How many people use Xiaomi smartphones in 2026: global statistics and trends

Xiaomi has grown from a niche Chinese brand to one of the world’s leading smartphone, smart appliance and electronics brands in the last 10 years. But how many people are using the brand’s devices today? The exact numbers vary depending on the source, and the official data is often fragmentary. In this article, we have compiled the current statistics on the number of Xiaomi users in the world for 2026, broken it down by region and compared it with competitors Samsung and Apple.

It's important to understand that counting "users" and "sales" are different metrics. Counterpoint Research, for example, records device shipments to stores, and Xiaomi sometimes reports the number of active Mi Accounts. We analyzed both approaches to give the most objective picture. In this article, you will also find forecasts for 2026 and answers to frequent questions about why Xiaomi statistics vary so much from source to source.

Xiaomi: How many active users in 2026

In its annual report for 2023, Xiaomi Corporation announced a record 600 million active users worldwide connected to the Mi Account ecosystem, a figure that includes not only smartphone owners, but also users of Mi Band smartwatches, Mi TVs and Mi Band smartwatches. TV, But if we talk exclusively about smartphones, the real number of active devices is estimated at 350-400 million (according to internal analysts of the company).

An interesting nuance: Xiaomi considers someone who interacts with the brand’s services at least once a month (for example, synchronizes data in Mi Cloud or updates firmware), which means that even those who have not used a smartphone for a long time, but have not deleted their account, fall into the statistics.

• 📊 600 million – total number of active Mi Accounts (2023)
• 📱 350-400 million – estimate of active Xiaomi smartphones, including Redmi and POCO)
• 🌍 150+ countries – geography of brand presence (leaders: India, China, Europe)
• 📈 +8% year-on-year – user base growth in 2023 vs 2022

Xiaomi does not disclose detailed statistics on models, but according to indirect data, the line of Redmi Note accounts for about 40% of all sales of the brand. For example, only Redmi Note 12 sold more than 50 million copies in 2023 – more than the flagship iPhone 15 Pro and Samsung Galaxy S23 Ultra combined.

Xiaomi User Growth Dynamics Over 5 Years: Table and Analysis

To understand how fast Xiaomi’s audience is growing, look at the data over the past 5 years: for example, in 2019, the brand shipped about 120 million smartphones per year, and by 2023 this figure increased to 150-160 million (despite the market decline in 2022), but the number of active users is growing slower than sales, due to high competition and the short life cycle of budget devices.

Note 2021, which was Xiaomi’s peak growth, when the brand first overtook Apple in sales and took second place in the world after Samsung. However, in 2022, the pace slowed down due to:

• 📉 Global decline of smartphone market (-11% data IDC)
• 🇨🇳 Sanctions against Chinese tech companies
• 💰 Increase in prices for components (chips, memory)
• 🔄 Competition with Realme, Oppo and Vivo in the budget segment

Xiaomi has managed to hold its ground, however, thanks to an aggressive strategy in India (where the brand holds 24% of the market) and the development of the smart home ecosystem, with more than 30 million Mi Band devices sold in 2023 alone, more than all competitors combined.

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Despite the market decline in 2022-2023, Xiaomi has maintained its leading position in the budget and mid-segment segment due to its high price/quality ratio.

Xiaomi users by country: where most fans of the brand

Xiaomi’s user geography is highly uneven, and while the brand is leading in China and India, it is no more than the U.S. market share. 2–3% Because of political restrictions and competition with Apple.-5 countries by number of active users (estimation of the 2026 year):

1. India – 120-140 million (24% of the market, the leader among all brands)
2. China – 100-120 million (16% market, 3rd place after Vivo and Oppo)
3. Europe – 60–70 million (especially popular in Spain, Italy, Poland)
4. Indonesia – 30–40 million (2nd place after Samsung)
5. Russia – 20-25 million (leader in sales since 2022)

In Spain, Xiaomi overtook Samsung in sales in 2023, accounting for 32 percent of the market, due to aggressive pricing and partnerships with local carriers, while the brand is virtually non-existent in the US, where its smartphones are not officially sold due to a trade embargo.

⚠️ Note: In Russia, statistics on Xiaomi may be underestimated due to “gray” imports after 2022. MTS The share of the brand in the smartphone market has grown from 15% to 28% over the past year, but official reports Xiaomi these data do not confirm.

