If you've ever held a Xiaomi device, you've probably seen a cute rabbit on a box or in promotional material, and this fluffy character has become more than just a logo, it embodies the brand's philosophy, its approach to technology, and even its marketing strategy, but what is the name of this rabbit that has won the hearts of millions of users around the world?
Spoiler: The official name of the mascot is not as obvious as it might seem. In this article, we will examine not only the name, but also the history of the rabbit, its symbolism, as well as the little-known facts that link this character to the success of Xiaomi.
And we'll also answer questions that users often ask: Does the rabbit have an official character, how its name is related to the brand name, and why some people mistakenly call it "Mi-Rabbit." Ready to learn more? Then read on!
Who invented the Xiaomi rabbit and why it was it?
The idea of using a rabbit as a mascot was the idea of Xiaomi founder Lei Jun, who in 2010, when the company was just starting out, was looking for a symbol that would reflect the speed, agility and friendliness of the brand.
- 🐇 Speed: Rabbits are associated with speed, as are Xiaomi devices that were supposed to “overtake” competitors.
- 🧠 In Chinese culture, the rabbit symbolizes intelligence (think of Alice in Wonderland Rabbit").
- 🤝 Friendship: a cute image should have a good feel for the brand, making it closer to users.
- 🍀 Luck: in feng shui rabbit is a symbol of prosperity, which is perfectly combined with the ambitions of a startup.
The original Xiaomi logo was a letter"MI" The rabbit appeared later as part of a marketing strategy, and his first official debut was at the launch of the Mi 1 smartphone in 2011, and since then the character has firmly entered the visual range of the company.
Lei Jun once admitted that Chinese folklore was the inspiration for the story, but also Japanese culture, where a rabbit (or hare) is often depicted on the moon, a reference to the legend of a moon rabbit pushing the elixir of immortality in a stupa, a symbol of eternal development that fit perfectly into Xiaomi’s philosophy as an innovative company.
The official name of the rabbit Xiaomi: debunking myths
Now the big question is, what's the rabbit's name? There's a lot of people making the mistake of saying that you often hear versions like "Mi-Rabbit" or "Me Rabbit," but these are just fanatic interpretations.
⚠️ Note: Xiaomi mascot doesn't have an official name, and the company has never given it a specific name, like Android has a green robot with no name, or Linux has a Tux penguin.
However, in internal documents and among employees, the rabbit is sometimes called the "Prince "" (Xiǎomǐ Tù), It's not a proper name, it's a description, as if we said "apple logo" instead of "Alan" (as the bitten apple is sometimes jokingly called).
Why is there so much confusion? It's about marketing.
- 🎭 User games: Xiaomi sometimes holds contests where fans come up with names for a rabbit.The most popular options are Mi Bunny, Lucky Rabbit or Speedster.
- 📦 Product lines: on merch (t-shirts, covers) you can find inscriptions like "Mi Rabbit", but this is not an official name, but part of the design.
- 🤖 AI-Assistant: Some people confuse rabbit with voice assistant Xiao AI, But it's two different characters.
If you want to be precise, just call it "Xiaomi mascot" or "Xiaomi rabbit." And if you like creativity, come up with your name! Maybe your version will someday become popular with fans of the brand.
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In some Chinese forums, the rabbit is jokingly called "Jun-tu" (nicknamed after Lei Jun). +"Tu" is a Chinese rabbit. But it's unofficial!
The evolution of the image: how the rabbit changed from 2010 to 2026
Over the 14 years of the brand's existence, the design of the rabbit has undergone several significant changes.
| Year | Features of design | Product-related relationships |
|---|---|---|
| 2010–2012 | Simple cartoon style, long ears, orange (like a logo) MI). | It appeared on the boxes of the first Mi 1 and Mi 2 smartphones. |
| 2013–2015 | More detailed, added shadows and volume, and a smile. | He accompanied the launch of the Mi 3 and Mi Note, and was used in advertising as a "guide to function". |
| 2016–2018 | Minimalist design, simplified forms, often in dynamic poses (running, jumping). | It was associated with charging speed and performance (e.g. Mi 6 and Mi Mix 2). |
| 2019–2021 | 3D-Models, realistic textures, experiments with colors (green, blue). | Used in AR-Games and promotions Mi 10 and Mi 11. |
| 2022–2026 | Abstract style, geometric shapes, often in complex compositions. | Symbolizes the Xiaomi ecosystem (smart home, IoT) appeared in ads Xiaomi 13 and Xiaomi SU7. |
Interestingly, in 2020, Xiaomi even released a limited series of devices with engraved rabbits — for example, the Mi 10 Pro smartphone in a special package. And in 2023, the rabbit “found a voice”: his image was used in animated video with voiceovers, where he “explained” new features of the devices.
Today, Xiaomi Rabbit is not just a logo, but a full-fledged brand character that participates in marketing campaigns, appears in games (for example, in Mi Bunny Run – a mobile game from Xiaomi), and even introduces an element of game mechanics into the company’s applications.
Why is a rabbit sometimes depicted with a carrot?
Hidden Meaning: What the Rabbit Symbolizes in Xiaomi Philosophy
The rabbit for Xiaomi is not just a cute character, but a whole philosophical message. Let's look at what the idea is about this image.
- Speed and innovation: Rabbit is fast - as are updates MIUI, It symbolizes the brand's commitment to be the first to introduce new technologies.
- Friendship and accessibility: The cute look is appealing, emphasizing that Xiaomi’s tech is for everyone, not just geeks.
