“Show Xiaomi offers”: what is this feature and is it worth turning it off?

Have you ever noticed a mysterious switch in your Xiaomi smartphone settings that says “Show Xiaomi offers”? This option appears in sections ranging from “About Phone” to “Additional Settings,” but its purpose is rarely explained in plain language. Users often wonder what these offers are, how they are formed, and most importantly, is it safe to turn them on?

In practice, this feature is closely related to Xiaomi’s ecosystem and its personalization services, and can influence what banner ads you see in branded apps, what Mi Store shares offer you, and sometimes even recommendations in Mi Home for smart devices. But how exactly this mechanism works is not known.

• 🔍 What is hidden behind the term “Xiaomi offers” and what data is used for this purpose
• 📱 Where exactly this option is found in different devices (smartphones, TVs, smart watches)
• 🛡️ Does it affect privacy and how to minimize data collection?
• ⚙️ Step-by-step instructions for turning on / off functions on different firmwares

We will pay special attention to the hidden consequences of activating this option, for example, why traffic or battery consumption may increase after it is turned on, and how this is related to the background work of Xiaomi services.

1.What are Xiaomi’s offerings in simple words

The “Show Xiaomi Offers” feature is part of the personalized recommendation system that the company has integrated into its devices, with the main task of analyzing your behavior and showing relevant content:

• 📢 Advertising banners in applications (Mi Browser, Mi Video, GetApps)
• 🛒 Promotions and discounts in the Mi Store (both in the mobile application and on the website)
• 🔄 Device recommendations to buy (for example, if you use a fitness tracker frequently, can offer smart scales)
• 📱 Tips for setting up a smartphone (like hints about new features) MIUI)

To generate these proposals, the system collects data on:

• 📊 Applications used (which you run most often)
• 🛍️ Purchases at the Mi Store (if you are authorized)
• 📍 Geolocations (for displays of regional shares)
• 🔍 Search queries in the browser or launcher

⚠️ Note: In some regions (e.g. the EU), Xiaomi is required to request separate consent to collect such data due to the fact that the data is not collected. GDPR. In Russia and the CIS, this option is often turned on by default.

It's important to understand that offers are not just about advertising. For example, in Mi Home, this feature can tell you which smart device is best for your ecosystem (for example, if you already have a Yeelight light bulb, you might offer a motion sensor), but the flip side is the increase in background activity of system processes, which affects autonomy.

2. Where is this setting in different devices

The location of the option depends on the type of device and firmware version. Below are the current paths for popular Xiaomi gadgets (data checked for the first time). MIUI 14 and HyperOS):

On smartphones with HyperOS (new firmware from Xiaomi), the path may be different. For example, on Xiaomi 14, the option is hidden here:

Settings → Memory and devices → Additional → Personalization → Show offers

If you don't find this item, try searching by settings (the magnifying glass icon in the upper right corner). Type "sentences" and the system will tell you the exact path.

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On some firmware, the option may be called “Personalized Recommendations,” “Show Xiaomi Stocks,” or “Improving the Usage Experience.”

3.How Xiaomi's 'offers' affect privacy

The main question that concerns users is: what data is transferred to Xiaomi when you enable this option? According to the official privacy policy of the company, the following information is collected:

• 🕒 Application time (but not content!)

Important: Xiaomi claims it does not transmit:

• 📂 Personal files (photos, videos, documents)
• 💬 Messages from messengers or SMS
• 📞 Log of calls

But there are nuances:

⚠️ In 2021, researchers at Forbes found that some Xiaomi models (including the Redmi Note 8) were sending browser and application usage data to servers in Singapore even when the option was disabled. The problem was fixed in subsequent updates, but this is an extra reason to follow the firmware versions.

If you are concerned about privacy, we recommend:

1. Disable the option “Show Xiaomi offers” (instruction below).
2. In the settings of the Mi Account, limit data collection: Profile → Privacy settings → Personalization.
3. Use alternative launchers (e.g. Nova Launcher) and browsers (Firefox, Brave) to minimize interaction with Xiaomi services.

4. Step-by-step instruction: how to disable Xiaomi offers

If you choose to opt out of personalized recommendations, follow this instruction, and the process varies depending on the type of device.

