The question of what Xiaomi makes has long since ceased to have a simple answer like “smartphones,” a Chinese tech giant that has grown into a conglomerate over the years that ranges from handheld gadgets to heavy machinery, often confused by sub-brands and logos, not realizing that they are a single corporate structure or strategic partnership.
Today, the company’s portfolio includes thousands of products covering almost every aspect of modern life. Xiaomi Corporation has built a unique business model, investing in startups and combining them under its umbrella brand or creating its own product lines. Understanding this structure is critical for those who want to navigate the world of Chinese electronics and choose truly quality devices.
We will take a detailed look at the company’s core business, explain the difference between Xiaomi, Redmi and POCO, and look into the future of the company, which has already come with the launch of automotive production, which will help you to approach the purchase of equipment consciously and understand the quality standards laid down in the basis of each device.
Smartphones: flagships, middle peasants and gaming solutions
Mobile phones are the backbone of the business and the company’s most recognizable product, and they are where the brand’s history began, and the most fierce competition comes from. The flagship Mi series (now Xiaomi Numbered Series) always feature the top-end Snapdragon processors and the best cameras available on the market at launch.
But it's not just about the premium segment, but it's about the mass consumer, and it's about the Redmi brand, which offers great value for money. POCO, It was originally positioned as a “flagship killer” and is aimed at enthusiasts who are willing to put up with compromises in the materials of the case for maximum performance.
It's important to understand the differences between software and target audiences. If you want stability and premium materials, your choice is the main brand. When you have a budget but need a reliable device for everyday tasks, you should look at the Redmi Note. Gamers are often recommended the POCO F or X series because of their aggressive pricing policies for powerful hardware.
Separately, it is worth mentioning the Black Shark gaming line (formerly part of the ecosystem) and specialized versions of Pro and Ultra. In the latest models, the company relies on cooperation with Leica, which radically changes the approach to mobile photography. Joint development of optics with Leica is a key difference between Xiaomi flagships and competitors in 2026-2026.
Household appliances: from rice cookers to robot vacuum cleaners
If smartphones are the face of the company, appliances are the soul that makes life more comfortable. Xiaomi produces a huge number of kitchen and cleaning devices that often become sales hits thanks to minimalist design and functionality.
Xiaomi Vacuum and Roborock, a partner brand, have set new standards in the industry: They can build accurate maps of space, automatically clean floors, and even empty their containers. They use a single Mi Home app to manage all of these devices, which creates a sense of a holistic system.
⚠️ Warning: When buying large appliances (refrigerators, washing machines) be sure to check the voltage and type of forks, as some models are designed exclusively for the domestic market of China and require a powerful transformer or remodeling.
Kitchen appliances come in a wide range, from simple electric teapots with temperature control to complex multicookers and rice cookers with smartphone control. QR-code on the rice packaging and automatically select the optimal cooking mode, which is an example of deep integration of IoT into everyday life.
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When choosing a robot vacuum cleaner, pay attention to the height of the base station and the presence of automatic washing of the rag - this greatly simplifies the maintenance of the device.
Xiaomi washing machines and dryers also feature a set of smart features that allow you to run the wash remotely or receive notifications about the end of the cycle. All devices are designed in the same style: white matte plastic, no unnecessary protruding elements and a minimalist logo.
The smart home ecosystem and IoT devices
Xiaomi’s smart home concept is one of the most affordable and scalable in the world. You don’t have to be an engineer to turn a normal apartment into a tech space. It’s based on sensors, gateways and actuators that communicate with each other through Zigbee, Bluetooth Mesh and Wi-Fi.
The central control element is often smart speakers with or without a screen, such as the Xiaomi Smart Speaker or Redmi Smart Display, which allows you to control light, temperature and voice safety. In addition, the company produces a wide range of smart lighting, including lamps, tapes and fixtures that support millions of shades of colors.
- 🏠 Security Sensors: Door Opening, Motion, Water Leaking and Smoke Sensors That Instantly Send Notifications to Your Phone.
- 💡 Climate Management: Smart thermostats, air purifiers and humidifiers that support a comfortable microclimate automatically.
- 🔌 Energy saving: smart sockets and switches that allow you to track energy consumption and remotely turn on / off appliances.
The Mijia Gateway, which combines devices that run on different communication protocols, is particularly noteworthy, and allows for complex automation scenarios, such as when a motion sensor is triggered at night, a soft light can be turned on in the hallway, and during the day, a photo can be sent to a smartphone.
How does script automation work?
Wearable electronics and personal transport
In the wearables category, Xiaomi is the world’s leading wearables, with the Mi Band (now Xiaomi Smart Band) series fitness bracelets becoming the benchmark for budget activity tracking, offering sleep, pulse, blood oxygen levels and a variety of sports modes at a price that everyone can afford.
