Companies that belong to Xiaomi: a complete list of brands

Many users don’t even realize that their smart kettle, robot vacuum cleaner, or even budget smartphone isn’t technically the products of Xiaomi Corporation. The Beijing-based giant has built one of the world’s largest consumer electronics ecosystems, buying up stakes in dozens of startups and manufacturing plants. Understanding which companies Xiaomi owns helps consumers navigate the sea of gadgets under the mi.com logo and evaluate product quality.

Ant Alliance strategy has enabled the corporation to cover virtually every aspect of modern human life, from toothbrushes to electric scooters, behind each device is a specific partner plant or subsidiary. In this article, we will examine the structure of the holding, highlight key brands and explain how to distinguish the original device of the ecosystem from the fake.

Key fact: Xiaomi doesn’t just own brands, it often acts as an investor, providing technology and distribution channels, leaving production and development to specialized partner companies.

Ant Alliance Strategy: How it Works

The foundation of the company’s success lies in a unique business model that the founders themselves call an “aluminum framework,” which is that Xiaomi does not seek to produce everything on its own, but instead invests in small but technological companies, giving them the resources to scale, and these companies, in turn, commit to producing high-quality goods at a minimum margin and selling them through Xiaomi platforms.

This allows the parent company to minimize risk and innovate quickly. If a startup shoots out, Xiaomi makes a profit and expands its product range. If a product fails, the losses are mostly borne by partners. For the user, this means access to advanced technology at a price close to cost.

There is a clear division within the ecosystem: there are devices developed directly by the Xiaomi engineering center (for example, the flagship smartphones of the Xiaomi 14 series or Xiaomi Mix), and there are smart home products created by partners, but have passed strict quality certification.

Smartphones: Redmi, POCO and Black Shark

The most famous product segment is mobile phones, where ownership has changed, but the major brands remain under the wing of the corporation. Redmi was originally a sub-brand, and now it's a standalone line focused on the mass market. Redmi devices often offer the best value for money on the market.

The brand deserves special attention. POCO. Originally launched as a pilot project for the Indian market, it has grown into a global player. POCO It functions as an independent brand within the structure, focusing on productive smartphones for youth and gamers. POCO Yellow is easily recognizable, and devices are often based on Redmi platforms, but with modified design and software.

Black Shark gaming smartphones are more complicated, long thought to be a subsidiary, but Xiaomi only owned a fraction of the shares, and in recent years the companies have diverged and faced financial difficulties, which is important to consider when buying their equipment in the secondary market.

• 📱 Redmi – budget and mid-segment, maximum availability.
• 🚀 POCO — Focus on processor performance and gaming functions.
• 🎮 Black Shark – Specialized gaming solutions (brand status is in question).

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When buying a POCO smartphone, remember that the MIUI shell (or HyperOS) on them may differ from the version on Redmi by the presence of specific gaming functions and advertising integrations.

TV and multimedia: Xiaomi TV and Redmi TV

The TV market is another area where the company’s expansion has been aggressive and successful: Xiaomi TV and Redmi TV are built on the principle of “smart screen”. Unlike many competitors, it uses an operating system based on Android TV (or PatchWall in some regions), which gives access to thousands of applications.

The production of panels is carried out by different partner plants, such as TCL or BOE, But the software and color calibration is a work of Xiaomi's engineers, and it keeps prices much lower than Samsung or Sony, and it gives you a comparable picture quality. HDR-content.

⚠️ Note: When buying a Xiaomi TV, pay attention to the region of the version. The global version (Global) has Netflix and Google Play built in, while the Chinese version requires complex firmware manipulations to install certified software.

It is important to distinguish between Mi/Xiaomi and Redmi models, the former usually having more premium body materials and better acoustics, the latter being workhorses with a plastic body but the same matrix.

Smart home ecosystem: key partners

This is where the biggest misconception lies: When you buy a Xiaomi smart light bulb, you often buy a product from Yeelight. When you buy a Xiaomi robot vacuum cleaner, you can have Roborock or Dreame inside, and these companies are legally independent or partially dependent on Xiaomi, but their products are deeply integrated into the Mi Home app.

Consider the major players in the game. Roborock is perhaps the most famous partner. Their vacuum cleaners (S, G, Q) are considered the benchmark of reliability. Dreame Technology specializes in engines and wireless vacuum cleaners, as well as robot window washers. Yeelight is responsible for lighting, from simple lamps to complex monitor lighting systems.

Also, Zimi (power banks and chargers) and Huami (now Zepp Health) which produced the first generation of Mi Band fitness bracelets, understand this structure helps in finding parts and original accessories.

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Knowing the real manufacturer (e.g. Roborock instead of the abstract Xiaomi) is critical when looking for consumables: filters, brushes and side brooms.

Transport and gadgets: Ninebot and 70mai

The personal mobility segment is represented mainly by the Ninebot brand. After merging with the American Segway, the company has become a world leader in the production of electric scooters. Many models sold under the Mi logo are technically copies of the Ninebot with a modified logo design.

Another big player is 70mai, which specializes in automotive electronics, such as DVRs, compressors and security systems, and their products are also managed through a single ecosystem, creating the illusion of a single manufacturer.

When buying an electric scooter, it is important to understand the difference between the Chinese and European versions, which are often characterized by the controller’s firmware (speed limits) and the availability of certificates. This is especially true for Ninebot, since unlocking speed can lead to loss of warranty.

• 🛴 Ninebot/Segway — scooters and gyroscooters.
• 🚗 70mai — Car-based gadgets and video recorders.
• 🚲 QiCycle – smart bikes and electric bikes.

Home appliances: from kettles to air conditioners

Few people know, but Xiaomi is one of the largest home appliance manufacturers in China, with companies like Chunmi (rise cookers), Zhimi (air purifiers) and Mijia (a common brand for household goods) behind it.

The Mi Air Purifier series (produced by Zhimi) has become bestsellers thanks to interchangeable HEPA filters and quiet operation. Chunmi rice cookers are able to control from a smartphone, selecting the temperature profile for different types of cereals. This is an example of how IoT (Internet of Things) penetrates traditional cuisine.

⚠️ Attention: When connecting Xiaomi home appliances to the network 220Make sure the fork meets your standards.The Chinese versions often have a fork type. A/C, Requires an adapter, while the global versions are equipped with a European Type F plug.

The range also includes refrigerators, washing machines, and even smart ones (unitazes with heating and bidet functions), all of which combine minimalist white design and voice control.

How to distinguish the original ecosystem from a fake

The brand's popularity has spawned a huge amount of counterfeiting, from power banks to toothbrushes, and the main feature of the original product from the ecosystem is the presence of the mi.com logo or the "Designed by Xiaomi" label on the packaging.

The second important marker is the app: the original device should be easily identified by the Mi Home or Xiaomi Home app. If the device requires a separate, little-known application to be downloaded from a questionable site, it is most likely a fake or a gray import device without warranty.

Checking by IMEI or serial number on the official website is the most reliable, but not always working method, since the databases are updated with a delay.