How to disable the recommendations of Xiaomi Redmi 9A: remove advertising

Owners of budget smartphones like the Redmi 9A often face intrusive ads and pop-ups that are annoying when using the device.The built-in MIUI system is set up by default to collect user data and show ad content in system applications. It's not just visual noise but also a load on RAM, which is critical for entry-level models.

Many users mistakenly believe that it is impossible to completely get rid of these elements without obtaining superuser rights (Root). However, this is not true. Xiaomi engineers have provided many hidden switches that allow you to significantly clean up the interface. Competent setting of privacy and system services will turn your smartphone into a convenient tool without unnecessary garbage.

In this article, we will discuss a detailed algorithm of actions that will help you deactivate MSA (main advertising service), disable personalization and remove recommendations in standard utilities. Complete disabling of MSA service is a key step, since it is responsible for downloading banner ads in menus and applications. Follow the instructions consistently to achieve maximum results.

Disabling MSA and system advertising

MSA (MIUI System Ads) is the main source of annoyance on Redmi devices, and it is the process that is responsible for displaying ads in standard applications such as Explorer, Music and Security. To stop it from working, you need to find the appropriate item in the authorization menu and accounts.

Go to your smartphone settings and find the password and security section, and you'll need to find "Access to Personal Data" or "Authorization and Security." In the system process list, find msa and put the slider inactive, and the system will alert you that some features may stop working correctly.

It's important to activate shutter speed at that point. After you turn off the slider, you'll see a 10 second countdown timer. When it expires, press the Stop button. If you fail to turn it off the first time and the slider returns to its original position, repeat the procedure another 2-3 times, which is the standard behavior of a system trying to keep active.

☑️ Checking the ad-off

Done: 0 / 5

⚠️ Attention: After the service is disconnected MSA Advertising in system applications may disappear not instantly, but during the 5-10 Don't rush to restart the device immediately, give the system time to update the configuration files.

Configure privacy and user experience

In addition to direct advertising, Redmi 9A actively collects telemetry to improve the user experience, which is transmitted to the manufacturer’s servers and used to generate personalized recommendations, disabling these features will not only increase your privacy, but also reduce network activity in the background.

To start with settings, go to Passwords and Security and then select Privacy, and find Ad Services, and activate the option to disable Ad Personalization in this menu, which will prevent the system from using your interest data to select ads.

Then go back to the main settings menu and find “Additional Settings” and you’re interested in “User Experience Improvement” or “MIUI Improvement Program.” Turn off all sliders in this menu, which will stop you sending error reports and app usage statistics to Xiaomi servers.

  • ⚡ Speed: Reduced background activity has a positive effect on the autonomy of Redmi 9A.

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If you are using public Wi-Fi networks, disabling telemetry is especially important as it reduces the risk of intercepting data about your smartphone usage habits by unsecured communication channels.

Removing recommendations in standard applications

Even after global ads are turned off, individual system applications can continue to show news feeds and recommendations, including utilities like Explorer, Downloads, Security, and Music, each with its own content display settings.

Start with Explorer. Open the app, click on the menu (three bars) and select Settings. Find About or Recommendations and turn off newsletters. Similar steps should be taken in the Downloads app (three dots in the corner → Settings → Show recommended).

The situation is a little more complicated in the Safety app (green lightning icon) and click on the gear in the top right corner, scroll down to the Get References section and turn off this feature. It’s also worth turning off Safety Status if it displays banner ads when checking the system.

AnnexThe path to settingsWhat to turn off
ConductorMenu → Settings → About the serviceRecommendations
Downloads.Three points → SettingsShowing recommended
SecurityA gear. → SettingsReceive recommendations
Music.Menu → Settings → AdditionalShowing ads
📊 Which Advertising Irritates You the Most?
Full-screen pop-ups
Guided recommendations
Banners in the Security app
Advertising in Mi Browser

Cleaning the desktop and Mi Video tape

The Redmi 9A desktop defaults to the Google Discover or App Tape widget, which are also sources of noise. In addition, the Mi Video app often offers content you didn't choose, and getting rid of those elements will make the interface cleaner.