In addition to the wristbands, the company is actively developing a line of smart watches Xiaomi Watch and Redmi Watch, these devices are based on the operating systems WearOS or proprietary shells, allowing you to install applications, respond to messages and make payments through NFC.
A separate and very popular category is personal electric vehicles. Mijia Electric Scooter scooters have conquered cities around the world with foldable design and reliability. The company is constantly improving models by increasing its range, adding cushioning and introducing energy recovery systems.
| Category | Examples of devices | Key features | Price segment |
|---|---|---|---|
| Fitness bracelets | Xiaomi Smart Band 8/9 | 14 days of operation, AMOLED screen | Budgetary |
| Smart watches | Xiaomi Watch S3 | Interchangeable frames, GPS, NFC | Medium. |
| Electric scooters | Mijia Scooter 4 Pro | Range 55 km, double brake | Medium/High |
| Headphones | Buds 4 Pro | Noise suppression, Hi-Res Audio | Medium. |
Also in this section, you can not miss wireless headphones: AirDots, Redmi Buds and flagship Xiaomi Buds offer active noise cancellation and high-quality sound. Many models support fast charging and have moisture protection, making them ideal satellites for sports.
Televisions and multimedia devices
Xiaomi TVs (formerly known as Mi TVs) have been top-selling in many countries for several years, including India and Europe, and the secret to success lies in the use of quality matrices (often from partners like Samsung or LG) and its own Android TV operating system (or Google TV in new models).
The company manufactures models of all sizes, from compact 32-inch kitchen panels to huge 100-inch laser TVs. The Cinema series laser TVs are a separate class of devices that allow you to get an image diagonal of several meters from a short distance, which is impossible for conventional projectors.
The flagship models support Dolby Vision, HDR10+ and have powerful acoustics, often developed in conjunction with well-known audio brands. The system interface remains clean and convenient, without the intrusive advertising characteristic of some other Chinese brands.
⚠️ Note: When buying a Xiaomi TV for CIS or European regions, make sure that the remote supports voice control in the language you want, as in global versions it may differ from Chinese.
In addition to TVs, Xiaomi makes set-top boxes (Mi Box, Mi Stick), which turn any old HDMI TV into a smart device, and these compact gadgets allow you to stream content from your smartphone, play games, and take advantage of the Google ecosystem.
Cars and the Future of the Company (Xiaomi Auto)
The company's most ambitious project was to enter the automotive market, and after years of research and development, the first Xiaomi SU7 electric car was introduced in 2026, not just a gadget on wheels, but a full-fledged car built from scratch in its own factory.
The car is deeply integrated into the company's ecosystem. The cabin is powered by a Snapdragon processor, and the HyperOS operating system provides seamless communication between your phone and your car. You can start your route on your smartphone, get into the car, and navigation automatically continues on the big screen.
The SU7’s performance is impressive: it can accelerate to 100 km/h in less than 3 seconds in the top-end version, has a range of more than 800 km and has advanced autonomous driving systems, demonstrating that Xiaomi is no longer just an electronics assembler, but a full-fledged technology manufacturer with a powerful engineering background.
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Xiaomi SU7 marks the company’s transition from consumer electronics to the creation of complex transport and technical complexes united by a single OS.
The company’s plans include a range of vehicles covering different market segments. Investment in this sector is huge, and the success of the SU7 gives the green light for further expansion.
Structure of brands and sub-brands
To understand what a company makes, you need to understand the hierarchy of brands, which will help you avoid confusion when choosing a technique, there are several main directions, and each has its own target audience.
- 📱 Xiaomi: The main brand for flagship smartphones, TVs and key ecosystem products: a symbol of quality and innovation.
- 🔴 Redmi: Sub-brand focused on the mass market, produces smartphones, laptops and appliances with the best value for money.
- 🚀 POCO: Global brand focused on online sales and young audiences: Focus on performance and design.
- 🏠 Mijia: A brand that produces appliances and smart home products, often associated with minimalism and white.
There are also many affiliate brands that are formally independent but are part of the Xiaomi ecosystem (e.g. Roborock, Dreame, Yeelight, Ninebot).The products of these companies are often sold through Xiaomi channels and managed through the Mi Home app, but have their own logo on the case.
☑️ How to distinguish the original from the fake
Understanding this structure allows you to find hidden gems, for example, you can buy a great robot vacuum cleaner from Dreame (partner), which is not inferior in quality to Xiaomi, but is cheaper, or choose a gaming phone POCO, if you do not need an expensive camera.