Why Xiaomi TVs are not in MVideo: official reasons and where to buy in 2026

You planned to buy a Xiaomi TV from MV, but didn't find it in the catalog? It's no coincidence that since 2022, the brand has almost disappeared from the shelves of Russia's largest electronics network, the reasons are rooted in the company's changing strategy, logistical problems and even geopolitical factors. In this article, we will analyze the 7 key reasons for the absence of Xiaomi. TV In MVideo, compare alternative places of purchase and tell us whether to wait for the return of the brand to the shelves.

Many users mistakenly think that the problem is in the demand or quality of equipment. In fact, Xiaomi remains one of the leaders in sales of smart TV in the world - according to Omdia, in 2023, the brand took 3rd place after Samsung and the company. LG In Russia, the situation is different: if in 2021 Xiaomi TVs were actively sold in MVideo, now they can only be found at a limited number of retailers.

Attention! This article is relevant for 2026 and is based on official Xiaomi Russia data, MVD press releases and market analysis from M.Video-Eldorado Group.Information may change - stay tuned for updates on the manufacturer's and retailers' websites.

Xiaomi’s official position: why the brand left MVideo

Xiaomi has never commented directly on the reasons for the disappearance of its TVs from MVideo, but in an interview with VC.ru in 2023, a representative of the brand mentioned “optimization of distribution channels”, a corporate euphemism that hides several real factors:

First, Xiaomi has shifted its focus in the Russian market, where it has previously sought to capture the maximum share of budget and mid-budget TV, but now it has shifted its focus to ecosystem devices (smartphones, smart homes, wearable electronics), which, despite their popularity, require complex logistics and large storage space, and are less profitable than compact devices.

Second, Xiaomi has tightened its price controls, with MVideo known for aggressive discounts and promotions that often drive down manufacturers’ margins, and the brand has decided to reduce the number of partners who can sell its equipment at a lower price than the recommended retail price (RCP), which confirms that Xiaomi TVs are still available on Svyaznoy and Citilink, networks that are less likely to host large-scale sales.

Finally, the geopolitical factor cannot be ignored: after many Western brands left the Russian market, Xiaomi has become one of the key players in the electronics segment, and it may have re-evaluated its strategy with major retailers to avoid the risks associated with sanctions on partners.

⚠️ Note: If you see Xiaomi TVs in MVideo at suspiciously low price 30-40% This may be a "grey" import without an official guarantee!

Logistics problems: why the supply of Xiaomi TVs to Russia has decreased

Televisions are a large and fragile commodity that requires a special approach to transportation, unlike smartphones or headphones, they cannot be delivered by air in large volumes.

• 🚢 Closing of sea routes: After 2022 In the past year, many shipping companies have suspended work with Russian ports. Xiaomi was forced to refocus on land supplies from China, which increased the delivery time from China. 2-3 weeks 1,5-2 months.
• 📦 Warehouse problems: Large retailers like MVideo require suppliers to maintain a minimum inventory of goods in warehouses (usually a stock of goods). 30-60 Xiaomi could not guarantee such volumes due to unstable logistics.
• 💸 Increased customs costs: According to the FCS of Russia, in 2023 the cost of customs clearance of electronics increased by 27% compared to 2021"+) This made the import economically unprofitable.

In 2023, Xiaomi began localizing some TV models in Turkey (the factory in Istanbul), but these batches are primarily intended for the European market, and they are supplied to Russia in limited quantities.

Compare the logistics costs of delivering Xiaomi TVs and competitors (data for 2026):

Xiaomi does not have its own TV production in Russia, unlike Samsung or Samsung TCL, They assemble equipment in factories in the Kaluga region, which makes the brand more vulnerable to logistical risks.

3.Competition with own MVideo brands: QLED vs. Xiaomi

MVideo doesn't just sell technology, it makes it under its own brand name. QLED, OLED Vision and Prestigio, which compete directly with Xiaomi in the budget and mid-range segment.This is why the retailer can deliberately limit the presence of competitors:

• 📺 QLED MVideo: TVs with quantum dots, which are positioned as an alternative to Xiaomi Mi TV Q2. For example, the model QLED 55Q7000 similar characteristics (4K, 120 Hz, Dolby Vision, but sold with a 3-year warranty (Xiaomi has 1 year).
• 💰 Marginality: Own brands bring MVideo to the market 15-20% More profits than the sale of third-party brands, as evidenced by the company's financial statements for 2023 year.
• 🛠️ Service and warranty: MVideo is easier to control the quality of service for its equipment than for Xiaomi, where repairs are carried out through authorized service centers.

Example: in 2023, MVideo launched the campaign “Buy” QLED — You get a "gift" soundbar that directly lured customers from Xiaomi, which could not offer similar bonuses due to restrictions from the head office in China.

Let's compare the key models:

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If you are interested in the Xiaomi ecosystem (Mi Home), pay attention to the models with Google TV — They integrate better with the brand’s devices than Android TVs. TV from MVideo.

