Owners of Xiaomi, Redmi and POCO smartphones often face intrusive advertising that appears in the most unexpected places of the interface. These can be banners in system applications, pop-ups when unlocking the screen or offers to install additional services immediately after launching programs. MIUI, the manufacturer's brand shell, is known for its aggressive marketing approach, which, fortunately, can be completely neutralized without obtaining superuser rights.
Advertising integrations are built deep into system processes, but the company has provided mechanisms to disable them so users can enjoy the device without unnecessary visual noise.The problem is relevant for all versions of the shell, from older versions of MIUI 10 to the current MIUI 14 and HyperOS. Below we will discuss detailed instructions that will help you clean the interface of garbage.
It should be understood that completely disabling advertising not only improves visual perception, but also saves battery power and Internet traffic, since the system no longer needs to load advertising modules in the background. In addition, it increases the overall security of the device, eliminating the risk of accidentally clicking on malicious links in questionable banners.
Disabling system advertising through MIUI settings
The first step in combating intrusive offers is to disable the main advertising service called MSA (MIUI System Ads), which is responsible for collecting data about your actions and then showing targeted ads in the system interfaces.
Find the Password and Security section and select Data Access. In the app list that opens, find msa and switch the slider to an inactive state. The system will try to warn you that without this service, some functions may not work properly, but for the average user, this does not have any negative consequences.
⚠️ Attention: When disconnected MSA It may be necessary to wait 10 If you can't turn off the first time, try repeating the procedure. 2-3 once.
After successfully disabling the core module, it is also recommended to restrict Internet access for other system components that can broadcast ads. In the same menu, find GetApps, Music and Browser apps, and deny them access to mobile network and Wi-Fi if you do not use them actively.
- 🚀 Go to Settings. → Password and security.
- 🔒 Open the tab Access to data.
- 🛑 Find and disable msa, Mi Credit, Mi Video.
- ✅ Confirm the action by waiting for the timer.
It's important to note that the names of items may vary slightly across different versions of firmware, but the logic remains the same: finding processes related to advertising and limiting their network activity.
Set up personalized recommendations
Even after you turn off the MSA, you can still see recommendations in your application folders, desktop, or settings menu, thanks to a personalized recommendation feature that analyzes your preferences, and to get rid of them, you need to turn off the appropriate switchboard in the general settings of the system.
Go to Settings → Password & Security → Privacy. Scroll down to the bottom and find the Advertising Services section. You need to switch the Personalized Ads slider to the off state, which will reset your advertising ID and stop targeting data collection.
Also, check the settings of the desktop itself. Hold your finger on the blank spot of the screen, select Settings (or gear) and find Receive recommendations. Disabling this option will remove the news feed and advertising widgets that often appear when swiping left on the home screen.
What is an advertising identifier?
Advertising ID is a unique code assigned to your device to track your interests. Resetting this code makes your profile less recognizable to ad networks, which increases anonymity on the network.> Some users prefer not just to turn off recommendations, but completely change the launcher. However, standard Xiaomi tools can achieve an acceptable result without installing third-party software. The main thing is to carefully check all menus related to security and privacy. Eliminating advertising in standard applications Xiaomi System applications such as Explorer, Music, Video and Cleanup often contain built-in advertising modules. They can manifest themselves in the form of the application from the launcher, or the slides on the bottom. Open it, click on the menu (three bars) in the corner, select Settings → About. Find the logo icon as a document and click on it 5-6 times until you notice additional settings enabled. Then go back and there will appear Receive recommendations that you need to disable. Similar situation with the Security app (antivirus). Go to it, click on the settings gear in the upper right corner and find Receive recommendations. Disabling this feature will prevent pop-ups with suggestions to clear the memory or speed up the phone, which is often advertising. Appendix Way to setup What to disable the Explorer menu → Settings → About the program Get recommendations Safety Cog (settings) Get recommendations Download Three points → Settings Show recommended files Music Menus → The procedure for displaying ads for the Download app is also simple: open a list of downloaded