Ownership of the Xiaomi Redmi 10 is often overshadowed by intrusive advertising that pops up in the most unexpected places on the MIUI interface. Users encounter banner ads when opening folders, in system applications, and even after unlocking the screen. It's not a bug, but part of the company's business model, allowing them to sell at a low price, offsetting costs through advertising.
Fortunately, you can turn off ads on Redmi 10 completely without getting superuser rights or flashing. This requires changing several settings in the system in a sequence, disabling key advertising services. The process takes no more than 10-15 minutes, but the result is worth it: your smartphone will become significantly cleaner and faster.
In this guide, we’ll take a look at all the blocking techniques available, starting with the most important system switches: you’ll learn to stop MSA service, disable personalization, and block advertising identifiers. Following the instructions Step-by-step, you’ll regain full control of your device.
Blocking the MSA service is the main source of advertising
The centerpiece of the MIUI advertising ecosystem is the MSA (MIUI System Ads) service, which is responsible for loading and displaying banner ads in standard applications, and in order to effectively remove ads on Redmi 10, it is necessary to first disqualify this service from the right to work.
Go to the settings menu, select Password and Security, and then find Access to Personal Data. In the app list that opens, find msa and switch the slider to an inactive position. The system will warn you of the consequences, but for the average user, they are not critical.
When the slider is turned off, it will start a countdown of 10 seconds. After the time expires, a confirmation window will appear. Xiaomi specifically makes the confirmation button less noticeable, trying to convince the user to leave the advert. You need to look at the screen carefully and click the Disconnect button.
⚠️ Warning: If the system says "failed to disable," that's fine. 2-3 It takes several times in a row until you see a message that you've successfully shut down.
After successful disabling of msa, advertising in standard applications should disappear. However, to consolidate the result and remove the remnants of marketing integrations, it is recommended to perform additional settings, described below, this ensures a comprehensive cleaning of the interface.
Disabling personalization of advertising and recommendation services
In addition to direct advertising, Redmi 10 actively collects data about your preferences for content targeting, which is hidden in the personalization section, disabling these settings will not only increase privacy, but also remove smart recommendations in folders and on the desktop.
To start, go to Settings → Password and Security → Privacy. Find Advertising Services. You need to disable Personalized Advertising here, which will prevent the system from using your data to select ads.
Next, clear the advertising ID. In the same menu, click Reset the advertising ID. This will create a new random ID, breaking the link with the previously collected user profile. Regular reset of this option is useful for maintaining anonymity.
Also check the settings of the apps themselves. Go to Settings → System & Device → Advertising (the path may vary depending on the version of MIUI). Make sure the Receive Recommendations switch is off. This will remove pop-up prompts when installing apps or cleaning up memory.
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After disabling advertising services, it is recommended to restart the smartphone so that the changes take effect at the level of all system processes.
Setup of system applications: Explorer, Downloads and Security
Even after global services are disabled, some embedded apps may continue to show notifications or banners unless their internal settings tick the box.
In the Security app (green shield icon), go to settings (three dots or gears). Find Receive recommendations and turn it off. Also check Memory Cleanup — there may be ads hidden too. In the Explorer app, go to Settings → About the app and turn off Receive recommendations.
Downloads is often overlooked. Open it, click three dots in the corner, select Settings, and turn off Show recommended content. This will remove the news feed and file ads that often appear on the bootloader's home screen.
Don't forget the theme. If you're using third-party themes from Themes, they may contain embedded ads. Go back to the standard theme or choose a proven theme without ad integrations.
- 📱 Security: Settings → Get recommendations (Off)
- 📂 Conductor: Settings → About the annex → Get recommendations (Off)
- ⬇️ Downloads: Settings → Show recommended content (off)
- 🎨 Topics: Profile → Settings → Update automatically (Off)
☑️ Verification of system applications
Removing system applications and cleaning the desktop
Redmi 10 has a lot of apps that not only take up space, but can also generate ad traffic, and removing or disabling unnecessary services is an important step in optimizing apps like Mi Video, Mi Music, Mi Browser, and others.
Press the icon of the unwanted app on your desktop. If the Remove button appears, delete it safely. If the application is system and does not delete, select About app in the context menu and click Disable or Remove updates. This will stop the background processes associated with this software.
Pay special attention to the Chrome browser or MIUI Browser, in their settings, be sure to disable notifications from sites, often advertising comes through authorized notifications of news portals.
Also check the desktop widgets. The Tape or Google Discover widget can contain ad units. Remove them from your desktop if you don't use them. A clean desktop is not only more aesthetic, it consumes less resources.
⚠️ Warning: Be careful when removing system applications. Do not remove components that you do not know the purpose of (e.g. System Launcher, Google Play Services) so as not to disrupt your smartphone.
Can I remove system applications through ADB?
Using DNS to block ads in browser and applications
The most effective way to remove ads inside third-party apps and browsers is to use a private filtered DNS, which requires no additional software installation and works at the network connection level.
Go to Settings → Connection and Sharing → Private DNS. The default is “Auto.” Select the DNS Host Name (or “Manual”). In the box that appears, type in the address: dns.adguard.com.
Click Save. After that, all traffic on your device will go through AdGuard filters, which automatically cut off known ad servers, and this will remove banners in games, free apps, and websites in the browser.
If some applications (such as a carrier or corporate networks) stop working after DNS is turned on, temporarily return the setting to Auto or Disabled. For most users, this method works stably and significantly speeds up page loading.
| Parameter | Default value | Recommended value | The effect |
|---|---|---|---|
| Private DNS | Auto/Disconnected | dns.adguard.com | Blocking advertising in the browser |
| MSA | Included. | Off. | Removes MIUI system advertising |
| Personalization | Included. | Off. | Reduces the collection of user data |
| Recommendations | Included. | Off. | Cleans the application interface |
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Use of the DNS-DNS.adguard.com is a silver bullet that removes up to 90% of ads on the Internet and applications without installing additional software.
Frequent questions and solving problems with settings
Even after completing all the steps, users may have questions, often related to MIUI updates that may return some settings to their original state, or specific service usage.
If the ad reappears, check if the system apps have updated. Go to Settings → About Phone → MIUI version and click on the dot in the corner of the screen to see the details. Sometimes after a major update, you need to turn off the msa service again.
It's also worth mentioning that it's hard to achieve a completely sterile system without losing functionality. Some elements, like advertising in the Topics or Music app, can be embedded deep in the code. 95-99% visualnoise.
Do not forget to periodically check the list of installed applications. Sometimes, along with useful programs from third-party sources, miners or advertising modules can get on the phone, which generate pop-ups on top of all windows.
- 🔄 Updates: Check your ad settings after each update MIUI.
- 🛡️ Antivirus: Use the built-in scanner in the Security app to check for viruses.
- ⚙️ Reset: In extreme cases, a full reset to factory settings will help with the subsequent correct setting.