Xiaomi TVs have gained popularity thanks to a combination of advanced technology, stylish design and affordable prices. However, the choice of purchase location can significantly affect the final cost, warranty conditions and even the configuration of the device. Where is it better to order a Xiaomi TV in 2026 – in an official store, on the marketplace or at the dealer? In this guide, we will analyze all options, compare prices, talk about pitfalls and tell you how to save up to 15% without the risk of running into a fake.
Note right away: Mi TV, Redmi Smart TV and models with Google TV are sold through different channels — somewhere the range is wider and somewhere cheaper. For example, flagship Xiaomi TV Q2 QLED or Mi TV A Pro are more common in official stores, while budget Redmi Smart Fire TVs can be found on marketplaces at a good discount. And there is a nuance with a guarantee: in some countries it is only valid when bought from authorized sellers.
Xiaomi’s official stores: pros and cons of buying
Buying directly from the manufacturer is the most reliable way to get original equipment with a full warranty. Xiaomi sells TVs through several official channels, each of which has its own characteristics.
The main plus is 100% original products with a brand warranty (usually 12-24 months depending on the model), and there are often exclusive sales, such as during the Mi Fan Festival or Black Friday. However, prices in official stores are rarely the lowest: marketplaces often offer the same models cheaper at the expense of stocks or cashback.
- 🌍 Mi Store Global is an international site with delivery to most countries. Supports card payment and PayPal, but prices are quoted in dollars, and delivery can take up to 3 weeks.
- 🇷🇺 Mi Store Russia is a local site with rouble prices and fast delivery (1-5 days).There are often discounts on the Redmi Smart TV and Mi TV P1 models.
- 🛒 Xiaomi offline stores — in major cities (Moscow, St. Petersburg, Yekaterinburg) there are branded boutiques where you can watch TV before buying. Check the current addresses on the official website.
⚠️ Warning: When buying on Mi Store Global, check if warranty is supported in your country. For example, TVs purchased on a global site may not have an official support service in Russia or Ukraine.
Marketplaces: where to buy Xiaomi TV cheaper
If official stores seem expensive, you should look at large marketplaces, where prices are often lower due to competitive environments, promotions and loyalty programs, but there are also risks: not all sellers are authorized, and some models may be “gray” (brought informally).
The most reliable sites for buying Xiaomi TV:
- 🛒 Wildberries — often offer discounts of up to 20% on Redmi Smart TV and Mi TV A2. Pros: free shipping, pay-as-you-go, honest reviews. Minus — there aren't always flagship models.
- 📦 Ozon — you can find rare modifications like Xiaomi TV Q2 75" at a discount, and the advantage is that Ozon Premium offers free shipping and cashback.
- 🌐 AliExpress is suitable for buying TVs that are not officially shipped to your country (e.g. Mi TV ES 2023). But beware: the warranty may not work, and delivery will take 2-4 weeks.
- 🏢 M.Video/Eldorado are self-delivery chain stores, often with "trade-in" (rent-out old TVs at a discount).
| Marketplace. | Average discount | Guarantee | Delivery | Risks. |
|---|---|---|---|---|
| Wildberries | 10–20% | Official (from authorized sellers) | 1-7 days, free of charge | Limited range of flagships |
| Ozon | 15–25% | Depends on the seller. | 1-10 days, paid/free | Possible "gray" deliveries |
| AliExpress | 20–30% | Not usually. | 14-30 days, paid. | Long delivery, risk of counterfeiting |
| M. Video. | 5–15% | Official. | 1-3 days, paid/free | Prices higher than on marketplaces |
Important: Xiaomi TVs are often sold with Chinese firmware on AliExpress. To avoid language and service issues (such as the lack of Google Play), look for the phrase "Global Version" in the description or check with the seller.
How to distinguish the original Xiaomi TV from a fake
Fake Xiaomi TVs are rare, but there are risks, especially when purchased from obscure locations or from handheld locations.
- 🔍 Packaging — the box must be tight, with a clear seal of the Xiaomi logo and a hologram, and at the bottom there is a serial number that can be checked on the official website.
- 📄 Documents – the package must be a warranty book (in Russian for official deliveries) and an instruction with the brand logo.
- 🔧 Firmware — the original TV runs on Android TV or Google TV with Netflix, YouTube, Prime Video preinstalled. The settings in the About TV section should include model and version information.
- 🔌 Compact - the box must have a remote (with a microphone for voice control in new models), a power cable, legs for installation and mounting for wall mounting.
⚠️ Warning: If a seller offers a Xiaomi TV at a discount of more than 30% of the average market price, this is a reason to be wary. Most often, such "beneficial" offers involve counterfeit or stolen equipment (locking at IMEI).
☑️ Checking the originality of Xiaomi TV
Discounts and promotional codes: how to buy Xiaomi TV cheaper
The savings when buying a Xiaomi TV can reach 15-20% if you use stocks, cashback and promotional codes correctly.
