What Xiaomi owns: a complete list of brands and sub-brands in 2026

In the world of modern technology, few people remain indifferent to the products of the company, which until recently was associated exclusively with budget smartphones. Today Xiaomi is a huge ecosystem that covers almost all areas of human life. Many users do not even realize that buying a smart lamp, electric bike or TV, they actually buy products designed or designed by engineers of this corporation.

Understanding brand ownership helps consumers make more informed choices when buying equipment. Often, different logos are tied to a single production base, the same quality standards and a common software shell. In this article, we will discuss in detail what Xiaomi owns at the moment and how this information affects the choice of gadgets.

It is worth noting that the corporate structure is changing dynamically, but the key assets remain stable.We will look at both direct sub-brands and companies of the Mi Ecosystem ecosystem, which are formally independent but closely integrated into Xiaomi products, which will give you a complete picture of the smart electronics market.

Direct sub-brands of the corporation

The most famous line of business is the production of smartphones, which is divided into several distinct segments. The main flagship brand remains Xiaomi itself, under which come the top models with the best cameras and processors.

For an audience looking for maximum performance at an affordable price, the Redmi sub-brand has been created, often called “flagship killers” because it offers the level specs of top-end models, but in a simpler body and with a simplified camera. The Redmi Note line has been a global bestseller for many years.

⚠️ Note: Do not confuse sub-brands with independent companies.Redmi and POCO Xiaomi is directly managed by Xiaomi, while many other brands in Mi Home stores are partners.

Separately, it is worth highlighting the brand POCO. Originally a series within Redmi, it has grown into a standalone direction focused on the global market and technology enthusiasts. POCO often receive custom firmware and focused on the speed of the interface and gaming capabilities.

• 📱 Xiaomi – premium smartphones and innovations.
• 💎 Redmi – Mass segment and price-quality balance.
• 🚀 POCO — High performance for gamers and techno-geeks.
• 🏎️ Black Shark – gaming smartphones (partial ownership and investment).

It’s important to understand the software difference. If Xiaomi flagships use a full-featured HyperOS shell, Redmi and POCO may have some software limitations or a modified interface design, although the core of the system remains common.

Mi Ecosystem and Partner Brands

The most confusing part for the average user is the so-called ecosystem. Xiaomi doesn't formally own these companies 100%, but they are residents of the Xiaomi Ecosystem park. The corporation provides them with financing, a design center, distribution channels and the Mi Home smart home platform.

In return, the partners commit to strict quality standards and a single connection protocol, which is why you can operate a vacuum cleaner, a kettle and a light bulb from one application, and Yeelight, a key player here, is a company that makes lighting solutions for all the devices in the ecosystem.

Another giant on this list is Dreame Technology. Originally creating Xiaomi vacuum cleaner nozzles, they have grown into a self-made manufacturer of robotic vacuum cleaners and wireless vacuum cleaners that often outperform the original models.

Also, Roborock, a longtime brand that has been making robot vacuum cleaners exclusively for Xiaomi, now produces its own flagship models with advanced navigation systems, and is considered a benchmark in the automatic cleaning segment.

• 💡 Yeelight – Smart Lighting of All Types.
• 🧹 Dreame – Robot vacuum cleaners and wireless equipment.
• 🤖 Roborock – advanced robot vacuum cleaners with navigation.
• 🚴 Segway-Ninebot - electric vehicles and scooters.
• 📺 Viomi – smart kitchen appliances and TVs.

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When buying ecosystem equipment, pay attention to the region of use. Some Viomi or Dreame devices may require you to change the region in the Mi Home app to China for full operation.

Smart home and home appliances Mijia

Mijia (or Xiaomi Smart Home) has thousands of household products, including rice cookers, multi-cookers, hair dryers, toothbrushes, and even smart locks, often produced by one of the ecosystem's partners, but sold under the single Mijia brand.

Viomi is a brand that specializes in large appliances and kitchen gadgets, and its philosophy is to create a smart kitchen where all appliances are connected, for example, a smart refrigerator can tell a multi-cooker to start cooking dinner.

The clean air segment is dominated by the Smartmi brand, which manufactures humidifiers, air purifiers and fans. Smartmi products are known for their minimalist design and energy efficiency, which is fully in line with Xiaomi’s philosophy.

⚠️ Note: Viomi brand devices sometimes require a separate “Viomi Home” app to be set up initially, after which they can be linked to the main Xiaomi account.

All of these devices are controlled using a single Zigbee protocol, Bluetooth Mesh or Wi-Fi, which allows you to create complex automation scenarios, for example, when you open a smart lock Aqara (another ecosystem partner), you can turn on the Yeelight light and start the air purifier Smartmi.

Televisions and multimedia devices

The TV market is also heavily influenced by the corporation, with Xiaomi TV and Redmi TV branded TVs in addition to the company’s portfolio of panel and PatchWall software assets.

In China, Xiaomi is actively promoting the Master Series brand for premium TVs with OLED and Mini-LED arrays, which compete with top-end models of Sony and Samsung, while offering a more aggressive pricing policy.

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Redmi and Xiaomi TVs often use the same arrays, but differ in image processing and body material.

Formovie (formerly Fengmi) is a partner company specializing in laser projectors, whose devices are often found in Xiaomi stores as part of a home theater, and often outperform many traditional TV panels by using laser light sources.

The audio segment is dominated by the 1MORE brand.Although formally an independent company, Xiaomi is one of its largest investors.The 1MORE headphones are often developed in conjunction with Xiaomi engineers and use similar high-resolution codecs.

Brand comparison table

To organize what Xiaomi owns and which brands it controls, it’s convenient to use a comparison table to quickly determine which brand is responsible for what.

As the table shows, ownership structure is diverse, direct ownership ensures full integration and the same update policy, while the partnership allows Xiaomi to reach niches in which it is not an expert, using the competencies of market leaders.

Automotive segment and the future

In 2026-2026, Xiaomi made a breakthrough in the automotive industry, the Xiaomi Auto brand introduced its first electric car Xiaomi SU7. This is not just a partnership, but a full-fledged production, where Xiaomi acts as an automaker, using its developments in the field of batteries, autonomous driving and user interfaces.

The car is integrated into the HyperOS ecosystem, allowing the smartphone to become the key, media center and remote control of the car, which confirms the company’s strategy to create a “man-car-home”.

The company’s plans are ambitious: in the next decade Xiaomi plans to become one of the top-5 The investment in this sector is huge and shows that the Corporation is not going to stop at gadgets.

⚠️ Xiaomi’s EV purchase outside of China is currently hampered by logistics and the lack of an official dealer network in most countries around the world.

Also worth mentioning is investment in the semiconductor industry: Through its Xiaomi Industrial Fund, the company is investing in chip makers to ensure independence from external suppliers in the future.

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