files, click three dots in the corner, select Settings and remove the tick from Show recommended files. This will save you from junk suggestions in the download folder. It is important to perform these actions for each system application separately, since the global button "Stop Ads Everywhere" in the system is used. MIUI It takes time, but the result is worth it.Mi Browser Ad Blocking Xiaomi's standard browser is one of the main sources of pop-ups and push notifications. Even if you don't use it very often, it can run in the background and broadcast content, and the most radical but effective method is to turn off notifications or deny access to the network, but if you prefer to use a built-in browser, you need to set up internal protection. Open Mi Browser, go to settings (three bars) → Settings.Look for Privacy and Security and activate Ad Block option, which will significantly reduce the number of banners on the sites visited, and check the Feed Settings or News section in the browser settings. It often hides the sources of news aggregators, who fill the start page with information noise. 🌐 Open Mi Browser and go to the menu. 🛡️ Go to Settings. → Confidentiality. 🚫 Enable Ad Blocking. 📰 Turn off the news feeds in the homepage. An alternative solution is to install a third-party browser like Chrome, Firefox or Brave and assign it to the default browser.This will completely eliminate the impact of Mi Browser settings on your web surfing experience. Remember to check notification settings in the App section periodically. Often sites ask for permission to display notifications, and if you accidentally agree, banner ads will come even when the browser is closed. Disabling push notifications and service ads A common problem is pop-ups that appear on top of other apps or on a locked screen, which can look like messages about “viruses”, “wins” or “system updates”. These are not system notifications, but permissions issued to specific applications or websites. To resolve the problems, go to Settings → Notifications and status bar → Notification management: Go through the app list and turn off notifications for programs that aren’t supposed to bother you (like games, memory cleaners, questionable utilities), and pay special attention to apps with names like Clean Master, Battery Saver, and the like. There is also a special section to disable ads from the Xiaomi system itself. → Password and security → Authorization and Security (or simply Authorization) can be turned off from receiving advertising messages. MIUI. Look for items related to ad service or marketing. ⚠️ Note: Some system notifications may be important to the operation of Xiaomi services, disable only those that you clearly do not need to source or are of an advertising nature. If the ads appear as pop-ups even when the screen is off, check the ad blocker or antivirus app. Sometimes they generate fakes themselves. In such cases, a complete reset of browser settings or the removal of recently installed suspicious applications helps. DNS The most effective and universal method that works in all applications and browsers at once is to configure private advertising. DNS. This method does not require root rights and allows you to block ads at the level of a network request, not even allowing the ad servers to boot. → Connection and Sharing (or Wi-Fi). Find a Private Item DNS (Private DNS). Select the hostname of the provider DNS (or manually) and enter the address: dns.adguard.com. dns.adguard.com After settings are applied, all requests to known ad servers will be blocked, which will speed up the loading of pages in the browser and make the use of applications more comfortable, the method works for both mobile Internet and Wi-Fi connections. It is worth noting that in rare cases the use of third-party DNS This can cause you to not download certain specific sites or services of the operator. If you have problems accessing the Internet, just return the settings. DNS Automatic mode. Frequently asked questions (FAQ) Is it safe to disable system services? MSA Yes, it's absolutely safe. These services are solely responsible for collecting statistics and showing ads. MSA It won't cause a phone to crash, it won't cause data to be lost, it won't cause a system to function in a way that's not stable, and why it reappears after the ad is turned off? Sometimes after a major update MIUI Some applications may also request permission to display notifications again, and it is recommended to periodically check the permission list and settings. DNS. Does ad blocking affect smartphone speed? On the contrary, disabling ads often speeds up the device. The system spends less CPU and RAM resources on loading heavy banner ads and videos. Do you need Root to completely remove ads? No, modern methods through settings, Private DNS and ADB-So these commands allow you to get a clean interface without having to unlock the bootloader and get the superuser rights, which is a guarantee? If the ad window has blocked the screen, try pressing the power button to call the off menu, and then (hold for a long time) the Undo or Home button to go to the menu of running apps and close the offending process.