Xiaomi is no longer just a smartphone maker, a global technology holding company with dozens of subsidiaries, sub-brands and strategic partnerships. If you think Mi, Redmi and Poco are all the ecosystem offers, you’re missing out on more than 50 brands, from smart tech to electric vehicles. In this article, we’ll take a look at Xiaomi’s full, current list of companies for 2026, including little-known projects, absorbed startups, and hidden connections between brands.
Why is this important? Understanding the structure of the holding helps not only to choose the best value for money, but also to avoid counterfeiting (and they are in the Xiaomi market – up to 30% of the total volume). For example, did you know that Black Shark is not just a gaming smartphone, but a separate company with its own R&D center? Or that Huami, the manufacturer of Amazfit bracelets, is formally independent, but Xiaomi owns 23% of its shares? We analyzed the holding reports, patent databases and interviews of top managers to collect the most complete and accurate information.
Official structure of the holding Xiaomi Group
Legally, Xiaomi Corporation (China) is registered in Hong Kong, but headquartered in Beijing.
- 📱 Smartphones and mobile devices are the main source of revenue (60% of revenue in 2023), including Xiaomi, Redmi, Poco and Black Shark brands.
- 💡 The Smart Ecosystem (IoT) is over 400 million connected devices worldwide, managed through the Mi Home platform.
- 🚗 Electric cars and robotics – a new direction, presented by the Xiaomi brand EV.
- 💰 Investment funds – Xiaomi Ventures and Shunwei Capital, which finance startups in Asia.
Important: Xiaomi doesn't always own 100% of the companies, more often it's minority stakes (10-50%) or exclusive partnerships, for example, Roborock is formally independent, but Xiaomi controls its distribution and software development.
Smartphones: all Xiaomi brands and their specialization
This segment is the main revenue for the company, but many users confuse brands with each other.
| Brand | Foundation year | Target audience | Key features |
|---|---|---|---|
| Xiaomi | 2010 | Flagship segment | Top CPUs (Snapdragon 8 Gen 3), Leica cameras, premium design |
| Redmi | 2013 | Budget and medium segment | Price/quality ratio, long-term support for updates (up to 4 years) |
| Poco | 2018 | Gamers and enthusiasts | High productivity, aggressive pricing, minimalist software |
| Black Shark | 2017 | Professional gamers | Active cooling, physical triggers, exclusive chipsets |
Lifehack: If you see a smartphone with the Mi logo, it’s an outdated lineup (until 2021), now all flagships are released simply under the Xiaomi brand (for example, Xiaomi 14 Ultra), but the Redmi Note 13 Pro+ is a different segment, despite the similar design.
⚠️ Note: The Poco brand has been independent from Xiaomi since 2020, but continues to use its platform and supply chain.This means that warranty service may differ – check the official centers on the poco.in website.
Smart tech: Xiaomi’s hidden brands you didn’t know about
Xiaomi has invested in more than 200 IoT-related companies, many of which operate under their own names but use the Mi Home ecosystem.
- 🧹 Roborock - laser-navigated robot vacuum cleaners (Xiaomi owns 15% of the shares). S8 Pro Ultra is competing with iRobot.
- 🔦 Yeelight – smart lighting (lamps, LED tapes) Supports integration with Google Home and Apple HomeKit.
- 🔌 Aqara -- security sensors, smart outlets and curtains, popular in smart home systems".
- 🎧 1More — Audio equipment (headphones, speakers) collaborates with Lucasfilm for Star Wars licensed products.
- ⚡ Zimi -- powerbank and chargers. It makes models that support 100W fast-charging.
Interesting fact: Huami (Amazfit bracelet maker) was founded by former Xiaomi vice president Huang Wang. Although the brand is independent, it uses Xiaomi Surge chips in some models (such as the Amazfit GTR 4).
How to distinguish the original Xiaomi equipment from a fake?
