Have you ever wondered why some Xiaomi smartphones have a proud name? POCO, It might seem like a marketing ploy at first glance, another sub-brand line to capture different segments of the market. POCO There is a whole philosophy that radically distinguishes these devices from the rest of the Xiaomi ecosystem.
In this article, we will not just decipher what it means. POCO We're going to go back and look at the history of the brand, and we're going to look at what's going on. POCO It is different from Redmi and classics. Mi/Xiaomi, We'll look at the key features of the most popular models and give you some clear recommendations about who should pay attention to this lineup. POCO X6 Pro, Redmi Note 13 Pro+ Xiaomi 14 โ After reading this article, your choice will become conscious.
1. Transcription POCO: what's behind the name?
Letโs start with the most obvious question: what does it mean? POCO? The official version from Xiaomi says that it is an acronym for POwerful COre, which means "powerful core." And these are not just beautiful words: originally a line. POCO It was positioned as a platform for smartphones with top-end hardware at an affordable price, where the emphasis was on performance and gaming capabilities.
But there's an interesting nuance to this story. POCO F1 (2018) was created as a response to the growing demand for flagship features for half the price, then Xiaomi decided to allocate this lineup in a separate sub-brand, so as not to blur the image of the main series of Mi and Redmi. POCO It evolved, but the essence remained the same: give the user the maximum of hardware for a minimum of money, while sacrificing some โpremiumโ chips like frameless design or ultrafast charging.
Now. POCO โ It is a stand-alone brand within the Xiaomi ecosystem that focuses on three key pillars:
- ๐ฅ Performance: Top-end CPUs (often the same as Xiaomi flagships), improved cooling and optimization for gaming.
- ๐ฐ Price availability: price is 20-30% lower than similar brands.
- ๐ฏ Target audience: gamers, enthusiasts, users who want a โflagship for half priceโ and are willing to accept some compromises (for example, a plastic case).
Interesting fact: in some countries (for example, in India) POCO It is positioned as a fully independent brand, not a sub-brand of Xiaomi, which is due to marketing strategy and local market features.
2. History. POCO: from POCO F1 modern-day
The first smartphone of the line โ POCO F1 โ It was introduced in August 2018 and it made a splash in the market. $300 it offered a Snapdragon 845 processor (the same as the Xiaomi Mi 8 or OnePlus 6), up to 8 GB of RAM, liquid cooling and even a headphone jack 3.5 mm. It was a real โkiller flagshipsโ, which forced to reconsider the approach to the segment โpremium for an affordable priceยป.
But after POCO F1 There is a slight stagnation: the following models (POCO F2 Pro, POCO X2, POCO X3) They came out with big pauses and didnโt always live up to expectations, which changed in 2020-2021, when Xiaomi decided to revive the brand and released a series of products. POCO X3 Snapdragon-powered 732G And a 120-hertz display -- again at a very aggressive price.
Today's lineup POCO multi-series:
- ๐ฑ POCO F: flagship models with top-end processors (e.g, POCO F6 Pro on Snapdragon 8+ Gen 1).
- ๐ฎ POCO X: โGamingโ smartphones with a focus on performance and cooling (POCO X6 Pro with Dimensity 8300-Ultra).
- ๐ฒ POCO M: Budget Models for the Mass Market (POCO M6 Pro with Snapdragon 4 Gen 2).
- ๐ POCO C: Over-budget devices for emerging markets (e.g, POCO C55).
And yet, POCO He's experimenting with design and functionality, POCO F5 got IR-blaster (infrared port for control equipment), which is rare even in the flagships of other brands.
