Xiaomi: what kind of company is it and what quality is its equipment?

If you’ve ever been interested in buying a low-cost smartphone, smartwatch, or a high-performance TV, you’ve probably come across the name Xiaomi (pronounced β€œXiomi”), a brand that has gone from being a niche Chinese manufacturer to a global player competing with Samsung, Apple, and Sony in a few years, but it still has a lot of myths around it: some call Xiaomi β€œChinese consumer goods,” others call it the best value for money. So where is the truth?

In this article, we’ll look at what Xiaomi is, what its hardware is, and whether it’s worth trusting, analyze user reviews, compare it to competitors, and uncover hidden nuances that vendors keep silent about β€” for example, why some Xiaomi models last for years and others break down in a month. If you’re planning a purchase or just want to understand why Xiaomi is so popular (and so criticized), read on.

Who is Xiaomi: A Brief History of the Brand

Xiaomi was founded in 2010 in China by a group of engineers who previously worked for giants such as Google, Microsoft and Kingsoft. CEO β€” Lei Jun, often referred to as β€œChina’s Steve Jobs” for his ability to present products and build a cult around the brand. Xiaomi originally specialized in creating custom firmware for Android smartphones (MIUI), In 2011, she released her first smartphone, the Xiaomi Mi 1.

Xiaomi’s success is based on its aggressive pricing and direct sales model (without intermediaries), which has long been selling at cost, capitalizing on an ecosystem of services and accessories, enabling it to quickly take over the Chinese market and then other countries. Today, Xiaomi is not just smartphones, but also:

  • πŸ“Ί Televisions (Mi series) TV, Redmi TV)
  • πŸ’» Laptops and tablets (Mikes Mi Notebook, Pad)
  • πŸ•’ Smart watches and fitness bracelets (Mi Band, Watch)
  • 🏠 Smart home (Mi Robot vacuum cleaners, Yeelight lamps, Aqara sensors)
  • πŸ”Œ Powerbank and Chargers (Mi Power Bank Series)

V 2018 Xiaomi has been out for the year IPO (initial public offering) and was valued in $54 billion, and 2021 top-up-3 But as the world's smartphone makers, Canalys, have grown in popularity, so have the quality claims.

The quality of Xiaomi equipment: myths and reality

The main question that worries buyers: how reliable is Xiaomi equipment compared to Samsung, Apple or Sony? The answer is ambiguous – the quality depends on the line of device and year of release. For example, the flagship smartphone Xiaomi 13 Ultra or Mix Fold 3 in reliability is not inferior to the iPhone or Galaxy S, and the budget Redmi can fail in a year or two.

Let’s discuss the key aspects of quality:

CriteriaXiaomi (flagships)Xiaomi (budget)Competitors (Samsung/Apple)
πŸ”§ Assembly of the hullMetal/glass, protection IP68Plastic, rarely IP53Metal/glass, IP68 flagship
πŸ”‹ Battery.4500-5000 mAh, fast charging3000–4000 mAh, slower wear3000-4500 mAh, longer charge
πŸ“± Screen.AMOLED 120Hz, Gorilla GlassIPS 60-90 Hz, weak protectionAMOLED 120Hz, Ceramic Shield (Apple)
πŸ”„ PO Updates4-5 years (MIUI + Android)2–3 years (often without new Android)5–7 years (Apple), 4 years (Samsung)

The main complaints of Xiaomi:

  • ⚠️ Problems with the software: MIUI It's often criticized for ads in system applications (in Chinese versions), lags and redundant features. There's no advertising in global firmware, but the interface is still overloaded.
  • ⚠️ Unreliable budget models: Redmi smartphones and POCO for 10-15 thousand rubles. often break down after 1-2 years (especially the charging connector, speakers, battery).
  • ⚠️ Weak accessory support: For example, the Mi Band smartwatch stops getting updates after 2-3 years, and some fitness features work crookedly.
πŸ“Š What Xiaomi Techniques Are You Using?
Smartphone
Television
Smart watch/bracelet
Robot vacuum cleaner
None of the above.

But there are also advantages:

  • βœ… Xiaomi flagships cheaper than counterparts from Samsung by 20-30% with similar characteristics.
  • βœ… Innovations: Xiaomi is often the first to introduce new technologies in the budget segment (for example, 108 MP camera in the Redmi Note 9 Pro for 20 thousand rubles.).
  • βœ… Ecosystem: Xiaomi devices are well synchronized with each other (for example, unlocking a smartphone using Mi Band).

πŸ’‘

Xiaomi’s flagship smartphones and TVs are not inferior to Samsung or Sony in quality, but budget models often suffer from savings on components.

