Where and when Xiaomi presentations take place: all locations and ways to follow the announcements

Xiaomi is one of the fastest growing technology brands, with millions of people watching their presentations around the world. Every year, the company introduces dozens of new products, from the flagship Mi and Redmi smartphones to smartwatches, robot vacuum cleaners and even electric cars. But where exactly are these events taking place? How do you get there? And can you follow the announcements from the comfort of your home?

In this article, we will explore all the official venues where Xiaomi traditionally holds presentations, from Beijing to Barcelona, and also explain the hidden nuances of participation in them. You will learn how to get invited to private events, where to look for broadcasts for ordinary users, and why sometimes announcements take place in unexpected places (for example, in virtual reality).

Official locations of Xiaomi presentations in 2026

Xiaomi is holding events in several key regions, adapting announcements to local markets, and the main venues fall into three categories:

• 🇨🇳 China is the birthplace of the brand, where the largest presentations of flagships (the Mi series, MIX, SU7) are held.
• 🌍 Global events are usually in Europe (Barcelona, Madrid) or India (New Delhi), where models for the international market are announced.
• 📡 Live streams are live streams on YouTube, Weibo and the official website for those who cannot attend the event in person.

In 2026, Xiaomi confirmed the presentations in the following cities:

In 2026, Xiaomi first presented the SU7 electric car in a virtual showroom using AR technologies, which became a new format for the brand.

How to get to the offline presentation of Xiaomi: instructions

Not only journalists, but also ordinary users can attend the live presentation of Xiaomi — if you know a few life hacks. Here are 3 official ways to get an invitation:

1. Registration through Xiaomi Community. The company sometimes plays tickets among active forum members.
2. Affiliate programs: If you are a blogger or media representative, you can request accreditation through the form at mi.com/global.
3. Buying a VIP- package: Some events (e.g. India) offer special tickets with bonuses such as early access to new items or discounts.

For presentations in China, there are strict rules: foreigners require an official invitation from Xiaomi or a local partner, and in Europe and India, conditions are milder, sometimes just registering on the event website (for example, MWC Barcelona).

Register on the official website of the event

Check the visa requirements (for overseas travel)

Prepare the device for shooting (if allowed)

Download the Xiaomi Community app to receive notifications-->

⚠️ Warning: At presentations in China, there is a ban on some prototypes (e.g., Xiaomi MIX Fold) being filmed before the official announcement.

Online broadcasts: where to watch and how not to miss

Most Xiaomi presentations are live streamed - convenient for those who cannot attend the event in person.The main platforms to watch are:

• 📺 YouTube is a Xiaomi Global channel (English broadcasts) and (Chinese).
• 🐦 Weibo – exclusive videos and backstages are often published here.
• 🌐 Official Site: Events section on mi.com or regional domains (mi.com/in for India).
• 🤖 Xiaomi Community is a forum with discussions and links to broadcasts.

To avoid missing the announcement, turn on notifications on these platforms or subscribe to the XiaomiRussia Telegram channel (for Russian-speaking audiences). Importantly, Chinese broadcasts often begin early in the morning Moscow time (due to time zone differences), and global broadcasts - in the late afternoon.

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If the broadcast is in Chinese, turn on the subtitles on YouTube: click on the gear → “Subtitles” → “Automatic translation” → select the language.

Sometimes Xiaomi will hold hidden broadcasts to test new features. For example, the presentation of Xiaomi 13T in 2023 in the year was first held in a closed format for insiders, and later was published publicly. To keep up with such events, follow the hashtag #XiaomiLaunch in Twitter/X.

Difference Between Chinese and Global Presentations

Not all models in China are going international, and vice versa.

For example, the Xiaomi 14 smartphone was introduced in China in October 2023 of the year, and its global version (Xiaomi 14 Global) was released only in February 2026-th with other firmware and frequency sets. This is important to consider if you are planning to purchase: Chinese versions may not support some LTE- bands in Europe or Russia.

⚠️ Warning: If you buy a smartphone from China through merchants, check the support for your networks 4G/5G at frequencycheck.com. For example, Redmi K70 does not work with the B20 (800 MHz) band that uses Tele2 in Russia.

Unusual presentation formats: from AR to pop-up events

Xiaomi is known for its creative approach to announcements, and in addition to classic press conferences, the company is experimenting with:

• 🕶️ AR/VR- show: Xiaomi SU7 presentation in 2026 year was held in a virtual showroom where viewers could "try on" an electric car through Xiaomi VR Glasses.
• 🎮 Game streams. The announcement of POCO F5 was accompanied by a prize-distributing tournament at PUBG Mobile.
• 🏙️ Pop-up events, in 2023, Madrid hosted a temporary exhibition of novelties that everyone could come to.
• 🤝 Collaborations: Joint presentations with Leica (for Xiaomi 13 Ultra cameras) or Disney (special editions of smartphones).

Such formats are usually announced in advance on social networks, for example, before the presentation of the Xiaomi MIX Fold 3, the company launched a quest in the Xiaomi Community, where users could win an invitation to a closed event.

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If you see an announcement in an unusual format (such as on the subway or on a street screen), check the official sources – this may be part of a marketing campaign.

How to follow the announcements: useful services and bots

To avoid missing out on the new model, use these tools:

1. The official channels are 📱 Telegram: @XiaomiRussia, @XiaomiGlobal. 🐦 Twitter/X: @Xiaomi, @XiaomiIndia. 🌐 Site: mi.com/global (News section).

Third-party trackers:

• 🔔 GSMArena is a calendar of announcements of all brands.
• 📅 XDA Developers — technical details and leaks.
• 🤖 Telegram bot @XiaomiAlertBot notifies new devices.

It is useful for Chinese announcements to monitor Weibo (@XiaomiCompany account) and weibo.com, where leaks often leak days before the official presentation.For example, the design of Xiaomi 14 was revealed a week before the announcement through Weibo posts.

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Configure Google Alerts for “Xiaomi launch 2026” or “Xiaomi new phone” and it will send notifications about new publications.

What to do if you missed the presentation?

Don't have time to watch the live stream? Here are 4 ways to read the announcements after the fact:

• 📹 Broadcast Archive. All presentations are saved on Xiaomi YouTube channel (Past Live Streams section).
• 📝 Press releases. Full specifications of the new products are published on mi.com/global/press.
• 🗣️ Blogger reviews. Channels like TechAltar or MKBHD do presentations with technical details.
• 📊 Comparative tables. GSMArena or PhoneArena shows detailed comparisons of new models with old ones.

If you are interested in a particular model (e.g. Redmi Note 13 Pro+), check the hashtag #RedmiNote13ProPlus on Twitter/X, which often includes screenshots from the presentation with key slides.

⚠️ Warning: After the presentation, prices for new models may be temporarily inflated by dealers. If you are planning to buy, wait until the official start of sales (usually 1-2 weeks after the announcement).

FAQ: Frequent questions about Xiaomi presentations