Owners of modern Xiaomi smartphones often face intrusive promotional offers that appear in system applications and on the desktop. the Redmi 10 Pro model, which runs on the basis of the MIUI shell, was no exception to this rule. Despite the excellent characteristics of the hardware, the software is sometimes overloaded with marketing content, which annoys users and reduces the speed of the interface.
Fortunately, the company has made it possible to customize most privacy and personalization options, so you don't have to be a programming expert or get a super-user root to clear the system of unnecessary visual noise, and you just have to go through multiple menu items consistently to forget about pop-ups with game suggestions and app installations.
In this article, we will take a closer look at each step of the deactivation process, not only the standard settings, but also the specific settings for embedded applications such as Music, Explorer and Security. Following this instruction, you will turn your Redmi 10 Pro into a clean and fast tool for work and entertainment.
Disabling the MSA System Service
The central element in charge of displaying advertising content in the MIUI shell is the system service with the acronym MSA (MIUI System Ads), which collects data about your preferences and displays the corresponding banners. The first and most important step is to disable this service through the settings menu.
To start, open the standard Settings app and search for Passwords and Security. In the list that appears, select Access to Personal Data. This list shows all system components that have the right to collect information. Find the msa list and put the slider inactive.
The system will warn you that turning off this service may affect the operation of certain functions. Don't be afraid of this message. After pressing the "Disable" button, a countdown will start for 10 seconds. This is a precaution so that the user does not accidentally turn off an important system process.
What to do if the “Disable” button is inactive?
It's worth noting that in some firmware versions, this item may be called "Advertising Services" or have a similar name. If you didn't find msa right away, look carefully at the entire list of applications that have access to data. Successful disabling this component eliminates up to 80% of all intrusive advertising on the system.
Set up personalized recommendations
In addition to direct advertising, MIUI actively uses so-called “recommendations” – the content that the system offers you in the application folders, notification curtain and the recent menu – to manage these features, there is a separate service that also requires your attention when setting up Redmi 10 Pro.
Go back to the Passwords and Security menu and again select Access to Personal Data. This time, look for an app called msa (if you haven't already disabled) and a related service, recommend or Get recommendations. Disable data access for both components. This action will prevent the system from analyzing your actions to generate personalized offers.
Then you go to the Privacy section in the main settings. Scroll down to the bottom and find Advertising Services or Advertising ID. You click on Reset Advertising ID and disable Personalized Advertising slider, which will reset your accumulated interest profile and stop updating it further.
⚠️ Note: After disabling the recommendation service, the widgets on the desktop (for example, the newsfeed on the left) may stop updating or display a blank screen.This is normal behavior, since the content source has been blocked.
The effect of these changes may not be instantaneous; it takes some time for the system to update the cache and stop requesting ad units from the servers, and it is recommended that after completing all the settings, the device be restarted to apply the changes.
Cleaning Embedded Applications from Advertising
Even after system services are disabled, some standard Xiaomi apps can continue to display ads inside their interface, each with its own settings that need to be changed manually, especially for Security, Explorer, Music and Themes apps.
Start with the Security app, which is one of the most intrusive. Open it, click on the gear icon in the top right corner, and find "Get recommendations." Turn off this switch. It's also worth going to the Cleanup section inside the app and make sure there are no active banner ads that often appear after the scan is completed.
The File Manager is similar: Click on the three-bar menu at the top left, select Settings and find the About section. Inside, you can have a "Receive recommendations" or "Show ads" switch hidden. In newer versions of MIUI, this item is often displayed directly in the main Explorer settings menu.
For the Music and Video app, the algorithm is similar: open the settings (usually through three dots or a gear), search for the Advanced Settings or Additionals section, and remove the tick from the Receive Recommendations item. In the Themes app, you need to go to the user profile (human icon), then to the settings and turn off the Receive Recommendations and Show Ads.
☑️ Verification of system applications
Also, be sure to check the standard browser from Xiaomi if you use it. In its settings, under the Privacy and Security section, you need to disable Personal Recommendations and Site Notifications, which will prevent advertising fluffs from appearing on the lock screen.
Managing notifications and folders on the desktop
A special place in the MIUI ecosystem is the desktop application folder, and often when you open a folder with games or utilities, you see the Recommended Apps block, which is also a form of advertising that many people want to get rid of, and fortunately, the mechanism for disabling it is quite simple, but hidden in the depths of the interface.
To remove ads from folders, open any folder on your desktop. Click on the folder name to start editing it (or just open the folder, depending on the launcher version). To the right of the name, a Recommended Apps switch or carousel icon will appear. Transfer this switch to the "Off" position. Now, when you open the folder, you will only see the shortcuts of installed programs.
Another source of annoyance can be notifications from system applications that are not critical. Go to Settings → Notifications and Status Bar → Application Notifications. Go through the list of system services (for example, Mi Credit, Mi Video, GetApps) and turn off notifications for them, which will clear the curtain from spam.
| Annex | The path to adjustment | What to turn off |
|---|---|---|
| Security | Settings (cogs) | Receive recommendations |
| Conductor | Settings → About the annex | Receive recommendations |
| Topics | Profile → Settings | Showing ads |
| Downloads. | Three points → Settings | Show recommended files |
Also worth paying attention to is the Downloads app, which often contains ad units at the bottom of the screen. To remove them, open the app, click three dots in the corner, select Settings, and turn off Receive Recommendations.
Additional browser settings and GetApps
The GetApps app store (formerly Mi Apps) is Xiaomi’s official directory and often aggressively promotes content. If you don’t use the store, you can simply turn it off in your app settings. If you need it, go to its settings (profile → settings) and disable all the items related to notifications, auto-updates and personalization.
The Mi Browser browser requires special attention, as it is one of the main sources of advertising traffic. In addition to disabling the recommendations mentioned earlier, it is worth clearing the history and data of the sites. Go to the browser settings, section "Privacy and security", and select "Clear Data" This will delete cookies that can be used for targeted advertising.
As an alternative to the standard browser, experts recommend using third-party solutions such as Chrome, Firefox or Brave.Brave, for example, has a built-in powerful ad blocker that works effectively at the page code level, not skipping banners on the screen of your Redmi 10 Pro.
⚠️ Note: When disabling system components through ADB (For advanced users, be very careful. Deleting critical packets can cause a cyclic bootloop. Use the shutdown method through settings, it's safer.
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Use it. DNS-filtering to block ads in all applications at once. In the Wi-Fi settings or through third-party applications (for example, AdGuard) install DNS-This will radically reduce the number of banners even in places where there are no explicit settings.
Resetting the advertising ID and final verification
After doing all of the above, it is strongly recommended to perform a complete reset of the advertising ID, which ensures that previously accumulated data about your interests will be erased, and the algorithms will start working “from scratch”, but without the ability to show you targeted content.
To do this, go to Settings → Passwords and Security → Privacy → Advertising Services. Click Reset Advertising ID. The system will confirm the action. After that, it is recommended to restart the smartphone so that all services restart with new options.
Check the result. Open the Themes, Security app and desktop folders. The banner ads should disappear. If there are any places where the ads are left, you may have missed one of the switches in the settings of a particular application. Go back to the corresponding section of the instructions and double-check the settings.
It is important to understand that system updates MIUI They can return some default settings periodically, after major Android updates or MIUI, It makes sense to check these parameters again. MSA usually.
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The comprehensive approach, which includes disabling MSA, cleaning the settings of each application and resetting the ID, allows you to eliminate 99% of ads in the Xiaomi system without losing functionality.