Shell MIUI Xiaomi has long been known not only for its bright design and feature abundance, but also for aggressive advertising integration. Even in newer versions of firmware, users encounter banners in settings, pop-up notifications about โrecommended appsโ and ad units in the system menus. And the problem concerns not only budget smartphones Redmi โ owners of the flagship Xiaomi 14 or Mix Fold 3 are also not immune from obsessive monetization.
In this article, we will discuss all types of advertising in MIUI โ From the obvious banners in "Security" to the hidden promo blocks in "Themes" to show how they look in screenshots of real devices (including the latest versions). MIUI 14/15), And we'll give you step-by-step instructions for disabling -- both through standard settings and through hidden commands for power users. We'll focus on regional features: global (Global) and Chinese (China) firmware ads are dramatically different.
Types of advertising in MIUI: where and how it appears
Advertising in MIUI It's integrated at the system level and can manifest itself in the most unexpected places. Below is a complete list of locations with examples from the latest firmware versions.
The most common types:
- ๐ฑ Banners in the Settings menu โ appear in Security, Optimization, Themes and even Settings SIM-They're often disguised as "helpful advice".
- ๐ Push notifications โ come from system applications (Mi Video, GetApps, Browser) with suggestions to install games or services.
- ๐ผ๏ธ Home screen advertising widgets โ automatically added after a firmware update (e.g. Mi Pay or Mi Finance widget).
- ๐ Built-in advertising in search โ when you enter a query in system search (Search in Settings), the first results can be promo links.
- ๐จ Watermarked themes and wallpapers โ some free themes include partner logos (Netflix, Amazon Prime).
- ๐ Advertising in the "Management Center" - appears when swiping down (for example, the Mi Credit banner)>).
- ๐ฆ Pre-installed apps โ Mi Music, Mi Browser, GetApps, and others show ads without active use.
Feature MIUI โ dynamically changing ad units depending on the firmware region, for example, in the Chinese version (China) ROM) Banners are more often associated with local services (Alipay, Weibo), and in the global (Global/EU ROM) โ with international partners (Facebook, Booking.com). EEA-Advertising is significantly lower due to local data protection laws.
2. What does advertising look like in MIUI: screenshots and descriptions
In order not to confuse system tips with advertising, we will give visual examples from the latest versions. MIUI 14/15. All screenshots are taken on devices with global firmware (Redmi Note) 12 Pro+ Xiaomi 13T).
Type 1 Banners in the settings
The most common form, which appears as a card with an image, a title and a "Learn More" or "Install" button, is often placed in sections:
- ๐ก๏ธ Security โ Scanning โ banners of antivirus (Avast, 360 Security).
- โก Optimization โ Cleaning โ Advertising utilities to speed up the phone.
- ๐จ Topics โ My themes are promotional offers for paid wallpaper.
Type 2. Push notifications
They come from system applications, even if you don't use them.
- ๐บ Mi Video: "Watch the new season for free!" (link leads to affiliate service).
- ๐ GetApps: 50% off [game] - install now!".
- ๐ Browser: Open the tab with news and get a bonus!".
Type 3: Widgets on the main screen
After updating the firmware on the desktop may appear:
- ๐ณ Mi Pay widget (even if you haven't used it before).
- ๐ Mi Finance widget with exchange rates and shares.
- ๐ฎ Game Center widget with mobile game ads.
Type 4: Advertising in search
When you enter a query in system search (Search in settings or swipe down on the home screen) the first 1-2 And the results can be promos:
- Request: โHow to save battery" โ First result: โInstall [application for optimization]".
- Request: โWeather for tomorrow" โ Banner with a proposal to install AccuWeather.
How to distinguish advertising from system prompts?
3.Why Ads Are Appearing Even on New Devices
Many users are wondering why there is advertising even on the newly purchased Xiaomi 14 or Redmi Note 13 Pro+? The reasons lie in the companyโs business model and architecture. MIUI:
1. Firmware monetization
Xiaomi sells smartphones at a minimum price, compensating for losses due to:
- ๐ฐ Advertising in system applications (GetApps, Browser, Mi Video).
- ๐ค Partner programs with game and service developers.
- ๐ Collection of anonymous data on user behavior (optional, you can disable it).
Regional differences
The volume of advertising depends on the firmware version:
| Firmware version | Advertising level | Examples of banners |
|---|---|---|
| China ROM | โญโญโญโญโญ (maximum) | Alipay, Taobao, Tencent Video |
| Global ROM | โญโญโญ (middle-class) | Facebook, Booking.com, Netflix |
| EEA ROM (Europe) | โญ (minimum) | Systemic tips only (there are almost no ads) |
| India ROM | โญโญโญโญ | Paytm, JioSaavn, Hotstar |
3. Firmware updates
After every major update MIUI (For example, from 13 to 14 version can be:
- Add new ad units to previously "clean" menus.
- Restore previously disabled notifications from system applications.
- New widgets appear on the main screen.
โ ๏ธ Note: If you buy Xiaomi in official stores in Europe (EEA ROM), There will be significantly less advertising due to local data protection laws, but even then banners in Topics and GetApps can still be saved.
4. How to disable advertising in MIUI: step-by-step
Remove the ads from MIUI You can do it in a number of ways, from simple tweaks to deep changes to the system.
Method 1. Disabling personalized advertising
This will reduce the number of targeted banners:
- Go to Settings โ Google โ Advertising.