- Flexibility and adaptability: Rabbits are easy to adapt to the environment – as is Xiaomi, which is quick to respond to trends (for example, released the Mi Band smartwatch long before the competition).
- Success and prosperity: In Asian culture, rabbits are associated with success. It's no coincidence that Xiaomi has become one of the fastest growing companies in the world.
There is a deeper layer: In Buddhism, a rabbit (or hare) symbolizes sacrifice and unselfishness. According to legend, a hare rushed into the fire to feed a hungry elder (who turned out to be the Buddha), a story echoing Xiaomi's motto: "Just for fans" - the company positions itself as a brand that puts the interests of users above profits.
And by the way, notice the rabbit pose in the logo, which is often depicted with his paw raised as if waving or cheering. This is not coincidental, because Xiaomi emphasizes its openness to dialogue with customers, and it is also a reference to the Chinese high-five gesture, which symbolizes partnership.
⚠️ Warning: If you see a Xiaomi rabbit with its ears down, it's not an official design! This is sometimes used by fraudsters in fake products.
Where can I find a Xiaomi rabbit in real life?
Xiaomi's mascot has long since stepped over the logo and is now found in the most unexpected places.
- 📱 Packaging devices: on boxes of smartphones, Mi Notebook laptops and even Mi Electric Scooter electric scooters.
- 🎮 Games and apps: in Mi Bunny Run, Xiaomi Home (smart home app) and even in the screensavers of Mi TVs TV.
- 👕 Merch: T-shirts, caps, phone cases, and even plush toys (they are often played at presentations).
- 🏢 Offices and shops: in the branded salons Xiaomi rabbit meets visitors in the form of figurines or on the walls.
- 🚗 Electric cars: at the presentation of Xiaomi SU7 In 2026, the rabbit became part of the interior design (its silhouette was engraved on the armrests).
And the rabbit is hiding in the software, like the old versions. MIUI It was an Easter egg, and if you type in a certain combination in your phone settings, you'd see a dancing rabbit on the screen, and now it's off, but enthusiasts are finding other ways to wake up the mascot, like through an engineering menu.
If you want to own a merch with a rabbit, follow Xiaomi's official social media accounts. The company regularly runs raffles and limited edition sales, for example, in 2023, for the 10th anniversary of the Mi Band, they released a special series of bracelets with engraved rabbit.
Open the Settings. → The phone.|Press 5 times on the version MIUI|Enter the code ##6484##|Check out the section "Special Opportunities"-->
Xiaomi Rabbit vs. Mascots of Other Brands: Who’s Cooler?
Many tech companies have their own symbols. Let's compare the Xiaomi rabbit to the mascots of competitors to see why it's so special:
| Brand | talisman | Similarities with Xiaomi Rabbit | Differences |
|---|---|---|---|
| Samsung | There is no permanent mascot (sometimes using a Samsung Bot robot) | A friendly image | There is no single character, no philosophical load |
| Apple | The Bitten Apple (no anthropomorphic character) | Recognition, minimalism | No emotional connection, an abstract symbol |
| Android robot | Used in merchandise and advertising | More "technical" image, less associations with luck | |
| Huawei | There is no official talisman (sometimes a flower is used) | Minimalist design | No character with character. |
| Sony | Sony Dog (in the 90s) | Friendly beast | Long time no longer used, no modern interpretation |
As you can see from the table, the Xiaomi rabbit stands out because:
- It has a deep symbolism associated with the culture and philosophy of the brand.
- It is actively used not only in the logo, but also in products, merchandise, games.
- It elicits emotional affection from users (many fans collect merch with a rabbit).
- It evolves with the company, remaining recognizable.
In addition, Xiaomi’s rabbit is one of the few mascots that isn’t tied to a particular product line, and it’s associated with smartphones, smart lamps, and electric cars alike, making it a universal symbol of the brand’s entire ecosystem.
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Xiaomi Rabbit is the only mascot among the top-5 Smartphone brands that have their own identity and history, not an abstract logo.
How does Xiaomi Rabbit help in marketing and sales?
It may seem like a cute image, but actually, a rabbit plays a key role in Xiaomi's marketing strategy. Here are a few ways it helps the company:
- 🧲 Attention-grabbing: bright images are remembered better than dry specifications. For example, a Mi 11 ad with a rabbit received 30% more views than similar videos without it.
- 🤝 Building a community: fans of the brand exchange merch, draw fan art with a rabbit, which strengthens loyalty.
- 💰 Additional revenue: selling items with the rabbit symbol (plus toys, stickers) brings the company millions of dollars annually.
- 🌍 Universality: The image of a rabbit is clear across all cultures, unlike a text logo.This helps Xiaomi in global markets.
- 📈 Viral effect: Users willingly share content with a rabbit on social media, which promotes the brand for free. For example, the hashtag #MiBunny has gained more than 500 million views on TikTok.
One of the most striking examples was the Xiaomi Mi Mix campaign in 2016, when the rabbit became a guide to new smartphone features, with a series of short videos showing a bezelless screen, a ceramic case and other innovations, resulting in record pre-orders and sales.
Another interesting case was the Uniqlo collaboration in 2022, where Xiaomi released a limited edition rabbit-clad clothing collection that went viral in a matter of hours, showing that the mascot had become a brand within the brand.
⚠️ Note: If you see a merch with a Xiaomi rabbit at a suspiciously low price (for example, a teddy hare for 100 rubles), most likely it is a fake.