The Xiaomi logo is one of the most recognizable symbols in the electronics world, but not everyone knows its history and hidden details. This minimalist orange-accented sign has become the hallmark of a brand that has gone from a startup to a global giant in a few years.
In this article, we will not only look at what the official Xiaomi logo looks like today, but also how it has evolved since 2010, learn about the hidden meaning of shapes and colors, the rules for using the sign (including prohibited modifications), and how to distinguish the original product from a fake from a logo, and pay special attention to the nuances that are important when buying equipment – for example, why on some devices the logo may look different from banners.
If you've ever wondered why the Mi logo is sometimes written separately from the word Xiaomi, or why the sign on smartphone boxes can be white, silver or gold, here are the answers.
Xiaomi’s official logo in 2026: what it looks like now
Today, the current version of the Xiaomi logo is a stylized square shape with rounded corners and an orange dot in the lower right corner — "MI Logo, where MI It stands for Mobile Internet and at the same time refers to the Chinese word (mi, rice), symbolizing the basics of life.
Here are the key visual characteristics of the current logo:
- 🟠 Color: main background is white or gray (depending on background), orange dot is Pantone 1585 C (hex code #FF6900).
- 📏 Shape: square with rounded corners (radius of rounding - 14% of the side of the square).
- 🔍 Proportions: The orange dot is exactly 1/4 square and shifted right-down.
- 🖼️ Options: There is a monochrome version (black and white) for official documents.
The logo can be displayed in three main versions:
- Full: sign MI + The word Xiaomi (MiSans font, designed specifically for the brand).
- Abbreviated: only a sign MI (used on devices and packaging).
- Dynamic: Animated version for digital media (for example, on the screensaver of smartphones).
Interestingly, since 2021, the company has been using a simplified logo — no orange dot, with stricter lines — for premium series (such as the Xiaomi 13 Ultra) to highlight their status, but the classic dot version remains the main one for most products.
The evolution of the Xiaomi logo: from 2010 to the present day
Xiaomi's first logo was launched in 2010 and has undergone several significant changes since then. Let's see how the brand name has changed along with the company's development.
| Year | Changes in changes | Reason for updating | Example of use |
|---|---|---|---|
| 2010 | Orange square with white letter MI centre | Starting a company, you needed a bright identity. | The first smartphones Mi 1 |
| 2013 | Removed text MI, left only a square with a dot | Simplification for the international market | Mi 2S, Redmi 1 |
| 2018 | Rounding corners, changing the proportions of the point | Rebranding under new categories (IoT, smart home) | Mi 8, Mi Band 3 |
| 2021 | The appearance of a “premium” option without a point | Selection of flagship series (Xiaomi 11) | Xiaomi 12 Pro, MIX Fold |
The most radical change came in 2013 when the company dropped the label. MI It was about entering the global market, where Chinese characters and acronyms were not well received outside of Asia, and the new logo became more versatile and culturally adapted.
In 2021, an alternative version without an orange dot appeared – it is used for premium devices (for example, the Xiaomi 13 series or the X-ray). MIX). This is part of the strategy to separate brands: Xiaomi for flagships, Redmi for budget models, POCO smartphone-player.
Why is the orange dot shifted to the right?
The hidden meaning of the logo: what shape and colors mean
Xiaomi’s logo was not invented by accident, but carries a few hidden meanings related to the Chinese culture and philosophy of the company.
- 🍚 Square: symbolizes (mi, rice) — a staple food in China, representing vitality and accessibility. It reflects the brand's mission to make technology accessible to all.
- 🟠 The orange dot represents the spark of innovation and energy, and it's not a coincidence that orange is associated with luck and success in China.
- ⚖️ Asymmetry: the shift of the point breaks symmetry, which, according to the designers, symbolizes the constant development and rejection of templates.
- ∞ Rounded corners: soft shapes convey brand friendliness and user orientation.
Xiaomi founder Lei Jun said in an interview that he was inspired by the Buddhist symbol, the swastika in Asian tradition, which represents perpetual movement, but the direct reference was abandoned to avoid negative associations in the West.
The color palette also matters:
- #FF6900 (Orange - energy, youth, technology.
- #FFFFFF (white) - clean, simple, open.
- #757575 (gray) - reliability, professionalism (used in official documents).
💡
On some devices (such as the Xiaomi Pad 6), the logo on the back is made in the form of a metal insert, which is not only a design solution, but also a functional element - it serves as an antenna for wireless charging.
How to distinguish the original Xiaomi logo from a fake
Fake Xiaomi devices often display poorly reproduced logos, and here are 5 key signs that can be used to detect fakes:
- Color of orange dot: in the original it is rich orange (#FF6900), For fakes, red or yellow is often used.
