The Xiaomi logo is one of the most recognizable symbols in the electronics world, but not all users know exactly what it looks like on different devices of the brand. If you hold a Mi 11 smartphone or a Yeelight smart lamp, the icon on the case may differ from the classic version from the company's website.
In this article, we will analyze all the official versions of the Xiaomi icon – from the original logo of 2010 to the minimalist design of 2021, show where to look for it on smartphones, laptops and smart gadgets, and teach you to distinguish real branding from fakes.
You'll know:
- 🔍 How does the official logo of Xiaomi on different devices (with photos)
- 📱 Where exactly to look for an icon on smartphones, laptops and smart technology
- 🛡️ 5 Signs That Make a Fake Logo Counterfeit
- 🎨 The Evolution of Logo Design from 2010 to 2026 – What Has Changed and Why
- 🔄 How the brand uses the logo in MIUI, advertising and store
Xiaomi logo: what the original looks like
Xiaomi’s classic icon is an orange square with rounded corners and a white “mi” in the center, a variant that has been used since 2014 and is considered the company’s main brand symbol, but the logo has several key features that are often overlooked:
1. Color. The official shade of orange is #FF6900 (Pantone 1665 C standard), and fakes often use a dimmer or reddish color.
2. The letter "mi" is written in a unique font Mi Sans, designed specifically for the brand. The letter "i" has a dot in the form of a square, not a circle.
3. Proportions. The square of the logo is not perfect — it is 2% wider than the height, which is only seen when zoomed in.
Here is what the original logo looks like in the vector (a scalable image without loss of quality):
| |
| mi |
|_______|In practice, you are unlikely to see such a "clean" option - on devices, the logo is adapted to the material of the case (metal, plastic, glass) and the size of the gadget.
⚠️ Note: If the device logo is made in a simple circle with the letter "M" or the inscription "mi" has serifs on the letters - you are 100% fake. Xiaomi has never used such options.
Where to look for Xiaomi icon on smartphones and tablets
On Xiaomi mobile devices (Mi, Redmi, POCO series), the logo is placed in several standard places, their location depends on the model and year of release:
- 📱 Rear: classic space – under the camera or in the center. On new models (for example, Xiaomi 14), the logo can be engraved, not pasted.
On flagship models (such as the Xiaomi 13 Ultra), the logo can be hidden under a glass panel and only appear at a certain angle of light, which is done to preserve a minimalist design.
Compare the color to the official (#FF6900)
Check the font of the inscription "mi" (square dot above "i")
Make sure the logo is not erased with alcohol (originally engraving)
Evaluate the quality of the stamping on the packaging-->
| Model of the device | Location of the logo | Features |
|---|---|---|
| Xiaomi 14 Pro | Center of the back panel | Laser engraving, visible only at an angle |
| Redmi Note 12 | The bottom of the back panel | Flat sticker with holographic effect |
| POCO F5 | Under camera | Black logo on matte plastic |
| Mi 11 Lite | Upper left corner | Metal insert with logo |
Xiaomi logo on smart devices and accessories
On the gadgets of the Mi Ecosystem ecosystem (smart watches, lamps, robot vacuum cleaners), the logo is often simplified or modified.
1.Mi Watch smart watch and fitness bracelets Mi Band: the logo is applied to the back of the case and is a minimalist inscription "mi" without a square. the size of the letters is not more than 3 mm.
2 Mi Robot Robots: The icon is placed on the top cover and is made as a white inscription on a black background, and forgeries often use blue or green.
3. Yeelight smart bulbs: Xiaomi logo is not here - instead it uses Yeelight branding (stylized letter "Y"). However, the package must have a holographic sticker with the Mi logo.
Special attention should be paid to smart speakers Mi Smart Speaker – on the original devices, the logo is applied by a method (two-color casting), which makes it indelible.
How to check the logo on a smart watch?
The evolution of the Xiaomi logo: from 2010 to the present day
Over the 14 years of the brand’s existence, the Xiaomi logo has undergone several significant changes.