Electric cars and robotics: the new direction of Xiaomi
In 2021, Xiaomi announced the introduction of electric vehicles, investing $10 billion in the project. The first model, the Xiaomi SU7, was introduced in March 2026.
- 🚗 Xiaomi EV — A subsidiary of the company dedicated to the development and production of electric cars, headquartered in Beijing, plant in Wuhan (capacity of 300,000 cars per year).
- 🤖 CyberDog is an AI-powered robot dog positioned as a developer platform — $1,500 (2 times cheaper than Boston Dynamics).
- 🦿 CyberOne is a humanoid robot (177 cm, 52 kg), able to recognize emotions and move at a speed of 3.6 km / h.
Xiaomi’s strategy in this segment is different from Tesla’s: the company is betting on ecosystem integration, for example, SU7 can be unlocked using the Mi Band 8, and data from the car’s cameras is synchronized with the Mi Cloud.
⚠️ Note: Xiaomi electric cars are not yet certified for sale in Europe and the US.First deliveries are scheduled for 2026, but safety requirements (e.g. standard) ECE R100 for batteries) may delay the exit.
Check out the reviews on 4PDA or MIUI SU|
Check compatibility with your ecosystem (Android/iOS)|
Check the availability of global firmware (for imported models)|
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Xiaomi Investment Funds: The Startups They Fund
Through Xiaomi Ventures and Shunwei Capital (founded by Lei Jun, Xiaomi CEO), the company invests in innovative projects, some of which are later absorbed or become partners.
- 📦 Lingxi is a logistics platform for delivering goods in China. Xiaomi owns 8% of the shares.
- 🎮 Nreal - manufacturer AR-Points (competitor Meta Quest) Investments totaled $60 million.
- 🔋 Betavolt is a nuclear battery startup (up to 50 years in service) and Xiaomi is involved in prototype testing.
- 🛒 Meituan is a food delivery service (similar to Uber Eats) Xiaomi was an early investor (share sold in 2021).
Xiaomi’s investment strategy focuses on three key areas:
- Hardware - chips, sensors, batteries.
- Artificial intelligence – computer vision, natural language processing.
- Smart cities – solutions for transport, energy, security.
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If you’re looking for a startup to invest in, look at Xiaomi Ventures, which publishes open funding rounds for projects in Asia.
How to verify the authenticity of Xiaomi products
According to Counterpoint Research, up to 28 percent of Xiaomi-branded equipment in the secondary market is fake.
- Serial number: Must match on the device, package and Mi Account system, checked at mi.com/global/verify.
- Packaging: Original boxes have: Hologram with QR-A serial number, printed with a laser (not a sticker!), a Mi or Redmi logo with a microtext (see under a magnifier).
Firmware
Mi Account
Mi Home
Special attention should be paid to batteries and chargers. Fake powerbanks may not support fast charging or even cause fire. The original devices are CE, RoHS and UN38.3 certified (for lithium batteries).
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Even if the device is identical to the original, the lack of a hologram or mismatch of serial numbers is 100% a sign of a fake, in which case the warranty does not work, and Xiaomi technical support will refuse service.
The future of the Xiaomi ecosystem: what to expect in 2026-2026
Analyzing patent applications and interviews with top managers, we can identify 5 key trends:
- Expansion of the line of electric vehicles: by 2026, the SU7 SUV crossover and the Xiaomi EV Lite budget model are expected (price from $ 25,000).
- AI in all devices: in 2026, all flagship Xiaomi smartphones will receive a neural network processor Xiaomi Surge T2 for local data processing (without the cloud).
- Smart glasses: a joint project with Nreal — AR-Xiaomi Glasses 2 with MicroLED support.
- Energy Independence: Partnering with Betavolt to build nuclear-powered smartphones (lasts up to 10 years).
- Global expansion: plant openings in India (for Asia) and Brazil (for Latin America).
For smart technology, use the Mi Home app (Feedback section).