How to Disable Xiaomi Adaptive Notifications: The Complete Guide

Owners of Xiaomi, Redmi and POCO smartphones often face a situation where a banner ad or a suggestion to download the game suddenly appears on the lock screen, these are so-called adaptive notifications that the system generates based on your behavior and search history. For many users, this becomes a source of irritation, as it distracts from the main use of the gadget.

Fortunately, the MIUI shell and the new HyperOS provide flexible tools to manage this functionality, so you don't have to be a programmer or carry your phone to get rid of intrusive advertising, but you just need to go through a few things in the settings menu in sequence, which we'll discuss in detail in this article.

It's important to understand that you can't completely remove all notifications, because it will disrupt messengers and important applications. However, it's the advertising content and offers from the company's services that can be effectively filtered out. We'll look at both standard methods and hidden settings that are often overlooked.

What are Adaptive Notifications and Why They Appear

Adaptive notifications are a personalized advertising engine built into Xiaomi system applications. Algorithms analyze your actions: which apps you install, what you search for in the Chrome or Yandex browser, and what geolocation data you provide. Based on this information, the system generates an offer that appears on the lock screen or in the notification curtain.

Often these notifications are disguised as system messages about security or memory cleanup, and the user sees a headline like "Virus Found" or "Memory Full," but when clicked, it hits the page of the app store or browser, a marketing strategy of the company aimed at monetizing free operating systems.

⚠️ Warning: Some system notifications for critical bugs or security updates may look like ads, but they are not. Always read the text carefully before disabling it so you don't miss important system status alerts.

The main source of such messages is MSA (MIUI System Ads), which is responsible for collecting analytics and push notifications, and turning it off is a key step in the fight against intrusive content, but this action alone may not be enough, as other system components are responsible for advertising.

Disabling the MSA service: the main source of advertising

The most effective way to reduce advertising noise is to deactivate msa, a system process that works in the background and is responsible for displaying ad integrations. The process of disabling is simple, but requires care, as the system may try to "persuade" you to leave everything as it is.

To start, go to your smartphone settings. Find the Passwords and Security section (or some firmware versions additionally), then select Data Access. From the app list that opens, find msa and switch the slider to Off.

When you turn off the slider, the system will give you a warning that some functions may stop working correctly. Ignore this and press the Turn off button. If the first time failed and the countdown timer did not allow you to take action, try repeating the procedure 2-3 times. Usually, the second or third attempt removes the restriction.

It is worth noting that after disabling msa, the ads will not disappear instantly.The system takes time (usually 10 minutes to several hours) to update the configuration files and stop downloading advertising modules.

Setting up the lock screen and wallpaper carousel

Another frequent source of visual noise is the Glance feature, which automatically changes the background image on the lock screen and often supplements it with news widgets or banner ads, and if you don't need to constantly change pictures, you better turn it off.

To remove the wallpaper carousel, go to the Settings menu → Always on the screen and lock screen (the path may vary slightly depending on the version of MIUI). Find the wallpaper carousel and turn it off. After that, only the static image that you chose will remain on the lock screen.

Also in this section, check the notification settings on the locked screen, make sure that only notifications from selected applications are displayed, not system recommendations, which will help keep the screen clean and informative.

If you use Mi Pay or other financial services, be prepared for the fact that card connectivity recommendations may come separately, and you can also turn them off in the security settings by finding the appropriate switch.

Cleaning Notifications in System Applications

Advertising often comes from Xiaomi's standard apps: "Security," "Conductor," "Downloads," and "Music." Each has its own push notification settings that need to be disabled separately, ignoring this step will nullify all previous efforts.

Start with the Security app. Open it, click on the settings gear (usually in the top corner). Find the Receive recommendations section and turn it off. It's also worth turning off the option to Receive virus notifications if you don't want to see regular scan reports, which are often advertising-related.

Then go to the Downloads app. Click three dots in the corner, select Settings → Show recommended content and turn off this feature. Similar actions should be repeated for the Explorer and Music app. In each case, the algorithm is the same: a gear or menu, look for the words "recommendations", "selections" or "get notifications".

Don't forget to check the GetApps app store. This is Xiaomi's Google Play analogue, which aggressively promotes games and programs. Go to the user profile in this app, go to the settings and turn off all notifications about new products and promotions.

Managing Advertising Personalization in Mi Account

Even after disabling local services, a smartphone can continue to receive advertising identifiers from the cloud. To break this connection, you need to change the privacy settings in your Mi Account. This is a global setting that affects how the company's servers process your data.

Go to Settings → Passwords & Security → Privacy. Here you will find Advertising Services (or Personalized Advertising). Disable this switch. This action will prevent the system from using your unique advertiser ID (OAID) to target content.

Also in this section, it is recommended to find the Reset Ad ID button, which generates a new random ID, which breaks the link between your past browsing history and current promotional offers, which is especially useful if you feel that the ad has become too intrusive.

It is important to do this after each major system update, and sometimes when you update MIUI to a new version, your privacy settings can be reset to factory values, which will activate data collection again.

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Periodically check the list of applications with access to notifications. Go to Settings → Notifications → Notifications Management Center and see which applications have the right to display information on the lock screen.

Additional measures and hidden settings

There are a few less obvious places where notification settings hide. For example, Xiaomi's Music app often offers subscriptions to its services. Open the app, click on the menu, select Settings, and find Show pop-ups or similar, after which deaktivirujte it.

If you use a third-party theme, it may also contain ad modules. Try switching to a standard Classic or Default theme to see if the ad disappears. Often, it is in third-party themes that you have paths to banner ads.

For advanced users, there is a possibility of using ADB-commands to clean the system more deeply, but this requires a connection to the computer and some knowledge.

⚠️ Note: It is not recommended to remove system applications (for example, MSA or GetApps) through third-party launchers or root rights without understanding the consequences, which can lead to system instability, cyclical reboots or loss of warranty.

Also worth paying attention to is the Mail app, if you use a standard client, check if it includes synchronization with advertising accounts or subscription to newsletters from the manufacturer.

Frequently Asked Questions (FAQ)

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A comprehensive approach to disabling advertising (MSA + application settings + account) guarantees a clean interface and the absence of intrusive offers, making the use of the smartphone comfortable.