- 2010–2014: The first logo was a red square with white “xiaomi” (the brand’s full name), the font was more rounded, and the letter “i” had a traditional round dot.
- 2014-2021: The shift to orange and the shortening to "mi" was followed by a square dot above the "i" - this element became the brand's trademark.
- 2021–present: Design simplification – removed the square background, leaving only the inscription “mi” with a gradient effect (used in digital branding).
Little-known fact: in 2019, Xiaomi registered an alternative logo for the Indian market, with the addition of a national lotus ornament, which was used only on promotional materials and never appeared on devices.
A comparison of the logo versions clearly shows how the brand has transitioned from "screamy" design to minimalism:
2010: [XIAOMI] (red square)
2014: [ mi ] (orange square)
2021: mi (gradient without background)💡
Xiaomi has been using the “bezonno” logo (only the “mi” logo) in digital media since 2021, but the classic orange-square version still prevails on physical devices.
How to distinguish the original Xiaomi logo from a fake
Counterfeit devices often display poor-quality logo design, and here are 5 key signs of counterfeiting that you should look out for:
- 🎨 The wrong color: orange is too bright (#FF0000) faded (#FFA500). Original — #FF6900.
- 🔍 Font inaccuracies: letter "i" with a round point, serifs on "m", uneven edges of letters.
- 📏 Wrong proportions: the square is too elongated or compressed. Original - width 2% greater than height.
- 🖌️ Application quality: the original logo is engraved or embossed, on a fake - a sticker or paint (erased with a nail).
- 💡 Absence of hologram: on the packaging of the original devices, the logo has 3D-lean-out.
Logos are especially often forged on Redmi devices, such as the original Redmi Note 12 Pro+, which uses a double anodizing method (does not erase or tarnish), and on fakes, it is a regular sticker that peels off after a month of use.
⚠️ On the market there were fakes, where the logo Xiaomi replaced the logo POCO Even on Redmi devices. It's a big mistake. POCO Redmi and Redmi have different branding, and their logos are not interchangeable.
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To verify the authenticity of the logo on your smartphone, take a magnification photo and compare it to the official vector from Xiaomi. Notice the micro-gaps between the letters – on fakes they are often uneven.
Xiaomi logo in MIUI and branded services
Xiaomi’s software doesn’t use the logo as clearly as it does on physical devices, and this is where it can be found in MIUI and related services:
1. Download screensaver: When you turn on your smartphone, you see an animation with the "mi" logo on an orange background. On fakes, the animation often twitches or has low resolution.
2 System settings: In About Phone → Device Information, the logo is displayed in high resolution. On unofficial firmware, it may be blurred.
3. Branded apps: in Mi Home, Mi Fit and Mi Store, the logo is used as an icon.The original apps are certified by Xiaomi Inc. in the developer information.
Notifications: In some regions (e.g. India), a miniature logo appears in the system’s notifications next to the text.
An interesting nuance: in MIUI 14, the "mi" logo in the boot screensaver changes color depending on the theme of the design (dark / light), which is usually absent on custom firmware.
Hidden Logo Details You Didn't Know About
Xiaomi is known for adding hidden elements to the logo design that are only visible when viewed in detail.
1. Microtext squared: on the logo of 2014-2021, with a magnification of 200+ times inside the orange square, you can see a dot pattern forming the word "Xiaomi" in Chinese.
2.Gridient on new models: on Xiaomi 13T and newer logo on the back has a radial gradient that changes hue from center to edges.
3. Tactile texture: On flagship devices (such as the Mi Mix 4), the logo is covered in a matte texture that is different from the glossy back panel.
4.UV effect: On some limited series (e.g. Redmi K50 Gaming), the logo glows under UV light.
These parts are hard to fake, so they are often a key sign of the originality of a device, such as the absence of microtext in a logo, a sure sign of a counterfeit smartphone.
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On the Xiaomi Civi series, the logo is made in the form of a two-layer engraving: the top layer is orange, the bottom layer is silver. When the top layer is scratched, a metallic shade appears, which can not be forged without special equipment.