Xiaomi’s Redmi line of smartphones has long established itself as a benchmark for price-performance. However, owning a budget device like the Redmi 10C often comes with one trouble: intrusive advertising embedded in the MIUI shell. It can appear in system applications, when you unlock the screen, and even in the form of pop-ups. It’s not just annoying, but also wastes traffic, as well as CPU resources.
In this article, we will go into detail all the ways to eliminate marketing content. You don’t need superuser rights or flashing your device. We’ll go through the hidden settings that make it comfortable to use your gadget. Deep cleaning of advertising modules is the first step to personalizing your Redmi 10C.
Disabling the MSA system advertising module
The main source of intrusive offers in the MIUI shell is the MSA (MIUI System Ads) process, which is responsible for collecting data about your preferences and showing banner ads in standard utilities, and without it deactivating, other settings may not be effective.
The shutdown process requires care, because the system will prevent this from happening in every way possible, so you need to go to the settings menu, select Passwords and Security, then click Access to Data and find the msa application in the list.
⚠️ Attention: When you try to shut down, the system will show a countdown timer (usually 10 seconds) and suggest a "Cancel" button. This is a psychological trick of the developers. You need to wait for the countdown to end and quickly press "Cancel" again until the message of a successful shutdown appears. If you don't work the first time, repeat the procedure several times. Once you've done it successfully, the banner ads in your system folders and menus should disappear. 10C. 💡Shutdown MSA — This is a basic action, without which the rest of the settings may not have the full effect of cleaning the interface: customizing personalized recommendations Even after the main module is disabled, individual services responsible for "recommendations" remain in the system. They are often disguised as useful tips, but are essentially advertising blocks. To remove them completely, you have to go through each system application separately. Start with the Security app. Open it, click on the settings gear in the corner, and find the "Get recommendations." The slider needs to turn off. Similar actions are required for Music, Video, Downloads and Explorer apps, each with the option of “Recommendations” or “Get recommendations” hidden in the settings menu». 📱 Open the Themes app, go to profile and turn off the ad display in the settings. 🎵 In the Music app, go to the settings and remove the tick from the item "Show advertising». 📂 In “Conductor” click on the menu (three bars), select settings and turn off “Recommendations». 🔒 In the “Security” app, the “Cleanup” section may also contain the option of receiving recommendations. This detail is necessary, as Xiaomi splits the advertising modules into different applications. Only a comprehensive approach guarantees a clean interface on your Redmi 10C. Notification management and Mi Pay are notable notifications from system services, which often come in the curtain of notifications. They can offer to install games, apply for a loan or buy goods from the Mi Store. These messages are often sourced from Mi Pay or Mi Credit, even if you do not use them. To block these messages, go to Settings → Notifications and Status String → Find notifications in the MiSA App list, get all the names from MSA Pay (App) and get them from MCA. 📊 What type of advertising on Xiaomi annoys you the most?Pop-up windows in folders:Advertising in the curtain of notifications:Banners in system applications:Advertising when unlocking the screen It is also worth checking the settings of the Mi Browser browser if you use the standard one. It's often a source of push notifications from news sites. It's better to disable all notifications for this app or replace it with a third-party analog, like Chrome or Firefox. Disabling ads when you unlock (Wallpaper Carousel) One of the most annoying features in the app. MIUI It's called the "Glance," and when you turn on the feature, every time you turn on the screen, there's a news feed with a promotional insert, and it's not only disrupting, it's consuming the Redmi battery. 10C. To get rid of this, go to “Settings» → «Always on screen and lock screen». Find the wallpaper carousel (or "Glance") and turn it off. Then, when you unlock it, you will again see the static image you chose. ⚠️ Note: In some firmware versions, this item may be called "Wallpaper Carousel." If you can't find it in the basic settings, try searching for settings with the word "Carousel" or "Glance." After disabling the feature, the system may suggest leaving "recommendations" enabled. You can't agree with this, otherwise the ad will come back in a different form. Make sure the switch is in the "off" position. Reset advertising ID To increase privacy and reset the accumulated profile of advertisers, it is recommended to periodically reset the advertising ID. This won’t eliminate ads completely, but it will make them less targeted and intrusive, breaking the link between your actions and the promotional offers. This option is on the way: “Settings» → «Passwords and security» → «Confidentiality» → «Advertising services. Here you click "Reset Ad ID" and you can also turn off ad personalization if the switch is available in your version. MIUI. ☑️ Checklist of complete cleaning from advertising MSA in access to data:Remove recommendations in the application Security: Disable notifications from Mi Pay and GetApps: Turn off the wallpaper carousel on the lock screen:Reset advertising ID in the privacy settings Completed: 0 / 1 Regularly resetting your ID is a good habit for any Android user who wants to keep their data private, and on Xiaomi devices, this is especially true because of the deep integration of advertising trackers. Table: Main sources of advertising and ways of disabling For ease of perception of information, we systematized the main sources of advertising traffic in the shell MIUI And how to neutralize them. Use this table as a cheat sheet when you set up your Redmi. 10C. Advertising source Where Action System Banners Settings → Passwords and security → Access to data Disable msa Recommendations in Settings folders → Desktop Turn off "Recommendations" Advertising when unlocking Settings → Lock screen Disable "Wallpaper Carousel" Notifications in the curtain Settings → Notifications Ban Mi Pay, GetApps Embedded Advertising in Apps Settings within each App (Music, Video) Uncheck “Recommendations” Using this table will help you not to miss any source of intrusive content. Remember that after updating the firmware, some settings may reset, so the procedure will have to be repeated. DNS There is a more advanced method that allows you to block ads not only in the system, but also in browsers and some applications. DNS. This method does not require third-party software installation and works at the network connection level» → «Connection and sharing» → «Private DNS». Select the option "Host Name of the provider" DNS» and type in the address: dns.adguard.com. Save settings. Now all traffic to your Redmi. 10C It will be filtered through AdGuard servers, sifting out known ad domains. DNS If the Internet is gone, then the entered address DNS Unavailable or blocked by your provider. Get back to the settings. DNS You can choose Auto or Off to reconnect, and try using alternative addresses, like dns.familyadguard.com, which is particularly effective for blocking ads in free apps and games. However, it is worth considering that it can slightly increase the response time of the network in rare cases, if the servers are not able to use the system. DNS Frequently asked questions will be overloaded (FAQ) In conclusion, we will answer the most popular questions of Xiaomi Redmi users. 10C, It's safe to turn off the process. MSA? Yes, outage MSA It's completely safe for your smartphone to work, and it's a process that's solely responsible for showing ads and collecting statistics, and stopping them won't affect your calls, messages, or your main apps, and whether the ads will disappear after the update. MIUI? Unfortunately, with a major firmware update, data access settings may reset and msa will be able to access the Internet again. You will have to recheck the Data Access settings and disable the ad modules. Do you need Root to completely remove ads? No, the methods described in the article do not require superuser rights. However, having Root access allows you to remove system advertising applications completely through ADB or file managers, but this increases the risk of violating the system's warranty and stability. Why does the ad appear in applications that I did not open? This is a sign of the advert SDK being built into other apps installed, can you delete the app from the app, or the app from the recently installed Gets app? You can't remove it in the standard way, because it's a system application. However, you can disable its notifications, deny access to data, and hide it from the desktop. This will make its presence invisible. Now your Xiaomi Redmi 10C should work much cleaner and faster. Check system updates regularly, but always monitor the new permissions they may request.