Joyose in Xiaomi: revolutionary image processing technology – what it is and why you need it

If you've ever seen a Xiaomi TV or projector, you've probably seen the mysterious word Joyose in its specs, which is marketed as a breakthrough in image processing, but what is it really like? Why is Xiaomi pushing it so hard to replace the usual standards like Dolby Vision or HDR10+?

In practice, Joyose is a proprietary dynamic tone mapping system developed by Xiaomi to optimize real-time images for specific content and lighting conditions. Unlike universal standards, it takes into account not only video parameters, but also the features of your device's screen, as well as external factors. For example, a Joyose TV will automatically adjust brightness and contrast if the room is too light or dark.

In this article, we'll look at how the technology works, what devices support it, and whether you should overpay for models with Joyose, and how to customize it properly, because it doesn't always work perfectly by default.

What is Joyose and how did it come about?

Joyose technology was introduced by Xiaomi in 2021 as a response to the dominance of Dolby Vision and HDR10+ standards in the market, the main idea was to create a system that would not only improve the picture according to predefined algorithms, but adapt to a specific device, specific content and even the environment.

At the heart of Joyose is artificial intelligence, which analyzes each frame of video in real time.

• 🎬 Content type (film, sports broadcast, game, user-generated content)
• 📺 Screen characteristics (resolution, matrix type, maximum brightness)
• 💡 Lighting conditions (ambient light sensor in a TV or projector)
• 🎛️ User settings (color temperature preferences, contrast)

According to Xiaomi, the Joyose is capable of handling up to 4,096 brightness levels (versus 1024 for standard HDR), which allows for smoother transitions between light and dark areas of the image.

Interestingly, Joyose was originally developed for the premium Mi TV Master Series, but later appeared in more budget models, which caused a wave of criticism, as users complained that the technology on cheap panels works worse than on flagships due to limitations in brightness and color reproduction.

Joyose vs. Dolby Vision vs. HDR10+: Which is better?

The main question that customers are concerned about is why Xiaomi is promoting its technology instead of proven standards?

As you can see from the table, Joyose's main advantage is flexibility and no royalty. Xiaomi doesn't have to pay Dolby or Samsung to use their standards, so the technology is integrated even into low-cost models. But there's a downside: content optimized for Joyose is extremely rare. Most movies and TV shows in HDR use Dolby Vision, and here Joyose loses.

Another important point is that Joyose performs better in dynamic scenes (sports broadcasts, action films) where lighting changes rapidly, but for films with carefully crafted color corrections (such as Marvel or Nolan films), it can be redundant or even distort the director’s intent.

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If you’re watching content from Netflix or Disney+ in Dolby Vision, you’d better turn off Joyose in your TV settings, so it’s closer to the original picture.

What Xiaomi devices support Joyose

As of 2026, Joyose technology is available in the following Xiaomi product lines:

• 📺 TVs: Mi TV Master Series (all models) Mi TV Q2/Q2 Pro (starting with 2022 Redmi Smart TV X Series (selectively) Xiaomi TV A Pro (models) 2023–2026)
• 🎥 Xiaomi Smart Projector 2 Pro Mi Laser Projector 4K (firmware)

It's important to understand that Joyose support doesn't mean the same quality across all devices. TV X technology works in a simplified way, without analyzing ambient light and with fewer backlight zones. TV The Master is involved in all the opportunities, including AI-play-optimization.

To check if your device supports Joyose, go to the settings menu:

1. Open Settings → Picture → Image modes.
2. See if there is Joyose Dynamic or Joyose AI.
3. If you do, your TV is compatible. If you don't, you probably have an outdated model or firmware.

How to turn on and configure Joyose on your Xiaomi TV

By default, Joyose can be turned off or run in base mode, and to unlock its potential, you need to set the settings correctly. Here's a step-by-step instruction:

Details on each item:

1. Select Mode: Go to Settings → Picture → Image Mode and select Joyose Dynamic. Alternatives: Joyose Standard is a balanced mode for most tasks. Joyose Cinema is optimized for movies (less artificial contrast amplification). Joyose Game reduces input latency for games.

Calibration of the light sensor:

If your TV is equipped with an ambient light sensor (there is a Mi TV Master and Q2 Pro), calibrate it:

1. Go to Settings → Smart functions → Light Sensor.
2. Select Calibration and follow the instructions on the screen.
3. Repeat the process in different lighting (day and evening).
4. Manual setting: Even in Joyose mode, you can manually adjust: Brightness: for dark rooms, reduce to 70-80% to avoid OLED burnout. Contrast: in Joyose Cinema mode, set to 90% for deep black. Color temperature: choose Warm for movies or Standard for games.

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For games, always turn off Joyose post-processing in the console or PC graphics settings – it adds input lag (input lag) up to 15-20 ms.

Common Joyose Problems and How to Solve Them

Despite the benefits, users often experience bugs or Joyose malfunctions, and here are the most common complaints and ways to address them:

⚠️ Warning: If the Joyose image becomes too dark or soapy after you turn on, check if the technology conflicts with external signal sources (such as a console or a Blu-ray player). HDMI-port HDMI 2.1 supportive 4K@120Hz.

• 🔄 Screen flickering in dynamic scenes: This is due to aggressive motion processing Solution: Go to Settings → Picture → Additionally. → Smoothness of movement. Set Low or turn off completely.

Unnatural colors in the movies:

Joyose can over-saturate the shades in warm-light scenes.

• Switch to Joyose Cinema mode.
• Manually reduce saturation to 85% in color settings.

Delays in games:

Even in Joyose Game mode, you can experience lag. To reduce latency:

Settings → Picture → Game Mode → Disable post-processing

Or connect the console directly to the HDMI eARC port.

Overheating of the TV:

Joyose's intense processing puts a load on the processor.

• Turn off Joyose for 30 minutes to cool down.
• Check the air vents (they should not be closed).

If problems persist, try resetting your image to factory settings (Settings → Picture → Reset) or updating your firmware. In extreme cases, you can turn off Joyose altogether and use standard HDR.

Joyose in games: pros and cons

One of the key applications of Joyose Xiaomi is positioning the game mode, and the technology promises to improve visibility in dark scenes (like Call of Duty or Cyberpunk 2077) and reduce blur when moving fast. But is it really true in practice?

Advantages:

• 🎮 Best Detail in Shadows: In low-light games like Resident Evil, Joyose raises the black level without losing detail.
• 🔥 Brighter explosions and special effects: dynamic tone display enhances contrast in action scenes.
• 🖥️ Automatic optimization for FPS: if the game supports VRR (variable frame rate, Joyose syncs with it for smoothness.