3. POCO Xiaomi vs Redmi vs Xiaomi: Whatโs the difference?
This is one of the most common questions Xiaomi buyers have. POCO It is different from Redmi and classic Xiaomi smartphones (formerly Mi).
| Characteristics | POCO | Redmi | Xiaomi (Mi) |
|---|---|---|---|
| Target audience | Gamers, enthusiasts, users looking for maximum performance for the minimum price | Mass Buyer, Budget and Medium Segment | Premium segment, lovers of design and innovation |
| Processors | Top or sub-flagship chips (Snapdragon 8 series, Dimensity 9000 series) | Budget and Budgetary Medium (Snapdragon) 6/7 series, Helio G) | Exclusive or newest flagship chips (Snapdragon 8 Gen 3, Dimensity 9300) |
| Design and materials | Often plastic, play style, backlighting (in some models) | Plastic or glass, classic design | Premium materials (ceramics, metal, glass Gorilla Glass Victus) |
| Screen. | High refresh rate (120โ144 Hz), AMOLED or IPS colour-enhanced | 60-120 Hz, AMOLED or IPS, frivolously | The best displays on the market (2K, LTPO, 1-120 Hz adaptive frequency) |
| Price. | From $150 $500 (depending on series) | From $100 to $400 | From $600 to $1500+ |
The main difference POCO Redmi's focus is on performance at the expense of other aspects, POCO X6 Pro will get a more powerful processor than the Redmi Note 13 Pro+, But it may have a less advanced camera or a more modest design, while Xiaomiโs classic smartphones (like the Xiaomi 14) offer a balanced experience: a top-end processor. + premium design + Best cameras, but the price is also appropriate.
Another important nuance: POCO It often gets software updates later than Redmi or Xiaomi, because the brand is considered a secondary priority. MIUI or HyperOS, it is worth considering.
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If you need a smartphone for gaming, but do not want to overpay for premium design โ POCO If cameras and premium are important, you'd better look at Xiaomi or even Redmi Note Pro.+.
4. Key features of smartphones POCO
What's he doing? POCO-Are smartphones unique? Here are the main features that make them stand out from the competition:
- ๐ฅ Productivity comes first: POCO They often use processors that have just been introduced, POCO F6 Pro gets Snapdragon 8+ Gen 1 before many other brands.
- ๐ฎ Game Optimizations: Many models have special modes for gaming, improved cooling (e.g., liquid or graphite) and support for high screen refresh rates (up to 144Hz).
- ๐ Larger batteries: even budget POCO They are often equipped with batteries for 5000-6000 mAh, POCO M6 Pro has a battery of 5000 mAh with support for fast charging of 67 W.
- ๐ถ Support 5G: even in budgetary models (e.g, POCO M4 5G) support for fifth-generation networks, which is not always found among competitors in this price segment.
- ๐ Stereo speakers and 3.5 mm connector: many POCO-smartphones retain a headphone jack and stereo speakers, which will appreciate music lovers and gamers.
- ๐ ๏ธ Ease of repair: thanks to modular design and availability of spare parts, POCO It is easier and cheaper to repair than other brands.
But there's also the flip side of the coin, like the cameras in the POCO It's often lost even to the mid-budget Redmi, which is because the brand saves on optics and software to invest in hardware. If photography is a priority for you, look at the Redmi Note or Xiaomi.
Another tradeoff is design. POCO-Smartphones look โgamelikeโ: bright colors, plastic body, massive chamber modules. This is not popular with everyone, especially those who prefer the minimalist style of the iPhone or Samsung Galaxy S.
Why? POCO cheaper than flagships with the same processors?
5 What models? POCO relevant in 2026?
At the time of writing (2026) the line POCO It includes a few current models that are worth considering when choosing a smartphone:
- ๐ POCO F6 Pro: flagship with Snapdragon 8+ Gen 1, 120 hertz AMOLED-It's a display and 67 watt charging, perfect for games and heavy tasks: ~$450โ500.
- ๐ฎ POCO X6 Pro: Sub-flagship on Dimensity 8300-Ultra With 5,000 mAh and 67-watt charging, great price-performance balance (~$350โ400).
- ๐ฐ POCO X6: More accessible version with Snapdragon 7s Gen 2 and 67-watt charging, suitable for everyday tasks (~$250โ300).
- ๐ฑ POCO M6 Pro: budget with Snapdragon 4 Gen 2, 5000 mAh and 67-watt charging. ~$150โ200.
- ๐ POCO C65: Superbudget model with Helio G85 and a battery of 5000 mAh. for the most modest budgets (~$100โ150).
If you choose between these models, focus on your priorities:
- ๐ฎ For games: POCO F6 pro POCO X6 Pro (better cooling and processor).
- ๐ธ For more information, check out the Redmi Note 13 Pro.+ Xiaomi 14.
