman Islands (for the convenience of working with international investors), but its headquarters and main assets are located in China, the company positions itself as a global brand: it has offices in 100+ countries, and 40% of its revenue comes from overseas markets.
๐Ÿ’ฐ Can I Buy Xiaomi Stocks and How to Do It?
Yes, Xiaomi shares are traded on the Hong Kong Stock Exchange under the ticker 1810.HK. You can buy them through brokers like Interactive Brokers, Tinkoff or eToro. The minimum amount depends on the broker (for example, Tinkoff - from 1 share, the price of which is ~$1.5). Important: before buying, check whether your broker supports trading on HKEXhood - some platforms (for example, Robin) do not work with Hong Kong stocks.
๐Ÿ“ฑ Why Xiaomi smartphones are so cheap?
Low prices are achieved through: direct sales via the Internet (no markups for retailers); savings on marketing (the main channel of promotion is word of mouth and social networks); monopolization of the ecosystem (earnings from services, not hardware); scale of production (components are ordered in bulk for millions of devices); however, recently the prices of Xiaomi flagship models (for example, Xiaomi 14 Pro) are approaching the Samsung Galaxy S, the company is moving to the premium segment.
๐Ÿ”ง Who makes Xiaomi smartphones?
Xiaomi does not have its own factories - production is outsourced: Foxconn (Taiwan) is the main partner, assembles most models. BYD (China) - produces batteries and some low-end models Redmi. Wingtech (China) - is responsible for assembling flagships (for example, Xiaomi 13T). The quality of control depends on the plant: for example, Foxconn is famous for strict standards, and BYD sometimes complains about the assembly.
๐Ÿ›ก๏ธ Is it safe to use Xiaomi smartphones?
Security level depends on the firmware region: Global versions (Global/EEA): Google certified, stored on servers in Singapore/Germany. Chinese version (CN): without Google Services, but with a binding link to Chinese services (for example, Mi Account). 2020 Xiaomi was in a scandal for collecting data about the browser and applications of users, and then introduced the option of completely disabling telemetry in settings (Settings). โ†’ Privacy โ†’ For maximum security, it is recommended to buy models with Global firmware, disable unnecessary permissions for system applications (Mi Browser, GetApps), use alternative firmware (for example, LineageOS) - but this voids the warranty.