Xiaomi โ€“ what kind of phone company is it: from a startup to a global brand

If you've ever been interested in buying a smartphone for a reasonable price, you've probably come across the name Xiaomi. This Chinese company has gone from being a niche manufacturer to one of the world's market leaders in the last 10 years, overtaking giants like Apple and Samsung in some regions in sales. But what's behind this brand? Why are Xiaomi phones so popular and how do they differ from competitors?

In this article, we will look at the companyโ€™s history, its key achievements, analyze the current line of smartphones (2026), and answer the main question: whether to buy a Xiaomi phone today, you will learn what technologies make the brandโ€™s devices unique, where they are made, and why they are often cheaper than competitors with similar characteristics, and also uncover the myths of โ€œChinese consumer goodsโ€ and show how Xiaomi is changing the approach to mobile technologies.

Who is behind the Xiaomi brand: the history of the company

Xiaomi was founded in 2010 in Beijing by a group of engineers led by Lei Jun, a former top manager of Kingsoft and Google China, and the team initially set an ambitious goal: to create high-quality smartphones at a price that is affordable to the mass consumer. The first model โ€“ Xiaomi Mi 1 โ€“ was released in 2011 and immediately attracted attention thanks to the top โ€œironโ€ (Qualcomm Snapdragon processor). S3) and the price is twice lower than that of Samsung flagships or HTC.

Key development milestones:

  • ๐Ÿ“… 2013 โ€“ Xiaomi Mi 2 launch and start of expansion outside China (India, Singapore).
  • ๐ŸŒ 2014: The company becomes Chinaโ€™s most expensive startup ($45 billion).
  • ๐Ÿ“ฑ 2016 โ€“ debut of the Redmi line as a budget sub-brand.
  • ๐Ÿš€ 2018 - Exit to the gate IPO (score $$54 billion) and start of sales in Europe.
  • ๐Ÿ’ก 2020โ€“2026 โ€“ transition to own processors (Surge), development of the smart home ecosystem (Mi Home) and reaching 3rd place in the world in smartphone sales (according to Counterpoint Research, 2023).

Xiaomi is the only brand that simultaneously occupies top positions in three segments: budget smartphones (Redmi), mid-range (Poco) and premium devices (Mi/Mix). At the same time, the company is not limited to phones: under its auspices, laptops, smart watches, robot vacuum cleaners and even electric cars are produced (the Xiaomi project). EV, run-in 2026 year).

โš ๏ธ Note: Despite its Chinese origin, most of Xiaomiโ€™s global smartphones are made in India and Indonesia, due to customs duties and local requirements (e.g. India has a โ€œMade in Indiaโ€ rule for foreign brands).

Xiaomi smartphone lines in 2026: how they differ

Xiaomi now offers smartphones in four main lines, each focused on a different audience, and it can be difficult to understand them, so we have prepared a comparative table:

LineaTarget audiencePrice range (2026)Key featuresExamples of models
RedmiBudget users8 000 โ€“ 25 000 โ‚ฝBasic cameras, mid-range processors, large batteriesRedmi 13C, Redmi Note 13 Pro+
PocoGamers and enthusiasts20 000 โ€“ 40 000 โ‚ฝHigh-performance chips, 120+ Hz screens, aggressive designPoco F6, Poco X6 Pro
Xiaomi (Mi series)Advanced users35 000 โ€“ 70 000 โ‚ฝFlagship processors, premium materials, best camerasXiaomi 14, Xiaomi 14 Ultra
MixInnovators and technophiles80 000 โ€“ 120 000 โ‚ฝExperimental technologies (folding screens, subscreen cameras)Xiaomi Mix Fold 4

It's important to understand that the lines between the rulers are sometimes blurred.+ The characteristics of the game can compete with Poco. X6, Xiaomi 14 โ€“ with some flagships Samsung Galaxy S24. The main difference lies in the firmware and ecosystem: Poco phones often come with a โ€œcleanโ€ Android (no shell). MIUI), Redmi โ€“ with maximum integration of Xiaomi services.

๐Ÿ“Š What type of Xiaomi smartphone you are interested in?
Budget (up to 20,000) โ‚ฝ)
Middle class (20 000-50,000) โ‚ฝ)
Flagship (50,000) โ‚ฝ+)
Foldable or experimental
Not yet.

