All Xiaomi brands: from POCO to Mijia – a complete guide to the ecosystem of 2026

Xiaomi has long since ceased to be just a smartphone manufacturer — today it is a whole ecosystem of brands covering smart appliances, household gadgets, electronics and even electric cars. But how to figure out which companies really belong to Xiaomi Group and which just cooperate with it? In this article, we will examine in detail all official sub-brands and subsidiaries, their specializations and key products.

Many users confuse POCO with Redmi, don’t know that Mijia is not a separate brand, but a line of smart devices, or doubt whether Black Shark belongs to Xiaomi after the rebranding. We will analyze not only the current status of each brand, but also their history, so that you can consciously choose gadgets from the ecosystem, and pay special attention to hidden links between brands — for example, why some Redmi models are sold under the POCO brand in different regions.

1. Xiaomi's main sub-brands: smartphones and electronics

The main faces of the Xiaomi ecosystem are the brands that make smartphones, laptops and large electronics, which often compete with each other, but also complement the company’s range.

• 📱 Xiaomi is a flagship brand with premium smartphones (Xiaomi 14 series, Mix Fold) and ecosystem devices (columns, routers).
• 🔴 Redmi - budget and mid-budget direction (Redmi Note 13 series, Redmi) A2).
• ⚡ POCO — Productivity-focused brand for enthusiasts (series) POCO F6, POCO X6 Pro).
• 💻 Xiaomi Laptop – laptops and tablets (series Xiaomi Pad 6, Xiaomi Book Pro).

Interesting fact: POCO Xiaomi was originally a sub-brand of Xiaomi, but became independent in 2020, but since 2022, Xiaomi has been in control of its strategy again, and now it is a part of the company. POCO It's actually back in the ecosystem, POCO F5 — It's a recycled Redmi. K60 global-market.

⚠️ Note: Not all devices under the brand POCO It's made by Xiaomi, POCO M6 Pro (2023) is a rebranded Redmi Note 12. 5G, POCO C65 — Redmi modification 12C.

2. Smart home and appliances: Mijia brand and others

The Mijia (or Mi Home) line is not a standalone brand, but an ecosystem name for Xiaomi’s smart devices, which includes robot vacuum cleaners, lamps, sensors, and even electric toothbrushes, but Xiaomi has other home appliance brands:

• 🏠 Mijia – smart gadgets for the home (examples: Mijia Robot Vacuum-Mop) 2C, Mijia Smart Air Fryer).
• 🔌 Mi Electric - large household appliances (refrigerators, washing machines).
• 🌡️ Viomi – premium robot vacuum cleaners and air purifiers (acquired by Xiaomi in 2021).
• 🚿 Deerma - climate engineering (humidifiers, heaters).

It’s important to understand that Mijia is not just a brand, but also a device interoperability protocol in the Xiaomi ecosystem, for example, the Yeelight lamp (a separate brand) can run through the Mi Home app because it supports the Mijia protocol.

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Before buying a Xiaomi smart device, check if it supports the Mijia protocol – this ensures compatibility with other gadgets of the ecosystem through the Mi Home app.

3.Gaming Devices: Black Shark and Its Fate

Black Shark is a gaming smartphone and accessories brand that Xiaomi acquired in 2021, but its status is ambiguous: on the one hand, Black Shark is officially part of the Xiaomi Group, on the other hand, the company positions itself as an independent manufacturer.

Key models:

Black Shark 5 Pro (2022) is a flagship with physical triggers.

Black Shark Helio is a game controller for smartphones.

But after the rebranding in 2023, new Black Shark models began to be sold under the Xiaomi brand in some regions (for example, Xiaomi Black Shark 6 in China).

⚠️ Black Shark gaming smartphones don’t get long-term updates MIUI. Black Shark 4 (2021) stayed on Android 11 despite the promised upgrade to Android 12.

4.Electric vehicles and transport: Xiaomi EV brand

In 2021, Xiaomi announced the introduction of electric vehicles, creating a subsidiary of Xiaomi EV. The first production car - Xiaomi SU7 - was introduced in March 2026.

• 🔋 Battery 101 kWh (range 800 km on the cycle) CLTC).
• ⚡ Acceleration 0-100 km / h in 2.78 seconds (in the version) SU7 Max).
• 📱 Mi Home integration (climate control via smartphone).

Interestingly, Xiaomi is not just making cars, but building a full production cycle, from chip development (together with Qualcomm) to its own factory line in Beijing, while partnering with BAIC (a Chinese automaker) for certification.

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Xiaomi's electric cars will only be sold in China until at least 2026.The global release is subject to EU and US certification.

5 Wearable electronics: Mi Band, Mi Watch and others

Wearables are one of Xiaomi’s most successful businesses, where brands often overlap:

• 📿 Mi Band – fitness bracelets (Series Mi Band 8, Smart Band Pro 2).
• ⌚ Mi Watch - smart watches (Mi Watch 2, Watch lines) S3).
• 👟 Amazfit is a premium sports watch (brand owned by Huami, but closely related to Xiaomi).

The problem is that Amazfit is not formally owned by Xiaomi, but uses its technology (for example, sensors). PPG It was a subsidiary of Xiaomi until 2020. therefore the Amazfit watch. GTR 4 compatible with Mi Fitness but not part of the official ecosystem.

6.Brands that are often confused with Xiaomi (but they are independent)

Not all devices with the Mi logo or similar name are Xiaomi’s.

• 🚫 Huami, the manufacturer of Amazfit, was a subsidiary of Xiaomi until 2020, but now independent.
• 🚫 Yeelight is a smart lighting company that works with Xiaomi, but Xiaomi Ecosystem is only partially owned.
• 🚫 Roborock is a robot vacuum cleaner, formerly part of Xiaomi, but since 2020 it is completely independent.
• 🚫 ZMI — powerbank and accessories: Xiaomi partner, but not its brand.

How to distinguish the official brand Xiaomi? Pay attention to:

- The label "A Xiaomi Company" on the package.

Support in the official Mi Home app (not just through Mi Account)

- Availability in the official store mi.com.

View the logo on the package (must be the Mi or Xiaomi icon)

Check compatibility with the Mi Home app

See mi.com/global in the Ecosystem section

Read reviews on forums (e.g. XDA Developers or 4PDA)

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7. Regional features: why the same devices are sold under different brands

Xiaomi has a rebranding strategy for different markets, such as:

• 🇨🇳 Redmi K70 (China) = 🇬🇧 POCO F6 Pro (global market).
• 🇮🇳 Redmi Note 12 Pro+ 5G (India) = 🇷🇺 Xiaomi 12i (Russia).
• 🇪🇺 Mi 11 Lite (Europe) = 🇮🇩 POCO F3 GT (Indonesia).

It has to do with:

Marketing strategy: POCO is more popular than Redmi in India, and in Europe Xiaomi is associated with premium devices.

Local certifications: for example, in India, POCO has separate sales licenses.

Price policy: The same model can cost less under the Redmi brand than under Xiaomi.

⚠️ Note: When buying a device through AliExpress or Amazon Global, check the firmware region. e.g. Redmi Note 13 Pro+ 5G China (CN ROM) Google Services does not support and may not work with Mi Home outside of China.

FAQ: Frequent questions about Xiaomi brands