Redmi smartphones are famous for their excellent value for money, but owners of budget models such as the Redmi 10C often face intrusive advertising. Xiaomi’s built-in marketing algorithms can display ads in system applications, when unlocking the screen and even in the settings menu. This is not only annoying, but also reduces the overall performance of the device.
Fortunately, the MIUI operating system that runs your gadget allows you to flexibly configure privacy and content display settings. Getting rid of banner ads doesn't require root rights or flashing the device; just change a few key menu settings sequentially and disable certain system services that are responsible for data collection and targeting.
In this article, we will discuss in detail all available methods for blocking unwanted content. MSA, customize ad personalization and block pop-ups in standard apps. Following these guidelines will make using your Redmi 10C Much more comfortable and safer.
Disabling the MSA service is the main source of advertising
MSA (MIUI System Ads) is the main tool that broadcasts ads on Xiaomi devices, it runs in the background and is responsible for displaying banners in the interface, and to stop this process, you need to find the appropriate item in the application management menu and revoke the work permit.
It's important to understand that the system can resist shutting down this component. When you first try to undo the login, the phone will suggest waiting 10 seconds and then ask why. If you don't find the right reason or just ignore the choice, the button may remain inactive, in which case try to select any item from the list of reasons, for example, "Apps are not of interest", and click "Cancel".
The disconnection process is as follows:
- 📱 Go to Settings and select Password and Security.
- 📂 Click on Access to Personal Data (or "Authorization and Review" section").
- 🔍 Find the msa app in the list and turn off the switch next to it.
- ⏳ Wait for the countdown to end and confirm the action with the Withdraw button.
⚠️ Note: If you failed to disable the service from the first time and an error message appeared, repeat the procedure 3-5 once in a row. 4-u or 5-Attempts the system skips the request for withdrawal of rights.
Once these actions are successfully performed, the advertising in the interface should disappear, however, to consolidate the result, it is recommended to also disable receiving recommendations in other system services, as discussed below.
☑️ Checking the shutdown MSA
Advertising personalization in the system
Even after you turn off the MSA service, you may still have settings in the system that allow Xiaomi algorithms to analyze your actions to show targeted ads, which are hidden in the depths of the privacy menu, and disabling personalization will not remove ads completely, but will make them less intrusive and relevant to your interests.
To access these settings, you need to go to Settings and select Password and Security. Next, find the Privacy section and scroll down to Advertising Services. Here you need to disable Ad Personalization. This action will reset your advertising ID.
It is also worth paying attention to the following parameters:
- 🚫 In the same menu, turn off the Receive recommendations item if available.
- 📉 Reset the advertising ID by clicking the appropriate button in the advertising services menu.
- 🔒 Check the settings in the section Special features for permissions for unknown services.
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Check this section periodically after major MIUI updates, as privacy settings may be reset to factory values.
These actions significantly reduce the digital footprint left by your device and reduce the number of targeted promotional offers you see in system interfaces.
Removing Advertising in Standard Apps
Ad units are often embedded directly into standard MIUI applications such as Explorer, Music, Themes and Security, each with its own settings that need to be changed separately from the general system settings.
Start with the Security app, which most often shows pop-ups with recommendations to clear memory or speed up the phone. Open the app, click on the settings gear in the upper right corner and find Receive recommendations. The switch should be turned off. It is also useful to disable notifications from this application in the notification system settings.
Then we move on to other system utilities:
- 📁 In the Explorer app, click on the menu (three bars), select Settings. → About the application and disable the Recommendations.
- 🎵 In the Music app, go to the settings, select Additional settings and turn off Show ads.
- 🎨 In the Topics app, go to the profile (human icon), click on the settings and turn off Personal Recommendations and Auto Update Themes.
Hidden advertising modules
After processing all the main applications, the number of pop-up windows and banners in the Redmi 10C interface will be minimal.
Disabling recommendations on the desktop and in folders
The MIUI shell has a wallpaper carousel function and recommendations in application folders, which are essentially advertising blocks, which can suggest installing new games or applications, occupying space on the screen and distracting the user's attention.
To remove recommendations from the folders, open any folder on the desktop where the applications are located. Click on the folder name to open the edit menu, and find the Recommended Apps (or "Promoted Apps") switch. Translate it to the Off position. Now the folders will only display the programs you have installed.
To disable the wallpaper carousel, which shows advertising images on the lock screen:
- Go to Settings → Always on screen and screen lock.
- Find the wallpaper carousel.
- Turn off the switch Turn on the wallpaper carousel.
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Turning off the wallpaper carousel not only removes advertising, but also significantly saves battery power and mobile traffic.
These changes will make your desktop cleaner and unlocking your phone instantly without waiting for advertising content to load.
Table: Comparison of blocking methods
There are several levels of anti-advertising on Xiaomi, and below is a table that will help you understand the effectiveness of each method and choose the best strategy for your Redmi 10C.
| Method | Efficiency | Difficulty | Impact on the system |
|---|---|---|---|
| MSA shutdown | High (80-90%) | Low. | Safe. |
| Disabling personalization | Medium (reduces targeting) | Low. | Safe. |
| Setup of each application | High (for specific software) | Medium | Safe. |
| Use of DNS (AdGuard) | Maximum (in browser and games) | Medium | Requires customization |
As you can see from the table, a comprehensive approach is the best thing to do, and combining MSA disabling with customization of individual applications provides the cleanest interface.
Additional methods: DNS and blockers
If standard methods are not enough and you want to block ads inside third-party apps and browsers, you can use DNS technology. This method does not require the installation of additional applications and works at the network connection level, weeding out requests to known ad servers.
The easiest way is to prescribe DNS in your network settings. Go to Settings → Connection and Sharing → Private DNS. Select the DNS Provider Host Name mode and type in the address: dns.adguard.com. Save the settings.
dns.adguard.comOnce these settings are applied, most of the ad traffic will be blocked automatically, which is especially effective for blocking banners in free games and on websites when viewed through the browser.
⚠️ Attention: When using private DNS Some apps or sites may not work properly or load.If you notice connection issues, return settings DNS auto-mode.