Modern Xiaomi, Redmi and POCO smartphones offer users powerful hardware and an up-to-date version of the MIUI or HyperOS operating system at an affordable price. However, accessibility comes at a price with increased attention from advertising algorithms that are embedded deep in system processes. Many users notice that after resetting or buying a new device, the number of targeted ads in standard applications increases dramatically.
This is because the ad ID assigned to your device starts collecting data about your activities from scratch, forming a new interest profile. Resetting this ID is not just a cache cleaner, but an important step to restore privacy and break the data collection chain by advertising services. In this article, we will detail where to find the identifier settings, how to reset it correctly, and what additional measures should be taken to minimize advertising noise.
It's important to understand that the procedure may vary slightly depending on the version of the MIUI shell and the region your account is linked to. We'll look at the current ways for the latest firmware versions, which are currently relevant, and ignoring these settings can lead to ads appearing in the most unexpected places of the interface even after disabling personalization.
What is an Advertising Identifier and Why You Should Reset It
An advertising identifier is a unique string of characters that is assigned to your device by the Android operating system. Unlike an IMEI or serial number, this identifier is not permanent and can be changed by the user at any time. Its main purpose is to allow advertising networks to track the effectiveness of campaigns and form a profile of user interests without violating the anonymity in the usual sense.
When you reset this ID, you're basically telling the advertising systems, "Forget everything you knew about the previous actions of this device," which is especially useful if you sold an old phone, passed it on to a relative, or just want to start with a clean slate so that the algorithms don't force you on the products you bought a month ago.
Resetting the ID also helps in situations where ad algorithms get stuck and start showing the same ads endlessly. Updating the code forces the system to recalibrate the content output, but remember that the reset itself does not turn off the ads completely, but only resets the accumulated data about your preferences.
- 📱 Allows you to break the link between current activities and browsing history.
- 🛡️ Increases digital hygiene and privacy of personal data.
- 🔄 Helps to correct errors in the work of targeted advertising in applications.
- 🚫 Does not remove viruses and does not affect system advertising Xiaomi (msa).
⚠️ Note: Resetting your advertising ID does not delete your personal files, photos or contacts. It is a secure system operation that affects only the ad settings.
Step-by-step: reset via Google settings
Since the advertising ID is part of Google Play services, it is managed through the corresponding operating system settings menu. On Xiaomi smartphones, the path to these settings is standardized, but may have different names depending on the localization. First, you need to open the main menu of the device settings.
Next, you'll find the privacy section or Google services. With the new versions of HyperOS and MIUI 14, the menu logic has been changed to meet security requirements. You'll need to go through the items consistently, reading the titles carefully, so as not to confuse resetting your ID with cleaning your app cache.
Settings → Google → AdvertisingThis is where the option is, and by clicking on the reset button, the system generates a new random set of characters, and then all the apps that use that ID to target will consider your device as new, which means that the ads will become less personalized until the algorithms relearn your behavior.
☑️ Pre-reset check
In some cases, immediately after a reset, you may need to reboot the device to apply changes to all system processes. If you use multiple user profiles on the same device, the procedure must be repeated for each profile separately, as identifiers may vary.
Disable Advertising Personalization in MIUI and HyperOS
In addition to the common Google ID, MIUI has its own system of advertising IDs and personalization settings. Even if you reset your Google ID, Xiaomi system apps can continue to display ads based on internal data, so it is critical to configure this aspect as well.
To do this, go to the password and security settings menu, and there's a key switch that's often hidden from the public eye, and you'll need to look for "Privacy" or "Special Features" where you can get promotional recommendations.
Settings → Passwords and Security → Privacy → Advertising ServicesIn the menu that opens, you'll see a slider called "Get Advertising Recommendations," which needs to be put inactive, and the system will warn you that advertising will become less relevant, but that's exactly what we need to improve usability.
- 🔍 Disables data collection on running advertising applications.
- 📉 Reduces the frequency of banners in system utilities.
