Choosing a logo for a corporate identity is not just an aesthetic issue, but a strategic decision that affects the perception of the brand. Xiaomi, as a global technology giant, offers several logo options, each of which carries a different meaning and is associated with a specific product line. But how not to get confused in this diversity and choose the very symbol that will perfectly reflect your goals?
In this article, we will take a look at all Xiaomi’s official logos, their history, meaning and applications. You will learn how the Mi logo differs from Redmi or POCO, where each logo is appropriate to use, and how to avoid the typical mistakes when integrating into your own branding. And for those who plan to use the logo for commercial purposes, we have prepared a unique table of compatibility with business types – this information you will not find even on the official website.
Xiaomi logos: full list and their meaning
Xiaomi today has several sub-brands, each with its own unique logo, and it's hard for even experienced users, let alone newcomers, to understand this diversity.
- 🔹 The main logo of Xiaomi is a stylized letter "MI" It's the main symbol of the company, used for corporate purposes and flagship devices.
- 🔸 Redmi is a red logo labeled "redmi" (formerly "Redmi" with an exclamation point) and is associated with budget and mid-budget smartphones.
- 🔶 POCO — yellow-logo "POCO" It's a brand for young people and gamers.
- 🔷 Mi (obsolete) – used for premium devices, now almost not used, but still found on older products.
It's important to understand that the choice of logo depends on the target audience and the type of product. For example, if you're promoting a gaming smartphone, the POCO logo will be much more appropriate than the classic Xiaomi.
The evolution of Xiaomi logos: from Mi to modern design
Xiaomi’s logo history reflects the evolution of the company itself, starting with the simple Mi logo in 2010, the brand has evolved into a complex system of sub-brands.
- 2010-2013: The Mi logo in white square on an orange background, symbolizing minimalism and technology availability.
- 2013-2018: Redmi sub-brand with red accents, the logo became more dynamic, with an exclamation point.
- 2018–2020: Launch of POCO as an experimental brand for enthusiasts.
- 2021–present: Design simplification: The Mi logo has all but disappeared, giving way to Xiaomi’s single brand with a modern flat design.
Interesting fact: Xiaomi rebranded the logo in 2021 to a minimalist shape, designed to be more digitally adaptable and globally positioned, but old logos can still be found on packaging and in the documentation of devices of the past.
Why did Xiaomi abandon the Mi logo?
How and where to use Xiaomi logos?
It's not enough to just pick a logo you like, you need to understand the context of how it's used, and here are some key rules to avoid mistakes:
| Logo. | Suitable areas of use | What IS NOT allowed to do |
|---|---|---|
| The main Xiaomi | Corporate events, flagship devices, official documentation, global marketing | Use for budget goods or sub-brands (Redmi/POCO) |
| Redmi | Advertising budget smartphones, accessories of the middle price segment, promotional materials for emerging markets | Use for premium devices or smart equipment (robot vacuum cleaners, lamps) |
| POCO | Gamers, youth promotions, promos in social networks (TikTok, Instagram) | Used in official documents or for B2B-partnership |
| Mi (obsolete) | Retro design, nostalgic campaigns, reviews of old devices | Apply for new products or in modern marketing |
Particular attention should be paid to color schemes, for example, the Redmi logo should be used strictly in red (Pantone 185 C), and POCO in yellow (Pantone 102 C).
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If you create a merch with the Xiaomi logo, be sure to check the licensing requirements on the mi.com/brand website. Some logos (such as POCO) have separate rules of use.
Common Mistakes When Choosing a Xiaomi Logo
Many entrepreneurs and marketers make the same mistakes when choosing a Xiaomi logo for their projects.
- ❌ Mixing Brands: Using the Redmi logo to promote a smartphone POCO (Or vice versa. It misleads the buyers.
- ❌ Proportional distortion: Stretching or compressing a logo that violates corporate identity.For example, a square Xiaomi logo should remain square.
- ❌ Wrong colors: Replacing orange with red or yellow with green, which completely changes the meaning of the word.
- ❌ Outdated Versions: Using the Mi logo for new devices where it is no longer relevant.
⚠️ Note: If you post the Xiaomi logo on your website or social media, make sure there are no competitive brands (Samsung, Apple, etc.) around.This may violate the affiliate program rules and result in account blocking.
Another common mistake is the wrong combination of logos, such as not placing the POCO logo next to the Redmi logo on a single banner when it comes to different products, creating visual chaos and reducing brand credibility.
How to legally use Xiaomi logos in your business?
If you plan to use Xiaomi logos for commercial purposes (for example, to sell accessories, create merch or advertising), you must comply with the licensing requirements.
- Official partnership: If you are an authorized reseller, you may use the logos as agreed, usually for promotional materials and packaging.
- Non-commercial use: For reviews, blogs or educational purposes, logos may be used without consent but with attribution (e.g., "Logo belongs to Xiaomi Corp").
- Creating derivative works: Changing logos (such as adding your own elements) requires written permission from Xiaomi.
For small business projects (such as printing logo covers), verbal approval from a local distributor is often sufficient, but for large campaigns (such as co-release of a product), a formal contract will be required.
Make sure the logo is used in its original form|Check for a partnership agreement|Authorship (if it is a non-profit project)|Avoiding combinations with competing brands-->
⚠️ Note: In 2023, Xiaomi tightened controls on the use of its logos in China and Europe. If your business operates in these regions, be sure to check the current rules with the local representative office.
Practical tips: which Xiaomi logo to choose for your project?
To facilitate the choice, we have prepared an algorithm for selecting a logo depending on the type of project:
- For IT-Xiaomi's main logo (orange) is associated with innovation and globality.
- For a budget smartphone store: The Redmi logo, which immediately signals to customers about the affordable price.
- For the gaming community or streaming: The POCO logo. its aggressive design attracts a younger audience.
- For retro projects or a museum of technology: The Mi logo (2010-2020) will elicit nostalgia from fans of the brand.
If your project does not fall into any of the categories, focus on the target audience:
For business customers (B2B) is suitable classic Xiaomi.
For young people (18-25 years) – POCO.
For family audience – Redmi (associated with reliability and accessibility).
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The POCO logo is suitable for projects with aggressive marketing (e.g. sales, promotions, gaming tournaments), whereas Xiaomi is better used for long-term partnerships.
Where to download official Xiaomi logos in high quality?
To avoid problems with blurred or distorted logos, always download the official versions from trusted sources.
- 🌐 Official brandbook: mi.com/global/brand/ (vectors available in formats AI, EPS, SVG).
- 📁 Media kits for the press: Are placed on the websites of regional representative offices (for example, Xiaomi Russia).
- 🎨 Stock sites: Shutterstock, Freepik (only marked "Official Xiaomi logo").
Note that some stock sites have simplified or modified versions of logos, and their use can lead to brand issues, so always check the source.
If you need a logo to print (for example, for business cards or banners), choose files in the vector (AI, EPS) It's 300 dpi, or whatever, and it's good for the web. PNG transparently.