📱 For smartphones and tablets:

Open "Settings"

Go to "On the Phone» → «General settings»

Find the item “Show Xiaomi offers” and deactivate the slider

Restart the device (optional, but recommended)

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On HyperOS firmware, the path may be different:

Settings → Memory and devices → Additional → Personalization → Disable “Show Offers”

📺 For Mi TVs, TV/Redmi TV:

1. Press the Settings button on the remote.
2. Select “Account and Security”.
3. Go to Personalization and turn off the option.
4. For full effect, also disable “Content Recommendations” in Settings → Smart functions.

⌚ For the Mi smartwatch Band/Xiaomi Watch:

The shutdown occurs through the Mi Fitness app:

Profile → Settings → Notifications → Personalized offers (off)

⚠️ Note: Some devices may need to reset the adverts after disabling the option ID (Google's settings to make the banners disappear completely.

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Disabling Xiaomi offers does not affect the basic functionality of the device, but can reduce the amount of advertising in system applications by 70-80%.

5. Hidden consequences: what will change after the shutdown

Many users are afraid to turn off this option, thinking that it is critical to the operation of the device. In practice, the consequences are minimal, but there are a few nuances:

There are positive developments:

• 🔋 Increased battery life (due to a decrease in background activity of Xiaomi services).
• 📶 Mobile traffic consumption is reduced (especially important for tariffs with limited Internet).
• 🛡️ Improved privacy – less data is transferred to the company’s servers.

However, completely get rid of advertising in system applications will not work - some banners are sewn into the software itself. To remove them, root rights or special modules for Magisk (for example, Xiaomi) will be required. ADB/Fastboot Tools).

6. Alternative ways to manage offers

If you don’t want to completely disable personalization, but want to control it, use these methods:

🔧 Set up through Mi Account

Go to the Mi Account website and set up the following settings in the Privacy section:

• 📍 Geolocation – Disable access to your location.
• 📊 Use Analytics – Limit the collection of activity data.
• 🛍️ Personalized Advertising – Deactivate Separately.

🛠️ Use of the ADB deep-tuning

For advanced users: with the help of commands ADB You can turn off the system applications that are responsible for showing sentences:

adb shell pm disable-user --user 0 com.miui.systemAdSolution


adb shell pm disable-user --user 0 com.xiaomi.midrop

These commands will disable the ad module and the Mi Drop service (if you don’t need one).

⚠️ Warning: Do not disable system applications at random - this can lead to unstable operation of the device. → Additionally. → Backup.

🌐 Locking at the level DNS

If you have a router with user support DNS (For example, Mi Router with Padavan firmware, you can block domains responsible for displaying ads:

• tracker.miui.com
• data.mistat.xiaomi.com
• api.brs.intl.miui.com

To do this, add them to the blacklist in the router settings or use Pi-hole.

7. Frequent problems and their solutions

When working with the setting "Show Xiaomi offers", users face problems.

🔄 Offers don't disappear after disconnection

Reason: Cached data or firmware update reset the settings.

Decision:

1. Clear the GetApps and Mi Browser app cache in Settings → Annexes.
2. Reset the device.
3. If it doesn’t help, drop the advertising. ID in Google settings (Settings) → Google → Advertising → Reset the advertising ID).

⚠️ Option is not available in the settings

Reason: on some firmware (for example, for the European region) the item is hidden or renamed.

Decision:

• Use the search by settings (magnifying glass icon).
• Check the “Privacy” or “Xiaomi Account” section.
• Update the firmware to the latest version - in new builds, the option may appear.

📵 Increased battery consumption after disconnection

Reason: Paradoxically, sometimes the system services shutdown leads to power leakage due to incorrect optimization.

Decision:

• Include “Adaptive Battery” in Settings → Battery.
• Limit background activity for Xiaomi apps manually.
• If the problem remains - reset the settings to the factory (pre-make a backup).

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If after disabling the “Xiaomi offers” you notice bugs in the work of system applications (for example, the Mi Store stopped opening), try to turn the option back on or update the firmware.

FAQ: Answers to popular questions