User reviews: what the real owners say

To understand whether to buy Xiaomi equipment, we analyzed reviews on Yandex.Market, AliExpress and thematic forums (for example, the company has been using the company’s website, 4PDA And Mi Community. Here are the key trends:

⚠️ Over 60% of negative reviews about Xiaomi are related to budget models (Redmi) 9A, POCO M3) β€” users complain of slow running after a year, screen burnout and charging problems. (Xiaomi) 12T, Mix 4) receive an average of 4.5-4.8 stars out of 5.

Positive reviews are more common in the following categories:

  • πŸ“± Xiaomi Series Smartphones (not Xiaomi Series) Redmi/POCO): They praise cameras, performance and design. Xiaomi, for example. 13 Lite is called the β€œkiller of the iPhone” SEΒ» price-per-quality ratio.
  • πŸ“Ί Mi TVs TV Q2 Redmi X: Celebrate screen brightness (up to 1200 nits), good sound and support for Dolby Vision.
  • πŸ•’ Smart watch Mi Watch S1 Mi Band 7 fitness bracelets: Value autonomy (up to 15 days) and sensor accuracy.

Typical complaints:

  • πŸ”Œ Β«Charging stopped working after 8 months (Redmi Note 10).

Interesting fact: AliExpress is better rated by Xiaomi than Russian platforms, which is because China sells β€œclean” versions of devices without the firmware (which often spoil the experience in Russia).

How to check if you are buying the original Xiaomi?
The original Xiaomi devices have: 1. IMEI, This is a box that has a hologram and a serial number that matches the sticker on the phone. 3. firmware with a branded bootloader (forgeries are often custom software). IMEI Before buying, it is a reason to be cautious.

Xiaomi Comparison with Competitors: Who is Better?

To objectively assess Xiaomi’s quality, we compare it to its main competitors in key categories:

πŸ“± Smartphones: Xiaomi vs Samsung vs Apple

CriteriaXiaomi (flagship)Samsung (Galaxy S)Apple (iPhone)
πŸ’° Price.60-80 thousand rubles.80-120 thousand rubles.90-150 thousand rubles.
πŸ“Έ Camera108-200 MP, good night shooting50–108 MP, best processing48 MP, but the best software
πŸ”‹ Autonomy1.5–2 days (5000 mAh)1 day (4000 mAh)1 day (3000-4000 mAh)
πŸ”„ Updates4-5 years4 years5-7 years

Xiaomi wins in price and autonomy, but loses in long-term support and optimization of software (especially compared to Apple).

πŸ“Ί TVs: Xiaomi vs. LG vs Sony

Xiaomi offers TVs with a wide range of 4K-permission, Dolby Vision and HDR10+ for 30-50,000 rubles, while similar models from Sony or LG They cost 80-150 thousand rubles, however:

  • βœ… Xiaomi Pros: Brightness up to 1200 nits, good sound (in models with a subwoofer), support for Google TV.
  • ❌ Xiaomi: Viewing angles are worse than those of OLED-television LG, no support HDMI 2.1 in budget models.

πŸ’‘

If you need a TV for playing games PS5 Xbox Series X, you should choose LG C2 Sony X90J β€” They have lower input delay (10-15 ms vs. 20-30 ms at Xiaomi).

πŸ•’ Smartwatches: Xiaomi vs Apple Watch vs Galaxy Watch

Mi Band bracelets and Mi Watch are leaders in terms of price and functionality. For example, Mi Band 7 for 3-4 thousand rubles offers:

  • 🩺 Monitoring SpO2 (oxygenation).
  • πŸ’€ Tracking sleep with phases.
  • πŸƒ 120+ training regimes.

For comparison, the Apple Watch SE It costs 25 thousand rubles, and the Galaxy Watch 5 – 20 thousand rubles., But they have ECG (electrocardiogram and fall (Xiaomi does not have these features).

What to look for when buying Xiaomi equipment

If you decide to buy a Xiaomi device, follow these guidelines to avoid disappointment:

Check out the model on the official Xiaomi website (not all devices are sold in Russia)

Check out the reviews on Yandex.Market and 4PDA (particularly)

Make sure that the firmware is global (not Chinese)

Check the availability of warranty in Russia (some models are sold only through "gray" imports)-->

Key points:

  • πŸ“¦ In Russia, Xiaomi is often sold without charging (especially flagships.
  • πŸ”„ Firmware: Chinese versions (CN ROM) They're adverts and they don't support Google Services.
  • πŸ› οΈ In Moscow, St. Petersburg and large cities there are official SC Xiaomi, but in the regions repairs can take months.

⚠️ Warning: Be careful about buying Xiaomi on AliExpress or Wildberries from untested sellers: πŸ“± Β«Gray smartphones with Chinese firmware (cannot be reflashed to the global version). πŸ•’ Fake Mi Band with inaccurate sensors (you can distinguish by weight - the original weighs 10-12 g, fake - 15-20 g). πŸ”Œ Uncertified charging that could ruin the battery.