Technical features of Xiaomi phones: pros and cons

Xiaomi smartphones stand out from the competition with several key technologies.

โšก Productivity and โ€œiron"

  • ๐Ÿ”ฅ Processors: In 2026, the company uses Qualcomm Snapdragon 8 Gen 3 chips (flagships), Dimensity 9000+ (middle class and their own Surge G1 (The latter are still inferior to competitors, but cheaper to produce.
  • ๐Ÿ–ฅ๏ธ Screens: AMOLED 120โ€“144 Hz, even in the mid-range (e.g. Redmi Note 13 Pro)+), Dolby Vision support and HDR10+.
  • ๐Ÿ”‹ Batteries: 4500-50,000 mAh with fast charging support up to 210W (Xiaomi 14 Pro charges in 12 minutes!).

๐Ÿ“ธ Cameras: Strength or Marketing?

Xiaomi has been actively cooperating with Leica since 2022, and this is yielding results: Xiaomi 14 Ultra has one of the best cameras on the market according to the version of the Xiaomi. DXOMARK (150+ However, in budget models (Redmi), cameras often lose even to the mid-budget Samsung or Google Pixel.

Weaknesses:

  • ๐Ÿ“‰ Software processing: MIUI Aggressively smooths out the photo, which leads to the loss of details.
  • ๐ŸŒƒ Night shooting: In low-cost models, algorithms are inferior to Google Night Sight.
  • ๐ŸŽฅ Video: No support 8K@60fps Even in flagships (unlike the iPhone) 15 Pro).
How to authenticate a Leica camera in Xiaomi?
In the Xiaomi 13 Ultra and newer models, the Leica Authentic logo should be on the box and in the camera settings. Also check the serial number through the official Leica website - fakes often use simplified modules without branded lenses.

๐Ÿค– Software: MIUI and its pitfalls

Shell MIUI โ€” It's one of the most controversial on the market:

  • โœ… Convenient chips: Second Space (dual OS), Game Turbo (optimization for games), Quick Ball (virtual navigation button).
  • โœ… Deep integration with Xiaomi ecosystem (smart home, fitness trackers).

Users often complain about:

  • โŒ Advertising: In budget models, built-in banners in system applications (disabled in settings).
  • โŒ Data collection: MIUI Sends telemetry to China (can be disabled via Settings) โ†’ Confidentiality).
  • โŒ Slowdown: Over time, the interface begins to โ€œbrakeโ€ due to background processes.

โš ๏ธ Note: In 2023, Xiaomi released MIUI 14 based on Android 13, where it significantly reduced the amount of advertising and optimized power consumption. However, for models older than 2021, updates often come with a delay or do not come out at all.

Where and how Xiaomi phones are made: myths and reality

One of the most common questions is, "Where do Xiaomi get assembled?" Many people mistakenly think that all of the brand's phones are made in China, but the geography is actually wider.

  • ๐Ÿ‡จ๐Ÿ‡ณ China (Beijing, Shenzhen): Flagship models (Xiaomi 14 Ultra, Mix Fold 4) and prototypes.
  • ๐Ÿ‡ฎ๐Ÿ‡ณ India (Noida, Hyderabad): 60% of all smartphones for the global market, including Redmi and Poco.
  • ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia (Jakarta): Budget Models for Southeast Asia.
  • ๐Ÿ‡ง๐Ÿ‡ท Brazil (Manaus): Local production for Latin America (avoiding import duties).
  • ๐Ÿ‡ท๐Ÿ‡บ Russia (Kaluga): Until 2022, Redmi was assembled 9A POCO M3, Production is currently suspended.

The company has followed strategies to โ€œlocalize productionโ€ to lower prices and bypass trade barriers. In India, for example, Xiaomi has 7 factories and creates jobs for 20,000 people.+ This helps avoid high import duties (up to 20% on finished devices).