- Turn off the option of personalized advertising.
- Reset the Advertising Identifier (button at the bottom of the screen).
Method 2: Disabling notifications from system applications
Many banners come through push notifications to remove them:
- Open Settings โ Applications โ Application Management.
- Find and choose alternately: GetApps Mi Video Browser Mi Pay Mi Finance
- Turn off in every application: ๐ Showing notifications ๐ฑ Auto-start ๐ Background activity
Method 3: Hidden settings MIUI (skilled)
Some advertising modules can be disabled through hidden menus:
Enter the phone code in the appendix:
##6484## (MIUI Advertising Test)
or
##7378423## (Service Menu)On the menu that opens:
- Find the Advertising section or MSA (Miui System Ads).
- Turn off all switches related to Personalized Ads and Recommendations.
Turn off personalized advertising in Google settings
Disable notifications from GetApps, Mi Video, Browser
Remove unnecessary widgets from the main screen
Disable auto-start system applications
Check the hidden settings with ##6484##-->
Method 4: Remove preinstalled applications (without root)
Some system applications can be deactivated by ADB:
- Connect your phone to your PC and enable USB Debugging (Settings โ About Phone โ MIUI Version โ 7 times tap on version).
- Enter the command: adb shell pm uninstall --user 0 com.xiaomi.midrop Similarly delete: com.miui.player (Mi Music) com.miui.videoplayer (Mi Video) com.xiaomi.gamecenter.sdk.service (Game Center)
โ ๏ธ Note: Removing system applications through ADB This can cause firmware to run in an unstable way. Back up your data before the procedure. Don't delete applications called com.android or com.miui.home, which will cause the system to crash.
5. Alternative methods: from firmware to root
If standard methods donโt work, consider drastic measures that require more time and technical skills, but ensure that ads are removed completely.
Method 1. Transition to EEA-firmware
European version MIUI (EEA ROM) It's got a minimum amount of advertising, thanks to local laws:
- Download the official EEA ROM For your model from the Xiaomi website.
- Use the Mi Flash Tool to install (instructions for the installation) 4PDA).
- After the firmware, reset the settings (Settings) โ Additionally. โ Reset).
Method 2: Installation of custom firmware
Firmware like LineageOS or Pixel Experience is completely removed MIUI And all of her advertising modules:
- โ Loss of branded features (Always-on Display, Second Space).
- โ Risk of breaching the guarantee.
- โ Requires to unlock the bootloader (fastboot oem unlock).
Method 3. Root + Xposed/EdXposed
Magisk and the Disabler for module MIUI You can turn off advertising at the system level:
- Get root rights through Magisk.
- Install the Disabler for module MIUI from the Magisk repository.
- Activate options: ๐ซ Disable MIUI Ads ๐ซ Disable MSA (Miui System Ads) ๐ซ Disable Analytics
๐ก
Flip-on EEA ROM โ The most reliable way to remove ads without root, however, this method is only suitable for officially supported models (list on the Xiaomi website).
6. Frequent mistakes and how to avoid them
When trying to remove ads, users often face problems, and let's look at common mistakes and their solutions.
Error 1. Advertising returns after update MIUI
Reasons:
- ๐ The system resets the advertising settings when updating.
- ๐ฆ New firmware versions add additional advertising modules.
Decision:
- After each update, re-disable notifications from system applications.
- Use it. ADB to remove unnecessary packets (see Method 4 in the previous section).
Error 2: The application is not deleted through ADB
If the command adb shell pm uninstall --user 0 [package not working:
- ๐ Check if the debugging is on USB and permit installation through ADB.
- ๐ Reconnect the device and repeat the command with superuser rights: adb shell su pm uninstall --user 0 [packet]
Error 3: After removing system applications, the functions stopped working
For example, deleting Mi Video can break the video playback in the gallery.
- ๐ฅ Install an alternative application (for example, VLC or MX Player).
- ๐ Restore the Remote Application through ADB: adb shell cmd package install-existing [package]
๐ก
Before removing system applications through ADB Check their dependency on the site XDA Developers. for example, removing com.miui.gallery will break the camera's performance.
7. Comparison with other firmware: how much MIUI promotional
Advertising in MIUI โ It's not unique. For comparison, we'll use other popular shells (based on tests). XDA Developers for 2023-2026):
| Firmware | Advertising level | Where it shows up | Can I turn it off? |
|---|---|---|---|
| MIUI (Global) | โญโญโญ | Settings, notifications, widgets | Partially (through settings) + ADB) |
| ColorOS (Oppo/Realme) | โญโญ | Only in branded applications (App Market, Browser) | Completely (through settings) |
| One UI (Samsung) | โญ | Banners in Samsung Pay and Galaxy Store | Completely. |
| EMUI (Huawei) | โญโญโญโญ | Settings, notifications, even in the off menu | Only through root. |
| Stock Android | โญ | Only in Google Discover (optional) | Completely. |
MIUI It's a mid-range ad, but it's a system-level integration that stands out. Unlike Samsung or Google, where banners are limited to branded services, Xiaomi has built-in customization menus and system utilities, and it's easier to turn off than it is in the system. EMUI Huawei, where root is not enough.
Interesting fact: in MIUI for POCO (for example, POCO F5) Advertising is much less than in the standard MIUI It's about positioning. POCO As a brand for enthusiasts, where performance is prioritized over monetization.