Xiaomi logo: what the original brand icon looks like and how to distinguish it from a fake

From minimalism to global brand: how Xiaomi icon has changed in 10 years

The Xiaomi logo is one of the most recognizable symbols in the electronics world, but its simplicity is often misleading. Many people confuse the original icon with fakes, especially in the CIS markets, where a huge number of "gray" devices are sold. What does the official Xiaomi logo look like today? Why has it changed since 2011? And what details help distinguish the real brand from the copy?

In this article, we’ll explore not only the visual features of the icon (from proportions to color palette), but also its hidden meaning, which is rarely mentioned even by fans of the brand. You’ll learn how the logo looks on different media, from smartphone boxes to brand stores, and also get a checklist to verify the originality of the device by icon.

Xiaomi 2026 Official Logo: Exact Parameters and Colors

Since 2021, Xiaomi has been using a simplified version of the logo, which has become the benchmark for all of the brand’s products.

• 🔹 Shape: square with rounded corners (radius of rounding — 1/8 square-side).
• 🔹 Colour: official hue — #FF6900 (Orange Xiaomi Orange, but white can be used on a black background.
• 🔹 Proportions: height to width ratio 1:1 (ideal square).
• 🔹 Minimum size: on digital media - at least 16×16 pixels, printed — 5 mm.

Important: on smartphone boxes, the logo is often complemented by the words Mi or Redmi in the lower right corner, but the square itself remains unchanged. For example, on the Xiaomi 14 Pro packaging, the icon occupies exactly 20% of the area of the front side, and its orange color has a matte coating (not glossy!).

The evolution of Xiaomi icon: from “me” to minimalism (2011-2026)

Xiaomi’s first logo, introduced in 2011, was radically different from the current one, consisting of a white “mi” on an orange background and symbolizing a connection with Chinese culture (mi means rice, the main product of China), but after 3 years the brand switched to a square form, which was associated with MIUI (the Android brand shell).

In 2019, Xiaomi temporarily tested a blue logo for the Poco line, but the idea was abandoned due to confusion with the Samsung brand. Today, any Xiaomi logo other than the orange square is a sign of a fake or regional modification (for example, for India).

What does the Xiaomi icon look like on different devices

The brand logo is tailored to suit each type of technology, and here are the key differences:

• 📱 Smartphones: on the back - a convex orange square (on Xiaomi 13 Ultra - with a matte texture), on the download screen - an animated version with a gradient.
• 💻 Laptops: on the cover of Xiaomi Book logo silver, without orange, with metallic shine.
• 📺 Televisions: framed by Mi TV Q2 The icon is made in the form of a cutout (not a sticker!) and is illuminated when turned on.
• 🔌 Chargers: on adapters Xiaomi HyperCharge logo black, with a glossy coating to protect against scratches.

On smartwatches (such as the Xiaomi Watch 2 Pro), the logo is displayed only when turned on — in the form of animation, where the square is “assembled” from dots. And on robot vacuum cleaners (the Mi Robot series), the icon is laser-engraved and visible only from a certain angle.

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To verify the authenticity of the logo on your smartphone, light a flashlight at a 45° angle. On the original device, the square will reflect light evenly, without slashing. On fakes, you often see uneven edges or bubbles under the sticker.

5 Signs of a Fake Xiaomi Logo

Fraudsters often copy the Xiaomi icon, but make mistakes in detail.

1. Color: Orange is too bright (closer to red) or dull (like Poco) and the official color is #FF6900, which can be checked using the Color Grab app.
2. Shape: The corners of the square are sharp (should be rounded) or the sides are uneven.
3. Material: on smartphones, the logo should be part of the case (not a sticker!). Swipe your nail - on the original you will not feel a difference in height.
4. Location: On boxes of fake devices, the logo is often shifted to the left or upwards relative to the center.
5. Additional elements: The real Xiaomi icon is never combined with other characters (such as hearts or stars).

⚠️ Warning: There are counterfeits on the market under the brand name "Xioami" (with the extra letter "o") or "Xaomi". Check spelling on the box and in the settings of the smartphone (Settings) → The phone. → Model).

Where to download the official Xiaomi logo in the vector

If you need an original icon for design, presentation or printed materials, use official sources:

• 🌐 Brand site: Brand Assets section (options available in.svg,.png,.ai).
• 📁 GitHub: Xiaomi Design repository with open resources.
• 🎨 Figma Community: templates with logo in the right proportions (search #Xiaomi tag).

Important: Avoid downloading logos from third-party sites (such as Freepik or Flaticon), where they often upload outdated or distorted versions. The official.svg file weighs exactly 12 KB and has layers for editing in Adobe Illustrator.

⚠️ Note: Using the Xiaomi logo for commercial purposes without brand permission is prohibited. Xiaomi Brand Authorization is available for partners and developers - details on the Xiaomi Developers website.

Hidden details: what you didn’t know about the Xiaomi logo

Even experienced Xiaomi users don’t always notice these nuances:

• 🔍 On the factory seals of boxes, the logo is applied with microtext: when you zoom in, you can see the word MI, circular.
• 🎮 V MIUI 14 icon in the settings menu is animated when pressed: the square "breathes" (changes size by 5% in the pulse stroke).
• 🛒 In the branded stores Mi Store logo on the windows is highlighted LED-temperature-ribbon 3000K (warm-white).
• 📦 On Redmi packages, the orange square has a gradient (from dark to light), whereas on Xiaomi it is a homogeneous color.

Unique fact: in 2020, Xiaomi registered the logo as a sound trademark, and now the melody accompanying the animation of the icon when you turn on your smartphone is copyrighted, with notes called Mi-Sol-Si (E-G-B), which matches the first letters of the brand name (Mi).

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The orange color of the logo (#FF6900) is not a coincidence, it is associated with energy and innovation, and is also well visible on store shelves, and research shows that this shade increases sales conversion by 18% compared to blue or green logos.

FAQ: Frequent questions about Xiaomi logo