- ๐ฐ To save money: POCO M6 pro POCO C65 (Be prepared to compromise on productivity).
Please note that POCO It often updates its lines, so check the current models on the official website or in stores (for example, on AliExpress, Amazon or Mi Store) before buying).
Support 5G In your area (not all models work on all networks)
Russian-language firmware (especially if you buy a global version)
Guarantee and service centers in your city
Compatibility with wireless charging (many of them) POCO They don't support them)
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6.The pros and cons of smartphones POCO
Like any brand, POCO It has its strengths and its weaknesses, and let's go through them in detail so you can make an informed decision.
Pluses POCO:
- โ Best Price/Performance: You Get Top-Earth for Money on a Medium-Budget Smartphone.
- โ Long term support: thanks to powerful processors, POCO-Smartphones are still relevant longer than the budget Redmi.
- โ Game chips: high screen refresh rates, improved cooling, special modes for games.
- โ Large batteries and fast charging: even budget models are equipped with batteries for 5000 mAh and support for charging from 33 watts.
- โ Stereo speakers and 3.5 mm connector: a rarity for modern smartphones, but a nice bonus for music lovers.
Cons POCO:
- โ Weak cameras: even flagship models POCO Lose in photos of the mid-budget Redmi or Samsung Galaxy A.
- โ Plastic case: Most models have a plastic back panel, which looks less premium.
- โ Delays in updates: POCO Often receives new versions MIUI/HyperOS Later than the main lines of Xiaomi.
- โ Limited availability: some models are only sold in Asia or India and have to be imported by the gray route.
- โ Overheating under loads: Despite improved cooling, powerful processors in the budget case can warm up with long games.
If you're critical of cameras or premium design, maybe you should consider alternatives, but if performance and price are the priority, POCO It's a great choice.
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POCO โ It's a trade-off between performance and price. You get top-end hardware for less money, but you sacrifice cameras, design and sometimes software stability.
7 How to choose POCO-smartphone for your needs?
Choosing a smartphone POCO It depends on your priorities. Here are some scenarios with recommendations:
Scenario 1: You need a smartphone to play games
If you like mobile games (Genshin Impact, Call of Duty Mobile, PUBG), pay attention:
- POCO F6 Pro (best processor, cooling, 120Hz)
- POCO X6 Pro (excellent balance of price and performance)
Be sure to check the support 5G In your area, some games require stable fast internet.
Scenario 2: Need a budget smartphone for everyday tasks
If you need calls, social networks, photos for memory and games, you can:
- POCO M6 Pro (good processor, big battery)
- POCO X6 (If you want more productivity)
In this case, you can save on flagship models and choose something more affordable.
Scenario 3: Autonomy is important
If you need a smartphone that lasts 2-3 days without recharging, pay attention to models with a battery of 5000-6000 mAh:
- POCO M6 Pro (5000 mAhh) + 67 W)
- POCO X6 Pro (5000 mAhh) + 67 W)
- POCO C65 (5000 mAh, but charging only 18 watts)
Scenario 4: You need a smartphone for a photo
If the camera is important to you, POCO โ It's not the best choice:
- Redmi Note 13 Pro+ (200 MP main camera)
- Xiaomi 14 (Leicaโs flagship camera)
Donโt forget to check the global versions (marked Global) to avoid firmware and language support issues.
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Before buying, check if the model supports the frequencies you need. 4G/5G. For example, some POCO-Smartphones do not work in the networks of Russian operators at full speed.
8 Frequently Asked Questions about POCO
๐น POCO And Xiaomi is the same brand?
๐น Why? POCO It is cheaper than Xiaomi with the same characteristics?
๐น What are they? POCO-smartphones support 5G?
๐น Can I stitch it? POCO Global firmware, if purchased in China?
๐น How to distinguish the original POCO forgery?
If you still have questions about a particular model, we recommend you to study the reviews at sites like GSMArena, 4PDA YouTube (reviews from TechDroider, Wylsacom, etc.).
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POCO โ It's a choice for those who value performance and are willing to sacrifice some "premium" chips for the sake of saving.If you want the best cameras or design, look for Xiaomi or Redmi Note Pro.