Xiaomi smartphones are known for their excellent price-to-feature ratio, but users are often annoyed by intrusive advertising in the system. On the Xiaomi 10 model running MIUI shells or the new HyperOS, advertising integrations can be found in standard applications, when unlocking the screen and even in system folders. This is done to monetize the device, but many owners prefer a clean interface without unnecessary visual noise.
Fortunately, the company's engineers have now made it possible to disable most of the ad units without obtaining superuser rights. The process does not require complex code tampering, but involves sequential execution of a series of actions in different settings menus. Complete removal of ad units will take about 10-15 minutes of your time, after which the interface will become significantly cleaner.
In this article, we will discuss all available ways to combat intrusive banners. You will learn how to deactivate the system service. MSA, which is responsible for (push) advertising, how to set up standard applications like “Conductor” or “Music”, and whether to use it DNS-filtering, shutting down the service MSA This is a critical step, as it is the one that loads the main stream of advertising content.
Deactivation of MSA Service and System Recommendations
The main source of annoying in-shell banners is MSA (MIUI System Ads) which runs in the background and analyzes your actions to offer relevant but unwanted advertising. The first step in the struggle to clean up the Xiaomi 10 interface will be to turn this component off. It is important to understand that the system can resist this action by offering to wait or leaving the activation button in gray.
You first need to go to the settings menu and find the password and security item, and that's where you hide your system services. If the shutdown button is inactive, don't get upset: try turning off your smartphone and try again in a few seconds, and it often helps bypass temporary lockdowns from servers.
Beyond the main service, check the recommendations settings on the system, which can be scattered across sections, but they have one thing in common: they offer content that you didn't ask for, and turning them off doesn't disrupt the phone, it just removes the extra offers.
- 🔍 Go to Settings. → Passwords and security → Access personal data and find in the msa list, then turn off the switchboard.
- 🔍 Go to Settings. → Passwords and security → Authorization and review, find GetApps and withdraw consent.
- 🔍 In the Settings section → About the phone, click several times on the shell version to open the hidden menu, and turn off the option to Receive recommendations there.
Once you do this, the system can request confirmation after 10 seconds of waiting, which is the standard procedure for protecting against accidental shutdowns. If you do everything right, the status of the service will change, and the number of pop-ups should decrease dramatically, but to have full effect, you need to configure each standard application separately.
Configuring standard system applications
Ads in Xiaomi 10 are often hidden inside standard utilities such as Explorer, Music, Video and Cleanup, each with its own privacy and content display settings, and ignoring these items will leave banners even after the MSA system service is turned off.
Starting with the Security and Cleanup app, this is where you'll find suggestions for additional antivirus or optimizers most often. Go to the settings of this app (usually through the gear in the corner) and find the "Get recommendations" item that needs to be put inactive, a similar situation is observed in the Downloads app.
☑️ Verification of system applications
The Explorer app also has its own recommendation section. Open the menu, select settings, and disable all items related to Popular or Recommended content. In the music player and video player, the situation is similar: look for the Advanced Settings section or simply Settings within the app itself, not in the general menu of the phone.
⚠️ Note: After updating the firmware, the ad settings in the applications may reset. It is recommended to periodically check these points, especially after a major system update.
Don't forget the GetApps app store. This is the Google Play from Xiaomi, which is also packed with ad integrations. Go to its settings, find the General section, turn off auto-update apps on your mobile network if you don't use it, and remove the tick from "Receive notifications" and "Recommendations" to significantly reduce information noise.
Removing Advertising in Mi Browser
Xiaomi’s standard browser (Mi Browser) is one of the most active sources of advertising traffic. It not only shows banners on the home page, but can embed them in the news feed. If you are actively using this browser, it is mandatory to set up.
To start, open your browser and go to the menu, usually at the bottom of the screen or as three bars. Select Settings. Here you are interested in Privacy and Security or Notifications. This is where the switches that make personalized recommendations are hidden.
- 🌐 In the Privacy section, disable the Personalized Service option.
- 🌐 In the Notifications section, prevent sites from showing notifications and disable Recommended News».
