43-inch TV: Samsung or Xiaomi โ€“ which is better to buy in 2026?

Why is the choice between Samsung and Xiaomi so important?

Choosing a 43-inch TV is not an easy task, especially when it comes to two market giants: Samsung in Korea and Xiaomi in China. Both brands offer models in this segment, but the approaches to technology, design and even the philosophy of use are radically different. Samsung is betting on proprietary solutions (like the Crystal 4K processor and Tizen OS), while Xiaomi integrates the MIUI TV ecosystem with a focus on compatibility with other gadgets of the brand.

The big question is, whatโ€™s more important to you โ€” premium HDR10+ image (a Samsung feature) or maximum functionality for less money (a Xiaomi rod)? In this article, weโ€™ll discuss 5 key benchmarks to help you make informed choices: from the quality of the matrix to the nuances of working with voice assistants, and also โ€” reveal the hidden pitfalls that are silent sellers.

Spoiler: If you're planning on using a TV as a PC monitor or a game console, one of the brands will give you a 2-3 year lead in technology relevance.

Image quality: OLED vs LED with quantum dots

The first thing that catches your eye when you compare it is the matrix technology. 43 squirrels mainly LED-backlight panels on quantum dots (QLED), Xiaomi is betting on the OLED (in the top models) or classic IPS/VA-The difference is the difference in the budget options:

  • ๐Ÿ”น Samsung QLED (for example, Samsung CU7000): brightness up to 350 nits, support HDR10+ Adaptive, but viewing angles are worse than those of OLED. Perfect for bright rooms.

A critical nuance: Samsung uses anti-reflective coating even in budget models, while Xiaomi only has it in the Pro series and above. If the TV is standing in front of the window, this can be a decisive factor.

๐Ÿ“Š What type of matrix is more important to you?
Brightness and Anti-Glare (QLED)
Deep black (OLED)
Wide Viewing Angles (IPS)
I don't care, the price is important.

โš ๏ธ Note: If you watch a lot of content in Dolby Vision (Netflix, Disney)+), Please note that Samsung does not support this format. HDR โ€” only HDR10+. Xiaomi (in models with Google) TV) Dolby Vision is available, but not all modes work.

ParameterSamsung QLED (CU7000)Xiaomi OLED (TV A Pro)Xiaomi IPS (Redmi Fire TV)
Type of matrixVA + quantum dotsOLED (WOLED)IPS
Brightness (max.)350 nits400 nits280 nits
Contrast3000:11 000 000:11000:1
Support for HDRHDR10+, HLGDolby Vision, HDR10, HLGHDR10, HLG
Viewing angles170ยฐ (with a drop in brightness)178ยฐ178ยฐ

2. Smart TV: Tizen vs Google TV vs MIUI TV

The difference is not only noticeable, it is fundamental. Samsung uses its own Tizen OS, while Xiaomi offers two options: Google TV (in models for the global market) or MIUI TV (in Chinese versions).

  • ๐Ÿ“บ Samsung Tizen: โœ… Fast work (optimized for Samsung hardware). โœ… There are exclusive services (such as Samsung) TV Plus - free channels). โŒ Limited app selection (no official YouTube Music, Twitch has to be installed via workarounds).
  • ๐Ÿค– Xiaomi with Google TV: โœ… Full access to Google Play (you can install any Android app). โœ… Google Assistant is better than Samsungโ€™s Bixby. โŒ Frequent updates can slow down the interface on weak models (e.g. Redmi Smart Fire). TV).
  • ๐Ÿงฉ Xiaomi MIUI TV: โœ… Maximum integration with Xiaomi ecosystem (smart home management, synchronization with Mi Band). โŒ No Google Play โ€“ Apps are only installed through third-party stores (virus risk).

Key point: if you need gaming services (for example, NVIDIA GeForce NOW Xbox Cloud Gaming, Google TV Xiaomi is preferable, Tizen doesn't officially support them, but Samsung has a Game Mode with late input. 10 MS (against) 15-20 Xiaomi).