1. Seasonal sales. The most profitable periods to buy:
- Mi Fan Festival (April);
- Black Friday (November);
New Year discounts (December-January).
These days, discounts on TVs can reach 25-30%, especially on the model of the previous year (Mi TV P1 2022, Redmi Smart TV X2022).
2. Cashback services. When you buy through LetiShops, Express Cashback or MegaBonus, you can return 3-10% of the cost. For example, when you buy Xiaomi TV A2 55" for 45,000 ₽ cashback will be 1,350-4,500 ₽.
3.Trade-in. Many stores (e.g. M.Video or Svyaznoy) offer to rent out an old TV and get a discount of up to 10,000 ₽ on the new Xiaomi.
4 Promo codes can be found on -aggregator sites (e.g. Promokod.Me) or in telegram channels dedicated to discounts on equipment. Current codes for Wildberries and Ozon often give an additional 5-10% discount.
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Sign up for the official Xiaomi store newsletter – new customers often receive a 5-10% promotional code for the first order.
Delivery and payment: what you need to know
Delivery and payment terms can have a significant impact on the overall cost of a TV.
Delivery:
Delivery in Russia is usually free at the official Mi Store for orders from 3,000 ₽, but can take up to 7 days.
- On Wildberries and Ozon, free shipping is valid for orders from 500–1000 ₽, and the timeframe varies by region (from 1 to 10 days).
- When ordering from AliExpress, delivery is paid (from 1,000 ₽) and takes 2-4 weeks.
Payment:
- Most sites are available to pay by card, via SBP, PayPal or cash upon receipt (on Wildberries and offline stores).
In the official Xiaomi store, installments are sometimes available for 6-12 months without overpayments (for example, through Tinkoff or Sberbank).
AliExpress has buyer protection: money is blocked until confirmation of receipt of the goods.
⚠️ Warning: When paying in cash, when you receive it, carefully inspect the TV for damage. If the box is dented or has autopsy marks, request a replacement - this may indicate transport defects or substitution.
Guarantee and service
The warranty obligations on Xiaomi TVs depend on the place of purchase and the country, and in Russia and CIS countries the following rules apply:
The official warranty is 12 months on most models (e.g. Mi TV A2, Redmi Smart TV X). For flagship series (Xiaomi TV Q2), the period can be extended to 24 months.
The warranty applies only when buying from authorized sellers (the list is available on the Xiaomi website).
In case of breakdown, repairs are carried out in Xiaomi service centers or partner workshops.
The gray warranty is valid when buying on marketplaces from unofficial sellers, in which case repairs may be paid or take longer.
For example, a TV purchased on AliExpress can be repaired only at your own expense, if the seller does not provide a local warranty.
Extended warranty is sometimes offered by stores (e.g. M. Video or El Dorado) for an additional fee, covering mechanical damage, but it is worth reading the terms carefully - there are often exceptions (e.g. broken pixels are not considered a warranty case).
| Place of purchase | Term of guarantee | Service centres | Features |
|---|---|---|---|
| Official Xiaomi Store | 12-24 months | Branded and partnered | Maximum protection, but higher prices |
| Wildberries/Ozon (authorized seller) | 12 months | Branded | Guarantee as in the official store |
| AliExpress | 6-12 months (clarify) | No in Russia. | Repairs are self-financed |
| M. Video/Eldorado | 12 months + extended option | Branded and partnered | Trade-in and credit are possible |
What to do if the TV is broken down by warranty?
Alternative ways of buying: used, order from abroad
If Xiaomi's new TV can't afford, then there are other options to consider, but there are some nuances.
Purchase of used:
On Avito, Yula or Facebook Marketplace, you can find Xiaomi TVs at a discount of 30-50%, the best choice is the models 2021-2022 (Mi TV P1, Redmi Smart TV X2022), which are still supported by updates.
Before buying, check:
The state of the matrix (whether there are broken pixels or backlights);
- Operation of all ports (HDMI, USB);
- Availability of remote control and documents.
Ask the seller to show the TV on video before the meeting.
Order from abroad:
On Amazon (for example, Amazon Germany or Amazon Spain) sometimes sold models that are not in Russia (for example, Xiaomi TV ES 2023 with 120 Hz).
Pros: a wide range, the ability to buy a flagship cheaper.
Cons: high shipping costs (from 5,000 ₽), possible problems with warranty and power adapters (in the EU and the US, other plugs are used).
- Use intermediaries (Ozon Global, ShopFans) or international delivery services (Meest, Russian Post) to order.
⚠️ Warning: When buying a used Xiaomi TV, check if it is linked to a previous owner’s account. Some models (e.g., Google TV) require a factory reset, or you may have problems logging in to services.
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Buying a used Xiaomi TV is justified only if it is not older than 2-3 years.Models 2019 and previously may not support modern standards (for example, HDMI 2.1 or Dolby Vision).