Not everyone knows that Xiaomi produces not only smartphones and smart appliances, but also household goods β including toilet paper. This unexpected product from the Chinese giant has caused a wave of interest, with users arguing whether the price for the brand is justified or is a normal marketing ploy. In 2026, the range has expanded, and prices vary depending on the model, the number of layers and the place of purchase.
We analyzed the offers in official marketplaces (Mi Store, AliExpress, Wildberries) and markets (from Ozon to local stores) to give a clear answer: how much Xiaomi toilet paper costs today and whether it is worth buying.
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1.What toilet paper models does Xiaomi produce?
Xiaomi (or its sub-brand Mijia) currently has three main lines of toilet paper, all of which are positioned as eco-friendly and hypoallergenic, but differ in composition, layering and purpose.
The most popular series, the Mijia Toilet Paper, comes in three versions:
- πΏ Bamboo (3 layers, 100% bamboo fiber) β positioned as the softest and most environmentally friendly.
- π³ Cellulose premium (3 layers, coniferous cellulose) - budget option with good absorbability.
- π§» Ultrasoft (4 layers, a mixture of bamboo and cellulose) β top model with improved texture.
The Xiaomi Smart Toilet Paper Dispenser is a smart dispenser that automatically measures the right amount of paper, and is compatible with all the models of the brandβs paper and sold separately.
2.The current prices for Xiaomi toilet paper in 2026
Xiaomi products prices depend on the region, site and even the time of year (during sales discounts reach 30%), below are the average prices for June 2026 in rubles (for Russia) and dollars (for international buyers).
| Model | Number of rolls in the package | Price at the Mi Store (β½) | Price for Wildberries (β½) | Price for AliExpress ($) |
|---|---|---|---|---|
| Mijia Bamboo (3 layers) | 12 pcs. Γ 120 sheets | 499 | 549 | 7.99 |
| Mijia Cellulose (3 layers) | 16 pcs. Γ 100 sheets | 399 | 429 | 5.49 |
| Mijia Ultrasoft (4 layers) | 8 pcs. Γ 150 sheets | 699 | 749 | 10.99 |
| Smart Dispenser + 1 pack | Dispenser + 12 rolls | 2 499 | 2 699 | 34.99 |
β οΈ Note: Ozon and supermarkets (e.g., Pyaterochka) can be priced 15-20% higher due to the markup of intermediaries. Also pay attention to the weight of the roll β Xiaomi has less than classic brands (e.g., Zewa), so the packaging visually seems smaller.
Compared to premium brands like Japanβs Kao Merries, Xiaomi paper is 20 to 40 percent cheaper, but compared to domestic brands like Svetlana, it is 2-3 times more expensive.
3.Where to buy Xiaomi toilet paper cheaper?
Official sales channels are not always the best option, and we looked at prices at different sites and found the best deals.
- π Mi Store (official website) - original warranty, but often 10-15% more expensive).
- π AliExpress is the lowest price, but delivery can take up to 30 days.Look for sellers with a rating above 98% and reviews in Russian.
- π¦ Wildberries - quick delivery (1-3 days), but prices are higher than on AliExpress.
- πͺ Local stores (for example, βSvyaznoyβ, βM. Videoβ) β sometimes do promotions, but the range is limited.
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Before buying on AliExpress, check if the description is marked "Russian Warehouse" - this means that the product is already in stock in Russia, and delivery will take 5-10 days instead of a month.
π If you buy in bulk (e.g. 5-10 packages), contact the official Xiaomi distributor in your area β they often give a 5% discount when ordering from 3,000. β½.
4. Composition and quality: should you believe the advertising?
Xiaomi has positioned its toilet paper as βgreenβ and βhypoallergenic.β But what is really behind these marketing slogans?
According to independent tests (including the Russian Federal Control Agency), Mijia paper does meet the stated characteristics:
- π± Bamboo series 100% consists of bamboo fiber (without chlorine-based bleachers).
- β»οΈ The cellulosic series is made from secondary raw materials (paper), but undergoes additional cleaning.
- π§ͺ Ultrasoft contains a minimum amount of binders (less than 0.5%), which is safe for the skin.
But there are nuances:
β οΈ Attention: In 2023, there were complaints that Xiaomi paper was too thin and tears when wet.The manufacturer responded and improved the composition in 2026, but if you see a package with a production date before March 2026, it is best to avoid it.
For comparison: Xiaomi paper is inferior to Japanese brands (Kao, Nepia), but surpasses most Russian and Chinese counterparts (for example, Clever or Heart).
What's the packaging hiding?
5. Xiaomi Smart Dispenser: Should You Buy?
One of the most unusual products in the line is the Xiaomi Smart Toilet Paper Dispenser, which is mounted on the wall and automatically measures the required amount of paper (configurable through the Mi Home app).
πΉ Pluses:
- π€ Automatic paper delivery (sufficient to hold the hand).
- π± Control via application (you can adjust the length of the piece to be removed).
- π Powered by batteries (2). Γ AA) 6 months.
πΈ Cons:
- π° High price (from 2,500) β½ just for the dispenser).
- π οΈ Complicated installation (you need to drill the wall).
- β»οΈ It only works with Xiaomi paper (other rolls may get stuck).
π Bottom line: The dispenser is for those who like smart gadgets and are willing to overpay for convenience. For normal use, it is redundant - it is easier to buy a classic holder for 200. β½.
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Xiaomiβs smart dispenser is not compatible with other brandsβ paper because of the rollβs winding features. If you plan to buy a dispenser, be prepared to spend money on branded paper.
6. Customer reviews: what do users say?
We analyzed more than 500 reviews on Wildberries, AliExpress and Yandex.Market to identify the main claims and praise.
β Praise for what:
- π Softness (especially in the bamboo series).
- π§Ό She doesn't leave her villi.
- π¦ Convenient packaging (individual film on each roll).
β What they swear at:
- π It is too thin (breaks with severe tension).
- π Few sheets in the roll (100-150 vs. 200-250 for competitors).
- π Long delivery from AliExpress (if ordered from China).
π Satisfaction rating: 4.2/5 (base 500+ Most claims are price-related, not quality-related.
7.Alternatives: What to buy instead of Xiaomi toilet paper?
If you are not satisfied with the price or characteristics of Xiaomi paper, consider these analogues:
| Brand | Model | Packaging price (12-16 rolls) | Advantages |
|---|---|---|---|
| Zewa | Deluxe Soft | 550 β½ | 3-layer, very soft, German quality |
| Kao Merries | Premium | 800 β½ | Japanese, 4 layers, hypoallergenic |
| svetlana | Classic. | 250 β½ | Budget, domestic, 2 layers |
| Clever | Soft & Strong | 350 β½ | Good Price/Quality ratio, 3 layers |
π‘ Tip: If you're interested in sustainability, look at Who Gives A Crap (100% recycled paper, 50% of the profits go to building toilets in poor countries). β½ 24 rolls, but with social responsibility.
8. Life hacks: how to save on toilet paper Xiaomi?
If youβre buying Xiaomi paper, here are a few ways to save money:
βοΈ How to buy cheaper?
π₯ Secret promo code: AliExpress sometimes runs a coupon MIPAPER20 (20% off Xiaomi paper, check its relevance before ordering.
β οΈ Warning: Don't buy Xiaomi paper from sellers with a rating below 95% - there is a high risk of running into a fake.The original packaging always has a hologram with the Mijia logo and the original packaging is a fake. QR-check-in.
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