Who owns Xiaomi: a full analysis of the structure of brand ownership in 2026

When you buy a Xiaomi smartphone, you're not just investing in a gadget, you're investing in a multibillion-dollar global corporation product. But who's behind that brand? Who really owns the assets of the company that makes the decisions to launch the new Redmis, POCO or Mi TV? Xiaomi ownership is becoming increasingly relevant amid geopolitical risks, sanctions and growing competition in the electronics market.

Unlike Apple or Samsung, where ownership is transparent, Xiaomi is often seen as a black box: it is known that the company is Chinese, but who specifically controls its decisions?

  • ๐Ÿ”น Official Shareholder Structure according to Hong Kong Stock Exchange (2026)
  • ๐Ÿ”น The Role of Founder Lei Jun and His Influence on Company Strategy
  • ๐Ÿ”น State participation: myths and reality about the control of China over Xiaomi
  • ๐Ÿ”น How company ownership affects pricing, software updates and device availability in Russia

Spoiler: Despite popular opinion, Xiaomi is not a state-owned company, but Chinese authorities have indirect leverage through regulators and funds, and Lei Jun, despite being the founder, owns less than 15% of the shares.

1.Official Shareholder Structure of Xiaomi in 2026

Since 2018, Xiaomi Inc. is traded on the Hong Kong Stock Exchange under a ticker 1810.HK. This requires the company to disclose ownership data with a stake of more than 5%, and the latest report for the first quarter of 2026 shows the following picture:

ShareholderOwnership share (%)Type of possessionNotes
Lei Jun (Lei Jun)13.8%IndividualCo-founder, Chairman of the Board of Directors
Lin Bin (Lin Binh)7.2%IndividualCo-founder, former president (left in 2019)
Morningside Group6.5%Investment fundLargest External Investor since 2010
Qualcomm0.5%CorporationStrategic partner for Snapdragon chips
Other minority shareholders72%Physical and legal personsIncludes institutional investors and retail holders

Crucially, Lei Jun controls the company not only through a direct stake, but also through the Smartphone Ecosystem Fund, an investment fund that supports startups in the Xiaomi ecosystem. ~3.1% of shares.

โš ๏ธ Note: Stock ownership data may change monthly, for example, in 2023, Lei Junโ€™s share fell from 15.3% to 13.8% due to the sale of shares in the market").

Interesting fact: among the top-10 There are no shareholders in any state-owned fund, but that does not mean Beijing has no influence, as we will discuss in the next section.

๐Ÿ“Š How do you feel about the Chinese origin of Xiaomi?
Good โ€“ quality and price justify the risks
Neutral โ€“ the main thing is that the technique works
Negative โ€“ I fear sanctions and espionage
I don't care if it breaks down.

2.The role of Lei Jun: why he is called "Chinese Steve Jobs"

Lei Jun is a central figure in Xiaomiโ€™s history, often compared to Steve Jobs for his charisma, but also for his strategic vision: Lei Jun, in 2010, formulated Xiaomiโ€™s โ€œthree iron principlesโ€:

  • ๐Ÿ“ฑ Hardware as a basis (smartphones, TV, routers)
  • ๐Ÿค– Internet services (MIUI, cloud, commercials)
  • ๐Ÿญ The Smart Home Ecosystem (from Lightbulbs to Robot Vacuum Cleaners)

Despite the reduction of the direct stake in the company, Lei Jun retains control through:

  1. The position of Chairman of the Board of Directors makes key strategic decisions.
  2. Control of the Smartphone Ecosystem fund โ€“ invests in startups that are then integrated into the Xiaomi ecosystem (e.g. Huami for wearables).
  3. Personal Relations in China โ€“ Lei Jun is a member of the National Committee of the Peopleโ€™s Political Consultative Council of China (a body under the government).

An example of its impact: in 2022, Lei Jun personally oversaw the launch of the premium Xiaomi 13 Ultra series, despite the skepticism of analysts, the result being that the model became the best-selling flagship camera in China in 2023.

๐Ÿ’ก

If you see the letter โ€œKโ€ in the Xiaomi model name (e.g. Redmi) K60), Know this: this is what Lei Jun calls a โ€œreal fanโ€ lineup โ€“ with maximum performance at a minimum price.

3.State participation: myths and reality

One of the most common questions is, "Does the Chinese government control Xiaomi?" The answer is no, but with reservations. Here are the facts:

Direct ownership of government funds (e.g., China Investment Corporation or China Investment Corporation) SAFE) Xiaomi doesn't. But there are indirect levers:

  • ๐Ÿ“œ Regulatory requirements: All Chinese companies are required to provide data at the request of the authorities (Chinaโ€™s Cybersecurity Law, 2017).
  • ๐Ÿ’ฐ Subsidies and grants: Xiaomi received government support for development 5G-technology (e.g. grant in the $1.5 billion in 2020).
  • ๐Ÿ”’ Censorship and control of content: MIUI China has built-in restrictions (e.g., lockdown) VPN licenseless).