With regard to components:

  • ๐Ÿ“ฑ Processors: Qualcomm (USA), MediaTek (Taiwan), Surge (own production, China).
  • ๐Ÿ“ธ Cameras: Modules from Sony (Japan) and Samsung (Korea), optics for flagships supplied by Leica (Germany).
  • ๐Ÿ”‹ Batteries: ATL (China and SDI (Korea, a subsidiary of Samsung).
  • ๐Ÿ–ฅ๏ธ Screens: Samsung Display (AMOLED), BOE Tianma (China, for budget models).

๐Ÿ’ก

To find out the country of manufacture of your Xiaomi, look at the sticker under the battery or enter IMEI Imei.info, if the serial number has letters "IN" โ€” telephone assembled in India, "CN" โ€” china.

Xiaomi vs. Competitors: Comparison with Samsung, Apple and Others

To understand whether to buy Xiaomi, compare it with the main competitors in key parameters:

ParameterXiaomiSamsungAppleRealme/Oppo
Price/characteristicsโญ The best ratio (e.g. Poco) F6 = Snapdragon 8s Gen 3 for 35,000 โ‚ฝ)It is 20-30% more expensive for a similar โ€œironโ€Highest prices (but the best ecosystem)Comparable, but worse, software optimization
PO Updates3โ€“4 years (flagships), 1-2 years (budget)4 years (all models)5-6 years (iPhone)2 years (rarely 3)
CamerasGood in flagships, weak in budgetBalanced across all segmentsBest video processingItโ€™s worse than Xiaomi, except for Oppo Find. X7
EcosystemWide smart home, but weak synchronization with PCBest integration with Windows and Galaxy BookPerfect synchronization with Mac and iPadVirtually absent
DesignCopying trends (iPhone, Samsung), but there are unique models (Mix Fold)Most innovative (foldable, S Pen)Minimalism, premium materialsBright, youthful, but cheap plastic

Xiaomiโ€™s main advantage is price-performance ratio, such as the Xiaomi 14 with a Snapdragon 8 Gen 3 processor and screen. 2K AMOLED worth ~60 000 โ‚ฝ, while Samsung Galaxy S24+ similarly โ€” ~90 000 โ‚ฝ. However, competitors have their own trump cards:

  • ๐ŸŽ Apple: Unprecedented support (7)+ years of renewal) and ecosystem.
  • ๐Ÿค– Samsung: Best Screens (Dynamic) AMOLED 2X) waterproof (IP68 even in the middle class).
  • ๐Ÿ“ฑ Realme/Oppo: Faster charging (up to) 240 Watt at Realme. GT Neo 6).

๐Ÿ’ก

If you want a smartphone with the best performance for the lowest possible amount of money, Xiaomi (or Poco) would be the best choice. If long-term upgrades and ecosystems matter, consider Samsung or iPhone.

Should you buy Xiaomi in 2026: pros and cons

Letโ€™s summarize and highlight the key arguments for and against buying a Xiaomi smartphone today.

โœ… Pluses:

  • ๐Ÿ’ฐ Price: 20-40% cheaper than competitors with similar characteristics.
  • ๐Ÿ”ฅ Performance: Flagship chips even in the middle class (like the Snapdragon 7)+ Gen 3 in Redmi K70).
  • ๐Ÿ”‹ Fast charging: 100โ€“210 W vs. 25โ€“45 W for iPhone and Samsung.
  • ๐ŸŒ Global availability: Easy to buy in Russia, Europe, Asia (unlike Google Pixel or OnePlus).
  • ๐Ÿ› ๏ธ Repairability: Parts are cheaper than Apple or Samsung.

โŒ Cons:

  • ๐Ÿ“‰ Software updates: Budget models get 1-2 updates, flagships - a maximum of 4 years (versus 5-7 for Apple).
  • ๐Ÿ“ธ Cameras on budget: Redmi 13C Even the Samsung Galaxy is losing out. A14.
  • ๐Ÿ›ก๏ธ Protection from moisture: Only flagships have IP68, others โ€” IP53 or without certification at all.
  • ๐Ÿ”„ MIUI: Advertising, extra applications, sometimes lags.
  • ๐Ÿ“ฆ Package: Only cable in the box (charger must be purchased separately).