How to install Twitch on Samsung Tizen?
1. Download. APK-Twitch file from the site apkmirror.com.2. Download it on. USB-3. connect the flash drive to the TV and use the file manager (for example, Send Files to) TV) fitting.โš ๏ธ Samsung may block unofficial apps after update.

โš ๏ธ Note: In Xiaomi models with MIUI TV (Like Mi. TV 4S) You can't change your app region. If you buy the Chinese version, Netflix and YouTube can work with restrictions.

3.Sound: embedded speakers vs external systems

The built-in speakers in this segment are always a compromise, but even here, there are nuances.

  • ๐Ÿ”Š Samsung: Models of the series CU7000 They have a Dolby Digital Plus system with two speakers of 10 watts. There is an Adaptive Sound mode that automatically adjusts the sound to the genre of content.
  • ๐ŸŽต Xiaomi: In Xiaomi TV A Pro - four dynamics (2ร—12.5 W) with Dolby Audio support and DTS-HD. There's a proprietary technology. AI Sound, which amplifies voice in dialogues. Minus: in budget models (e.g. Redmi Smart). TV) The speakers sound "hard" at high frequencies.

If you don't plan on buying a sound bar, Xiaomi is objectively winning the sound in the mid-range segment, but if you already have a home theater system, note the outputs:

  • ๐Ÿ”Œ Samsung CU7000: optical output (S/PDIF), HDMI ARC.
  • ๐Ÿ”Œ Xiaomi TV A Pro: optical output, HDMI eARC (supports Dolby Atmos).
  • โŒ Redmi Smart Fire TV: only HDMI ARC (no optical output!).

๐Ÿ’ก

To check the sound quality before buying, turn on a test video with bass on the TV in the store (for example, the trailer for Dune 2021) and assess whether the speaker is โ€œhacklingโ€ at maximum volume.

4. Design and Assembly: Plastic vs Metal

At first glance, both brands offer minimalist designs with thin frames, but the details reveal the truth:

  • ๐Ÿ–ผ๏ธ Samsung: case of matte plastic with metal inserts (in series) QLED). The leg-stack is adjustable in width (you can put it on a narrow bench: ~8.5 kg (lighter than Xiaomi) OLED).
  • ๐Ÿ› ๏ธ Xiaomi: OLED-The models have a metal body (for example, Xiaomi). TV A Pro. Unadjustable leg - requires a wide stand (minimum 80 cm). OLED-version: ~10 kg (because of the glass back panel).

An important point for wall mounting: Samsung has the VESA 200ร—200 standard in all models, and Xiaomi in budget series (for example, Redmi) can have a VESA 100ร—100 โ€“ check before buying the bracket!

Another hidden parameter is heat generation. OLED-Xiaomi panels warm up more LED, So if the TV is in the niche of the furniture wall, ensure a gap of at least 10 cm for ventilation.

Price and price-quality ratio

Xiaomi has traditionally been the leader in pricing aggressiveness, but itโ€™s important to understand what youโ€™re paying for.

ModelPrice (compare in Russia, 2026)What's in the priceHidden expenses
Samsung CU7000 (43")~45 000 โ‚ฝQLED, Tizen, 3 years warranty, anti-glareExpensive original accessories (for example, a solar panel โ€“ 5,000) โ‚ฝ)
Xiaomi TV A Pro 43"~38 000 โ‚ฝOLED, Google TV, Dolby Vision, metal bodyRisk of OLED burnout with static content (news channels, logos)
Redmi Smart Fire TV 43"~25 000 โ‚ฝIPS, Fire TV OS, Chromecast built-inWeak speakers, no optical output

The cost of Xiaomi can be additional:

  • ๐Ÿ’ฐ If you need a high-quality sound, you will have to buy a sound panel (~10 000 โ‚ฝ).
  • ๐Ÿ”ง Guarantee on OLED-Xiaomi panels โ€“ only 1 year (vs. 3 years for Samsung) QLED).
  • ๐Ÿ› ๏ธ Xiaomi service centers are not in all cities โ€“ repairs can take up to a month.

๐Ÿ’ก

If the budget is limited to 30,000 โ‚ฝ, It is better to consider Samsung. CU7000 stock or Xiaomi TV A Pro with extended warranty. Budget models (like Redmi Fire) TV) Suitable only for the kitchen or bedroom.

