How to permanently remove advertising in the phone Xiaomi: 7 proven ways

Advertising in Xiaomi smartphones has become one of the most annoying features of the branded shell MIUI. Banners appear in settings, applications Mi Browser, Mi Video, and sometimes even on the desktop. the manufacturer explains this by the need to monetize budget devices, but users often want to get rid of intrusive ads. Fortunately, there are several ways to turn off ads — from standard settings to deep changes in the system.

In this article, we will look at all the current methods of removing ads on Xiaomi, Redmi and POCO in 2026, you will learn how to disable banners in different versions of MIUI (including MIUI 14 and HyperOS), which applications are to blame for displaying ads, and what to do if standard methods do not work. Importantly, some methods require disabling personalization, which can affect the recommendations in Xiaomi services.

Why Xiaomi is getting ads and can it be removed completely?

The MIUI branded shell is integrated with the MSA (Mi System Ads) advertising platform, which analyzes user behavior and displays targeted ads.

• 📱 System applications: Mi Browser, Mi Video, Mi Music, Cleaner, Security.
• ⚙️ System settings: banners in the section "Recommendations", "Themes", "Updates".
• 🏠 Desktop: weather widgets, calendar, news feeds.
• 📥 Notifications: push messages from Mi Push Service.

Technically, it is not possible to remove ads completely without root rights, as they are embedded in system processes. However, they can be minimized by disabling personalization, removing unnecessary applications and using third-party tools. In new versions of MIUI (starting with MIUI 12.5), some of the ads are hidden by default for European regions, but in global firmware they are still active.

⚠️ Attention: Disabling Advertising through Region Change (India) → EU) This may result in the loss of functionality of some services, such as Mi Pay or Mi Cloud in unsupported countries.

Method 1: Disabling personalized advertising in MIUI settings

The easiest and safest way to do this is to deactivate personalization in the settings menu, which is not going to remove the ads completely, but it's going to reduce the amount of ads. MIUI 12/13/14 HyperOS:

1. Open Settings → Xiaomi account.
2. Go to Mi Account → Account settings → Advertising personalization.
3. Turn off the "Personalized Recommendations" slider.
4. Go back to the basic settings and select Memory → Cleanup (or Security in older versions).
5. Click on the gear icon (⚙️) in the upper right corner and deactivate the "Recommendations".

After this action, ads in system applications (Cleaner, Security) should disappear, but banners in Mi Browser and on the desktop may remain — they will require additional steps to remove them.

Delete the MSA and MiuiDaemon | app cache

Reboot the phone |

Check for updates to MIUI|

Disable notifications from Mi Push Service-->

Method 2: Remove Advertising in Mi Browser and Other Apps

Mi Browser is one of the main sources of advertising, to remove banners:

1. Open the Mi Browser and press three dots (⋮) lower-right.
2. Select Settings → Additionally.
3. Turn it off: 🔍 "Personalized news" 📰 "Showing quick news" 🎯 "Guidelines on the homepage"

Settings → Confidentiality

“Collection of usage data”

For other apps (Mi Video, Mi Music), the algorithm is similar: go to the settings of each and disable all options related to recommendations and personalization. If the application is not used, it is better to remove it completely (more on this below).

Mi Browser|

Mi Video|

Security (Security) |

Cleaner (Cleanup)|

Other-->

Method 3: Remove System Applications Without Root (ADB)

Some Xiaomi apps can’t be removed by standard means, but it can be done through ADB (Android Debug Bridge) without getting root permissions.This method is suitable for power users and requires connecting the phone to a computer.

List of safe applications to remove (does not affect system stability):

• 🌐 com.miui.browser — Mi Browser
• 🎵 com.miui.player — Mi Music
• 🎬 com.miui.videoplayer — Mi Video
• 📊 com.miui.analytics – Analytics collection
• 🔍 com.miui.msa.global – Advertising service MSA

Instructions for removal:

1. Turn on Developer Mode (7 times click on the MIUI version in Settings → About Phone).
2. Activate Debugging by USB in Settings → Additional → For developers.
3. Connect your phone to your PC and execute the command: adb shell pm uninstall -k --user 0 com.miui.browser (replace com.miui.browser with the desired application package).

⚠️ Note: Removal of system applications may lead to errors in the work MIUI. Before the procedure, create a backup copy through Settings → Additionally. → Backup.

Method 4: Change the firmware region (EU instead of Global)

In the European versions of MIUI (MIUI EU), ads are disabled by default due to strict data protection laws. If your phone is on Global, you can try changing the region:

1. Install the Mi Account Unlock Tool (requires a Xiaomi account).
2. Log in and select Europe (e.g. Poland or Germany).
3. Restart your phone and check for ads.

This method does not work on all models, for example, on the Xiaomi 13 Pro or Redmi Note 12 with HyperOS, changing the region may not work. The alternative is manual firmware MIUI EU via Fastboot, but this requires unlocking the bootloader and risks voiding the warranty.

💡

Before changing your region, untie all bank cards and payment services from Mi Account – in some EU countries they may stop working.

Method 5: Using third-party tools (without root)

If standard methods do not help, you can use specialized utilities:

• 🛠️ Xiaomi ADB/Fastboot Tools – a utility for Windows that allows you to disable ads, remove bloatware and configure MIUI No root, download from XDA Developers. Connect your phone in mode. ADB. Select the option "Debloat" and tick off unnecessary applications.
• 📱 App Inspector (from Google Play) – Helps you find hidden advertising services.
• 🔒 Blokada – Blocker of Advertising at the Level DNS (work-in).

The advantage of these tools is that they do not require a deep knowledge of Android and are reversible. However, some antiviruses (such as Avast) can block Xiaomi ADB Tools as potentially dangerous software - add it to the exceptions.

Method 6: Manual editing of system files (for advanced ones)

For users with unlocked bootloader and root rights, radical methods are available:

1. Install Root Explorer or Mixplorer (with superuser rights).
2. Go along the path: /system/etc/hosts and add lines to block ad domains: 127.0.0.1 ad.mi.com 127.0.0.1 tracking.miui.com 127.0.0.1 data.mistat.xiaomi.com
3. Delete files: /system/priv-app/MSA/MSA.apk /system/priv-app/MiuiDaemon/MiuiDaemon.apk

This method is guaranteed to remove 90% of ads, but requires unlocking the bootloader and installing a customized Recovery (for example, TWRP). Wrong actions can lead to a "brick" of the phone - use only if you are confident in your skills.

💡

Editing system files without a backup can make the phone inoperable.Always back up via TWRP or Mi Flash Tool before making changes.

What to do if the advertising remains: additional tips

If after all the manipulations, the advertisement continues to appear, check:

• 🔄 Updates MIUI: In new versions, you can return previously disabled options.
• 📱 Third-party launchers: install Nova Launcher or Lawnchair – they block system widgets with ads.
• 🚫 Push notifications: Go to Settings → Annexes → Application management → Mi Push Service and turn off notifications.
• 🌍 VPN Ad-blocking: Services like AdGuard VPN 1.1.1.1 filters advertising domains at the network level.

If the problem is in a particular app (like Facebook or Instagram), try:

1. Clear the cache and application data (Settings → Applications → [Application Name] → Memory).
2. Turn off background activity (Settings → Applications → [Name] → Battery → Background activity).
3. Use modified versions (e.g. Facebook Lite instead of the main client).