If in doubt, check the device for IMEI via imei.info or via the Mi Check app (available on Google Play).

Top.-5 The best Xiaomi devices in the world 2026 year

If you are looking for reliable Xiaomi equipment, pay attention to these models (in terms of price / quality):

  1. πŸ“± Xiaomi 13 Lite Why: Flagship Snapdragon 7 Gen 1 chipset, AMOLED-120Hz screen, 50MP camera with Leica optics: ~40,000 rubles.
  2. πŸ“Ί Television: Xiaomi TV Q2 55 Why: 4K, 120Hz, Dolby Vision, Google Built-in TV. Price: ~45 thousand rubles.
  3. πŸ•’ Smart watch: Xiaomi Watch S1 Pro Why: Sapphire glass, 5ATM (You can swim, you can have autonomy up to 14 days: ~15,000 rubles.
  4. πŸ€– Robot vacuum cleaner: Xiaomi Mi Robot Vacuum-Mop 2 Pro Why: Laser navigation LDS, Wet cleaning, management through Mi Home: ~25 thousand rubles.
  5. πŸ”Œ Powerbank: Xiaomi Mi Power Bank 3 20000 mAh Why: Fast Charging 30W, port USB-C + USB-A, light (350g) Price: ~3,000 rubles.

These models have the lowest return rate and positive reviews over 2 years.+ service.

Frequent problems with Xiaomi equipment and how to solve them

Even high-quality Xiaomi devices can have problems, and let’s look at the most common ones and how to fix them:

πŸ“± Smartphones

  • Problem: Battery goes down quickly. Solution: Turn off background application activity in Settings β†’ Battery and turn on the Battery mode in MIUI.
  • Problem: Heats up when charging. Solution: Use the original charge (not fast) and remove the case while charging.
  • Problem: Lags and brakes. Solution: Reset the cache to Settings β†’ Memory. β†’ Clean or reset to factory settings.

πŸ“Ί Televisions

  • The problem is that Netflix or YouTube is not working on the site. 4K. Solution: Update the firmware through Settings β†’ On TV. β†’ Update of the PO.
  • Problem: The backlight is uneven. Solution: This is a matrix defect, so please contact the service center as warranty.

πŸ•’ Smart watches and bracelets

  • Problem: Not synced with your phone.Solution: Reinstall the Mi Fitness app and turn on Bluetooth + Geodata in the phone settings.
  • Problem: Fast discharge. Solution: Turn off the permanent pulsemeter in the bracelet settings.

If the problem is not solved, contact the official Xiaomi service. The warranty for most devices is 12 months, for batteries - 6 months.

FAQ: Frequent questions about Xiaomi

❓ Xiaomi and Redmi are one company?
Yes, Redmi is a Xiaomi sub-brand focused on the budget segment. POCO (They're all owned by the same company, but they have different target audiences.
❓ Why Xiaomi smartphones are so cheap?
Xiaomi is saving on: 🏭 Manufacturing: Orders components from the same suppliers as Apple/Samsung, but in large quantities (savings on scale). πŸ“¦ Packaging: The box often doesn't have chargers or headphones. πŸ’° Advertising: Xiaomi spends on marketing in the 5–10 less than Samsung or Apple. πŸ”„ Updates: Budget models get updates of everything 2–3 year (at Apple β€” 5+ years).
❓ Can you trust the reviews of Xiaomi on AliExpress?
Reviews on AliExpress are often overstated because: 🎁 Sellers offer discounts or gifts for positive reviews. πŸ“¦ Many customers get lightweight versions of devices (for example, Redmi without a car). NFC for Russia). ⏳ Negative reviews may be deleted (especially from new sellers); it is better to check reviews on Yandex.Market, 4PDA or GSMArena.
❓ What is Xiaomi’s alternative if you want better quality?
If you are not satisfied with the reliability of Xiaomi, consider it: πŸ“± Smartphones: Samsung Galaxy A54 (Best camera and support, Google Pixel 7a (pure Android). πŸ“Ί Televisions: LG OLED C2 (Best Screen for Film, Sony X90J (processor). πŸ•’ Smart watch: Apple Watch SE (If you have an iPhone, Garmin Venu 2 (for sports).
❓ Where to buy Xiaomi in Russia?
Official sales channels: πŸ›’ Official website: mi.com/ru (guarantee 12 months). 🏬 Shops: Svyaznoy, M. Video, Eldorado (check the complete set). 🌍 Marketplaces: Yandex.Market (look for sellers with a rating) 4,8+), Ozon (check reviews) Avoid shopping on AliExpress and Wildberries from untested sellers - high risk of running into "gray" imports.