4.Sanctions and Legal Risks: Why MVideo Can Avoid Xiaomi

While Xiaomi has not been directly sanctioned, dealing with Chinese brands in Russia has become more risky for major retailers.

1. Payment problems: After disconnecting a number of Russian banks from the SWIFT Xiaomi has been forced to switch to settlements in yuan and through Chinese banks. MVideo, as a public company, must comply with strict financial reporting rules – working with non-standard payment schemes complicates accounting.

2.Secondary sanctions risks: In 2023, the U.S. imposed restrictions on chip shipments to Chinese electronics manufacturers. Although Xiaomi TVs have not been banned, retailers fear that cooperation with the brand could lead to a supply blockage of components for other equipment (such as smartphones).

3.Data localization: Since 2026, Russia has tightened the requirements for storing users' personal data. TV They collect usage information (for example, for content recommendations), which puts additional strain on the MVD legal department.

⚠️ Note: If you buy a Xiaomi TV through unofficial channels (for example, from ore domains or through intermediaries), there is a risk of getting a device with firmware for China.

5.Where to buy Xiaomi TVs in 2026: 5 proven ways

Mvideo has stopped selling Xiaomi TV, There are at least 5 legal ways to purchase official equipment with a guarantee:

• 🏬 Connected: The network continues to collaborate with Xiaomi and offers a full range of TVs (including Mi) TV Q2 Guarantee - 1 year, trade-in old equipment is possible.
• 🌐 Official site of Xiaomi Russia: Delivery from Moscow warehouse (term — 3-7 There are often exclusive discounts for owners of Xiaomi smartphones.
• 🛒 Citilink: Redmi Smart model is available TV mi TV A2. The “0% installment” shares are valid regularly.
• 📦 Ozon and Wildberries: Sold through official partners (check the reviews and rating of the seller!) The risk of running into "gray" imports is minimal if you choose stores marked "Official Distributor".
• 🏢 Xiaomi brand stores: Moscow, St. Petersburg, Yekaterinburg and Kazan.

Make sure that the box has a sticker with the logo "Official importer in Russia"|Check the serial number on Xiaomi’s website through Mi Verify|Require a check indicating the warranty period (at least 12 months)|Compare the price to other sellers – if the difference is more than 15%, this is a reason to be wary.-->

Compare prices for the same model in different stores (on the example of Xiaomi Mi) TV Q2 55," June 2026):

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The most reliable way to buy Xiaomi TV — There is a minimal risk of a fake, and the warranty is often extended to 18 months when registering a device.

Xiaomi MVideo Alternatives: Which TVs to Choose Instead of Mi TV

If you are tied to buying in MVideo, but want to get similar characteristics, pay attention to these models:

• 📺 TCL 55C645: Analogue Xiaomi Mi TV Q2 with quantum dots, Google TV And support for Dolby Vision — ≈ 49 990 ₽.
• 🎮 Hisense 55A6K: Perfect for gamers thanks to 120Hz, ALLM And low input lag. Cost — ≈ 52 000 ₽.
• 💎 QLED 55Q7000 (MVideo: Own brand network with 3 years of warranty and pre-installed OKKO, Kinopoisk, Amediatheque.
• 🤖 Samsung Q60C: Best choice for Samsung’s SmartThings ecosystem (compatible with SmartThings) minus Tizen instead of Google TV.

The main difference between Xiaomi and competitors is firmware based on Google TV, suggestive:

Built-in Google Assistant and Chromecast.

- Access to all Google Play apps (including YouTube) 4K, Disney+, Twitch).

- The possibility of establishing informal APK (for example, Kodi or IPTV-player).

If these features are critical to you, consider Android TVs TV from TCL, Hisense or Philips.

7. Will Xiaomi return to MVideo: forecasts for 2026-2026

The probability of Xiaomi coming back TV The MVD is estimated by experts to be low (less than 30%) in the next 12-18 months:

1. Brand strategy: Xiaomi bets on premium devices (e.g., Xiaomi's transparent TV) TV Master Ultra, announced in 2026, mass-produced models like the Mi TV A2 Becoming less of a priority.

2.Competition with MVideo's own brands: Retailer actively promotes its QLED and OLED Vision, which occupy the same niche as Xiaomi.

3. Logistical risks: Until China’s seaborne shipments stabilize, Xiaomi will avoid dependence on large retailers with stringent inventory requirements in warehouses.

There are also positive signs, however:

- In May 2026, Xiaomi resumed the supply of smartphones in MVideo (models Redmi Note 13 and MVD). POCO X6).

In an interview with Kommersant, the head of Xiaomi Russia mentioned that the company “does not rule out the return of TVs to large networks” after the stabilization of logistics.

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If Xiaomi and return to MVideo, it will most likely be premium models (Master or Q Pro series), not budget Redmi. TV.

FAQ: Frequent questions about buying Xiaomi TVs in Russia