6. Gaming capabilities: input delay and console support

If you plan to connect to PlayStation 5, Xbox Series X or PC, this section is for you.

  • ๐ŸŽฎ Delayed input (Input Lag): Samsung CU7000: 10ms in Game Mode. Xiaomi TV A Pro: 15ms (20ms without Game Mode) Redmi Smart Fire TV: 25 ms โ€“ unacceptable for shooters.
  • ๐Ÿ–ฅ๏ธ Technology support: Samsung FreeSync Premium (no G-Sync), 4K@60 Hz. Xiaomi. TV A Pro: FreeSync and G-Sync Compatible, 4K@60 Hz. Redmi Fire. TV: only 4K@30 Hz - Lags in dynamic games.
  • ๐Ÿ”Œ Ports HDMI: Samsung: 3ร—HDMI 2.0 (one with) ARC). Xiaomi TV A Pro: 2ร—HDMI 2.1 (supporting) ALLM Auto-switching in Game Mode).

For gamers, the Xiaomi TV A Pro looks preferable thanks to HDMI 2.1 and support for G-Sync. But if you play computer shooters (CS2, Valorant), where every millisecond matters, Samsung with its 10 ms will be better.

Presence of Game Mode|Delayed input โ‰ค15 miss|Support FreeSync/G-Sync|HDMI 2.1 for PS5/Xbox Series X|ALLM (Auto Low Latency Mode)-->

7. Ecosystem and compatibility with other devices

If you already have a Samsung or Xiaomi gadget, integrating your TV into the ecosystem can be a crucial factor:

  • ๐Ÿคณ Samsung: Sync with Galaxy smartphones (e.g., screen duplication via Smart View); Control of the TV from the Galaxy Watch; Samsung SmartThings support for smart home.
  • ๐Ÿ  Xiaomi: Full integration with Mi Home (smart lamps, robot vacuum cleaner directly from the remote). Xiaomi/Redmi via Mi Share. Xiao voice assistant AI (In Chinese versions, you understand Russian commands better than Google Assistant.

An important nuance: if you have an iPhone, Samsung will be more convenient - AirPlay 2 is supported for streaming content. Xiaomi with Google TV will have to use workarounds (for example, ApowerMirror).

FAQ: Frequent questions when choosing

๐Ÿ” Which TV is better for watching movies in 4K HDR?
For movie-philes, Xiaomi is optimal TV A Pro 43 thanks OLED-It's a matrix and support for Dolby Vision. But if you watch a lot of content in the daytime, take Samsung. CU7000 โ€” It's better than the anti-glare coating.
๐ŸŽฎ Can I connect? PS5 Xiaomi Redmi Smart Fire TV?
Technically yes, but there will be problems: no HDMI 2.1 (maximum 4K@30Hz), high input latency (25ms) and no ALLM. For the PS5, it is better to choose Xiaomi TV A Pro or Samsung CU7000.
๐Ÿ”Š Should I buy a sound bar for these TVs?
If you care about bass and surround sound, yes. Built-in speakers even in Xiaomi. TV A Pro loses to budget soundbars (for example, Xiaomi Soundbar 3.1 for the first time). ~8 000 โ‚ฝ). Exception: if the TV is in the kitchen and used for background.
๐Ÿ“ฑ Can you control a Xiaomi TV from an iPhone?
Yes, but with limitations: For Google TV-Models: Google Home app. MIUI TV: only IR-Blaster (needs a remote or adapter like BroadLink). AirPlay works only on Samsung.
๐Ÿ”ง What to do if Xiaomi TV does not turn on after the update?
This is a well-known problem in some models. Order of action: Turn off the TV for 5 minutes. Press and hold the power button on the case for 15 seconds. If it doesn't work, reset through the service menu: Settings โ†’ The device โ†’ Reset to the factory. In the extreme, stream the TV through the factory. USB (instructions on the official website of Xiaomi). โš ๏ธ Warning: Do not interrupt the update process, this can lead to the "bricking" of the TV. If the indicator flashes red, contact the service.