Advertising in Xiaomi smartphones is one of the most annoying features of the MIUI branded shell, even on relatively new models like the Mi 11 Lite. The manufacturer integrates banners into system menus, notifications, a browser and even standard applications like “Weather” or “Themes”, and the problem is relevant for both global versions of firmware (MIUI Global) and European (MIUI EU), albeit to varying degrees.
In this article, we will look at all possible sources of advertising on the Xiaomi Mi 11 Lite (models M2101K9G/M2101K9AG) and offer working ways to disable them, from basic settings to deep changes in the system. Importantly, some methods require unlocking the bootloader or root rights, but we will show where you can do without it. All instructions are tested on the firmware MIUI 12.5-MIUI 14 (Android 11-13).
1. disable personalized advertising in MIUI settings
The first step is to deactivate the data collection mechanisms that Xiaomi uses for targeted advertising, which will not remove all banners, but will significantly reduce their number.
Go to the menu: Settings → Google → Advertising and disable the option “Personalized Ads.” Then go back to the main settings and find: Settings → Privacy → Special Permissions → Personalized Recommendations – here deactivate all switches for Xiaomi and Google.
- 📱 MIUI Ads Services – the main module responsible for system advertising.
- 🔍 msa (Mobile Services Analytics) – collects data about your device usage.
- 🌐 Browser Ads – Advertising in the standard Mi Browser browser.
After disabling these options, restart your phone and the effect will be noticeable in 12-24 hours as the system will stop loading new banners.
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If some menu items are not available in your region (for example, in MIUI Global for Russia), try changing the region in the settings of your Xiaomi account to India or the EU - there are more options for disabling advertising.
2. Removal of advertising in system applications
Even after disabling personalization, advertising can appear in standard utilities: “Themes”, “Security”, “Weather”, “Music”, etc. To remove it, you need to manually prohibit the display of banners in each application.
Here is a list of the most “advertising” applications and ways to set them up:
| Annex | The path to settings | What to turn off |
|---|---|---|
| Topics | Topics → Profile → Settings (⚙) → Recommendations | Disable “Show recommendations” and “Advertising banners” |
| Security | Security → Settings (⚙) → Advertising | Deactivate “Show Ads” and “Security Notices” |
| Mi Browser | browser → Settings (⚙) → Confidentiality | Turn off “Personalized News” and “Recommendations on the Main” |
| Weather. | Weather. → Settings (⚙) → Notifications | Remove the ticks from “Advertising Alerts” and “Sponsored Content” |
If there is no item in your version of MIUI, then Xiaomi has already removed it in the new updates, in which case only disabling the application through ADB (more about this below) will help.
3. Blocking Advertising through ADB (without root)
If the standard settings did not help, you can disable advertising modules via Android Debug Bridge (ADB). This method does not require superuser rights, but requires a computer and a computer. USB-cable.
First, turn on Developer Mode on Mi 11 Lite: Settings → About Phone → MIUI Version (click 7 times). Then go back to Settings → Additional → For Developers and activate Debugging on USB.
Install ADB Tools on your PC, connect your phone and execute in the command line:
adb shell pm disable-user --user 0 com.miui.systemAdSolution
adb shell pm disable-user --user 0 com.xiaomi.midrop
adb shell pm disable-user --user 0 com.miui.analytics
adb shell pm disable-user --user 0 com.miui.bugreport
adb shell pm disable-user --user 0 com.miui.cloudservice
adb shell pm disable-user --user 0 com.xiaomi.marketThese commands will disable the main ad services. To get them back, replace the disable-user with enable.
Install Xiaomi drivers on PC| Enable debugging over USB on your phone | Download ADB Tools | Connect your phone with the original cable | Allow debugging in the pop-up window on your phone-->
What happens if you turn off all services through ADB?
4. Removal of Advertising in Push Notifications
One of the most annoying types of ads on the Xiaomi Mi 11 Lite is push notifications from Mi Push Service, which come even when the phone is locked, and are often disguised as system alerts.
To turn them off:
- Go to Settings → Applications → Application Management.
- Find "Mi Push Service" (or com.xiaomi.xmsf).
- Ban “Show notifications” and “autostart”.
- For reliability, turn off background activity: Battery and performance → Background Limitation.
If notifications keep coming, check the list of apps with permission to display notifications: Settings → Notifications → Notification management. Here you can manually disable alerts from suspicious services (for example, Mi Video or GetApps).
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Xiaomi’s push notifications are often disguised as security or update system alerts. Always check the packet name (com.xiaomi.xmsf) before shutting down to ensure that important services are not blocked.
5. Alternative firmware: MIUI EU and custom ROM
If you're tired of advertising once and for all, consider installing an alternative firmware. The Mi 11 Lite works well:
- 🌍 MIUI EU — European version without ads, but with weekly updates.
- 🤖 LineageOS or Pixel Experience is a clean Android without unnecessary services.
- ⚡ Xiaomi.eu Stable – Stable version MIUI Advertising-free and Chinese-based apps.
The installation process shall include:
- Unlock the bootloader via the Mi Unlock Tool (can take up to 720 hours to wait!)
- Installation of custom recavery (TWRP).
- Firmware of the selected ROM via fastboot or TWRP.
Important: on Mi 11 Lite with Snapdragon processor 732G (model M2101K9G) Unlocking the bootloader can lead to loss of Widevine features L1 (no HD into Netflix/Disney+). On a model with Dimensity 700 (M2101K9AG) There's no problem.
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Before you run your firmware, back up your data via Mi Cloud or TWRP. Also check the firmware compatibility with your Mi 11 Lite model – different builds are used for Snapdragon and Dimensity!
6. Blocking ads through the hosts file (requires root)
If you have root rights, you can block ad domains at the system level by editing the hosts file.This is a universal method that works for any kind of advertising, including banners in games and apps.
Use the AdAway app (available in F-Droid):
- Install and open AdAway.
- Click on “Download files and apply”.
- Reboot the phone.
AdAway automatically adds lock lists to hosts (e.g., from EasyList or Adaway Default List). Use Root Explorer to manually edit a file, path: /system/etc/hosts.
⚠️ Attention: Incorrect editing of hosts can lead to loss of Internet access. Always back up the file before changing.
7. Additional measures: VPNs and alternative launchers
If previous methods didn’t help or you don’t want to unlock the bootloader, try workarounds:
- 🔒 VPN Ad-blocking: Apps like Blokada or AdGuard VPN They filter traffic and remove ads at the network level. They don't require root, but they can slow down the Internet.
- 🏠 Third-party launchers: Install Nova Launcher or Lawnchair – they will replace the standard interface MIUI, where advertising widgets are often embedded.
- 🛡️ Browser with ad blocking: Replace Mi Browser with Firefox with uBlock Origin or Brave Browser extension.
These methods won’t remove ads completely, but they will reduce the amount of ads significantly, such as Blokada blocking up to 90% of banners in apps and browsers, and Nova Launcher removing ad widgets from the home screen.