Why it is important to buy Xiaomi TV only from official sellers
Xiaomi TVs have gained popularity thanks to a combination of advanced technology and affordable prices. However, in Moscow, there are often fakes or “gray” deliveries without an official guarantee. Buying from unauthorized sellers is fraught with problems from the lack of Russian firmware to denial of service. Xiaomi’s official website and affiliate stores are the only sources where you will get original equipment with a full 12+ months warranty and support in Russian.
In this article, we will discuss all ways to purchase Xiaomi TVs in Moscow: from buying on the official website to visiting branded Mi Store stores and trusted retailers. Particular attention will be paid to current models of 2026 (for example, Mi TV Q2 75" or Redmi Smart Fire TV 50"), compare prices and tell you how to avoid cheating. If you are looking for not just a TV, but a device that supports Google TV, Dolby Vision or 120 Hz - this guide will help you make an informed choice.
Importantly, there are several fraudulent schemes in Moscow that sell back-end TVs under the guise of new or European firmware not adapted for Russia, and we will describe in detail how to distinguish an official seller from a reseller on three key grounds, which will save you time and money.
Xiaomi official website: how to buy a TV with a guarantee
The main way to buy a Xiaomi TV with full warranty is to order it on the official website of Xiaomi Russia: mi.com/ru. All current models are presented here, including the flagship Mi series. TV Q and budget Redmi Smart TV. Benefits of Buying on the Website:
- 🔹 100% original products with Russian firmware and certificates for the Russian Federation.
- 🔹 12 to 24 months warranty (depending on model) with service in authorized service centers.
- 🔹 Possibility of registration on credit or installments (partnership with banks Tinkoff, Sberbank, Alfa-Bank).
- 🔹 Promotions and discounts for registered users (for example, cashback up to 5% when paying with a Mi Pay card).
The site has filters by diagonal (from 32" to 98"), resolution (4K UHD, QLED), refresh rate (60 Hz/120 Hz) and even technology support (Dolby Atmos, HDR10+). Pay attention to the section "Sales" - there are often models of the past year with a discount of up to 30%. For example, Mi TV P1 55" in 2026 you can buy 15-20 thousand rubles cheaper than the original price.
Mi Store and Mi Home in Moscow: addresses and features
If you prefer to buy equipment offline, in Moscow there are 7 Xiaomi brand stores: 5 Mi Store and 2 Mi Home. They can not only buy a TV, but also test it before buying (for example, to evaluate the quality of the image of the QLED-matrix or the work of Google Assistant).
| Name of the store | Address | Metro | Features |
|---|---|---|---|
| Mi Store Moscow (Aviapark shopping center) | Khodyn Boulevard, 4 | CSKY | The largest range, there is a testing area for TVs |
| Mi Store Moscow (TC "European") | Kievskaya Ploshchad, 2 | Kiev | Often hold promotions with gifts (for example, a soundbar as a gift) |
| Mi Home Moscow (Mega Khimki shopping center) | IRKD, 66th km, 11 | Mega | There is a service "Trade-in" (rent an old TV at a discount) |
| Mi Store Moscow (TC "Gagarinsky") | Leninsky Prospect, 38A | Lenin prospectus | Working on-site consultation on installation and configuration |
In branded stores, the same prices apply as on the site, but there are bonuses: free delivery on the day of purchase (if the TV is available in the store warehouse), gift installation on the bracket (for models from 55), check before payment (the specialist will test the matrix for broken pixels).
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Before visiting the store, check for a model by phone or chat on the site. Popular diagonals (55, 65) often end by evening.
Checked retailers: where else can you buy Xiaomi TV with an official warranty
In addition to the official website and brand stores, Xiaomi TVs are sold from authorized retailers. Importantly, not all marketplaces are official partners. Below is a list of proven sites where you will get a full warranty Xiaomi Russia:
- 🛒 Wildberries is Xiaomi’s official partner.Look for the Xiaomi Official Store seller (12-month warranty, 1-3-day delivery).
- 🛒 Communication – in stores and on the website svyaznoy.ru are all current models with a guarantee.
- 🛒 M.Video – check that the product card is indicated “Official warranty Xiaomi".
- 🛒 Citilink – there are often discounts on the models of the last year (for example, Mi). TV A2 43" at 25 discount%).