Who is Xiaomi suitable for:

  • ๐ŸŽฎ Gamers: Poco F6 or Redmi K70 Pro with Snapdragon 8 Gen 2 and 120Hz screen.
  • ๐Ÿ’ผ Business users: Xiaomi 14 with Wi-Fi 7 and Leica cameras.
  • ๐Ÿ‘จ๐Ÿ’ป Customization enthusiasts: MIUI allows you to deeply customize the interface.
  • ๐Ÿ’ฐ Buyers: Redmi Note 13 for 15,000 โ‚ฝ s AMOLED-screen and 5,000 mAh.

Who better to consider alternatives:

  • ๐Ÿ“ท Photographers: Google Pixel 8 or iPhone 15 Pro will give better processing.
  • ๐ŸŠ Active users: Samsung Galaxy S24 s IP68 Gorilla Glass Victus 2.
  • ๐Ÿ•ฐ๏ธ Those who hold the phone 5+ Apple or Samsung with long updates.

โ˜‘๏ธ Checklist before buying Xiaomi

Done: 0 / 5

How to choose a Xiaomi model: a guide to the lines

To avoid confusion with the variety of models, use this algorithm:

  1. Define the budget: ๐Ÿ’ฐ Up to 15,000. โ‚ฝ: Redmi 13C POCO M6 Pro (basic tasks). ๐Ÿ’ฐ 15 000โ€“30 000 โ‚ฝ: Redmi Note 13 Pro+ POCO X6 (games, good cameras). ๐Ÿ’ฐ 30 000โ€“50 000 โ‚ฝ: Xiaomi 13T POCO F6 Pro (flagship iron"). ๐Ÿ’ฐ 50 000 โ‚ฝ+: Xiaomi 14 or Mix Fold 4 (premium segment).
  2. Choose your priorities: ๐ŸŽฎ Games: Look for Snapdragon 8+ Gen 1 or newer + 120Hz screen (Poco) F6). ๐Ÿ“ธ Photo: Models with Leica or 200 MP main camera (Xiaomi 14 Ultra). ๐Ÿ”‹ Autonomy: Battery 5000+ mAhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh + 67W charging (Redmi Note 13 Pro)+). ๐Ÿ’ผ Business: Wi-Fi support 6E, NFC and IR-blaster (Xiaomi 14).
  3. Check compatibility: ๐Ÿ“ถ In Russia, it is important that the phone supports the ranges LTE Band 20 (800 MHz and Band 3 (1800 MHz for good coverage. ๐Ÿ”Œ Make sure the charger fits your sockets (India and China use Type). A/C, In Europe, Type C).

Example of selection:

Task: Need a phone for games and video shooting, budget - 35 000 โ‚ฝ. Decision: Poco F6 Snapdragon 8s Gen 3, 120 Hz. AMOLED-64 MP screen and camera with OIS. The alternative is Redmi. K70E with a better battery (5500 mAh), but weaker cameras.

FAQ: Frequent questions about Xiaomi

๐Ÿ” How to distinguish the original Xiaomi from a fake?
Check it out: ๐Ÿ“ฆ Packaging: Original box has hologram, font Xiaomi clear, without typos. ๐Ÿ”ข IMEI: Enter *#06# and check the number with the battery sticker. Also check on imei.info. ๐Ÿ› ๏ธ Firmware: In the settings (about the phone) must be specified version MIUI date-to-date. ๐Ÿ’ฐ Price: If Xiaomi 14 sells for $30,000 โ‚ฝ (60,000 โ‚ฝ) โ€” It's 100% fake. ๐Ÿ’กFakes often give away a lack of support OTA-Updates and Pre-installed Viruses (check VirusTotal).
๐Ÿ”„ How often does Xiaomi release updates?
The policy of updates depends on the line: ๐Ÿ“ฑ Flagships (Xiaomi) 13/14, Mix): 4 year of major updates + 1 year of security fixes. ๐Ÿ“ฑ Middle class (Poco) X6, Redmi Note 13): 2โ€“3 renewal. ๐Ÿ“ฑ Budget (Redmi) 13C): 1โ€“2 In comparison, Samsung gives you a year (often just security fixes). 4 All models of the year, Apple โ€” 5โ€“7 years.
๐Ÿ“ต Why Xiaomi is so fast to discharge?
Main causes: ๐Ÿ”‹ Background processes: MIUI It keeps a lot of applications active.