To remove the news feed to the left of your desktop, swipe right on the home screen. Click on the settings icon (cog) at the top of the feed that appears. You need to turn off the App Tape or Google Discover switch, and then swipe left will open up empty space or widgets.

For the Video app, open it, go to profile or settings. Find Settings → Settings and turn off the option to Show Recommendations or Autoplay, which will prevent videos from running without your knowledge when you open the app.

You also have to look at the Tools folder on your desktop, which often has apps like Mi Browser or Mi Video that you don't need, which you can delete or just turn off in your app settings so they don't horn your eyes or work in the background.

⚠️ Note: When removing system applications through ADB Be careful, or hidden menus, removing critical components such as System Launcher or Google Play Services can cause your smartphone to fail.

Disabling notifications from system services

A common source of annoyance is push notifications from system services offering to install games, clear memory or subscribe, which come on behalf of system processes such as MIUI Daemon or GetApps.

To block them, go to Settings → Notifications and Status Bar → Notification Management. Scroll down to system applications. Find Security, Downloads, Mi Browser, and GetApps. You can either completely disable notifications or leave only critical notifications (like only completing downloads).

Pay special attention to the app miui.daemon. This is a system process that often spams with notifications about “potential threats” or offers optimization. Go to Settings → Apps → All Apps, find in the list of miui.daemon (may need to include the display of system processes in the menu of three points) and turn off notifications for it completely.

  • 📵 GetApps: Xiaomi app store that aggressively flicks off discount and new product notifications.
  • 🧹 Cleanup: Memory optimization services like to report 'junk' that isn't really there.
  • 🎮 Game mode: Game Center can also send offers to download new games, this can also be refused.
What to do if notifications are returned?
Sometimes, after a major MIUI update, notification settings may reset, in which case you need to re-visit the application list in the Notification Management section and deny access for system services, and it is also recommended to disable auto-update system applications in Mi GetApps.

Additional methods: disabling Mi Pay and Mi Credit

In some regions and firmware versions, Redmi 9A may pre-installed Mi Pay and Mi Credit services, and even if you don't use them, they can display widgets or notifications, and since they can't be removed with standard means, the best option is to disable them.

Go to Settings → Passwords and Security. Find the “Mi Pay” and “Mi Credit” sections (if any are in your version of the software). Inside each section, turn off all the switches associated with notifications, quick access or widgets on the lock screen.

If these services are not used at all, you can use the freezing method through the engineering menu or ADB, But for the average user, it's easy to ignore their icons, and the key is not to tie up your bank cards unless you plan to use them. NFC-Payment through Xiaomi services.

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Disabling unused financial services and widgets not only removes visual noise, but also frees up RAM, which is critical for the stable operation of the Redmi 9A.

Can I completely remove system advertising without Root rights?
It is impossible to remove all components of ads completely without root rights, because they are sewn into the system partition, but disabling the MSA service and personalization allows you to remove 95% of visual debris, making the phone almost free of advertising for the average user.
Will disabling MSA affect other applications?
Disabling MSA (MIUI System Ads) does not affect the performance of third-party applications from Google Play. System applications will continue to function, simply stop showing banner ads. In rare cases, you may need to re-authorize in Mi Account.
Will the ad settings return after the system update?
Yes, with a major MIUI update (e.g., version 12 to 13), privacy settings can be reset to factory values.
Is it safe to disable system processes like miui.daemon?
It is safe to disable notifications for system processes, but do not attempt to delete or force the process to stop through the application manager, as this can lead to unstable interface operation or cyclical reboot.
Will installing a third-party launcher help?
Installing a third-party launcher (like Nova Launcher or Lawnchair) will completely replace the standard desktop by removing Xiaomi’s recommendation tape and widgets. However, this won’t turn off ads inside system applications, so the comprehensive approach described in the article is still necessary.