- ⚙️ Does not affect the performance of standard applications.
- ⏳ You may need to re-enter your Mi Account.
⚠️ Note: After disabling personalization of advertising in MIUI The changes may not take effect instantly, but within 24 hours.
Why does the advertisement come back after the reset?
Management of msa service and system advertising
One of the most intrusive parts of Xiaomi’s ecosystem is the MSA (MIUI System Ads) service, which is responsible for displaying ads in standard applications such as “Conductor”, “Music” or “Themes.” Resetting the advertising ID does not disable this service, but restricting its rights can significantly reduce the amount of advertising debris.
To access the management of this service, you need to go to advanced settings. Find the "Authorization and Review" section. Here is a list of system components that have access to your data or device features. Find the msa list and disable the slider.
The system will try to dissuade you by running a 10 second countdown, a psychological trick designed to get the user to give up the idea of turning off. You have to wait until the timer ends and press the "Revoke" button. If you fail the first time, try repeating the procedure 2-3 times - Xiaomi servers sometimes do not respond from the first request.
| Component | Function | Recommendation |
|---|---|---|
| msa | Systemic advertising | It's imperative to turn it off. |
| Mi Video | Video player | Disable if not in use |
| Music | Music service | Disable if not in use |
| GetApps | App store | Leave it if you need to. |
After successful disabling of msa, the number of pop-ups and banners in the system interface should be significantly reduced. This does not require root rights and is safe for device warranty. However, it is worth considering that in some regions, disabling this service can be blocked at the server level.
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If the "Revoke" button is inactive or the timer is not running, try turning off the Internet (Wi-Fi and mobile data) before entering the login menu.
Reset via Google Ads account
To make the most of the experience, you can use a web interface or Google app to manage how your advertising ID is used in apps and sites across the Internet, not just within Android, which is especially true for users who are actively using the search giant’s services.
Go to your Google account settings via your browser or app, go to Data and Privacy, and you will find Ad Settings, which not only resets your ID, but also disables your ad personalization completely.
Disabling personalization means Google will stop using your search history, location and YouTube activity to pick ads.The ads won't go anywhere, but they will become random and generally less interesting to you, reducing the chance of random clicks.
- 🌐 It works on all devices associated with ACC.
- 🔐 Increases overall level of digital security.
- 📊 Clears the profile of interests in the Google database.
- 📵 No need to install additional software.
⚠️ Note: Disabling Google Account Ad Personalization does not affect ads that are displayed by the apps themselves or by sites using other ad networks.
Additional measures to protect privacy
Resetting the ID is just one step. For comprehensive protection on Xiaomi devices, it is also recommended to restrict application access to location data and the list of installed programs. Many applications request these permissions in order to collect statistics for advertisers.
Go to the menu "Applications" →"Permissions. Check which applications have access to the Advertising Identifier (if the item is highlighted separately in your version). OS) Revoke permissions from any suspicious or unnecessary utility.
You also need to look at the MAB (MIUI Ads Browser) service, which is responsible for browser and news feed advertising, and can be found in the same login menu where you disabled msa, and disabling these components makes smartphone use much cleaner and more enjoyable.
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A comprehensive approach, including resetting the ID, disabling msa and restricting application rights, gives the maximum effect in the fight against intrusive advertising on Xiaomi.
Possible problems and solutions
During the setup process, users may experience a situation where the sliders return to their original position after rebooting, which may be caused by the Mi Cloud services, which restore the old settings, in which case it is recommended to temporarily disable the synchronization of system settings.
Another common problem is that you can't press the confirmation button because of network delay, and as mentioned earlier, the solution is to shut down the Internet, and on global firmware versions, some menu items can be hidden or renamed to suit local laws.
If you can't find a menu item, try searching by settings, type in the keywords "advertising", "identifier" or "msa". The system will tell you where the desired switch is hiding. In extreme cases, you can use third-party utilities to deactivate system components, but this requires root rights.