⚠️ Note: Ozon and Yandex Market sell Xiaomi TVs from both official sellers and dealers. Always check: 1) Seller's name (should contain "Xiaomi" or "Mi Store"). 2) Country of supply (should be Russia, not "Europe" or "China"). 3) The presence of Russian firmware in the description.
If you buy on the marketplace, be sure to keep a check and warranty card – they will be required for service. In 2026, Xiaomi tightened control over “gray” shipments: TVs with European firmware (MIUI TV EU) do not receive updates for Russia and may lose support for Google Play.
How to distinguish the official Xiaomi TV from a fake: 5 signs
Fraudsters are often labeled as new TVs:
- 🔄 Used devices from Europe (with traces of use and English firmware).
- 📦 Chinese-made replicas (with the Xiaomi logo, but based on cheap matrices).
- 🔧 Assembled from spare parts (for example, a box from Mi) TV Q2, a inside the matrix from the old model).
Here are 5 ways to check your originality before buying:
Packaging should be whole, with Xiaomi holographic stickers|Serial number on the box and in the TV menu (Settings) → About TV? Must match.|The firmware must be in Russian (version) MIUI TV RU)|In the kit must be present warranty card Xiaomi Russia|On the back should be a sticker with an EAC certificate (customs union)-->
If a seller refuses to show a serial number or test a TV before buying it, it is a reason to be wary. In 2023, more than 200 cases of selling fake Xiaomi TVs through bulletin boards were detected in Moscow, the only way to avoid cheating is to buy from the Mi Store, on the official website or from authorized retailers on our list.
What do you do if you buy a fake?
Comparison of prices for popular models of Xiaomi TV in Moscow (2026)
Xiaomi TV prices in Moscow depend on the diagonal, matrix type and year of release, and here is a current comparison as of June 2026 (prices may differ during sales).
| Model | Diagonal | Price on the official website | Price at the Mi Store | Price in Wildberries |
|---|---|---|---|---|
| Xiaomi Mi TV Q2 QLED | 55" | 64 990 ₽ | 64 990 ₽ | 62 990 ₽ (discount%) |
| Xiaomi Mi TV A Pro | 43" | 32 990 ₽ | 32 990 ₽ | 31 990 ₽ |
| Redmi Smart Fire TV 50" | 50" | 29 990 ₽ | 29 990 ₽ | 28 490 ₽ |
| Xiaomi Mi TV P1 | 65" | 79 990 ₽ | 79 990 ₽ | 76 990 ₽ (share) |
Tip: if you're looking for a 55" or 65" TV, watch Black Friday (November) or New Year's Eve sales, and during these periods, discounts reach 25 to 30 percent. TV Q2 65" in December 2023 sold for 59,990 ₽ instead of 89,990 ₽.
Also pay attention to the trade-in program: in the Mi Store and the Messenger, you can rent an old TV and get a discount of up to 10 000. ₽ - The new model:
The age of the old TV is no more than 5 years.
- Diagonal from 40.
- Working condition (without damage to the matrix).
Delivery and Installation: What You Need to Know Before Buying
When ordering a Xiaomi TV on the official website or in stores in Moscow, you have several delivery options:
- 🚚 Courier delivery (2-5 days, free of charge when ordering from 10 000 ₽).
- 🏠 Self-delivery from the point of issue (1-2 days, more than 50 points in Moscow).
- 🛠️ Delivery with installation (paid service, from 1,500) ₽ — includes unpacking, connection and configuration).
⚠️ Note: If you order a diagonal TV 65" And more, make sure that the doorways in your apartment are the right size — 80 See, the box is from Mi. TV Q2 75" sized 180×105×20 If necessary, you can order collapsible delivery (TV will be delivered without a box, which reduces the risk of damage).
If you are buying a TV to mount on the wall, pay attention to the weight and type of bracket:
Models up to 55" weigh 10-15 kg (fit bracket for 30 kg).
TVs 65" and more weigh 20-30 kg (need bracket for 50+ kg).
In the Mi Store you can buy original brackets Xiaomi with a guarantee (price from 1,990) ₽).
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Don’t skimp on installation: improper installation can cause a TV to crash and lose warranty. 70% of the time, a matrix damage is not covered by Xiaomi’s warranty.