Owners of flagship devices such as the Xiaomi Mi 10 Pro often face intrusive advertising that appears in system interfaces and standard applications. Despite high performance and an excellent AMOLED screen, the MIUI software shell by default contains many ad integrations that can annoy the user.
The process of deactivating advertising modules does not require obtaining superuser rights or flashing the device, just go through the settings menu sequentially and disable specific services responsible for collecting data and displaying commercial content, which will significantly speed up the interface and increase the level of privacy of your personal data.
In this article, we will look at a detailed algorithm of actions that will help you turn your smartphone into a clean tool without unnecessary information noise. We will touch not only on the system settings, but also on the configuration of individual applications where banners most often pop up.
Disabling the MSA System Service
The main source of advertising notifications in the shell of MIUI is the MSA (MIUI System Ads) service, which analyzes your actions and selects relevant advertising content. The first step in the fight for a clean interface will be to disable this service through the authorization menu.
To start, you need to go to the device settings section and find the security and privacy section, which in some versions of the firmware may be called Passwords and Security, and you need to find the Access to Data or Authorization and Security subsection, which displays a list of all system processes that have access to the network.
Find the msa service in the list and turn the switch into an inactive state. The system will warn you that turning off this component may affect the operation of certain functions. You will need to wait for a countdown of 10 seconds, then confirm the action with the “Disable” button. It is recommended to repeat this procedure 2-3 times, since the service may not be disabled from the first time due to network delays.
⚠️ Note: After disabling the msa service, the ads will not disappear instantly.Full cache cleaning and deletion of residual files can take up to 24 hours of active use of the device.
☑️ Checking the shutdown MSA
Set up personalization parameters
Another channel for delivering advertising content is the personalization service, which collects your preferences to show more relevant ads in folders and on the lock screen, and disabling this module breaks the link between your behavior on the system and the company's ad servers.
To limit data collection, go to the Settings menu and select Passwords and Security. At the bottom of the screen or in the additional Privacy menu, find the Advertising Services section.
Next, clear the ad ID assigned to your device. Click on the Reset Ad ID button and confirm the action. This will create a new random identifier by resetting the accumulated interest profile. It is also useful to disable the Personalized Ads option in the window that appears if it is offered by the system.
Don’t ignore the importance of this step, as personalization algorithms work in the background all the time, and stopping them not only removes advertising, but also reduces the load on the processor, which positively affects the autonomy of the Xiaomi Mi 10 Pro.
Management of system applications
Advertising integrations are often built directly into standard utilities such as Explorer, Cleanup, Music, and Themes, each with its own customizations that need to be configured separately from the system’s global settings.
Consider the main apps where banners are most common: In the Security app, you need to go to settings (cog in the corner) and turn off "Get recommendations." Similar actions are required in Explorer: click on the menu (three bars), select "Settings" and remove the tick from "About recommendations."
The situation is similar in the Themes app: Open a user profile, go to settings, and find the "Show Ads" or "Receive References" switch, and disabling these features will make the content store interface more rigorous and functional.
| Annex | The path to adjustment | Parameter for deactivation |
|---|---|---|
| Security | Settings (cogs) | Receive recommendations |
| Conductor | Menu → Settings | Recommendation |
| Topics | Profile → Settings | Showing ads |
| Downloads. | Three points → Settings | Showing Recommended Content |
What to do if the settings are reset?
Cleaning notifications and folders
Even after the main services are disabled, some notifications may continue to come from pre-installed apps or through special folders on the desktop. MIUI has a Wallpaper Carousel feature that often acts as a source of advertising content on the lock screen.
To turn off the Carousel, go to Settings → Lock Screen → Wallpaper Carousel and turn off this feature. This will remove the advertising slides and news that appear when you turn on the screen. It is also worth checking the settings of the folders themselves on the desktop.
When you create folders with applications, Xiaomi sometimes automatically turns on the Recommended Apps function. To fix this, open any folder, click on its name and remove the Recommended Switch from the menu that appears, which will clear the bottom of the folder of intrusive sentences.
Also worth paying attention to is the Music app, which often hides the “Show Ads” option in its settings, which will make listening to local files more enjoyable, although in streaming services, ads may remain on the content provider’s side.
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Use Do Not Disturb mode for complete silence, set a schedule for overnight switching on so that no system notifications wake you up.
Blocking through DNS and Networks
The most effective method, which works at the device level, is to use a private DNS. This method allows you to block advertising requests before they reach your smartphone. For the Xiaomi Mi 10 Pro, this method is especially relevant due to the support of modern encryption protocols.
Go to the "Settings" menu» → «Connection and sharing» → «Private DNS». Select the option “Host Name Provider” DNS» And you can type in the address of a trusted ad blocker, and one of the most popular and trusted services is dns.adguard.com.
dns.adguard.comOnce you enter the address, save the settings. The system will check the connection, and if the address is entered correctly, all ad traffic in browsers and most applications will be cut off. This can also speed up the loading of pages on the Internet, since it blocks the loading of heavy ad scripts.
⚠️ Note: When using a third party DNS Some apps or sites may not work properly. If you experience problems accessing certain resources, temporarily return the settings. DNS in the position of “Auto».
Additional measures and limitations of MIUI Daemon
MIUI Daemon is responsible for collecting device usage statistics and feeding data to developers' servers, and while it's not direct advertising, it's closely linked to targeting mechanisms, and disabling it increases privacy.
To limit its activities, go to Settings → Passwords and Security → Access to Data. Search the miui daemon list and prohibit data transmission over Wi-Fi and mobile network. Also, under Privacy → Advertising Services, you can find the option “Participation in the MIUI Improvement Program”, which should also be disabled.
Remember that complete removal of system components is impossible without a deep modification of the system, which can lead to loss of warranty. However, the methods described above achieve a result comparable to the use of global versions of firmware, while maintaining the stability of the device.
Check system updates regularly, sometimes newer versions of MIUI have additional privacy switches or old ad units come back, and monitoring these changes will help keep the device clean.
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A comprehensive approach, including disabling MSA, configuring DNS and cleaning application settings, gives the best result in the fight against advertising.