- 🌐 In the homepage settings, remove all news widgets and leave only the search bar.
If you don't use Mi Browser, you can simply delete or disable it by installing an alternative like Chrome or Firefox. However, even in third-party browsers, it's worth checking your sync settings with your Mi Account, as they can tighten ad profiles. Using a built-in ad blocker in your browser will also help, but not eliminate system integrations.
Alternative browsers
It is important to note that some system links can open by default in Mi Browser. To change this behavior, go to Settings → Applications → Application Management → Three dots in the corner → Settings → Default browser and select your preferred application. This will prevent the “heavy” browser from automatically starting when you click on links from messengers.
Blocking Advertising through Private DNS
One of the most effective and elegant ways to remove ads on Xiaomi 10 is to use the Private feature. DNS (Private DNS). This method works at the network connection level and blocks requests to known ad servers before they reach your smartphone screen.
To implement this method, you do not need root rights or install additional software. All you need is to write a special address. DNS-The most popular and proven solution is the service AdGuard. DNS. It filters traffic for free, cutting off ads and trackers.
To activate this feature, go to Settings → Connection and Sharing → Private DNS. The default is “Auto” or “Disabled.” You need to select the option “Manual” (or “Host Name of the provider”) and enter the following entry:
dns.adguard.comOnce you enter the address, click Save. The system will check the availability of the server. If the connection is stable, a key icon or Private DNS notification may appear in the status bar. Now all traffic passing through Wi-Fi and the mobile network will be filtered.
| Parameter | Importance for AdGuard | Description |
|---|---|---|
| Regime. | Manually (Custom) | Manual setting of parameters |
| host | dns.adguard.com | Address of the filter server |
| Port port | Standard. | Normally, it's not necessary to |
| Protocol | DNS-over-TLS | Encrypted DNS request |
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Use an alternative DNS dns-family.adguard.com if you want to block adult content as well. This is useful if children are using the phone.
It is worth considering that using a third-party DNS can slightly increase network response time, although on modern smartphones like Xiaomi 10 this is almost invisible. If you find that some sites or applications have stopped loading, temporarily disable Private DNS or try using another server, for example, from Cloudflare (1.1.1.2), which also has malware blocking functions.
Disable personalization in Mi Account
Xiaomi’s advertising ecosystem is closely linked to your Mi Account. The company collects data about app usage and preferences to generate targeted ads. Disabling personalization will not remove ads completely, but will make them less intrusive and relevant, and will also limit data collection.
Go to your Mi Account settings through your phone menu, find the About Device or Ads & Privacy section, and the Personalized Ads switch will be available, and disabling it will break the link between your behavior profile and your advertising algorithms, an important step for those who value their digital privacy.
Also in this section you can find the history of advertising interactions. It is recommended to periodically clear the advertising ID. This resets the accumulated interest profile. On Xiaomi 10 with the HyperOS shell, these settings can be entered into a separate section “Privacy” in the main menu of system settings.
⚠️ Warning: Disabling personalization may cause news feeds (such as the Browser or Mi Video app) to make content less interesting to you, as the system stops picking it up based on your story.
Remember, even after you set up a new Mi Account or reset your phone to factory settings, you can get your default ad preferences back, so after you reset, you have to reset your MSA and your DNS, and that's the price of deep integration of services into the shell.
Frequently Asked Questions (FAQ)
Is it safe to disable MSA service on Xiaomi 10?
Will the ads disappear after the MIUI upgrade to HyperOS?
Can I remove the advertising apps completely?
Why is the MSA Disconnect Button inactive (Gray)?
Does Private DNS affect Internet speed?
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Integrated approach including shutdown MSA, customization of applications and use DNS-filter, guarantees maximum cleaning of the interface Xiaomi 10 from advertising.
To sum up, Xiaomi 10 remains a powerful device even with ad integration. Competent customization allows you to turn it into a tool that works exclusively for you without distracting you from third-party offers. Regularly checking settings after updates will help keep the system clean throughout the life of the smartphone.