Xiaomi was blacklisted by the U.S. Department of Defense in 2021 as a โ€œcompany associated with the Peopleโ€™s Liberation Army of China,โ€ but in 2022, U.S. courts overturned the decision, finding the evidence insufficient, but the incident showed that Xiaomi could be the subject of geopolitical rift even without being a state-owned company.

โš ๏ธ Attention for users in Russia: After Xiaomi left the official market of Russia in 2022, software updates for some models (for example, Redmi Note 11) have been suspended. MIUI The decision to renew support depends on Xiaomiโ€™s legal department, which reports to Lei Jun.

What data does Xiaomi transfer to China?
According to a study by Citizen Lab (2021 Xiaomi smartphones on global firmware MIUI collect: - Device model and software version data - Application usage statistics (without personal information) - Error and failure logs - Connection data to Wi-Fi/network (IP-address, SSID) In China, the amount of data collected is wider (including the history of the browser in the Mi Browser), but for global firmware, Xiaomi claims to comply with the rules. GDPR. Details can be checked in settings: Settings โ†’ Confidentiality โ†’ Diagnostics and feedback

4.How the Ownership Structure Affects Xiaomi Products

The companyโ€™s owners directly identify three key aspects that are important to users:

Pricing and margins

Xiaomi is famous for selling devices at cost, not for charity, but for Lei Jun's strategy: the main profit comes not from selling iron, but from:

  • ๐Ÿ“Š Advertisements in MIUI (before $1.5 billion a year)
  • ๐ŸŒ Cloud Services (Mi Cloud, Mi Pay)
  • ๐Ÿข Smart home ecosystems (subscriptions for Mi Home)

Example: Redmi Note 12 smartphone sold at margin ~5%, but the company earns on pre-installed services (for example, Mi Browser with advertising).

4.2. Software updates and device support

Decisions on the duration of updates are made by the development department MIUI, And it's a board reporter:

  • โœ… Flagships (Xiaomi) 13/14) receiver 4 renewal.
  • โš ๏ธ Mid-segment (Redmi Note) โ€” 2-3 year-end.
  • โŒ Budgetary models (POCO M - often 1-2 update.

This is due to shareholder priorities: maintaining premium devices is more beneficial for the brand image.

Geography of sales and sanctions risks

After leaving the Russian market in 2022, Xiaomi redirected shipments to India and Latin America, a decision made not by Lei Jun personally, but by a global strategy committee that includes:

  • ๐Ÿ‘” Morningside Group (a major shareholder)
  • ๐Ÿ‘” Heads of regional units
  • ๐Ÿ‘” Lawyers in international law

Make sure that the device is sold officially in your country.

Check for global firmware (not Chinese)

Use services like Xiaomi Firmware Updater to track updates

Avoid models that only support Chinese networks (e.g., no Band 20 for Europe)-->

5. Comparison with competitors: who owns Apple, Samsung and Huawei

To understand the uniqueness of Xiaomiโ€™s ownership structure, letโ€™s compare it to its main competitors:

CompanyKey ownersPublic participationFeatures
AppleShareholders (Tim Cook owns) ~0.02%)No.Controlled by institutional investors (Vanguard, BlackRock)
SamsungThe Lee Family (Lee Jae-young - 20%)Indirect (through South Korean funds)De facto monopoly on the Android flagship market in Korea
HuaweiStaff (share programme)Yes (founder Ren Zhengfei is a CCP member)100% owned by employees, but under strict control of the PRC
XiaomiLei Jun (13.8%), Morningside (6.5%)Indirect (through regulatory authorities)It is most similar to Apple in structure, but with Chinese characteristics.

Xiaomiโ€™s key difference from Huawei is that the latter is a de facto state-owned company (despite its formal independence), while Xiaomi remains private, but with a tight peg to the Chinese market.

๐Ÿ’ก

Xiaomi is one of the few Chinese tech companies where founder (Lei Jun) retains significant influence without being a majority shareholder, balancing investor interests with long-term strategy.

6.The future of Xiaomi: What to expect from the change of owners?

In 2026, analysts predict several scenarios for the development of Xiaomi property:

Scenario 1: Lei Jun's departure (probability) ~20%)

  • ๐Ÿ”„ Lei Jun may transfer the chairmanship to another top executive (e.g., Lu Weibing, the current president).
  • โš ๏ธ Risk: Without a charismatic leader, a company could lose fan loyalty (as it did with the companyโ€™s own business). HTC after Peter Chow's departure).