- Proportions: a dot should occupy exactly a quarter of a square, and on fakes it is often too big or too small.
- Rounding corners: the radius of rounding is 14% of the side, and on fakes, the corners are either too sharp or too rounded.
- Material: on metal cases (for example, Xiaomi 13 Pro) the logo is made by laser engraving, on fakes it is usually a sticker.
- Location: On the original devices, the logo is strictly centered, on fakes it is often biased.
Pay special attention to the packaging:
- 📦 On the original boxes, the logo is printed in a typographical way (you can feel the relief).
- 🔍 Counterfeiting often uses low-quality printing – the paint can be erased or have blurred edges.
- 🎨 The color of the box must match the color of the logo (for example, for the Redmi series, red is used, for example, for the Redmi series). POCO — yellow).
☑️ Checking the logo when buying
⚠️ Note: On some models (e.g. Xiaomi) 12S Ultra) the logo can be made in the form of a ceramic insert with pearl effect, it is not a fake, but a feature of the design of flagship devices.
Where and how the Xiaomi logo is used: brand rules
Xiaomi strictly regulates the use of its logo, and violating these rules can lead to legal consequences, especially if the mark is used for commercial purposes.
- 🚫 It is forbidden to: Change the proportions or color of the logo; add shadows, gradients or other effects; place the logo on a motley background without a protective zone; use outdated versions of the sign (for example, the 2010 logo).
- ✅ Allowed: Scaling with preservation of proportions, using monochrome version for official documents, placement on a monochrome background with contrast of at least 70%.
Minimum logo sizes for different media:
| Carrier | Minimum size | Permission (for digital) |
|---|---|---|
| Printed products | 10 mm × 10 mm | 300 dpi |
| Websites | 50 px × 50 px | 72 dpi |
| Packaging of devices | 15 mm × 15 mm | 600 dpi |
For partners and developers, Xiaomi provides special guidelines that spell out the rules for using the logo in conjunction with other brands (for example, Google for Android One devices or Leica for cameras in Xiaomi 13 Ultra), Violation of these rules can lead to the cancellation of the partnership agreement.
⚠️ Note: If you are designing accessories for Xiaomi devices (cases, films, etc.), using the brand logo requires official permission. Without it, you can get a claim from the copyright holder, even if your product is compatible with the original devices.
Xiaomi logo on different devices: design features
Depending on the type of device, the Xiaomi logo can look different, due to both design decisions and technical limitations.
- 📱 Smartphones: Most models (e.g. Redmi Note 12) have a metal or plastic insert on their logos. Flagships (e.g. Xiaomi 13 Pro) can use ceramics or gradient-coated glass. Some models (e.g., Xiaomi 13 Pro) can use ceramics or gradient-coated glass, POCO F5) The logo is not on the back, but is on the packaging.
- 💻 Laptops and tablets: On the Xiaomi Pad and Mi Notebook, the logo is often engraved with no paint. On premium models (such as the Xiaomi Book S 12.4), the logo can be illuminated with a backlight.
- 🕒 Smart watches and fitness bracelets: On the Mi Band, the logo is laser-laced and barely visible.On the Xiaomi Watch S3 The sign may be part of the dial.
- 🏠 Smart Home (IoT): On smaller devices (such as Mi Smart Sensor), the logo is simplified to a minimalist sign. MI. On robot vacuum cleaners (e.g. Xiaomi Robot Vacuum), the logo can be part of the touchpad.
Interestingly, some experimental devices (e.g., Xiaomi) MIX Alpha with a wrapped screen, the logo is not on the body at all, it is replaced by an animated screensaver on the display, and it is part of the concept of seamless design, where there are no unnecessary elements.
💡
On wireless charging devices (such as the Xiaomi 13), the metal logo often acts as an antenna for data transmission, so damage to it can lead to charging problems.
How to download the official Xiaomi logo in high quality
If you need a Xiaomi logo for personal use (like wallpaper creation or presentation), it can be downloaded from official sources.
- Xiaomi official website: Go to Press → Brand Resources on mi.com. Download the archive with logos in.png,.svg and.ai formats.
GitHub (for developers):
- XiaomiDesign on GitHub has open resources, including logos.
- Look for files marked official or brand_assets.
Important: Do not download the logo from third-party sites, especially if they offer "unique" versions of the mark.
- An outdated version of the logo (for example, from 2010).
- A modified mark that infringes copyright.
- File with viruses or malware.
For commercial use (for example, if you create a merch with the Xiaomi logo), you need to get permission from the company.@xiaomi.com purpose-specific.