How to permanently disable video offers on Xiaomi devices: 5 proven ways

Tired of seeing the intrusive video recommendations in a gallery, lock screen or in Xiaomi system applications? You are not alone — this feature has become one of the most annoying features of MIUI recent versions. The company is actively integrating Xiaomi Video services and affiliate content, but not everyone likes it. Fortunately, you can turn off video offers in several ways, from standard settings to hidden developer settings.

In this article, we will discuss all the current methods for smartphones (Redmi, POCO, Mi, tablets (Xiaomi Pad) and TVs (Mi) TV). You'll learn how to remove video recommendations from the gallery, from the lock screen, from system notifications, and even how to completely block applications from accessing this feature. MIUI 14/15, which are not in the official certificate.

Why Xiaomi is showing video suggestions and can they be removed?

The video recommendation feature appeared in MIUI 12 and has been getting stronger ever since.

• 🔹 Monetization – Xiaomi earns money from displaying affiliate content (including advertising)
• 🔹 Integration with the ecosystem – promoting own services (Xiaomi Video, Mi) TV+)
• 🔹 Personalization – the system analyzes your preferences (even if you did not give consent)
• 🔹 Bypassing restrictions – some recommendations are shown as “system notifications” rather than advertising

Can we turn it off completely? Yes, but with reservations:

• ✅ On smartphones – you can disable most of the recommendations through settings
• ⚠️ On Mi TVs. TV — Part of the functions are blocked at the firmware level
• ✅ On tablets Xiaomi Pad – the same methods work as for smartphones
• ⚠️ After updating MIUI settings may be reset (you need to check after each update)

⚠️ Attention: On devices with global firmware (EEA, Global) some options may not be available, and owners of such models are advised to use methods with the following: ADB or EU-firmware.

Method 1: Disabling recommendations in the Gallery (the simplest method)

Most of the complaints are related to the automatic appearance of video recommendations directly in the Gallery app, which is due to the integration with the Xiaomi Video service.

1. Open the Gallery app
2. Slip on three points in the upper right corner → select Settings
3. Scroll down to the Video Recommendations section (or Video Content in newer versions)
4. Turn off the sliders: 🔘 Show recommendations 🔘 Personalized content 🔘 Auto-reproduction

Restart the device (required!)

If your MIUI version doesn’t have one, try an alternative way:

Settings → Applications → Application Management → Gallery → Permissions → Disable “Show on top of other windows”

Make sure the video recommendations slider is grey|Reset the device|Check the lack of video in the lower part of the Gallery|Update the Gallery in Play Market (if available)-->

⚠️ Note: On some models (Redmi Note 12, POCO X5) When you disable the recommendations, you may lose the Video tab in the Gallery, so to return it, turn on Personalized Content back, but leave Autoplay off.

Method 2: Remove video sentences from the lock screen

Video recommendations on the lock screen are one of the most annoying features, and they appear as thumbnails or automatically play back when you unlock them, and it turns off like this:

For MIUI 14/15:

1. Go to Settings → Lock screen
2. Select Additional Settings (or Lock Screen Style)
3. Find the Video section on the lock screen or Content Recommendations
4. Turn off all sliders in this section
5. Go back and select Notifications on the Lock screen → Hide sensitive content

For older versions of MIUI (12/13):

Settings → Lock screen → Additional → Disable “Show recommendations”

💡

If videos continue to appear after disabling, check the Mi Video app settings: open it, go to profile → Settings → Turn off Content Personalization and Autoplay.

Method 3: Disconnecting through Advertising Settings (Hidden Method)

What many people don't know is that some of the video recommendations come through MIUI's personalized advertising system. Even if you've turned off the Gallery's displays, they can continue to appear through this channel to block them:

1. Go to Settings → Memory → Clean (or Settings → Applications → Application Management)
2. Slip on the three points in the top corner → select Special Permits
3. Find Personalized Advertising (or Advertising Services)
4. Turn off the slider Personalized advertising
5. Below, click Reset Ad ID (this will remove your profile for targeted advertising)
6. Go back to Settings → Google → Ads and turn off Personalized Ads there

This method works on all Xiaomi devices, including TVs, but on some models (e.g. Redmi). 10C) The advertising section may be hidden, in which case it will help. ADB-team:

adb shell settings put global miui_ad_provider 0

Method 4: Blocking through ADB (for power users)

If standard methods don’t work, you can use ADB debugging. This method is suitable for all Xiaomi models, including those where the settings are hidden.

• 🖥️ Computer with installed ADB-driver
• 📱 Included Debugging by USB phone-on
• 🔌 USB-cable (preferably original)

Step-by-step:

1. Connect your phone to your PC and allow debugging
2. Open the command line (Windows) or the terminal (Mac/Linux)
3. Enter the commands in turn: adb shell pm hide com.miui.video adb shell pm hide com.miui.videoplayer adb shell settings put global shell settings hidden_api_policy 1
4. Reset the device

These teams:

• 🔹 Disable the Mi Video system application (main source of recommendations)
• 🔹 Block background player activity
• 🔹 Allow access to hidden API (necessary MIUI 14+)

⚠️ Note: On some devices (POCO F4, Xiaomi 12T) After these commands are executed, the standard video player may stop working (VLC, MX Player) or return the settings with the command: adb shell pm unhide com.miui.video

In the gallery.|On the lock screen|Notifications.|In system applications|All of the above-->

Method 5: Completely disable through developer settings

For the most persistent recommendations that are not removed by standard methods, the developer mode will help, which works even on Mi TVs, where other methods are blocked.

How to turn on the developer mode:

1. Go to Settings. → The phone.
2. Tap 7 times on the MIUI version (you will be a developer)
3. Back to Settings → Additionally. → For developers

Now turn it off.

• 🔘 Windows on top of other apps (find Mi Video and Gallery list, turn them off for them)
• 🔘 Background optimization → Select No Limits for all applications except system
• 🔘 Debugging → Deactivate "Verification" HDCP" (This blocks some of the video recommendations)

For Mi TV, additionally:

Settings → For developers → Disable:


Automatic definition of content




- Personalized recommendations




- Displaying advertising in the interface

💡

Disabling through developer mode is the most reliable method, as it blocks recommendations at the system level, but after resetting settings or updating MIUI, these parameters can return to default values.

Additional measures: how to prevent the return of recommendations

Even after disabling, video recommendations may return after:

• 🔄 Updates MIUI
• 📱 Resetting settings
• 🔧 Recovery from backup
• 📲 Reinstallation of system applications

To avoid this:

1. Freeze your system applications with App Freezer or Island: 🧊 Mi Video (com.miui.video) 🧊 Xiaomi Ads (com.xiaomi.midrop) 🧊 MSA (com.miui.analytics)

Turn off auto-update

Use alternative launchers

Nova Launcher

Hyperion

Check regularly

For Mi TV owners, there is a radical method:

Settings → Network settings → Turn off Wi-Fi for 10 minutes → Return to settings → Turn off “Smart Recommendations”

This bug in the TV firmware allows you to disable some blocked options in the absence of Internet.

FAQ: Frequent questions about video recommendations on Xiaomi