Scenario 2: Increase in institutional investor share (probability) ~50%)

  • ๐Ÿ“ˆ Funds like Morningside or Tencent could increase engagement to influence strategy.
  • โž• Plus: More R&D investment (e.g., in Xiaomiโ€™s car project) EV).
  • โž– Cons: pressure on profitability can lead to higher prices for devices.

Scenario 3: Government intervention (probability) ~10%)

  • ๐Ÿ›๏ธ In case of aggravation of relations between China and the United States / EU, Beijing may require Xiaomi to localize some production or data.
  • ๐Ÿ”’ Impact: Suspension of sales in some countries (like Huawei in 2019).

For users, the most important question is, "Does the change of owners affect the support of my device?". History shows that Xiaomi keeps updates for popular models even when changing strategy. MIUI 14 in 2023, despite the company's shifting priorities.

7. How to check the โ€œpurityโ€ of your Xiaomi device

If you are concerned about the issue of company ownership and possible risks, here is a practical checklist for checking your device:

Check the firmware region in Settings โ†’ The phone. โ†’ Version. MIUI (must be "Global" or "EEA")

Turn off the collection of diagnostic data in Settings โ†’ Confidentiality โ†’ Diagnostics

Remove unnecessary system applications (e.g. Mi Browser, Mi Music) through Settings โ†’ Annexes

Use alternative launchers (like Nova Launcher) to minimize surveillance

Check security updates regularly in Settings โ†’ System system โ†’ Update of the PO-->

For advanced users:

# Team to check the connection with Xiaomi servers (requires ADB)


adb logcat | grep -i "miui|xiaomi|analytics"

If you see frequent logs on.mi.com or.xiaomi.com, this may indicate active data collection (1-2 hourly).

โš ๏ธ Note: Installing custom firmware (like LineageOS) takes away official support and may disrupt some features (like the camera in Xiaomi 13 Ultra). โ†’ Additionally. โ†’ Backup.

FAQ: Frequent questions about owning Xiaomi

โ“ Is it true that Xiaomi is spying on users?
Xiaomi, like other manufacturers (including Apple and Samsung), collects telemetry to improve the software, but in 2020 the company got into a scandal: A Forbes study found that Mi Browser and Mi Security shared data about sites visited and installed applications with servers in China, even in incognito mode, and Xiaomi updated its privacy policy and added the option to completely disable data collection in China. MIUI 12.5+. To minimize risks: Use browsers like Firefox or Brave instead of Mi Browser. Turn off personalized ads in Settings โ†’ Google โ†’ Advertising.
โ“ Why Xiaomi is Cheap When It Has Rich Owners?
This is part of the hardware-as-entry business model, where Xiaomi sells devices at low margins (sometimes at a loss) to: occupy the market and displace competitors (as it did with Meizu in China), then monetize users through services (advertising, cloud, games). Example: Redmi 9A (2020) sold at cost (~$80, but brought ~$15 per year per user due to pre-installed services.
โ“ Could Xiaomi suddenly stop supporting my model?
Yes, and here's why: Economic feasibility: If the model sold in print <1 The cost of support is more expensive than the profit from services. 2022 Updates are suspended due to legal risks.Technical limitations: Older chips (e.g. Snapdragon) 625 Redmi Note 5) Do not support new versions of Android. How to check the status of your model? MIUI And enter the name of the device.
โ“ Who owns Xiaomi sub-brands: POCO, Redmi, Black Shark?
All sub-brands are 100% owned by Xiaomi Inc., but are managed by separate teams: Redmi: Budget direction, headed by Lu Weibin (President of Xiaomi). POCO: Independent division from 2020, target audience โ€“ enthusiasts (for example, the company is a member of the group, POCO F5 Black Shark: A gaming brand, partially sold to Tencent in 2023 (Xiaomi retained 45%). POCO Originally designed as an experimental project for India, it has become so popular that it has become a separate brand.
โ“ What will happen to Xiaomi if China imposes sanctions on the US/EU?
Probable consequences: Suspension of chip shipments: Xiaomi depends on Qualcomm (USA) and Samsung (South Korea) to switch to Chinese chips (such as MediaTek's Dimensity) if the embargo is implemented, which will reduce performance. As with Huawei, new models may lose Google Play, YouTube, etc. Price rise: Localization of production in China will increase the cost of production by the same amount. 15-20%. However, Xiaomi has a backup plan: 2021 The company invests in its own chip factories (for example, Surge). C2 For IoT devices, and develops an alternative to Google Services โ€“ Mi App Store.