If we talk about specific models, then different lines are popular in different regions:

• 🇮🇳 India: Redmi Note 12, POCO M6 Pro (budget up to 15,000 rupees)
• 🇪🇺 Europe: Xiaomi 13 Lite, Redmi Note 12 Pro+ (middle-class)
• 🇨🇳 China: Xiaomi 14, Black Shark 6 (premium and gaming)
• 🇷🇺 Russia: Redmi 12, POCO X5 (best-selling in 2026)

Samsung and Apple: who is the leader in the number of users

Despite the impressive numbers, Xiaomi still lags behind Samsung and Apple in global user base, according to StatCounter data as of March 2026:

• 🍎 Apple: 1.4 billion active devices (iPhone, iPad, Mac)
• 🤖 Samsung: 1.1 Billion active smartphones including Galaxy A/J-series)
• 📱 Xiaomi: 500-550 million active smartphones (excluding other equipment)

But when you compare the growth rate, Xiaomi is outperforming the competition, and in the last 5 years, the brand has grown its audience by 200%, while Apple has grown by only 40% and Samsung by 25%.

1. Aggressive pricing policy - smartphones Redmi and POCO cheaper than analogues from Samsung by 20-30%.
2. Smart Home Ecosystem – Xiaomi offers over 400 compatible devices (from light bulbs to robot vacuum cleaners).
3. Localization for emerging markets – firmware adaptation for India, Indonesia, Africa.
4. Social media marketing is an active promotion through TikTok, Instagram and bloggers.

However, Xiaomi has some weaknesses:

• 🚫 Low user loyalty – many buy Redmi as the “first smartphone” and then switch to iPhone or Galaxy S.
• 🛠️ Problems with the software — MIUI Criticize Advertising and Instability.
• 📦 Weak support for older models – updates are less common than Google or Samsung.

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If you choose between Xiaomi and Samsung in the budget segment, pay attention to the support life of updates. A54 Receives 4 years of updates, Redmi Note 12 only 2.

2026 forecast: how many users will Xiaomi

Analysts at Canalys and IDC By the end of 2026, Xiaomi’s smartphone users are projected to reach 600-650 million, a growth driven by the growth of the industry:

• 🌐 Expansion to Africa and Latin America (target markets: Nigeria, Brazil, Mexico).
• 💰 Cheaper premium models (for example, Xiaomi 14 cheaper than iPhone 15 by 30-40%).
• 🤖 Development of AI functions (the introduction of Xiaomi HyperOS with generative AI).
• 🔋 Improved autonomy (focus on 5000 batteries)+ MC and fast charging).

However, there are risks:

• 🇺🇸 Tighter U.S. sanctions on Chinese technology (may limit chip shipments).
• 🇮🇳 Competition with local brands (e.g. Lava in India).
• 📉 Smartphone market decline (predicted) -1% into 2026 year).

According to experts, the key factor of success will be the ability of Xiaomi to hold its position in the premium segment. 13/14, Mix Fold is all about it. 5–7% And that's the main revenue, if the brand can increase that share to the bottom. 15–20%, The growth of the user base will accelerate.

How Xiaomi considers its users: analysis of methods

One of the big questions is how does Xiaomi count the number of users? Unlike Apple, which operates on data about activated devices, the Chinese brand uses several metrics:

1. Active Mi Accounts are users who sync data at least once a month (e.g. backup to Mi Cloud).
2. Device shipments – the number of smartphones delivered to stores (not equal to sales!).
3. MAU (Monthly Active Users – Users who interact with Xiaomi services (e.g., run Mi Home or Mi Fit).
4. Data from carriers – in some countries (e.g. India), Xiaomi is working with mobile operators to collect statistics.

The problem is that these methods yield different results.

• For shipments in 2023, Xiaomi sold ~160 million smartphones.
• Active accounts account for 600 million users (but that includes smartwatches, TVs, etc.).
• Po Po Po MAU — 400 million (only those who regularly use the services).

So when you see headlines like, "Xiaomi has overtaken Apple in terms of users," it's important to understand that it's all about different metrics: Apple has 1.4 billion active devices, for example, but that includes iPads, Macs and Apple Watches. If you compare smartphones alone, the gap is smaller -- about 1 billion for Apple versus 500 million for Xiaomi.

⚠️ Note: Some analytics agencies (such as Counterpoint) overstate Xiaomi data, including sub-brand devices in the statistics (POCO, Black Shark? This can create a distorted view of the real market share.

Frequent questions about Xiaomi users